{"id":24216,"date":"2025-07-09T10:37:51","date_gmt":"2025-07-09T16:37:51","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=24216"},"modified":"2025-07-12T11:06:47","modified_gmt":"2025-07-12T17:06:47","slug":"product-content-strategy-b2b","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/product-content-strategy-b2b\/","title":{"rendered":"Building a Product Content Strategy for B2B Success"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24216\" class=\"elementor elementor-24216\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-151d7712 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"151d7712\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20c4447a\" data-id=\"20c4447a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48a04f35 elementor-widget elementor-widget-spacer\" data-id=\"48a04f35\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-65384a8e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"65384a8e\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be2b989\" data-id=\"be2b989\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d3c1f49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d3c1f49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6861eef3\" data-id=\"6861eef3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a2f4b9e elementor-widget elementor-widget-post-info\" data-id=\"4a2f4b9e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7a2eb03 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/author\/elibyrdcatsy-com\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tElizabeth Byrd\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-87dc87a elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2025\/07\/09\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJuly 9, 2025\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-463ca489 elementor-widget elementor-widget-spacer\" data-id=\"463ca489\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-558e93d9 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"558e93d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building a Product Content Strategy for B2B Success\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-370be0fc elementor-widget elementor-widget-spacer\" data-id=\"370be0fc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3635857a elementor-widget elementor-widget-text-editor\" data-id=\"3635857a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your B2B buyers expect the same personalized, seamless transactions as your B2C consumers!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Unfortunately, many B2B brands still fall short of delivering compelling content that converts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s why you need a comprehensive <\/span><b>B2B product content strategy<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Whether you\u2019re a manufacturer, distributor, or enterprise seller, your content matters. It\u2019s not just about spec sheets and item descriptions. Instead, it\u2019s about creating <\/span><b>engaging, scalable information<\/b><span style=\"font-weight: 400;\"> that converts sales.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-25fd112e\" data-id=\"25fd112e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e5b6984 elementor-widget elementor-widget-image\" data-id=\"7e5b6984\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-Template-21-1024x576.png\" class=\"attachment-large size-large wp-image-24222\" alt=\"Product content strategy examples for B2B Brands\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-Template-21-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-Template-21-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-Template-21-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-Template-21.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-72ddff22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72ddff22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bf81f99\" data-id=\"2bf81f99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2428d8aa elementor-widget elementor-widget-spacer\" data-id=\"2428d8aa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-46f3d491 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46f3d491\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-74fded60\" data-id=\"74fded60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44a53d1f content-align-cta-center elementor-widget elementor-widget-eael-cta-box\" data-id=\"44a53d1f\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <p class=\"title\">Join Our Weekly DAM &amp; PIM Workshop<\/p><p>Wednesday @ 10:30 am ET<\/p><a href=\"https:\/\/us02web.zoom.us\/webinar\/register\/WN_qW0EApyIRa-uBzmbsN3wRA#\/registration\" target=\"_blank\" class=\"cta-button  \">Let&#039;s Go!<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2532b838 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2532b838\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-298b1d50\" data-id=\"298b1d50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67e0c417 elementor-widget elementor-widget-heading\" data-id=\"67e0c417\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Share This Article:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2fe2360c\" data-id=\"2fe2360c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cf3097a elementor-widget__width-initial elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"5cf3097a\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-10fb75a\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-38729840 elementor-widget elementor-widget-spacer\" data-id=\"38729840\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bd1765a elementor-widget elementor-widget-shortcode\" data-id=\"4bd1765a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><iframe src=\"https:\/\/embeds.beehiiv.com\/6bc3d9f1-abb3-4416-9305-d1adfb8ef5ea?slim=true\" data-test-id=\"beehiiv-embed\" height=\"52\" frameborder=\"0\" scrolling=\"no\" style=\"margin: 0; border-radius: 0px !important; background-color: transparent;\" loading=\"lazy\"><\/iframe><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-45416449\" data-id=\"45416449\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3bc6b9e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bc6b9e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1937b020\" data-id=\"1937b020\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78f19fac elementor-widget elementor-widget-heading\" data-id=\"78f19fac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Product Content Strategy Matters in B2B E-commerce\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327415f6 elementor-widget elementor-widget-text-editor\" data-id=\"327415f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s start with a simple fact: In B2B operations, your product information is your strongest salesperson.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">B2B buyers are a little different than B2C buyers in that the former shops in teams. They require technical validation, and they have much more complex purchasing cycles. The accuracy and completeness of your product content is essential to the B2B sales cycle.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">According to Gartner, <\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-06-22-gartner-sales-survey-finbds-b2b-buyers-prefer-ordering-paying-through--digital-commerce\"><b>83 percent of a B2B buyer\u2019s journey is completed independently<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">Digital content guides every stage from shortlist to procurement.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You need a solid <\/span><b>B2B e-commerce strategy<\/b><span style=\"font-weight: 400;\"> to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce friction in the buyer journey<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve your product discoverability across digital channels<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build trust through transparency and authority<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accelerate time-to-purchase with enriched product data<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supply channel partners with accurate, scalable content<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">If your content isn\u2019t doing the work, the competition\u2019s content will. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b5e7a8a e-transform e-transform elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"5b5e7a8a\" data-element_type=\"widget\" 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data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h6 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h6>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4526d821 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4526d821\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0f7ca4 elementor-widget elementor-widget-heading\" data-id=\"7a0f7ca4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Core Challenges in B2B Product Content Management\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10124460 elementor-widget elementor-widget-text-editor\" data-id=\"10124460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As with any new system, you may face challenges with product content along the way.<\/span><\/p><p><span style=\"font-weight: 400;\">\u274c<\/span><b> Complex Products<\/b><\/p><p><span style=\"font-weight: 400;\">Many B2B products are \u201coddly specific\u201d and must target a particular group of businesses. Use-case scenarios, detailed documentation, and contextual storytelling will be your friends.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u274c<\/span><b> Multiple Stakeholders<\/b><\/p><p><span style=\"font-weight: 400;\">Your B2B content must appeal to technical buyers, financial decision-makers, and end users\u2026 a diverse set of roles, with very different priorities!<\/span><\/p><p><span style=\"font-weight: 400;\">\u274c<\/span><b> Channel Fragmentation<\/b><\/p><p><span style=\"font-weight: 400;\">Your product data will be syndicated to websites, dealer portals, and sales tools that each have their own unique set of formatting requirements.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u274c<\/span><b> Lack of Content Governance<\/b><\/p><p><span style=\"font-weight: 400;\">If you have no centralized system, you\u2019ll rely on chaotic spreadsheets, local files, and email threads. This results in incomplete, outdated, or inconsistent content.\u00a0<\/span><\/p><p><b>The Pillars of a Successful B2B Product Content Strategy<\/b><\/p><p><span style=\"font-weight: 400;\">To overcome these challenges and drive growth, your <\/span><b>product content strategy<\/b><span style=\"font-weight: 400;\"> should rest on these five key pillars:<\/span><\/p><p><span style=\"font-weight: 400;\">Obviously, you want to overcome these challenges. To do this, your <\/span><b>product content<\/b> <b>should rest on five pillars:<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1f7907 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4d1f7907\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57951c9 elementor-widget elementor-widget-heading\" data-id=\"57951c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. \ud83c\udfaf Audience-Centric Product Storytelling\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-333846f4 elementor-widget elementor-widget-text-editor\" data-id=\"333846f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">B2B buyers don\u2019t just want specs &#8211; they want context. Good content tells a story that resounds with your buyer &#8211; their challenges, their goals, and their intended use of your product.\u00a0<\/span><\/p><p><b>Tactics:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop buyer personas to guide the tone and depth of your content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create content for different stages\u2026 the three phases are awareness, consideration, and decision<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight your product\u2019s benefits, outcomes, and real-world applications. Don\u2019t rely on its features, but instead explain how those features benefit your consumer<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Example:<\/b><span style=\"font-weight: 400;\"> Instead of \u201cStainless steel valve, 2-inch diameter,\u201d say \u201cEngineered for high-pressure fluid control in industrial piping systems\u2014resistant to corrosion, compliant with ASME standards.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fcf7d5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9fcf7d5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7559b5b1 content-align-cta-center elementor-widget elementor-widget-eael-cta-box\" data-id=\"7559b5b1\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <p class=\"title\">Make Catsy DAM and PIM Software an Extension of Your Team<\/p><a href=\"https:\/\/catsy.com\/request-demo\" target=\"_blank\" class=\"cta-button  \">Book a Free Demo<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784c526c elementor-widget elementor-widget-heading\" data-id=\"784c526c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. \ud83e\uddf1 Structured Product Data & Attribute Management\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b730bc6 elementor-widget elementor-widget-text-editor\" data-id=\"b730bc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Product data that\u2019s accurate and consistent across channels will drive discoverability and conversion. Size, material, certifications, and tech specs should be consistently standardized across each of your channels.\u00a0<\/span><\/p><p><b>Tactics:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a Product Information Management (PIM) system like Catsy to keep your data centralized<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Standardize attributes by category<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build templates for products in similar families<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track completeness and accuracy of your information<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Why It Matters:<\/b><span style=\"font-weight: 400;\"> Structured data is imperative to the success of your SEO, filters, and faceted navigation. This is particularly true for distributor sites and within marketplaces. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6912d8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7e6912d8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-198bd8fa elementor-widget elementor-widget-heading\" data-id=\"198bd8fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. \ud83c\udf0d Omnichannel Content Syndication\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7efbaf21 elementor-widget elementor-widget-text-editor\" data-id=\"7efbaf21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If there\u2019s one thing a B2B consumer is known for, it\u2019s shopping around! Your content should be syndicated uniformly across each platform you utilize. This can include catalogs, marketplaces, and CRM systems.\u00a0<\/span><\/p><p><b>Tactics:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate the mapping of your content to channel-specific formats (like Amazon, Grainger, and Shopify)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tailor your product content based on region, audience, and channel requirements<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure that your images, spec sheets, and translations are included in the syndication feed<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>With Catsy<\/b><span style=\"font-weight: 400;\">: You can syndicate rich product content to virtually anywhere from a central platform, leading to a reduction in manual errors.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327ffcf9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"327ffcf9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e947ce elementor-widget elementor-widget-heading\" data-id=\"39e947ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. \ud83d\udcca Content Performance Analytics\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37d30fa3 elementor-widget elementor-widget-text-editor\" data-id=\"37d30fa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- \/wp:heading --><\/p><p><!-- wp:list {\"ordered\":true} --><\/p><ol><li style=\"list-style-type: none;\"><ol><!-- wp:list-item --><\/ol><\/li><\/ol><div><p><span style=\"font-weight: 400;\">It should come as no surprise that your product content strategy should be driven by real data. This will require oversight on your part.<\/span><\/p><p><b>Tactics:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure that your content is complete and ready to upload to channels<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor your product page performance with respect to views, bounce rates, and conversions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use SKU-level analytics to identify gaps and missed or scalable opportunities<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Example:<\/b><span style=\"font-weight: 400;\"> A high-margin product with low visibility should be prioritized for optimization. Check for missing attributes, outdated PDFs, and other errors.<\/span><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f685250 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3f685250\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee30672 elementor-widget elementor-widget-heading\" data-id=\"7ee30672\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. \ud83d\udd04 Continuous Content Governance and Collaboration\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35831b elementor-widget elementor-widget-text-editor\" data-id=\"e35831b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SKUs evolve, markets change, and consumers\u2019 wants shift. That means your content is never complete. Be sure to keep your data agile.\u00a0<\/span><\/p><p><b>Tactics:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assign ownership of your data to departments within your company. Products, marketing, compliance, and sales are examples<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set validation rules and approval workflows<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track changes over time, and exercise version control<\/span><\/li><\/ul><p><b>With a robust PIM, <\/b><span style=\"font-weight: 400;\">you ensure that everyone from marketing to compliance has the same true, clean data. This reduces silos and errors.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f68381 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2f68381\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e65330c elementor-widget elementor-widget-heading\" data-id=\"2e65330c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building Your B2B Product Content Strategy: A Step-by-Step Guide\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c645db6 elementor-widget elementor-widget-text-editor\" data-id=\"3c645db6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s time to put theory to action. Use the following rad map to build a high-impact, scalable content strategy:<\/span><\/p><h4><b>Step 1: Audit Your Existing Product Content<\/b><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where is your content stored today? (Spreadsheets? Shared drives?)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How complete is your data? (Are there key attributes missing?)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is your product info consistent across channels?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which SKUs perform best\u2026 and why?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Take advantage of Catsy&#8217;s completeness scoring to benchmark the health of your existing product data.<\/span><\/p><h4><b>Step 2: Define Buyer Personas and Journey Stages<\/b><\/h4><p><span style=\"font-weight: 400;\">It\u2019s essential that you tailor your content to the <\/span><b>buyer roles and journey stages<\/b><span style=\"font-weight: 400;\"> that are most relevant to your business.\u00a0<\/span><\/p><h5><b>Stage<\/b> <b>Buyer Need<\/b> <b>Content Type<\/b><\/h5><p><span style=\"font-weight: 400;\">Awareness<\/span> <span style=\"font-weight: 400;\">Understand product category<\/span> <span style=\"font-weight: 400;\">Educational blogs, comparisons<\/span><\/p><p><span style=\"font-weight: 400;\">Consideration<\/span> <span style=\"font-weight: 400;\">Evaluate solutions<\/span> <span style=\"font-weight: 400;\">Tech specs, videos, reviews<\/span><\/p><p><span style=\"font-weight: 400;\">Decision<\/span> <span style=\"font-weight: 400;\">Justify purchase internally<\/span> <span style=\"font-weight: 400;\">ROI calculators, case studies<\/span><\/p><h4><b>Step 3: Standardize Your Product Taxonomy<\/b><\/h4><p><span style=\"font-weight: 400;\">A well-structured taxonomy enables intuitive navigation and more effective merchandising. Consider:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defining categories and subcategories<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating reusable attribute sets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establishing naming conventions and metadata tags<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building hierarchies for variants and bundles<\/span><\/li><\/ul><h4><b>Step 4: Centralize Product Data &amp; Assets in a PIM<\/b><\/h4><p><span style=\"font-weight: 400;\">Are you still chasing your content across systems? You can use a PIM to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Import product data from ERP or spreadsheets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage enriched data like images, PDFs, and videos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure version control and data accuracy<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create tailored exports unique to each sales channel<\/span><\/li><\/ul><p><b>Catsy provides a single source of truth<\/b><span style=\"font-weight: 400;\"> for all your product and media content.<\/span><\/p><h4><b>Step 5: Optimize Content for Each Channel<\/b><\/h4><p><span style=\"font-weight: 400;\">Each platform has its own content rules. Avoid one-size-fits-all listings. A few examples follow:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon requires bullet points and backend keywords<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Distributor portals may need EDI or XML feeds<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direct-to-consumer sites benefit from lifestyle images and customer reviews<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Print catalogs require high-resolution layouts<\/span><\/li><\/ul><\/li><\/ul><p><span style=\"font-weight: 400;\">Catsy makes it easy to automate formatting and subsequently distribute approved content to each channel you utilize.<\/span><\/p><h4><b>Step 6: Track, Analyze, and Iterate<\/b><\/h4><p><span style=\"font-weight: 400;\">Use analytics to guide continuous improvement:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which product pages convert best?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where is content missing or underperforming?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How are partners using your assets?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">With actionable insights, you can <\/span><b>fine-tune your product marketing strategy<\/b><span style=\"font-weight: 400;\"> for better ROI.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18f438 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c18f438\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd72aca elementor-widget elementor-widget-heading\" data-id=\"bd72aca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Real-World Example: B2B Brand Transformation\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d3bc08 elementor-widget elementor-widget-text-editor\" data-id=\"52d3bc08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Company:<\/b><span style=\"font-weight: 400;\"> Industrial Tools Manufacturer<\/span><\/p><p><b>Challenge:<\/b><span style=\"font-weight: 400;\"> Product specs lived in spreadsheets; images and PDFs were scattered. Channel partners often listed products with missing or outdated data.<\/span><\/p><p><b>Solution:<\/b><span style=\"font-weight: 400;\"> Deployed Catsy PIM to centralize product content, standardize attributes, and automate syndication to their website, Amazon, and distributor portals.<\/span><\/p><p><b>Result:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">50% faster product launches<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">80% reduction in content-related partner support tickets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3x increase in content compliance across all resellers<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb957b3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fb957b3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83e210c elementor-widget elementor-widget-heading\" data-id=\"83e210c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Catsy Powers Your B2B Product Content Strategy\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d422cf2 elementor-widget elementor-widget-text-editor\" data-id=\"d422cf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Catsy is purpose-built to support <\/span><b>product content strategies for B2B organizations<\/b><span style=\"font-weight: 400;\">, combining <\/span><b>PIM + DAM<\/b><span style=\"font-weight: 400;\"> into a single, cloud-based platform.<\/span><\/p><p><span style=\"font-weight: 400;\">With Catsy, you can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Centralize and enrich product data<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage digital assets and product media<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate content syndication to ecommerce platforms and marketplaces<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customize content per channel, market, and partner<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve data governance and cross-team collaboration<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Whether you&#8217;re managing 500 or 50,000 SKUs, Catsy helps you deliver a consistent, engaging, and optimized product experience at scale.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f699ef7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3f699ef7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5619564 elementor-widget elementor-widget-heading\" data-id=\"5619564\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts: Content Is the New B2B Differentiator<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e04d91a elementor-widget elementor-widget-text-editor\" data-id=\"e04d91a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In a crowded and competitive ecommerce landscape, <\/span><b>product content is your differentiator<\/b><span style=\"font-weight: 400;\">. It\u2019s what helps your brand cut through the noise, engage multiple stakeholders, and drive conversions\u2014before a rep ever picks up the phone.<\/span><\/p><p><span style=\"font-weight: 400;\">A smart, scalable <\/span><b>B2B product content strategy<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aligns with your buyers\u2019 needs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Empowers partners with ready-to-use content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scales efficiently across SKUs and channels<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drives visibility, trust, and revenue<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">With a platform like <\/span><b>Catsy<\/b><span style=\"font-weight: 400;\">, you gain the control, agility, and automation needed to manage content as a strategic asset.<\/span><\/p><p><b>Want to build a high-performance B2B content engine?<\/b><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc49 Request a free demo with Catsy and take the first step toward product content excellence.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd35f05 content-align-cta-default elementor-widget elementor-widget-global elementor-global-20748 elementor-widget-eael-cta-box\" data-id=\"6cd35f05\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <h2 class=\"title\">Keep your content on course with catsy<\/h2><p>Book a free demo:\u00a0<\/p><a href=\"https:\/\/catsy.com\/request-demo\" class=\"cta-button  \">Let&#039;s Go!<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ed935 elementor-widget elementor-widget-text-editor\" data-id=\"91ed935\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Want more tips, tutorials, and insights on product content and e-commerce operations?<\/p>\n<ul>\n<li style=\"caret-color: #000000; color: #000000;\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.youtube.com\/channel\/UC7RMjwqLmN_MyMI_Y4LdAeA\"><b>Watch our videos on YouTube<\/b><\/a><\/span><\/li>\n<li style=\"caret-color: #000000; color: #000000;\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/linkedin.com\/company\/catsy\"><b>Follow us on LinkedIn<\/b><\/a><\/span><\/li>\n<li style=\"caret-color: #000000; color: #000000;\"><span style=\"text-decoration: underline;\"><b><a href=\"https:\/\/twitter.com\/catsyhq\">Join the conversation on X<\/a><\/b><\/span><\/li>\n<\/ul>\n<div>\u00a0<\/div>\n<p style=\"caret-color: #000000; color: #000000;\">Stay connected. We post regularly to help brands like yours scale smarter.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-383e74f7 elementor-widget elementor-widget-spacer\" data-id=\"383e74f7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb5a96d elementor-widget elementor-widget-menu-anchor\" data-id=\"4eb5a96d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"calssonestart\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-500af15c elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"500af15c\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/digital-asset-management\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Digital Asset Management (DAM): Organize and Deliver Digital Content Efficiently<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/apis-vs-templates\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">APIs vs Templates: Get Your Product Data Where It Needs to Be<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5c4fcf05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c4fcf05\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-123f0b07\" data-id=\"123f0b07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1328fca4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1328fca4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c63ca7e\" data-id=\"4c63ca7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56ada476 elementor-widget elementor-widget-heading\" data-id=\"56ada476\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Are You Ready To streamline your product content management?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-268914a2\" data-id=\"268914a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2980e006 elementor-align-right elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"2980e006\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm elementor-animation-float\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b385ca18-4b85-46d4-bb4b-571c73a19812\" data-name=\"b922a425-e5e0-4ef1-881c-5748460fd139\" viewBox=\"0 0 30.125 18.1738\"><title>arrow-icon-size3<\/title><path d=\"M29.75,9.3948,21.5281,1.1735a.8479.8479,0,0,0-.601-.261L20.9124.9119a.8526.8526,0,0,0-.5956.2409.8642.8642,0,0,0-.0027,1.23l6.7618,6.7611H.7316a.8566.8566,0,1,0,0,1.7131H27.0759l-6.7591,6.7591a.8576.8576,0,0,0-.0214,1.2113.8462.8462,0,0,0,.61.2583.8949.8949,0,0,0,.621-.2556l8.2233-8.224A.8587.8587,0,0,0,29.75,9.3948Z\" transform=\"translate(0.125 -0.9119)\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3c73aaa3 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c73aaa3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63d1b6c9\" data-id=\"63d1b6c9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3af5dfb4 elementor-widget elementor-widget-heading\" data-id=\"3af5dfb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Continue Reading<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ebe8b7b elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"7ebe8b7b\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28326 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice tag-ai tag-ai-powered-pim tag-brand-marketing tag-catsy-ai tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-integration tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-information-management\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/what-is-the-best-pim-with-ai-agents\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-best-pim-with-ai-agents-artificial-intelligence-300x169.png\" class=\"attachment-medium size-medium wp-image-28327\" alt=\"catsy-best-pim-with-ai-agents-artificial-intelligence\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-best-pim-with-ai-agents-artificial-intelligence-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-best-pim-with-ai-agents-artificial-intelligence-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-best-pim-with-ai-agents-artificial-intelligence-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-best-pim-with-ai-agents-artificial-intelligence.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">AI<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='CJ' src='https:\/\/secure.gravatar.com\/avatar\/86abf87ead00296007d9afb77dea5f8b?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/86abf87ead00296007d9afb77dea5f8b?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/what-is-the-best-pim-with-ai-agents\/\" target=&quot;_blank&quot;>\n\t\t\t\tWhat is the Best PIM with AI Agents?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/what-is-the-best-pim-with-ai-agents\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 8, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28297 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice tag-ai tag-ai-powered-pim tag-brand-marketing tag-catsy-ai tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-integration tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-information-management\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/how-ai-is-changing-product-information-management-pim\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/AI-How-AI-is-changing-PIM-300x169.png\" class=\"attachment-medium size-medium wp-image-28299\" alt=\"catsy-pim-ai-changing-product-information-management\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/AI-How-AI-is-changing-PIM-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/AI-How-AI-is-changing-PIM-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/AI-How-AI-is-changing-PIM-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/AI-How-AI-is-changing-PIM.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">AI<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='CJ' src='https:\/\/secure.gravatar.com\/avatar\/86abf87ead00296007d9afb77dea5f8b?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/86abf87ead00296007d9afb77dea5f8b?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/how-ai-is-changing-product-information-management-pim\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow AI is Changing Product Information Management (PIM)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/how-ai-is-changing-product-information-management-pim\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 8, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28285 post type-post status-publish format-standard has-post-thumbnail hentry category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-shopify-pim category-technical-advice tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-global-product-syndication tag-integration tag-multi-channel-retailers tag-pim tag-pim-software tag-product-catalog tag-product-information-management tag-shopify tag-shopify-data-quality tag-shopify-integration tag-shopify-pim\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/automate-shopify-smart-collections-across-multi-currency-stores-with-pim\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-Automate-Shopify-Smart-Collections-Multi-Currency-Stores-300x169.png\" class=\"attachment-medium size-medium wp-image-28287\" alt=\"catsy-pim-Automate-Shopify-Smart-Collections-Multi-Currency-Stores\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-Automate-Shopify-Smart-Collections-Multi-Currency-Stores-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-Automate-Shopify-Smart-Collections-Multi-Currency-Stores-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-Automate-Shopify-Smart-Collections-Multi-Currency-Stores-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-Automate-Shopify-Smart-Collections-Multi-Currency-Stores.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Brand Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='CJ' src='https:\/\/secure.gravatar.com\/avatar\/86abf87ead00296007d9afb77dea5f8b?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/86abf87ead00296007d9afb77dea5f8b?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/automate-shopify-smart-collections-across-multi-currency-stores-with-pim\/\" target=&quot;_blank&quot;>\n\t\t\t\tAutomate Shopify Smart Collections Across Multi-Currency Stores with PIM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/automate-shopify-smart-collections-across-multi-currency-stores-with-pim\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 7, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-529e9a06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"529e9a06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3af99cc6\" data-id=\"3af99cc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-758d1d49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"758d1d49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5bb2fcda\" data-id=\"5bb2fcda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59b5874c elementor-widget elementor-widget-menu-anchor\" data-id=\"59b5874c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"calssonesyllabus\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b06be40 elementor-widget elementor-widget-image\" data-id=\"1b06be40\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"139\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/02\/Group-171.png\" class=\"attachment-large size-large wp-image-10851\" alt=\"dam &amp; pim for distributors\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5904cb70 elementor-widget elementor-widget-heading\" data-id=\"5904cb70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4b6895 elementor-widget elementor-widget-toggle\" data-id=\"6c4b6895\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1811\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1811\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are some core product data elements that manufacturers need to master for their distributors?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1811\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1811\"><p><span style=\"font-weight: 400;\">They include technical specifications, product descriptions, pricing, categorization data, product codes, product relationships (kits, accessories, etc.), regulatory\/compliance data, product marketing content, rich media assets like images, videos, and 3D models, product documentation like manuals, and digital product renditions for e-commerce. Having a single source of truth for all this data prevents issues when distributing it to partners.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1812\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1812\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How does inaccurate product data negatively impact the customer experience for distributors?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1812\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1812\"><p><span style=\"font-weight: 400;\">Inaccurate or incomplete product data flowing to distributors frequently leads to negative customer experiences in a few key ways: orders getting fulfilled with the wrong products, delays on orders, components missing from product bundles, sales staff&#8217;s inability to correctly market features, and customer returns and refunds due to products not matching expectations set by the product data. Customers get frustrated when their orders don&#8217;t match what was represented.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1813\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1813\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why is managing product data more challenging for manufacturers of industrial products?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1813\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1813\"><p><span style=\"font-weight: 400;\">Industrial products are inherently complex, and the number of technical attributes that need to be accurately detailed is exponentially greater. There are complex specifications, product configurations, compatibility data, industrial certifications, product documentation, and more to account for. Any misstep in data accuracy could violate safety regulations or cause products to be unusable for their intended purposes. The room for error is far less.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1814\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1814\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What role does product data play in helping distributors manage their inventory levels?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1814\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1814\"><p><span style=\"font-weight: 400;\">Complete and accurate product data is essential for distributors to forecast demand correctly and set stocking levels to avoid stockouts or overstocks. They rely on data like product descriptions, pricing, product bundling details, and other marketing data to gauge customer demand. If crucial data elements are missing or wrong, it can completely throw off their sales projections and inventory planning. This leads to carrying costs or lost sales from not having the right products available.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1815\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1815\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How do PIM and DAM platforms work together to distribute enriched product data?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1815\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1815\"><p><span style=\"font-weight: 400;\">A PIM centralizes and validates the core product details like technical specifications, descriptions, categories, etc. DAM software does the same for product-related media like photos, videos, documents, etc. When integrated, users can quickly map assets to corresponding product details in PIM to create enriched product experiences. This high-quality product data can be distributed to sales and marketing channels like distributor portals. The tight integration ensures consistent, high-quality product data and assets.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7642cda1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7642cda1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ddbb5d8\" data-id=\"ddbb5d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-782cfe25 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"782cfe25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Subscribe For More Content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b31cc3 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"25b31cc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"_form_element _x11725183 _full_width _clear\">\n<div class=\"_html-code\">\n<p>Sign up for monthly tips on how to drive revenue with product content.<\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8c79a2 elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"4f8c79a2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/catsy.com\/blog\/newsletter-signup\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b385ca18-4b85-46d4-bb4b-571c73a19812\" data-name=\"b922a425-e5e0-4ef1-881c-5748460fd139\" viewBox=\"0 0 30.125 18.1738\"><title>arrow-icon-size3<\/title><path d=\"M29.75,9.3948,21.5281,1.1735a.8479.8479,0,0,0-.601-.261L20.9124.9119a.8526.8526,0,0,0-.5956.2409.8642.8642,0,0,0-.0027,1.23l6.7618,6.7611H.7316a.8566.8566,0,1,0,0,1.7131H27.0759l-6.7591,6.7591a.8576.8576,0,0,0-.0214,1.2113.8462.8462,0,0,0,.61.2583.8949.8949,0,0,0,.621-.2556l8.2233-8.224A.8587.8587,0,0,0,29.75,9.3948Z\" transform=\"translate(0.125 -0.9119)\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-770a82f3\" data-id=\"770a82f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-166162d4 elementor-widget elementor-widget-shortcode\" data-id=\"166162d4\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><iframe src=\"https:\/\/embeds.beehiiv.com\/f3d8562d-c0a8-45b5-9425-dff23df09a58\" data-test-id=\"beehiiv-embed\" width=\"480\" height=\"320\" frameborder=\"0\" scrolling=\"no\" style=\"border-radius: 4px; border: 2px solid #e5e7eb; margin: 0; background-color: transparent;\" loading=\"lazy\"><\/iframe><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4a6c91d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a6c91d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16c7b881\" data-id=\"16c7b881\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cad49a6 elementor-widget elementor-widget-spacer\" data-id=\"4cad49a6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-78cd9f44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78cd9f44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec44bf\" data-id=\"26ec44bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Engaging, scalable content is critical to your B2B e-commerce success. Is your product content strategy falling short? <\/p>\n","protected":false},"author":8,"featured_media":24222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[10],"tags":[1219,1154],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/24216"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=24216"}],"version-history":[{"count":7,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/24216\/revisions"}],"predecessor-version":[{"id":24225,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/24216\/revisions\/24225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/24222"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=24216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=24216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=24216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}