{"id":476,"date":"2023-11-17T04:08:00","date_gmt":"2023-11-17T10:08:00","guid":{"rendered":"http:\/\/catsy.com\/blog\/?p=476"},"modified":"2025-03-03T09:36:55","modified_gmt":"2025-03-03T15:36:55","slug":"catalog-mistakes","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/catalog-mistakes\/","title":{"rendered":"8 Catalog Mistakes That Industrial Brands Make and How to Fix Them"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"476\" class=\"elementor elementor-476\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4284a7fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4284a7fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-19947df\" data-id=\"19947df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ba62c2c elementor-widget elementor-widget-spacer\" data-id=\"2ba62c2c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2f7547 elementor-widget elementor-widget-heading\" data-id=\"1c2f7547\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"> Common Catalog Mistakes Made by Industrial Brands &amp; Their Solutions<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-522bc019\" data-id=\"522bc019\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cec57f1 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"2cec57f1\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/catalog-mistakes-1024x683.jpg\" class=\"attachment-large size-large wp-image-3608\" alt=\"catalog-mistakes\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/catalog-mistakes-1024x683.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/catalog-mistakes-600x400.jpg 600w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/catalog-mistakes-300x200.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/catalog-mistakes-768x512.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/catalog-mistakes-1200x800.jpg 1200w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/catalog-mistakes.jpg 1620w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5b164ea8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b164ea8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-550f0ebc\" data-id=\"550f0ebc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a538eb0 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2a538eb0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Industrial brands often make common mistakes when creating product catalogs, leading to lackluster results.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Avoiding mistakes can transform the catalog into an effective sales tool.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">With strategic improvements guided by audience insights, an industrial product catalog can evolve from a generic brochure into a lead generation machine.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8343750 elementor-widget elementor-widget-spacer\" data-id=\"8343750\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6403ece elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6403ece\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-69165019\" data-id=\"69165019\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-276b262d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"276b262d\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2ef2cdbe\" data-id=\"2ef2cdbe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66aa56fa elementor-widget elementor-widget-text-editor\" data-id=\"66aa56fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You spend months preparing the perfect product catalog. Pages of beautiful product shots, detailed tech specs, comparison charts \u2013 you&#8217;ve got it all.<\/span><\/p><p><span style=\"font-weight: 400;\">The catalog looks sharp, no doubt about it. You&#8217;re proud of the final result and excited to get it out into the world. You put together a mailing list, hit send, and wait for those leads to come pouring in.<\/span><\/p><p><span style=\"font-weight: 400;\">But then&#8230;crickets.<\/span><\/p><p><span style=\"font-weight: 400;\">The response is lukewarm at best. That catalog you worked so hard on barely made a ripple. What gives?<\/span><\/p><p><span style=\"font-weight: 400;\">Here&#8217;s the thing: even the most beautiful catalog falls flat if it is difficult to navigate. No matter how eye-catching, a generic catalog just won&#8217;t cut it anymore because, unlike the regular consumer, B2B buyers have high expectations and specific needs. If your catalog doesn&#8217;t check all their boxes, they&#8217;ll quickly move on to the next option.<\/span><\/p><p><span style=\"font-weight: 400;\">So where do industrial brands usually go wrong when preparing product catalogs? The mistakes range from not targeting personas to neglecting optimization for search engines. But don&#8217;t worry \u2013 every mistake can be fixed.<\/span><\/p><p><span style=\"font-weight: 400;\">This article explores the top eight industrial catalog fails that stand in the way of results. More importantly, you&#8217;ll learn helpful tips to avoid each one. Let&#8217;s dive in and make sure your next catalog gets the results it deserves&#8230;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2156f8fa eael-table-align-center eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table\" data-id=\"2156f8fa\" data-element_type=\"widget\" id=\"toc5\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"2156f8fa\" id=\"eael-data-table-wrapper-2156f8fa\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-2156f8fa\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\" sorting\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">In this article you'll learn:<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc1\"  >Nailing down your target audience<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc2\"  >Importance of robust product information<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc3\"  >How to use engaging digital assets<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc4\"  >Optimizing catalogs for SEO<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >Promoting your product catalog<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc6\"  >Balancing benefits and features<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc7\"  >Managing consistency across channels<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc8\"  >Testing and improving your catalog<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d374c7 elementor-widget elementor-widget-spacer\" data-id=\"13d374c7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d121d94 elementor-widget elementor-widget-image\" data-id=\"4d121d94\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/1-1024x576.png\" class=\"attachment-large size-large wp-image-16271\" alt=\"catalog mistake 1 - not knowing your target audience\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/1-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/1-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/1-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/1.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f06737 elementor-widget elementor-widget-heading\" data-id=\"59f06737\" data-element_type=\"widget\" id=\"toc1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Not Knowing Or Targeting Your Audience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-480e3901 elementor-widget elementor-widget-text-editor\" data-id=\"480e3901\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It&#8217;s easy to fall into the trap of thinking your catalog is for everyone who fits the description of an industrial buyer. But that scattershot approach won&#8217;t get you far.<\/span><\/p><p><span style=\"font-weight: 400;\">You see, business-to-business (B2B) buyers are not a monolith. Their needs and priorities can vary greatly depending on factors like:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry \u2013 Manufacturing has different needs than sectors like construction or energy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company size \u2013 Large enterprises operate differently than small businesses.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Role \u2013 Engineers, operations managers, and procurement specialists approach buying differently.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Current initiatives \u2013 A company rolling out a new product line has different priorities than one focused on efficiency.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The stage of the buyer&#8217;s journey they&#8217;re in.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">For example, a small contracting business will use your catalog differently than a prominent commercial developer. Or, a foreman at a building project will look for durable, heavy-duty tools and equipment, while project managers care about budget and timelines. On the other hand, safety officers prioritize compliance and training.<\/span><\/p><p><span style=\"font-weight: 400;\">To create a catalog that genuinely speaks to your customers, you must first get to know them and their pain points intimately. No more guessing!<\/span><\/p><p><span style=\"font-weight: 400;\">The best approach to avoid the guessing game is to segment your audience and speak directly to each subgroup. You could run surveys and interviews to learn how each stakeholder prefers researching and buying tools or materials.<\/span><\/p><p><span style=\"font-weight: 400;\">A<\/span><a href=\"https:\/\/hbr.org\/2022\/09\/what-b2bs-need-to-know-about-their-buyers\"> <span style=\"font-weight: 400;\">Harvard Business Review<\/span><\/a><span style=\"font-weight: 400;\"> (HBR) analysis offers an excellent suggestion for how to tailor your product catalogs when sending them out. According to the research, a typical B2B buyer starts their buying journey by assembling a three-tiered committee: Ultimate approvers who own the decision; a core buying committee that does the research and runs the process; and internal influencers, including end users, who provide comments on vendors and products.<\/span><\/p><p><span style=\"font-weight: 400;\">Each tier sways the purchase decision differently based on the stage of the buying process. So, your first task should be to identify members of the buying circle in each of the three tiers. Then, understand their main priorities.<\/span><\/p><p><span style=\"font-weight: 400;\">This upfront work is the key to creating targeted catalog content that grabs attention and guides readers to the right products. Now, your catalog becomes a trusted advisor, not just a product brochure.<\/span><\/p><p><span style=\"font-weight: 400;\">The more insight you have into your audience, the better you can meet their needs at each stage. And that&#8217;s what transforms a catalog from a generic sales document into a robust customer acquisition and retention tool.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c569b70 elementor-widget elementor-widget-image\" data-id=\"3c569b70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/3-1-1024x576.png\" class=\"attachment-large size-large wp-image-16279\" alt=\"Catalog Mistake 2 Product information missing from the PDP\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/3-1-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/3-1-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/3-1-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/3-1-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/3-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f574b2c elementor-widget elementor-widget-spacer\" data-id=\"f574b2c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30146b6e elementor-widget elementor-widget-heading\" data-id=\"30146b6e\" data-element_type=\"widget\" id=\"toc2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Not Providing Enough or Relevant Product Information<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68cf569a elementor-widget elementor-widget-text-editor\" data-id=\"68cf569a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It&#8217;s not enough to simply list your products in a catalog because industrial buyers need detailed information to make a purchasing decision. B2B buyers follow a series of predefined steps in the buying process. They will quickly wander away if they do not get all the information they need for each step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A typical B2B buying process involves six phases, and believe it or not, the final decision to purchase from a particular supplier or manufacturer happens at the very end. Here is a quick breakdown of the process:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Need<\/b><span style=\"font-weight: 400;\">: The first phase begins with recognizing the need for a product or service. The need could arise from internal demands within the buyer&#8217;s company or external factors such as market trends or regulatory requirements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Research<\/b><span style=\"font-weight: 400;\">: The buyer begins researching potential solutions once the need is identified. This could involve online searches, attending trade shows, or reaching out to peers in their industry.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consideration<\/b><span style=\"font-weight: 400;\">: After researching, the buyer begins considering specific products, services, or suppliers. They might compare options based on price, quality, delivery times, and after-sales service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Evaluation<\/b><span style=\"font-weight: 400;\">: In this phase, the buyer evaluates their top choices more thoroughly. They might request proposals, arrange meetings with suppliers, or visit facilities to understand better what each option can offer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Negotiation<\/b><span style=\"font-weight: 400;\">: Once the buyer has a shortlist of potential suppliers, they enter the negotiation phase. This involves discussing terms like price, delivery schedules, and payment terms to arrive at a mutually beneficial agreement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Purchase<\/b><span style=\"font-weight: 400;\">: The final phase is when the purchase happens. The buyer places an order with the chosen supplier, and the supplier delivers the product or service as per the agreed terms.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Each phase requires different types of information and interactions, and understanding these phases can help suppliers better meet the needs of their B2B buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, buyers in the need phase want to understand their needs. While most of the information they need at this stage is internal (such as data about the company&#8217;s performance), external information like regulatory requirements and new market trends could be illuminating.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the buyer advances through the stages, external information becomes more crucial. For instance, a broad range of information about potential solutions (including product specifications, supplier capabilities, and pricing information) is essential in the research phase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technical specifications, delivery times, and after-sales service details are helpful at the consideration stage, while customer reviews \u2013 which should be available on product detail pages (PDPs) \u2013 help expedite evaluation, and detailed pricing breakdown supports the buyer&#8217;s negotiation process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main idea here is that the B2B buying process is complex, and brands must understand the information needed at each stage and tailor the product catalog accordingly if they want to meet buyer needs better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it is easy to succumb to the broad range of information needed and quickly overwhelm the audience. For instance, consider an industrial equipment manufacturer creating a product catalog. It must consider engineers who need CAD drawings, certifications, technical manuals, and safety ratings upfront. On the other hand, supply chain managers will want delivery timeframes, inventory availability, and logistics details like weight and dimensions. How does the manufacturer ensure that each group in the decision-making chain receives relevant information?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, the manufacturer must pay attention to the format of the information in the catalog. They may need to mix technical specs, bullet points, charts, icons, and other visual elements to make the catalog easy to scan or break up dense text with callouts, graphics, and white space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any marketer who&#8217;s had to manage product information will know how challenging it can be to cater to competing needs while maintaining accuracy and completeness. However, the marketer may also be aware of a product information management (PIM) system, which centralizes product data management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PIM systems ingest data from various sources, including spreadsheets and ERP platforms, to create a central hub. Brands have complete control over the database \u2013 they decide quality standards of data, accuracy, and completeness. This gives them a single source of truth to feed catalogs, websites, and other channels. With the tool, keeping information organized and up-to-date across channels is a breeze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What about digital assets like CAD drawings and PDFs of technical manuals? The correct tool for this job is&nbsp;<\/span><a href=\"https:\/\/catsy.com\/blog\/what-is-dam\/\" target=\"_blank\">Digital Asset Management software<\/a><span style=\"font-weight: 400;\">. Like&nbsp;<\/span><a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener\">PIM software<\/a><span style=\"font-weight: 400;\">, DAM consolidates product-related visual assets in one place. So, you do not have to deal with scenarios like having CAD drawings in a folder on a PC, icons in Google Drive, and technical manuals in OneDrive.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DAM also allows you to enrich digital assets with alt-text and metadata, enhancing searchability and categorization. When you pair&nbsp;<\/span><a href=\"https:\/\/catsy.com\/\" target=\"_blank\" rel=\"noopener\">PIM and DAM<\/a><span style=\"font-weight: 400;\">, you create a robust product information management system capable of delivering accurate and up-to-date product content to catalogs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some vendors like Catsy offer <a href=\"https:\/\/catsy.com\/dam-pim-workflow\" target=\"_blank\" rel=\"noopener\">PIM and DAM system<\/a> as a single platform, such that users do not have to go back into the market to acquire a DAM after purchasing a PIM platform. This means users enjoy the most seamless cross-platform functionalities, such as mapping product descriptions to assets<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-261bb2a4 elementor-widget elementor-widget-image\" data-id=\"261bb2a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/4-1-1024x576.png\" class=\"attachment-large size-large wp-image-16280\" alt=\"catalog mistake 3 - lack of digital assets\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/4-1-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/4-1-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/4-1-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/4-1-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/4-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdec187 elementor-widget elementor-widget-spacer\" data-id=\"bdec187\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-671256f elementor-widget elementor-widget-heading\" data-id=\"671256f\" data-element_type=\"widget\" id=\"toc3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Not Using Engaging or Interactive Product Images\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ef6ab elementor-widget elementor-widget-text-editor\" data-id=\"41ef6ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/deep-image.ai\/blog\/the-impact-of-high-quality-images-on-seo-and-e-commerce-sales-leveraging-deep-image-ai-for-enhanced-product-imagery\/\"><span style=\"font-weight: 400;\">DeepImage<\/span><\/a><span style=\"font-weight: 400;\"> analysis concluded that high-quality images are critical for improved eCommerce sales. It details that buyers expect and need different types of product information, such as technical specifications, customer reviews, and real-world applications. High-quality images complement and reinforce this information, making it easier for buyers to understand and evaluate products.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that some modern digital catalogs support high-resolution images and high-quality videos. You can also incorporate interactive elements, such as zooming, 3D models, and animations, enabling prospects to digitally explore and engage with your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, creating and optimizing visuals for hundreds of products will be an exacting task. Plus, you&#8217;ll need to ensure each asset meets specific quality standards before publishing. If done manually, chances are high that the quality standards won&#8217;t be achieved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can leverage a Digital Asset Management (DAM) system to ensure that each asset published on the product catalog meets your brand&#8217;s standards. A&nbsp;<\/span><a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\">digital asset management platform<\/a><span style=\"font-weight: 400;\">&nbsp;centralizes and organizes your library of images, 3D models, videos, and other visual assets, making managing and sharing them easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, DAM systems allow users to enrich assets with metadata and alt-text, and some platforms like Catsy incorporate AI to enhance productivity. With DAM, you not only enforce visual consistency across all product catalogs but also enhance searchability and optimize the content for search engines.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72004350 elementor-widget elementor-widget-image\" data-id=\"72004350\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/2-1024x576.png\" class=\"attachment-large size-large wp-image-16272\" alt=\"catalog miskate 4- not optimized for mobile\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/2-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/2-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/2-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/2.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-687c0871 elementor-widget elementor-widget-heading\" data-id=\"687c0871\" data-element_type=\"widget\" id=\"toc4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Not Optimizing Your Catalog for SEO or Mobile Devices\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe0ba86 elementor-widget elementor-widget-text-editor\" data-id=\"3fe0ba86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now, be honest \u2013 have you put in the work to make it easy for search engines to find and index your product catalog? If not, you already get the point because your products are invisible to many potential customers. Ouch.<\/span><\/p><p><span style=\"font-weight: 400;\">See, most buyers \u2013 whether B2B or consumer \u2013 discover and research products through search engines like Google. And many of us are on our phones looking stuff up throughout the day.<\/span><\/p><p><span style=\"font-weight: 400;\">You don&#8217;t believe this? See what research says: A<\/span> <span style=\"font-weight: 400;\">2022 survey<\/span><span style=\"font-weight: 400;\"> by Weidert Group found that web searches informed 52% of business buyers. The findings emphasize the importance of ranking in search engine results pages (SERPs).<\/span><\/p><p><span style=\"font-weight: 400;\">So, what can you do to prevent your catalogs from floating around in the abyss of the internet, waiting to be found? For starters, use target keywords throughout your catalog copy \u2013 you can leverage free-to-use SEO tools like Ahrefs Webmasters to audit the catalog for hundreds of technical SEO issues.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Furthermore, ensure your catalog is responsive on any screen size and super-fast to load. Otherwise,<\/span><a href=\"https:\/\/www.browserstack.com\/guide\/how-fast-should-a-website-load\"> <span style=\"font-weight: 400;\">one in four customers will bail after four seconds<\/span><\/a><span style=\"font-weight: 400;\"> if it&#8217;s clunky.<\/span><\/p><p><span style=\"font-weight: 400;\">There are tons of tools and best practices to master here. But it&#8217;s worth investing the time to get your catalog found. Just imagine your customers actually being able to discover your fantastic catalog when they search for your products. It will boost engagement across the board.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f83ad11 elementor-widget elementor-widget-image\" data-id=\"1f83ad11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/5-1024x576.png\" class=\"attachment-large size-large wp-image-16275\" alt=\"Catalog mistake 5 - catalog managemnent\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/5-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/5-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/5-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/5.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab04a83 elementor-widget elementor-widget-heading\" data-id=\"1ab04a83\" data-element_type=\"widget\" id=\"toc5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Not Promoting or Distributing Your Catalog Effectively<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c22599 elementor-widget elementor-widget-text-editor\" data-id=\"52c22599\" data-element_type=\"widget\" id=\"toc5\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Are you unknowingly keeping your catalog a secret? Creating an optimized and high-quality catalog is just the first step. If you want it to generate leads, there are extra steps you can take to ensure your target audience is effectively reached.<\/span><\/p><p><span style=\"font-weight: 400;\">Don&#8217;t just toss descriptions and glossy images on your website and expect customers to find them. For the product catalog to achieve set goals, you need to play matchmaker and actively connect it with customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some ideas:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email it directly to your subscriber list and existing customers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight it in social media posts, paid ads, and website banners.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send print copies to prospective buyers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partner with distributors (if you are a manufacturer) to co-promote the catalog.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run retargeting ads to catalog pages so visitors stay engaged.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer exclusive promos for downloading the catalog.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get your sales team onboard to educate prospects and customers about the catalog. Equip them with co-branded print copies for meetings.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The goal is to promote the catalog far and wide to reach your target audience.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba96201 elementor-widget elementor-widget-image\" data-id=\"6ba96201\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/6-1024x576.png\" class=\"attachment-large size-large wp-image-16276\" alt=\"Catalog mistake 6 - focusing on benefits instead of features\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/6-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/6-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/6-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/6.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5727b314 elementor-widget elementor-widget-heading\" data-id=\"5727b314\" data-element_type=\"widget\" id=\"toc6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Focusing Too Much on Features Over Benefits<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3c5267 elementor-widget elementor-widget-text-editor\" data-id=\"6f3c5267\" data-element_type=\"widget\" id=\"toc7\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It&#8217;s tempting to fill your catalog with technical feature lists and product specs &#8211; you have every right to do it because technical specifications are the most important part of the catalog. If the feature list does not match the buyer\u2019s needs, it doesn\u2019t matter how good the benefits are. And yet, it is best practice to allow buyers to learn how your products will improve their workflows.<\/span><\/p><p><span style=\"font-weight: 400;\">On the one hand, features describe what a product is or does, and on the other hand, benefits explain how it will make the customer&#8217;s life easier, better, faster, more profitable, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, an oscillating saw&#8217;s most significant features may be its cutting speed, blade angles, and motor power. But the benefits focus on what the buyer gains: Faster demolition, precision curved cuts, and less fatigue for all-day use.<\/span><\/p><p><span style=\"font-weight: 400;\">Since the ultimate goal of the catalog is to connect with the audience, no matter their designation or role in the buying process, the copy and visuals must emphasize the meaningful benefits.<\/span><\/p><p><span style=\"font-weight: 400;\">You can focus on the customer by telling a story of how your products solve real problems and improve outcomes. Here are a few helpful tactics on how to tell the story:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Highlight unique selling points (USPs)<\/b><span style=\"font-weight: 400;\">: This could include superior quality, innovative technology, cost-effectiveness, or exceptional customer service.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Showcase real-world applications<\/b><span style=\"font-weight: 400;\">: You can include testimonials from other businesses that have benefited from using the products. This provides concrete examples of how the products can solve specific business problems or improve operations.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">This customer-centric approach helps buyers understand why your products are worthwhile investments. Naturally, buyers choose the option that delivers the most relevant benefits.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6509716c elementor-widget elementor-widget-image\" data-id=\"6509716c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/7-1024x576.png\" class=\"attachment-large size-large wp-image-16278\" alt=\"Catalog mistake 7 -\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/7-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/7-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/7-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/7.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-400daad elementor-widget elementor-widget-heading\" data-id=\"400daad\" data-element_type=\"widget\" id=\"toc7\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Being Inconsistent Across Channels<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26532cd8 elementor-widget elementor-widget-text-editor\" data-id=\"26532cd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customers expect a seamless experience when engaging with your brand across channels; this is not an opinion. According to an<\/span><a href=\"https:\/\/www.omnisend.com\/resources\/reports\/omnichannel-marketing-automation-statistics-2019\/\"> <span style=\"font-weight: 400;\">Omnisend<\/span><\/a><span style=\"font-weight: 400;\"> study, most customers (90%) expect their interactions to be consistent across all channels. So, an inconsistent catalog undermines that omni-channel journey.<\/span><\/p><p><span style=\"font-weight: 400;\">Buyers may experience frustrations if, for example, a product page on your website has different photos, pricing, or details than the print or digital catalog.<\/span><\/p><p><span style=\"font-weight: 400;\">Preventing the inconsistencies is easy \u2013 all you need is a single source of truth for your organization&#8217;s product content. We learned earlier that <a href=\"https:\/\/catsy.com\/\" target=\"_blank\" rel=\"noopener\">PIM and DAM<\/a> are the best tools for this job.<\/span><\/p><p><span style=\"font-weight: 400;\">While\u00a0<\/span><a href=\"https:\/\/catsy.com\/\" target=\"_blank\" rel=\"noopener\">eCommerce PIM<\/a><span style=\"font-weight: 400;\">\u00a0ensures you can find all product details in one place, DAM centralizes, enriches, and simplifies the sharing of digital assets related to the products. You can connect the systems to facilitate the mapping of assets to products and syndicating them to channels, including catalogs.<\/span><\/p><p><span style=\"font-weight: 400;\">Now, the catalog and broader customer experience stay in sync. This consistency builds trust and reinforces your brand identity. It also enables customers to transition smoothly from the catalog to purchase.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-728ce8ba elementor-widget elementor-widget-image\" data-id=\"728ce8ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/8-1024x576.png\" class=\"attachment-large size-large wp-image-16277\" alt=\"Catalog mistake 8 - no A\/B testing of the catalog\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/8-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/8-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/8-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2016\/11\/8.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-408e07fe elementor-widget elementor-widget-heading\" data-id=\"408e07fe\" data-element_type=\"widget\" id=\"toc8\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Not Testing and Improving Your Catalog<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f83ff33 elementor-widget elementor-widget-text-editor\" data-id=\"5f83ff33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Be honest, after finally publishing your catalog, your first instinct was to kick back and call it done, right?<\/span><\/p><p><span style=\"font-weight: 400;\">Here&#8217;s the hard truth: a catalog is NEVER done. To stay effective, it needs ongoing testing and optimization. You wouldn&#8217;t create a website and never touch it again, would you? Treat your catalog the same way. It requires constant monitoring, measurement, and improvement.<\/span><\/p><p><span style=\"font-weight: 400;\">How can you approach this? You could use A\/B testing to see which version of the catalog performs better. Watch metrics like downloads and click-throughs to spot issues.<\/span><\/p><p><span style=\"font-weight: 400;\">Alternatively, ask customers directly through surveys and interviews what they like and don&#8217;t like about the experience. Then, tap into those insights to level up the catalog. Refine the content, visuals, navigation, offers \u2013 whatever needs a boost.<\/span><\/p><p><span style=\"font-weight: 400;\">You must market and optimize your catalog like a living, breathing campaign because stagnation means missed opportunities.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, continuously enriching product content to remain robust and relevant is essential. Keeping your product catalogs up-to-date with product updates and new product releases is a pivotal strategy to stay relevant compared to competitors.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3da861b5 elementor-widget elementor-widget-heading\" data-id=\"3da861b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e5d7a1 elementor-widget elementor-widget-text-editor\" data-id=\"21e5d7a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By this point, you&#8217;re probably feeling ready to overhaul your own catalog \u2013 the good news is that you can do it. If you apply the suggested fixes appropriately, the catalog can start pulling its weight.<\/span><\/p><p><span style=\"font-weight: 400;\">But don&#8217;t forget \u2013 an improved catalog is only the beginning. Promoting it is just as crucial. You need to play matchmaker and actively connect it with your audience across channels. Send email drip campaigns, highlight the catalog in social media posts, and equip your sales team with print copies. The more touchpoints, the better.<\/span><\/p><p><span style=\"font-weight: 400;\">It takes work, but effective distribution is essential to results.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14da84e2 elementor-widget elementor-widget-spacer\" data-id=\"14da84e2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-355b3028 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"355b3028\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148f478a elementor-widget elementor-widget-spacer\" data-id=\"148f478a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6c828e elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"6c6c828e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46bf1ccc elementor-widget elementor-widget-toggle\" data-id=\"46bf1ccc\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1181\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1181\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why should industrial brands invest time in improving their product catalogs?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1181\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1181\"><p><span style=\"font-weight: 400;\">Optimized catalogs are invaluable sales tools because they inform and guide B2B buyers through every stage of their complex decision journey. Avoiding common mistakes helps catalogs better resonate with target audiences.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1182\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1182\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can industrial brands identify their target audience for catalogs?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1182\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1182\"><p><span style=\"font-weight: 400;\">Thoroughly research buyer personas, conduct surveys, and interview existing customers about their preferences. Identify the roles involved in purchasing decisions and understand each one&#8217;s priorities.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1183\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1183\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are some tips for making product images engaging in an industrial catalog?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1183\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1183\"><p><span style=\"font-weight: 400;\">Consider interactive elements like 3D models, zooming capability, animations, and video demos to enable prospects to digitally explore products. Also, optimize images for findability with alt text and metadata tagging.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1184\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1184\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why should industrial brands promote their catalogs across multiple channels?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1184\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1184\"><p><span style=\"font-weight: 400;\">Cross-channel promotion maximizes reach to connect the catalog with target audiences wherever they are. This includes email, social media, PPC ads, partner\/distributor initiatives, and equipping the sales team.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1185\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1185\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can brands test and optimize their industrial catalogs?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1185\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1185\"><p><span style=\"font-weight: 400;\">Monitor metrics like downloads and conversions to identify issues. Run A\/B tests on different catalog versions. Survey customers directly for feedback. Refine content, visuals, navigation, and offers based on insights.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-563ce049 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"563ce049\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f3711e3\" data-id=\"5f3711e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c578465 elementor-widget elementor-widget-spacer\" data-id=\"7c578465\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-29736c3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29736c3f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-11ace7ee\" data-id=\"11ace7ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5501411b elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"5501411b\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/777ba477362be24eee70c7480944b652?s=300&amp;d=mm&amp;r=g\" alt=\"Ceejay S Teku\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCeejay S Teku\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3024e elementor-widget elementor-widget-post-info\" data-id=\"c3024e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2023\/11\/17\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tNovember 17, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4aac84ae\" data-id=\"4aac84ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b6ed761 elementor-widget elementor-widget-spacer\" data-id=\"1b6ed761\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7259f24d elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"7259f24d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-59755a8c\" data-id=\"59755a8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f673671 elementor-widget elementor-widget-spacer\" data-id=\"3f673671\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7465574d elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"7465574d\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7152c69e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7152c69e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a7fcacc\" data-id=\"3a7fcacc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10585101 elementor-widget elementor-widget-spacer\" data-id=\"10585101\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bdd7341 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"1bdd7341\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28407 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-300x169.png\" class=\"attachment-medium size-medium wp-image-28399\" alt=\"catsy-pim-pxm-content-is-king-enriched-product-data\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" >\n\t\t\t\tContent is King: The Role of Enriched Product Content in PXM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28398 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png\" class=\"attachment-medium size-medium wp-image-28400\" alt=\"catsy-pim-pxm-customer-loyalty-building-lasting-relationships\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\t\tPXM and Customer Loyalty: Building Lasting Relationships\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28390 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png\" class=\"attachment-medium size-medium wp-image-28394\" alt=\"catsy-pim-pxm-ultimate-tech-stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\t\tThe Ultimate PXM Tech Stack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2de763cc elementor-widget elementor-widget-spacer\" data-id=\"2de763cc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Common Catalog Mistakes Made by Industrial Brands &amp; Their Solutions Industrial brands often make common mistakes when creating product catalogs, leading to lackluster results. Avoiding<\/p>\n","protected":false},"author":1,"featured_media":3608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[1137],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/476"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=476"}],"version-history":[{"count":25,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/476\/revisions"}],"predecessor-version":[{"id":22164,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/476\/revisions\/22164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/3608"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}