{"id":4614,"date":"2019-08-08T15:52:07","date_gmt":"2019-08-08T15:52:07","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=4614"},"modified":"2025-06-01T03:27:14","modified_gmt":"2025-06-01T09:27:14","slug":"pim-multi-storefront","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/pim-multi-storefront\/","title":{"rendered":"Multi-Storefront Operations: 18 Ways PIM Drives Revenue"},"content":{"rendered":"\n

If you are running a multi-storefront operation, you are probably fine-tuning your stores<\/a>\u2019 experiences to the buyer personas. This is because most multi-storefronts are designed with the buyer personas they sell to in mind.<\/p>\n\n\n\n

Let\u2019s take, for example, a hypothetical organization called \u201cHVAC Superstore,\u201d which, among other products sells thermocouples. HVAC Superstore is targeting three personas: consumers, contractors, and enterprises.<\/p>\n\n\n\n

Based on these personas, the current strategy for most organizations is to differentiate on the following:<\/p>\n\n\n\n

    \n
  1. Branding<\/strong><\/li>\n\n\n\n
  2. Blogging<\/strong><\/li>\n\n\n\n
  3. Creative Voice<\/strong><\/li>\n\n\n\n
  4. Persona Resources<\/strong><\/span><\/li>\n\n\n\n
  5. Calls to Action<\/strong><\/li>\n<\/ol>\n\n\n\n

    In 2019 and beyond, to continue to drive conversions, this just isn\u2019t enough.<\/p>\n\n\n\n

    The bar has Risen.\u00a0<\/strong><\/h3>\n\n\n\n

    Progressive organizations are taking this one step further. And that next level centers on product pages<\/a>. It may sound incredible, but the content on product pages is often overlooked as a key differentiator across storefronts, costing real conversions.<\/p>\n\n\n\n

    Enter Product Content.<\/strong><\/h3>\n\n\n\n

    To maximize revenue in today\u2019s global marketplace, content has to be differentiated and compelling at the same time across your multi-storefront operation. Simply put, to maximize revenue and expand market share, companies have to craft product content to sell to different kinds of customers.<\/p>\n\n\n\n

    From individual consumers to massive global enterprise corporations, if your content doesn\u2019t speak precisely to them, you\u2019re probably losing conversions.<\/p>\n\n\n\n

    Each multi-Storefront Represents a Different Type of buyer.<\/strong><\/h3>\n\n\n\n

    Product content that the buyer sees has to be compelling and uniquely targeted to the persona of the buyer. This targeting and storytelling become difficult as storefronts are introduced. But this is critical to drive revenue.<\/p>\n\n\n\n

    Unique and tailored content is the key to driving conversions.<\/strong><\/h3>\n\n\n\n

    (Read everything you need to know about tailoring product content in the blog featured below.)<\/p>\n\n\n\n

    7 Steps to Creating Tailored Content to Grow Sales<\/strong><\/a><\/p>\n\n\n\n

    What\u2019s more, different customers naturally and automatically expect to see product content presented in a way they can immediately understand and respond to. Targeting different customers with a multi-storefront approach does this.<\/p>\n\n\n\n

    We see our customers as guests at a party, and we are the hosts. It\u2019s our job every day to make every important aspect of the customer experience a little bit better.<\/p>\n\n\n\n

    Jeff Bezos (<\/em>source<\/a>)<\/em><\/p>\n\n\n\n

    In most cases, the goal of an e-commerce operation or eCatalog is to:<\/h3>\n\n\n\n
      \n
    1. Maximize Revenue<\/li>\n\n\n\n
    2. Grow Market Share<\/li>\n<\/ol>\n\n\n\n

      In this blog, we\u2019ll focus on realizing these sales goals<\/a> with a product information management (PIM<\/a>) solution that simplifies publishing across multi-storefronts. But first, it\u2019s key to know exactly who you\u2019re selling to. To illustrate this, let\u2019s continue with our HVAC Superstore example by looking at a case study.<\/p>\n\n\n

      \n
      \"water-heater-thermocouple\"
      a water heater thermocouple<\/figcaption><\/figure><\/div>\n\n\n

      A 3-Part Multi-Storefront Case Study<\/h2>\n\n\n\n

      A thermocouple is a common safety device, like a thermometer, that detects when a pilot light has gone out. The picture above shows a thermocouple for a water heater. Remember, HVAC Superstore has determined it wants to sell thermocouples to 3 kinds of customers:<\/p>\n\n\n\n