{"id":24658,"date":"2025-08-12T15:00:00","date_gmt":"2025-08-12T21:00:00","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=24658"},"modified":"2025-08-11T05:55:46","modified_gmt":"2025-08-11T11:55:46","slug":"shopper-dna","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/shopper-dna\/","title":{"rendered":"2025 Shopper DNA: Chart Your Product Data Course (Low\u2011Hype Operator Edition)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24658\" class=\"elementor elementor-24658\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-670f154a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"670f154a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1cffdc\" data-id=\"c1cffdc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69872079 elementor-widget elementor-widget-spacer\" data-id=\"69872079\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7d3aad85 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7d3aad85\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49a49bd0\" data-id=\"49a49bd0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5932e49a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5932e49a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-248e1918\" data-id=\"248e1918\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c0b27dd elementor-widget elementor-widget-post-info\" data-id=\"4c0b27dd\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7a2eb03 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/author\/stekucatsy-com\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tCeejay S Teku\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-87dc87a elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2025\/08\/12\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tAugust 12, 2025\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3208144f elementor-widget elementor-widget-spacer\" data-id=\"3208144f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55175c50 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"55175c50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2025 Shopper DNA: Chart Your Product Data Course (Low\u2011Hype Operator Edition)\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5f907f elementor-widget elementor-widget-spacer\" data-id=\"3b5f907f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39cd8e4 elementor-widget elementor-widget-text-editor\" data-id=\"39cd8e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You don\u2019t have to rebuild PDPs to get better conversion. Start charting your course with the decision data shoppers scan first. Our guide shows you how.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7aec46a6\" data-id=\"7aec46a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f72adc5 elementor-widget elementor-widget-image\" data-id=\"2f72adc5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2025\/08\/Blog-Template-49-1024x576.png\" class=\"attachment-large size-large wp-image-24660\" alt=\"2025 Shopper DNA\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2025\/08\/Blog-Template-49-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2025\/08\/Blog-Template-49-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2025\/08\/Blog-Template-49-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2025\/08\/Blog-Template-49.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-440f7a42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"440f7a42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3de74b58\" data-id=\"3de74b58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26315d66 elementor-widget elementor-widget-spacer\" data-id=\"26315d66\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-17d5770 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17d5770\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-21488656\" data-id=\"21488656\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-652aeb19 content-align-cta-center elementor-widget elementor-widget-eael-cta-box\" data-id=\"652aeb19\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <p class=\"title\">Join Our Weekly DAM &amp; PIM Workshop<\/p><p>Wednesday @ 10:30 am ET<\/p><a href=\"https:\/\/us02web.zoom.us\/webinar\/register\/WN_qW0EApyIRa-uBzmbsN3wRA#\/registration\" target=\"_blank\" class=\"cta-button  \">Let&#039;s Go!<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f107fa6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f107fa6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-17bf86c2\" data-id=\"17bf86c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56284285 elementor-widget elementor-widget-heading\" data-id=\"56284285\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Share This Article:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a048afc\" data-id=\"a048afc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18b170f9 elementor-widget__width-initial elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"18b170f9\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-10fb75a\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7901524 elementor-widget elementor-widget-spacer\" data-id=\"7901524\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e01ab elementor-widget elementor-widget-shortcode\" data-id=\"d7e01ab\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><iframe src=\"https:\/\/embeds.beehiiv.com\/6bc3d9f1-abb3-4416-9305-d1adfb8ef5ea?slim=true\" data-test-id=\"beehiiv-embed\" height=\"52\" frameborder=\"0\" scrolling=\"no\" style=\"margin: 0; border-radius: 0px !important; background-color: transparent;\" loading=\"lazy\"><\/iframe><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-595dd949\" data-id=\"595dd949\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f501da5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f501da5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-51c8cecb\" data-id=\"51c8cecb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4191096e elementor-widget elementor-widget-heading\" data-id=\"4191096e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction \u2013 Reading the Water Before You Leave Harbor\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3639fe2d elementor-widget elementor-widget-text-editor\" data-id=\"3639fe2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Today\u2019s shoppers pattern-match. They quickly scan for size, fit, material, and compatibility &#8211; in seconds, and usually on their mobile devices. If those decision-makers aren\u2019t available to them <\/span><i><span style=\"font-weight: 400;\">in structured form<\/span><\/i><span style=\"font-weight: 400;\">, you\u2019re losing sales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The attribute fingerprint your consumers leave is what we\u2019re calling their <\/span><b>shopper DNA. <\/b><span style=\"font-weight: 400;\">You\u2019ll use this DNA to set a course for your product data.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Do you already manage this data within a PIM or ERP? Are you still storing your information in spreadsheets? You need a scalable solution to make <\/span><b>the right information<\/b><span style=\"font-weight: 400;\"> visible to your customers across your platforms.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Fortunately, if your data is centralized in Catsy, your workflows can be configured with validation passes, mapping rules, and light review. Your teams can distribute precisely the information your consumers need &#8211; effortlessly and quickly. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2189f46 e-transform e-transform elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2189f46\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h6 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h6>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632b7807 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"632b7807\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43fd6877 elementor-widget elementor-widget-heading\" data-id=\"43fd6877\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Quick Orientation: What Counts as Shopper DNA?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36228626 elementor-widget elementor-widget-text-editor\" data-id=\"36228626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To understand Shopper DNA, you\u2019ll need to understand the <\/span><i><span style=\"font-weight: 400;\">minimum navigational markers <\/span><\/i><span style=\"font-weight: 400;\">your customer needs to make a purchase decision. This may include:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Identity: Model \/ Style \/ Product Type<\/span><\/li><li><span style=\"font-weight: 400;\">Fit \/ Size \/ Capacity (dimensions, volume, age range, voltage, compatibility)<\/span><\/li><li><span style=\"font-weight: 400;\">Material \/ Construction \/ Finish<\/span><\/li><li><span style=\"font-weight: 400;\">Pack \/ Case \/ Unit count<\/span><\/li><li><span style=\"font-weight: 400;\">Use Case or Environment (indoor\/outdoor, commercial\/home, wet\/dry)<\/span><\/li><li><span style=\"font-weight: 400;\">Compliance \/ Certifications (UL, CE, Prop 65, NSF, organic)<\/span><\/li><li><span style=\"font-weight: 400;\">Warranty \/ Support basics<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Operator Prompt:<\/b><span style=\"font-weight: 400;\"> Consider your top 100 SKUs. For each of these, list the ten decision attributes your customers ask about most. This may be within reviews, Q&amp;A, support tickets, or phone calls. This will be your DNA starter set. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22815791 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"22815791\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea3e492 elementor-widget elementor-widget-heading\" data-id=\"1ea3e492\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Map Decision Attributes by Product Family (Your Coastal Charts)\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b648be elementor-widget elementor-widget-text-editor\" data-id=\"51b648be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Different classes of products sail different waters. For that reason, your next step is to build a table for each family. That should look like this:<\/span><\/p><table><tbody><tr><td><p><span style=\"font-weight: 400;\">Product Family<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Critical Filter<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Persuasive Detail<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Compliance<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Recommended Display<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Notes<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Power Drill<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Chuck Size, Voltage, Speed Range<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Weight, Grip Type<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">UL, Cord Rating<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Bullet block + spec table<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Split by corded vs battery<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Camping Tent<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Sleeps, Season Rating, Floor Dim<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Peak Height, Setup Time<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Flame Retard Std<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Bullet + image dimension overlay<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Region temp notes<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Water Bottle<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Capacity, Material, Insulation Hrs<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Lid Type, Dishwasher Safe<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">BPA, Recycling Code<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Short bullets<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Multi\u2011pack variants<\/span><\/p><\/td><\/tr><\/tbody><\/table><p><b>In Catsy:<\/b><span style=\"font-weight: 400;\"> If you\u2019ve already assigned attributes by category, the rest is easy! Use Catsy to export, classify, and re-import your groupings. Alternatively, you can tag your existing attributes with \u201ccritical,\u201d \u201cpersuasive,\u201d and so on. There\u2019s no need to rebuild! <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb2216a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1bb2216a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5683653a content-align-cta-center elementor-widget elementor-widget-eael-cta-box\" data-id=\"5683653a\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <p class=\"title\">Make Catsy DAM and PIM Software an Extension of Your Team<\/p><a href=\"https:\/\/catsy.com\/request-demo\" target=\"_blank\" class=\"cta-button  \">Book a Free Demo<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e98ffbf elementor-widget elementor-widget-heading\" data-id=\"e98ffbf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Scoring Visibility: Can Shoppers See the Markers?\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4274a222 elementor-widget elementor-widget-text-editor\" data-id=\"4274a222\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Completeness percentage is only useful if it tracks the information your shoppers actually use. Create a weighted scoring model using these metrics:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Critical = 5 pts<\/span><\/li><li><span style=\"font-weight: 400;\">Compliance = 4 pts<\/span><\/li><li><span style=\"font-weight: 400;\">Persuasive = 2 pts<\/span><\/li><li><span style=\"font-weight: 400;\">Informational = 1 pt<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Give your SKUs a score per channel. Is the attribute present and visible, rather than just stored? Can it be easily referenced in your bullets, tables, or filter fields?\u00a0<\/span><\/p><p><b>Lightweight Approach:<\/b><span style=\"font-weight: 400;\"> Start this process in spreadsheet form. If your data lives in Catsy, you can track and score this weighting via completeness rules and channel profiles.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b0b33d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2b0b33d6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5413dd elementor-widget elementor-widget-heading\" data-id=\"1f5413dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Where Data Falls Overboard (Common Failure Patterns)\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37f15c7c elementor-widget elementor-widget-text-editor\" data-id=\"37f15c7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We repeatedly see the same gaps across catalogs:<\/span><\/p><table><tbody><tr><td><p><span style=\"font-weight: 400;\">Failure<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Where It Shows Up<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Result<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Quick Remedy<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Units mismatch (in vs mm)<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Marketplaces, B2B feeds<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Wrong filter match<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Unit conversion rule<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Missing pack qty<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Wholesale portals<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Pricing errors \/ disputes<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Required attribute gate<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Variant image not linked<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">DTC\/mobile<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Returns spike<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Variant media mapping<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Compliance buried in PDF<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Reg markets<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Listing holds<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Surface as structured field<\/span><\/p><\/td><\/tr><\/tbody><\/table><p><span style=\"font-weight: 400;\">Most of these can be fixed just once &#8211; set it and forget it unless your products change. Map, validate, and push.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ae29db elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"12ae29db\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1639e5d0 elementor-widget elementor-widget-heading\" data-id=\"1639e5d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Minimal Setup: Getting to a Working Shopper DNA View in a Few Clicks\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42af2a9f elementor-widget elementor-widget-text-editor\" data-id=\"42af2a9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If your catalog already lives within Catsy, you can get to a usable layer of decision-driving attributes quickly.\u00a0<\/span><\/p><ol><li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Tag your decision attributes<\/b><span style=\"font-weight: 400;\"> (start with Critical only).<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Create a channel view<\/b><span style=\"font-weight: 400;\"> that shows only those fields.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Sort SKUs by missing\/blank values.<\/b><\/li><li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Bulk edit or import to fill gaps.<\/b><\/li><li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Preview channel render (Shopify \/ feed template).<\/b><\/li><\/ol><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">This gives you a visible gap list without the need to mess with the rest of your enrichment backlog.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e13b0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c5e13b0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-713d46fb elementor-widget elementor-widget-heading\" data-id=\"713d46fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Surfacing DNA on PDPs & Feeds (Without Rewriting Copy)\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8c8189 elementor-widget elementor-widget-text-editor\" data-id=\"2a8c8189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Don\u2019t waste time rewriting long descriptions. Instead:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Auto\u2011generate a <\/span><i><span style=\"font-weight: 400;\">Decision Specs<\/span><\/i><span style=\"font-weight: 400;\"> bullet block from tagged attributes.<\/span><\/li><li><span style=\"font-weight: 400;\">Convert dimensional attributes to the shopper\u2019s region (in \u2194 cm; lb \u2194 kg).<\/span><\/li><li><span style=\"font-weight: 400;\">Add a compact <\/span><i><span style=\"font-weight: 400;\">Compliance Flags<\/span><\/i><span style=\"font-weight: 400;\"> row (e.g., UL Listed, BPA Free, Prop 65 Warning) where required.<\/span><\/li><li><span style=\"font-weight: 400;\">Append <\/span><i><span style=\"font-weight: 400;\">Pack Breakdown<\/span><\/i><span style=\"font-weight: 400;\"> if case versus unit varies by channel.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">All of the above can be done by mapping existing fields; there\u2019s no need to rewrite your content.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-559ffdc3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"559ffdc3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17bbd78 elementor-widget elementor-widget-heading\" data-id=\"17bbd78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Simple Signals That Tell You If Your DNA Is Working\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c6da11 elementor-widget elementor-widget-text-editor\" data-id=\"54c6da11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You don\u2019t need deep analytics to see if decision data is helping. You can easily track:<\/span><\/p><ul><li><b>Impression \u2192 PDP Click %<\/b><span style=\"font-weight: 400;\"> change after adding decision bullets.<\/span><\/li><li><b>Add\u2011to\u2011Cart \u2192 Return %<\/b><span style=\"font-weight: 400;\"> trend in fit\u2011sensitive categories once size\/compatibility is surfaced.<\/span><\/li><li><b>Support ticket themes<\/b><span style=\"font-weight: 400;\"> \u2014 fewer \u201cWill this work with X?\u201d inquiries = data doing its job.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Pull from commerce analytics + Catsy export health. Directional signals are enough to decide next improvements.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5492f7 elementor-widget elementor-widget-heading\" data-id=\"3b5492f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Directional Patterns Seen Across Teams (Names Withheld)\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c2cfd3 elementor-widget elementor-widget-text-editor\" data-id=\"4c2cfd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019ve observed repeat patterns across the teams we assist.<\/span><\/p><p><span style=\"font-weight: 400;\">Consider the following success stories, but revise these solutions to fit your business:\u00a0<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Adding 5\u20137 consistent decision bullets to camping gear reduced pre\u2011purchase questions in the next seasonal cycle.<\/span><\/li><li><span style=\"font-weight: 400;\">Surfacing pack quantity + unit conversion in kitchenware listings cut invoice disputes from a distributor.<\/span><\/li><li><span style=\"font-weight: 400;\">Linking compatibility matrices to industrial parts helped one team reduce wrong\u2011part shipments in a high\u2011volume class.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">These weren\u2019t giant rebuilds! These teams simply mapped the data they already had, formatting it to fit customers\u2019 needs. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-319c290 elementor-widget elementor-widget-heading\" data-id=\"319c290\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. 10\u2011Step Shopper DNA Navigation Checklist (Copy\/Paste)\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba9d9de elementor-widget elementor-widget-text-editor\" data-id=\"ba9d9de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Use this checklist as your working audit. Tackle one category, then keep going!<\/span><\/p><p><span style=\"font-weight: 400;\">\u2610<\/span><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span> <span style=\"font-weight: 400;\">Define top 10 decision attributes per product family.<\/span><\/p><p><span style=\"font-weight: 400;\">\u2610<\/span><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span> <span style=\"font-weight: 400;\">Mark which are Critical vs Persuasive vs Compliance.<\/span><\/p><p><span style=\"font-weight: 400;\">\u2610<\/span><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span> <span style=\"font-weight: 400;\">Confirm values exist (source: ERP, supplier sheet, lab cert, etc.).<\/span><\/p><p><span style=\"font-weight: 400;\">\u2610<\/span><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span> <span style=\"font-weight: 400;\">Standardize units.<\/span><\/p><p><span style=\"font-weight: 400;\">\u2610<\/span><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span> <span style=\"font-weight: 400;\">Set required rules for Critical.<\/span><\/p><p><span style=\"font-weight: 400;\">\u2610<\/span><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span> <span style=\"font-weight: 400;\">Map to channel field \/ metafield.<\/span><\/p><p><span style=\"font-weight: 400;\">\u2610<\/span><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span> <span style=\"font-weight: 400;\">Preview PDP \/ feed.<\/span><\/p><p><span style=\"font-weight: 400;\">\u2610<\/span><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span> <span style=\"font-weight: 400;\">Spot missing\/blank; bulk correct.<\/span><\/p><p><span style=\"font-weight: 400;\">\u2610<\/span><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span> <span style=\"font-weight: 400;\">Launch limited SKU pilot; watch bounce and ticket volume.<\/span><\/p><p><span style=\"font-weight: 400;\">\u2610<\/span><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span> <span style=\"font-weight: 400;\">Roll out to revenue tiers in waves.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5697d89 elementor-widget elementor-widget-heading\" data-id=\"5697d89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. Rolling Cadence \u2013 Keep the Charts Updated\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72ac291 elementor-widget elementor-widget-text-editor\" data-id=\"72ac291\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Data changes over time, so you\u2019ll need to audit your information from time to time. Consider this rough schedule, and adapt to your unique business\u2019s needs, even in stormy waters.\u00a0<\/span><\/p><ul><li><b>Monthly:<\/b><span style=\"font-weight: 400;\"> Scan for new blanks in Critical attributes.<\/span><\/li><li><b>Quarterly:<\/b><span style=\"font-weight: 400;\"> Re\u2011validate compliance and pack specs.<\/span><\/li><li><b>Seasonal:<\/b><span style=\"font-weight: 400;\"> Update Persuasive copy\/media (no need to touch Critical each time).<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">If you\u2019re running Catsy, these scans can be saved views or scheduled exports. No heavy lifting required!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22d0fe3 elementor-widget elementor-widget-heading\" data-id=\"22d0fe3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion \u2013 Plot the Route, Not the Fantasy\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e3158 elementor-widget elementor-widget-text-editor\" data-id=\"00e3158\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You don\u2019t need to boil the ocean (bad sailing pun intended)\u2026 Start with the decision data shoppers actually use.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Make it visible, validate its accuracy, and expand by category. Most of your workload will lie in collecting and normalizing your information. Once it\u2019s centralized, displaying that data is easy &#8211; just map and review!<\/span><\/p><p><span style=\"font-weight: 400;\">By the way &#8211; if you\u2019d like help charting your first 25 SKUs, there\u2019s no need to use Channel 16 &#8211; just ping us! We\u2019re excited to join you at the helm for a test drive!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-625c4b75 content-align-cta-default elementor-widget elementor-widget-global elementor-global-20748 elementor-widget-eael-cta-box\" data-id=\"625c4b75\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <h2 class=\"title\">Keep your content on course with catsy<\/h2><p>Book a free demo:\u00a0<\/p><a href=\"https:\/\/catsy.com\/request-demo\" class=\"cta-button  \">Let&#039;s Go!<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41768999 elementor-widget elementor-widget-text-editor\" data-id=\"41768999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Want more tips, tutorials, and insights on product content and e-commerce operations?<\/p>\n<ul>\n<li style=\"caret-color: #000000; color: #000000;\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.youtube.com\/channel\/UC7RMjwqLmN_MyMI_Y4LdAeA\"><b>Watch our videos on YouTube<\/b><\/a><\/span><\/li>\n<li style=\"caret-color: #000000; color: #000000;\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/linkedin.com\/company\/catsy\"><b>Follow us on LinkedIn<\/b><\/a><\/span><\/li>\n<li style=\"caret-color: #000000; color: #000000;\"><span style=\"text-decoration: underline;\"><b><a href=\"https:\/\/twitter.com\/catsyhq\">Join the conversation on X<\/a><\/b><\/span><\/li>\n<\/ul>\n<div>\u00a0<\/div>\n<p style=\"caret-color: #000000; color: #000000;\">Stay connected. We post regularly to help brands like yours scale smarter.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6751de25 elementor-widget elementor-widget-spacer\" data-id=\"6751de25\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6adbcebc elementor-widget elementor-widget-menu-anchor\" data-id=\"6adbcebc\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"calssonestart\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa9e2f3 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"3aa9e2f3\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/cost-of-not-using-pim-for-shopify\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">The Cost of Not Using a PIM for Your Shopify Store<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/conversion-ready-pdp\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Conversion-Centric PDPs: Trim Your Data Sails for Faster Checkout<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-11dc126e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11dc126e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fb59dae\" data-id=\"1fb59dae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ccc0eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ccc0eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-100479a2\" data-id=\"100479a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-501cce32 elementor-widget elementor-widget-heading\" data-id=\"501cce32\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Are You Ready To streamline your product content management?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-10aace8\" data-id=\"10aace8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30582999 elementor-align-right elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"30582999\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm elementor-animation-float\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b385ca18-4b85-46d4-bb4b-571c73a19812\" data-name=\"b922a425-e5e0-4ef1-881c-5748460fd139\" viewBox=\"0 0 30.125 18.1738\"><title>arrow-icon-size3<\/title><path d=\"M29.75,9.3948,21.5281,1.1735a.8479.8479,0,0,0-.601-.261L20.9124.9119a.8526.8526,0,0,0-.5956.2409.8642.8642,0,0,0-.0027,1.23l6.7618,6.7611H.7316a.8566.8566,0,1,0,0,1.7131H27.0759l-6.7591,6.7591a.8576.8576,0,0,0-.0214,1.2113.8462.8462,0,0,0,.61.2583.8949.8949,0,0,0,.621-.2556l8.2233-8.224A.8587.8587,0,0,0,29.75,9.3948Z\" transform=\"translate(0.125 -0.9119)\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-46c532c0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46c532c0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44f03476\" data-id=\"44f03476\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-415f8938 elementor-widget elementor-widget-heading\" data-id=\"415f8938\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Continue Reading<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a46583d elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"6a46583d\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28326 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice tag-ai tag-ai-powered-pim tag-brand-marketing tag-catsy-ai tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-integration tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-information-management\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/what-is-the-best-pim-with-ai-agents\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-best-pim-with-ai-agents-artificial-intelligence-300x169.png\" class=\"attachment-medium size-medium wp-image-28327\" alt=\"catsy-best-pim-with-ai-agents-artificial-intelligence\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-best-pim-with-ai-agents-artificial-intelligence-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-best-pim-with-ai-agents-artificial-intelligence-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-best-pim-with-ai-agents-artificial-intelligence-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-best-pim-with-ai-agents-artificial-intelligence.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">AI<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='CJ' src='https:\/\/secure.gravatar.com\/avatar\/86abf87ead00296007d9afb77dea5f8b?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/86abf87ead00296007d9afb77dea5f8b?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/what-is-the-best-pim-with-ai-agents\/\" target=&quot;_blank&quot;>\n\t\t\t\tWhat is the Best PIM with AI Agents?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/what-is-the-best-pim-with-ai-agents\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 8, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28297 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice tag-ai tag-ai-powered-pim tag-brand-marketing tag-catsy-ai tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-integration tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-information-management\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/how-ai-is-changing-product-information-management-pim\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/AI-How-AI-is-changing-PIM-300x169.png\" class=\"attachment-medium size-medium wp-image-28299\" alt=\"catsy-pim-ai-changing-product-information-management\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/AI-How-AI-is-changing-PIM-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/AI-How-AI-is-changing-PIM-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/AI-How-AI-is-changing-PIM-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/AI-How-AI-is-changing-PIM.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">AI<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='CJ' src='https:\/\/secure.gravatar.com\/avatar\/86abf87ead00296007d9afb77dea5f8b?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/86abf87ead00296007d9afb77dea5f8b?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/how-ai-is-changing-product-information-management-pim\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow AI is Changing Product Information Management (PIM)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/how-ai-is-changing-product-information-management-pim\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 8, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28285 post type-post status-publish format-standard has-post-thumbnail hentry category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-shopify-pim category-technical-advice tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-global-product-syndication tag-integration tag-multi-channel-retailers tag-pim tag-pim-software tag-product-catalog tag-product-information-management tag-shopify tag-shopify-data-quality tag-shopify-integration tag-shopify-pim\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/automate-shopify-smart-collections-across-multi-currency-stores-with-pim\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-Automate-Shopify-Smart-Collections-Multi-Currency-Stores-300x169.png\" class=\"attachment-medium size-medium wp-image-28287\" alt=\"catsy-pim-Automate-Shopify-Smart-Collections-Multi-Currency-Stores\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-Automate-Shopify-Smart-Collections-Multi-Currency-Stores-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-Automate-Shopify-Smart-Collections-Multi-Currency-Stores-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-Automate-Shopify-Smart-Collections-Multi-Currency-Stores-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-Automate-Shopify-Smart-Collections-Multi-Currency-Stores.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Brand Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='CJ' src='https:\/\/secure.gravatar.com\/avatar\/86abf87ead00296007d9afb77dea5f8b?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/86abf87ead00296007d9afb77dea5f8b?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/automate-shopify-smart-collections-across-multi-currency-stores-with-pim\/\" target=&quot;_blank&quot;>\n\t\t\t\tAutomate Shopify Smart Collections Across Multi-Currency Stores with PIM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/automate-shopify-smart-collections-across-multi-currency-stores-with-pim\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 7, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b830fba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b830fba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73890b32\" data-id=\"73890b32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-74822c3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74822c3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-74d846d\" data-id=\"74d846d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c92e65 elementor-widget elementor-widget-menu-anchor\" data-id=\"31c92e65\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"calssonesyllabus\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63035334 elementor-widget elementor-widget-image\" data-id=\"63035334\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"139\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/02\/Group-171.png\" class=\"attachment-large size-large wp-image-10851\" alt=\"dam &amp; pim for distributors\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245d7594 elementor-widget elementor-widget-heading\" data-id=\"245d7594\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77464a7e elementor-widget elementor-widget-toggle\" data-id=\"77464a7e\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2001\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2001\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are some core product data elements that manufacturers need to master for their distributors?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2001\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2001\"><p><span style=\"font-weight: 400;\">They include technical specifications, product descriptions, pricing, categorization data, product codes, product relationships (kits, accessories, etc.), regulatory\/compliance data, product marketing content, rich media assets like images, videos, and 3D models, product documentation like manuals, and digital product renditions for e-commerce. Having a single source of truth for all this data prevents issues when distributing it to partners.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2002\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2002\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How does inaccurate product data negatively impact the customer experience for distributors?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2002\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2002\"><p><span style=\"font-weight: 400;\">Inaccurate or incomplete product data flowing to distributors frequently leads to negative customer experiences in a few key ways: orders getting fulfilled with the wrong products, delays on orders, components missing from product bundles, sales staff&#8217;s inability to correctly market features, and customer returns and refunds due to products not matching expectations set by the product data. Customers get frustrated when their orders don&#8217;t match what was represented.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2003\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2003\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why is managing product data more challenging for manufacturers of industrial products?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2003\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2003\"><p><span style=\"font-weight: 400;\">Industrial products are inherently complex, and the number of technical attributes that need to be accurately detailed is exponentially greater. There are complex specifications, product configurations, compatibility data, industrial certifications, product documentation, and more to account for. Any misstep in data accuracy could violate safety regulations or cause products to be unusable for their intended purposes. The room for error is far less.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2004\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2004\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What role does product data play in helping distributors manage their inventory levels?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2004\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2004\"><p><span style=\"font-weight: 400;\">Complete and accurate product data is essential for distributors to forecast demand correctly and set stocking levels to avoid stockouts or overstocks. They rely on data like product descriptions, pricing, product bundling details, and other marketing data to gauge customer demand. If crucial data elements are missing or wrong, it can completely throw off their sales projections and inventory planning. This leads to carrying costs or lost sales from not having the right products available.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2005\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2005\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How do PIM and DAM platforms work together to distribute enriched product data?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2005\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2005\"><p><span style=\"font-weight: 400;\">A PIM centralizes and validates the core product details like technical specifications, descriptions, categories, etc. DAM software does the same for product-related media like photos, videos, documents, etc. When integrated, users can quickly map assets to corresponding product details in PIM to create enriched product experiences. This high-quality product data can be distributed to sales and marketing channels like distributor portals. The tight integration ensures consistent, high-quality product data and assets.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-364a4248 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"364a4248\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a448c3b\" data-id=\"1a448c3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70ba5949 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"70ba5949\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Subscribe For More Content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2781a3b elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2781a3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"_form_element _x11725183 _full_width _clear\">\n<div class=\"_html-code\">\n<p>Sign up for monthly tips on how to drive revenue with product content.<\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-762ddb9f elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"762ddb9f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/catsy.com\/blog\/newsletter-signup\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b385ca18-4b85-46d4-bb4b-571c73a19812\" data-name=\"b922a425-e5e0-4ef1-881c-5748460fd139\" viewBox=\"0 0 30.125 18.1738\"><title>arrow-icon-size3<\/title><path d=\"M29.75,9.3948,21.5281,1.1735a.8479.8479,0,0,0-.601-.261L20.9124.9119a.8526.8526,0,0,0-.5956.2409.8642.8642,0,0,0-.0027,1.23l6.7618,6.7611H.7316a.8566.8566,0,1,0,0,1.7131H27.0759l-6.7591,6.7591a.8576.8576,0,0,0-.0214,1.2113.8462.8462,0,0,0,.61.2583.8949.8949,0,0,0,.621-.2556l8.2233-8.224A.8587.8587,0,0,0,29.75,9.3948Z\" transform=\"translate(0.125 -0.9119)\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-34307910\" data-id=\"34307910\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-125465c elementor-widget elementor-widget-shortcode\" data-id=\"125465c\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><iframe src=\"https:\/\/embeds.beehiiv.com\/f3d8562d-c0a8-45b5-9425-dff23df09a58\" data-test-id=\"beehiiv-embed\" width=\"480\" height=\"320\" frameborder=\"0\" scrolling=\"no\" style=\"border-radius: 4px; border: 2px solid #e5e7eb; margin: 0; background-color: transparent;\" loading=\"lazy\"><\/iframe><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bbd2e17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbd2e17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30856387\" data-id=\"30856387\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7648faf8 elementor-widget elementor-widget-spacer\" data-id=\"7648faf8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6171708f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6171708f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ac0c340\" data-id=\"1ac0c340\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You don\u2019t have to rebuild PDPs to get better conversion. Start charting your course with the decision data shoppers scan first. Our guide shows you how.<\/p>\n","protected":false},"author":1,"featured_media":24660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[128,11],"tags":[1158,1247],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/24658"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=24658"}],"version-history":[{"count":5,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/24658\/revisions"}],"predecessor-version":[{"id":24664,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/24658\/revisions\/24664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/24660"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=24658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=24658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=24658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}