{"id":6228,"date":"2020-05-04T11:14:42","date_gmt":"2020-05-04T17:14:42","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=6228"},"modified":"2024-12-25T08:28:50","modified_gmt":"2024-12-25T14:28:50","slug":"pxm-customer-experience","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/pxm-customer-experience\/","title":{"rendered":"PXM: The Foundation for a Compelling Customer Experience"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

<\/p>\n

Today, business is more about delivering outstanding customer experience. PXM software is not only a tool that can help you offer that experience, but it is also the foundation that supports a customer experience focused business strategy. However, what distinguishes PXM from other product information management software? Is it the same thing as a PIM tool<\/a>, or is it an entirely separate entity?<\/p>\n

<\/p>\n

In this guide, you\u2019ll score an in-depth explanation of what differentiates PIM from PXM. As a plus, you will also learn how this knowledge can help you access the whole new level of customer satisfaction.<\/p>\n

<\/p>\n

\"group<\/figure>\n

<\/p>\n

PIM vs. PXM: What\u2019s the Difference?<\/h2>\n

<\/p>\n

Other than a change in the middle letter of the acronyms, PIM and PXM some vital differences. However, don’t look at them as separate entities. In actuality, the matter is more nuanced than “PIM is this <\/em>and PXM is that<\/em>.” The complexity can get lost in the interchangeability within the PIM industry.<\/p>\n

<\/p>\n

Regardless, PIM and PXM refer to software that streamlines any business. The distinction lies in the objective. Let’s break down both PIM and PXM in detail to understand this distinction.<\/p>\n

<\/p>\n

What is PIM?<\/h3>\n

<\/p>\n

Product information management is software that focuses on product data. This data forms the foundation of any business or store. More specifically, PIM gets all your internal resources fully aligned with the process of authoring content<\/strong>. In other words, everything you would need to create and design successful product pages<\/a> – PIM consolidates.<\/p>\n

<\/p>\n

When trying to meet ambitious goals, sellers often run into obstacles. It\u2019s nearly impossible, if not inefficient, to expand using spreadsheets and files for product data. Then, when you take into account sending load sheets to retailers and manufacturers, it gets messy fast.\u00a0\u00a0<\/p>\n

<\/p>\n

PIM solves this as a database that imports and exports product details<\/strong>. It is one source, one copy of up-to-date information. Centralization <\/strong>is a key component here. PIM\u2019s capabilities include storing and organizing all the information necessary to construct your store and product pages.\u00a0<\/p>\n

<\/p>\n

Product information management has opened up even more freedom to scale <\/a>one\u2019s business. With cloud computing services like PIM, ecommerce marketers, and product managers can do their job more effectively.<\/p>\n

<\/p>\n

Not only is everything they need on the same, secure interface, but PIM also fosters collaboration.<\/p>\n

<\/p>\n

Learn more about PIM<\/a><\/p>\n

<\/p>\n

Why is PIM important?<\/h3>\n

<\/p>\n

Generally, PIM <\/a>has significant implications for your business\u2019 organization. But there are more comprehensive reasons why PIM is helpful, if not inevitable.\u00a0<\/p>\n

<\/p>\n

First, let\u2019s understand the reasoning behind the creation of PIM.\u00a0<\/p>\n

<\/p>\n

Before going to market, there is a series of tasks that must be complete. If you\u2019re a product manager, you know this. Before a product is ready for the real world, there\u2019s a lot more work behind the scenes than people realize.<\/p>\n

<\/p>\n

These tasks can be grouped into five <\/strong>components:<\/p>\n

<\/p>\n

    \n
  1. Marketing<\/li>\n
  2. Photography<\/li>\n
  3. Documents<\/li>\n
  4. Logistics<\/li>\n
  5. Technology<\/li>\n<\/ol>\n

    <\/p>\n

    Marketing<\/h4>\n

    <\/p>\n

    Outside of its general meaning, marketing refers to the content that people see when they fall upon a product page. It includes the following aspects:<\/p>\n

    <\/p>\n

    Copywriting<\/strong>: Copy can include anything from product descriptions to brand storytelling.<\/p>\n

    <\/p>\n

    Product Titles<\/strong>: Creating the product title is hugely important for SEO <\/a>and findability. Usually, a title consists of the company\u2019s name, followed by any descriptive factors (color, type, version, material, specs), any keywords, and finally the basic identification of the product.<\/p>\n

    <\/p>\n

    Example<\/strong>: New Horizon Grey Cotton Casual Activewear Running Joggers<\/em><\/p>\n

    <\/p>\n

    The length must be long enough that people can get a clear sense of the product before even clicking on it. Not too long though.<\/p>\n

    <\/p>\n

    Bullet Features and Benefits<\/strong>: Although this falls under copywriting, bullet features are an integral part of ecommerce product descriptions. They\u2019re perfect for skimmers, get straight to the point, and plainly state what the product is and does. SEO loves bullet features and benefits because of how informative they are. People may not know what specs they want, but they know what benefits they want to get from a product.<\/p>\n

    <\/p>\n

    Think of someone shopping for shoes. It\u2019s more likely that someone will search, \u201cgym shoes for comfort\u201d rather than \u201cgym shoes with orthotic insoles.\u201d<\/p>\n

    <\/p>\n

    \"Photography,<\/figure>\n

    <\/p>\n

    Photography<\/h4>\n

    <\/p>\n

    Perhaps one of the most important aspects of the product management process: Visuals<\/strong>. At least 67% of shoppers value product image quality,<\/a> certainly more so than descriptions. Taking rich, detailed pictures ensures that visitors know exactly what they\u2019re buying. To display the product properly, there are a few different types of photography.<\/p>\n

    <\/p>\n

    In-use or in-action<\/strong> photo: <\/strong>This portrays the product doing what it\u2019s meant to do. As such, it presents customers with a visualization of life after buying it. That way, they can think about a product more concretely when you put it into context.\u00a0<\/p>\n

    <\/p>\n

    Lifestyle photo<\/a><\/strong>: A bit different from an in-use photo, a lifestyle photo takes on a narrative. In other words, it\u2019s like brand storytelling, but for the target audience. Generally, lifestyle photos show people with the product in a natural, everyday setting. There is less attention to the product itself than the experience<\/em> it promises.<\/p>\n

    <\/p>\n

    Infographic<\/strong>: Although it goes by many names depending on the marketplace, an infographic tells the product story through graphics. Think of Amazon\u2019s Enhanced Content. An infographic compiles photos, features, and information in an aesthetically pleasing, organized format.<\/p>\n

    <\/p>\n

    Interactive Media<\/h4>\n

    <\/p>\n

    Exactly as it sounds like, this type of visual engages with the user. Today, anything interactive is a hit online. Interactive content helps you stand apart<\/a> from other businesses, according to 88% of marketers. Interactivity is a form of engagement. So visitors to your store may stay longer, improving your site\u2019s performance.<\/p>\n

    <\/p>\n

    Video<\/strong>: Today, video marketing is a winner in all metrics. Businesses who add product videos to their store report a boost in conversions.\u00a0\u00a0<\/p>\n

    <\/p>\n

    360-Spin Images<\/strong>: The goal is to recreate an in-store shopping experience digitally, and 360-spin images are for exactly that. With every click, a visitor can view various perspectives of a product. It\u2019s almost like assessing it in your own hands. Nielsen research has proven that shoppers enjoy the rich visuals and multiple-viewpoints of 360-spin.\u00a0\u00a0<\/p>\n

    <\/p>\n

    While it\u2019s not necessary to display all of these visuals, remember that visuals drive conversions. As we will get into soon, the richer the content you provide, the better the experience for prospective customers.\u00a0<\/p>\n

    <\/p>\n

    Documents<\/h4>\n

    <\/p>\n

    The following documents are key to customer relationships and improving satisfaction.<\/p>\n

    <\/p>\n