{"id":21564,"date":"2025-02-07T12:06:58","date_gmt":"2025-02-07T18:06:58","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=21564"},"modified":"2025-04-22T09:31:50","modified_gmt":"2025-04-22T15:31:50","slug":"optimizing-product-descriptions-for-bigcommerce","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/optimizing-product-descriptions-for-bigcommerce\/","title":{"rendered":"2025 Guide to Optimizing Product Descriptions for BigCommerce -Catsy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21564\" class=\"elementor elementor-21564\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-716528cc elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"716528cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5867d121\" data-id=\"5867d121\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4079767a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4079767a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-318ac751\" data-id=\"318ac751\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f22208 elementor-widget elementor-widget-heading\" data-id=\"7f22208\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">2025 Guide to Optimizing Product Descriptions for BigCommerce<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fedb276 elementor-widget elementor-widget-post-info\" data-id=\"3fedb276\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-caa72da elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/author\/elibyrdcatsy-com\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tElizabeth Byrd\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f30256a elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2025\/02\/07\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tFebruary 7, 2025\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7089bbc8 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"7089bbc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Listen to a summary of this article, powered by NotebookLM:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-248043cf elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-embedpres_elementor\" data-id=\"248043cf\" data-element_type=\"widget\" data-widget_type=\"embedpres_elementor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"embedpress-elements-wrapper \" id=\"ep-elements-id-248043cf\">\n\n\t\t\t\t\t\t\t<div id=\"ep-elementor-content-248043cf\" \n\t\t\t\t\tclass=\"ep-elementor-content \n\t\t\t\t\t \n\t\t\t\t\t  ep-content-protection-disabled \n\t\t\t\t\tsource-selfhosted_audio\t\t\t\t\t enabled-auto-pause\">\n\n\t\t\t\t\t<div id=\"248043cf\" \n\t\t\t\t\t\tclass=\"ep-embed-content-wrapper \n\t\t\t\t\t\t \n\t\t\t\t\t\t \n\t\t\t\t\t\t\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t<div id=\"ep-elementor-content-248043cf\" \n\t\t\t\t\t\t\tclass=\"ep-elementor-content \n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t  ep-content-protection-disabled \n\t\t\t\t\t\t\tsource-selfhosted_audio\">\n\n\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t<div id=\"248043cf\" \n\t\t\t\t\t\t\t\t\tclass=\"ep-embed-content-wraper \n\t\t\t\t\t\t\t\t\t\" \n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<div class=\"ose-google-drive ose-uid-a5af8bf828e09c43e7ee35b6a2de5058 ose-embedpress-responsive\" style=\"width:408px; height:62px; max-height:62px; max-width:100%; display:inline-block;\"><iframe allowFullScreen=\"true\" title=\"\"  width=\"408\" height=\"62\" src=\"https:\/\/drive.google.com\/file\/d\/1qBdJvUwhhKSftMIm1FeHqDzqAhVTSQ17\/preview\"  loading=\"lazy\"><\/iframe><\/div>\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t<\/div>\n\n\n\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46b3a737 elementor-widget elementor-widget-embedpres_elementor\" data-id=\"46b3a737\" data-element_type=\"widget\" data-widget_type=\"embedpres_elementor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"embedpress-elements-wrapper \" id=\"ep-elements-id-46b3a737\">\n\n\t\t\t\t\t\t\t<div id=\"ep-elementor-content-46b3a737\" \n\t\t\t\t\tclass=\"ep-elementor-content \n\t\t\t\t\t \n\t\t\t\t\t  ep-content-protection-disabled \n\t\t\t\t\tsource-selfhosted_audio\t\t\t\t\t enabled-auto-pause\">\n\n\t\t\t\t\t<div id=\"46b3a737\" \n\t\t\t\t\t\tclass=\"ep-embed-content-wrapper \n\t\t\t\t\t\t \n\t\t\t\t\t\t \n\t\t\t\t\t\t\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t<div id=\"ep-elementor-content-46b3a737\" \n\t\t\t\t\t\t\tclass=\"ep-elementor-content \n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t  ep-content-protection-disabled \n\t\t\t\t\t\t\tsource-selfhosted_audio\">\n\n\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t<div id=\"46b3a737\" \n\t\t\t\t\t\t\t\t\tclass=\"ep-embed-content-wraper \n\t\t\t\t\t\t\t\t\t\" \n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t<\/div>\n\n\n\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de8c7a5 elementor-widget elementor-widget-embedpres_elementor\" data-id=\"de8c7a5\" data-element_type=\"widget\" data-widget_type=\"embedpres_elementor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"embedpress-elements-wrapper \" id=\"ep-elements-id-de8c7a5\">\n\n\t\t\t\t\t\t\t<div id=\"ep-elementor-content-de8c7a5\" \n\t\t\t\t\tclass=\"ep-elementor-content \n\t\t\t\t\t \n\t\t\t\t\t  ep-content-protection-disabled \n\t\t\t\t\tsource-selfhosted_audio\t\t\t\t\t enabled-auto-pause\">\n\n\t\t\t\t\t<div id=\"de8c7a5\" \n\t\t\t\t\t\tclass=\"ep-embed-content-wrapper \n\t\t\t\t\t\t \n\t\t\t\t\t\t \n\t\t\t\t\t\t\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-options={&quot;rewind&quot;:true,&quot;restart&quot;:true,&quot;pip&quot;:false,&quot;poster_thumbnail&quot;:&quot;&quot;,&quot;player_color&quot;:&quot;#5b4e96&quot;,&quot;player_preset&quot;:&quot;preset-default&quot;,&quot;fast_forward&quot;:true,&quot;player_tooltip&quot;:true,&quot;hide_controls&quot;:false,&quot;download&quot;:true,&quot;fullscreen&quot;:false,&quot;rel&quot;:false,&quot;vautoplay&quot;:false,&quot;autopause&quot;:false,&quot;dnt&quot;:false}\t\t\t\t\t\t>\n\n\t\t\t\t\t\t<div id=\"ep-elementor-content-de8c7a5\" \n\t\t\t\t\t\t\tclass=\"ep-elementor-content \n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t  ep-content-protection-disabled \n\t\t\t\t\t\t\tsource-selfhosted_audio\">\n\n\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t<div id=\"de8c7a5\" \n\t\t\t\t\t\t\t\t\tclass=\"ep-embed-content-wraper \n\t\t\t\t\t\t\t\t\t\" \n\t\t\t\t\t\t\t\t\tdata-playerid='de8c7a5' \n\t\t\t\t\t\t\t\t\tdata-options={&quot;rewind&quot;:true,&quot;restart&quot;:true,&quot;pip&quot;:false,&quot;poster_thumbnail&quot;:&quot;&quot;,&quot;player_color&quot;:&quot;#5b4e96&quot;,&quot;player_preset&quot;:&quot;preset-default&quot;,&quot;fast_forward&quot;:true,&quot;player_tooltip&quot;:true,&quot;hide_controls&quot;:false,&quot;download&quot;:true,&quot;fullscreen&quot;:false,&quot;rel&quot;:false,&quot;vautoplay&quot;:false,&quot;autopause&quot;:false,&quot;dnt&quot;:false}>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t<\/div>\n\n\n\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66f251d6\" data-id=\"66f251d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4609248c elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-video\" data-id=\"4609248c\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=HygidzpRasY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ace0d1e elementor-widget elementor-widget-embedpres_elementor\" data-id=\"4ace0d1e\" data-element_type=\"widget\" data-widget_type=\"embedpres_elementor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"embedpress-elements-wrapper \" id=\"ep-elements-id-4ace0d1e\">\n\n\t\t\t\t\t\t\t<div id=\"ep-elementor-content-4ace0d1e\" \n\t\t\t\t\tclass=\"ep-elementor-content \n\t\t\t\t\t \n\t\t\t\t\t  ep-content-protection-disabled \n\t\t\t\t\tsource-default\t\t\t\t\t\">\n\n\t\t\t\t\t<div id=\"4ace0d1e\" \n\t\t\t\t\t\tclass=\"ep-embed-content-wrapper \n\t\t\t\t\t\t \n\t\t\t\t\t\t \n\t\t\t\t\t\t\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t<div id=\"ep-elementor-content-4ace0d1e\" \n\t\t\t\t\t\t\tclass=\"ep-elementor-content \n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t  ep-content-protection-disabled \n\t\t\t\t\t\t\tsource-default\">\n\n\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t<div id=\"4ace0d1e\" \n\t\t\t\t\t\t\t\t\tclass=\"ep-embed-content-wraper \n\t\t\t\t\t\t\t\t\t\" \n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t<\/div>\n\n\n\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5bb5b18a elementor-section-height-min-height elementor-section-items-stretch elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"5bb5b18a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2030a930\" data-id=\"2030a930\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5956b064 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5956b064\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Product descriptions are crucial for converting online shoppers.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">To craft compelling product descriptions, focus on buyer needs, highlight benefits over features, use clear communication, and include CTAs.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">PIM software makes product details customer-facing, ensuring engaging, informative descriptions for increased conversions.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-721493a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"721493a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4fdf50da\" data-id=\"4fdf50da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d463112 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d463112\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-127bfd99\" data-id=\"127bfd99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38cc2ac9 elementor-widget elementor-widget-heading\" data-id=\"38cc2ac9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Share This Article:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-56ae6704\" data-id=\"56ae6704\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b5331b8 elementor-icon-list--layout-inline elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-list-item-link-inline elementor-widget elementor-widget-icon-list\" data-id=\"2b5331b8\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f195c87 e-transform e-transform elementor-hidden-tablet elementor-hidden-mobile elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2f195c87\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;sticky&quot;:&quot;top&quot;,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:69,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h6 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h6>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfec028 content-align-cta-center elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-global elementor-global-21662 elementor-widget-eael-cta-box\" data-id=\"dfec028\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:412,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <p class=\"title\">Join Our Weekly DAM &amp; PIM Workshop<\/p><p>Wednesday @ 10:30 am ET<\/p><a href=\"https:\/\/us02web.zoom.us\/webinar\/register\/WN_qW0EApyIRa-uBzmbsN3wRA\" target=\"_blank\" class=\"cta-button  \">Let&#039;s Go!<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-77a15f68\" data-id=\"77a15f68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-482c4d86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"482c4d86\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-311c82d\" data-id=\"311c82d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a1a3c83 elementor-widget elementor-widget-heading\" data-id=\"1a1a3c83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Product descriptions?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5221494c elementor-widget elementor-widget-text-editor\" data-id=\"5221494c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you are a manufacturer or distributor who doesn&#8217;t have a presence in the e-commerce space, chances are you are working hard to make the transition. This is because you&#8217;ve probably heard that business-to-business (B2B) marketplace sales<\/span><a href=\"https:\/\/www.digitalcommerce360.com\/product\/b2b-market-and-customer-experience-report\/\"> <span style=\"font-weight: 400;\">grew by 100% year-over-year in 2023<\/span><\/a><span style=\"font-weight: 400;\"> or that<\/span><a href=\"https:\/\/www.digitalcommerce360.com\/product\/b2b-market-and-customer-experience-report\/\"> <span style=\"font-weight: 400;\">seven of ten<\/span><\/a><span style=\"font-weight: 400;\"> B2B buyers prefer buying online because it is more convenient. When you transition, you&#8217;ll likely choose BigCommerce over alternatives like Shopify and WooCommerce.<\/span><\/p><p><span style=\"font-weight: 400;\">Or let&#8217;s say you are already active in the electronic sales market and have been using BigCommerce all that time. You prefer this particular e-commerce platform because of plenty of built-in features; it makes scaling easy and allows you to create and operate multiple storefronts efficiently.<\/span><\/p><p><span style=\"font-weight: 400;\">But while running the online shop, you notice persuading customers is challenging. You read up on the issue and learn that leveraging product descriptions is the best way to convince customers. This is new to you because you didn&#8217;t know that product descriptions can be valuable beyond providing details about the products on sale. And now you are here looking for answers. So, let&#8217;s answer those questions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553e6d4 elementor-widget elementor-widget-heading\" data-id=\"553e6d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding the Basics of Product Descriptions\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3cd9de elementor-widget elementor-widget-spacer\" data-id=\"e3cd9de\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f59fb59 elementor-widget elementor-widget-heading\" data-id=\"7f59fb59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are product descriptions?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-564f9464 elementor-widget elementor-widget-text-editor\" data-id=\"564f9464\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Product descriptions are the text you include on product pages to explain features, specifications, and benefits. They are part of your products&#8217; marketing copy, demonstrating their value to potential customers. If so, then this means product descriptions go beyond simply listing the features and specifications of the listed products. They tell a story about the product and how it can improve the customer&#8217;s life.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee5ee82 elementor-widget elementor-widget-heading\" data-id=\"ee5ee82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key components of product descriptions\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-670223d5 elementor-widget elementor-widget-text-editor\" data-id=\"670223d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Typically, the details you share on the product pages depend on the listed items. For instance, an apparel store will showcase information that is different from that of an electronics vendor. On the other hand, manufacturers may implement a different strategy for displaying product information because of how the target audience buys.<\/span><\/p><p><span style=\"font-weight: 400;\">Nevertheless, typical product descriptions have the following elements:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30905691 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"30905691\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Product title: A clear, concise, and often keyword-rich headline for the product.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Short description: A summary (a sentence or two) highlighting the product's crucial benefits and purposes. This is often displayed alongside the product title on product listings.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Main description: This is the core of your product description. It includes: Features: Technical specifications, materials, dimensions, etc. Benefits: How the product will solve the customer's problems and improve their experience. Use cases: Situations or scenarios where the product offers value.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pricing: The displayed price of the product.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Call to Action (CTA): Instructions encouraging the customer to purchase, such as \"Buy Now\" or \"Add to Cart\".<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Images\/videos: Visual representations of the product to help the customer understand it better and increase engagement.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Customer reviews\/testimonials: Social proof adds credibility and builds trust.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Shipping and returns: This element outlines specific policies upfront. For instance, customers may handle an issue in a stipulated manner.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e8ce0a elementor-widget elementor-widget-spacer\" data-id=\"78e8ce0a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff1efe elementor-widget elementor-widget-text-editor\" data-id=\"7ff1efe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If the listed products require a certain degree of sophistication to operate, vendors may include instruction manuals (or links to the files). Some sellers include frequently asked questions (FAQs) sections to answer common questions preemptively.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8b2d5e elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"4f8b2d5e\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tThe optimal length and combination of components vary depending on the nature of your products and your target audience.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a443371 elementor-widget elementor-widget-spacer\" data-id=\"4a443371\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-495b3500 elementor-widget elementor-widget-heading\" data-id=\"495b3500\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Product Descriptions Matter on BigCommerce\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3807aad0 elementor-widget elementor-widget-text-editor\" data-id=\"3807aad0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Product descriptions seem simplistic on the face of it, but they play a critical role in boosting your e-commerce strategy. For instance, it&#8217;s easy to imagine that product descriptions only inform customers about the listed products, nothing more. On the contrary, they are a resource you can tap into to persuade customers and increase your store&#8217;s visibility to search engine crawlers.<\/span><\/p><p><span style=\"font-weight: 400;\">Product descriptions do two things, which result in many benefits for BigCommerce storefronts.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-575f73bb elementor-widget elementor-widget-heading\" data-id=\"575f73bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Inform and persuade buyers\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-444baea3 elementor-widget elementor-widget-text-editor\" data-id=\"444baea3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the traditional setting, businesses depend on salespeople to walk around and convince buyers to pick their products. Companies may send salespeople to trade fairs to showcase what makes their products unique. The salespeople may convince several buyers to choose the products through their pitching and interpersonal skills.<\/span><\/p><p><span style=\"font-weight: 400;\">The personal touch is lacking in the online setting mainly because people cannot interact the way it happens offline. And yet, companies must provide a similar experience to capture the market.<\/span><\/p><p><span style=\"font-weight: 400;\">In the e-commerce environment, product descriptions take on the role of a salesperson. They provide details about your products down to the minute; this helps customers understand your products&#8217; uses, features, and unique selling points.<\/span><\/p><p><span style=\"font-weight: 400;\">However, for product descriptions to play the online salesperson&#8217;s role effectively, they must do more than merely highlight features and list benefits. This means they must be written in a way that translates the features into clear benefits that resonate with the customer&#8217;s pain points.<\/span><\/p><p><span style=\"font-weight: 400;\">Building on informativeness and persuasiveness, product descriptions can help build trust and brand image and reduce the need for customer support.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf017b4 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1cf017b4\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Building trust and brand image: The descriptions' tone and style contribute to your brand's overall perception. Perception is crucial in business, more so in the B2B environment. For example, how your target audience perceives and interprets your brand directly affects their trust level, which is a critical factor in purchase decisions. Perception also differentiates your brand. A positive brand perception can make your brand stand out in a crowded market, attracting customers and fostering long-term partnerships.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Reduced customer support: Clear and informative descriptions can answer customers' questions about a product, reducing the burden on your customer support team.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-235c85a3 elementor-widget elementor-widget-heading\" data-id=\"235c85a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Search engine optimization (SEO) and discoverability\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa773d7 elementor-widget elementor-widget-text-editor\" data-id=\"fa773d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The descriptions on your product pages have another purpose that may be a little subtle. They allow search engines to index your products so that they are easily discoverable when customers search in browsers.<\/span><\/p><p><span style=\"font-weight: 400;\">There are two levels to this discoverability. First, discoverability to the in-store search engine. As mentioned earlier, BigCommerce has many useful built-in features; store search is one great example. The feature helps shoppers locate the right product quickly.<\/span><\/p><p><span style=\"font-weight: 400;\">However, this feature works best when stores follow the best practices when configuring it. They include:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-359bbd70 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"359bbd70\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Using correct search settings. This includes using the default product sort, default content sort, and the proper search logic.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Syndicating accurate product details. BigCommerce's in-store search functionality places priority on different product fields and has a specific order, which is as follows:<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SKU (exact match)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Product Name (exact match)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Name<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Keywords (exact match)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Product Name (partial match)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Description<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SKU (partial match)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Keywords (partial match)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f9b3256 elementor-widget elementor-widget-text-editor\" data-id=\"5f9b3256\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The second level to discoverability of products for stores built on BigCommerce is optimizing the descriptions for search engines like Google.<\/span><\/p><p><span style=\"font-weight: 400;\">Ranking high on search engine results pages (SERPs) proves your SEO strategy works. This is important because discoverability within the store is not enough to generate the desired traffic and customer decisions.<\/span><\/p><p><span style=\"font-weight: 400;\">Thankfully, BigCommerce makes it easy for stores to get noticed in Google and Bing&#8217;s search engine. First, you must register your store with Bing Webmaster and Google Search Console. This step informs the world&#8217;s two most significant search engines of your website&#8217;s existence; this ensures that the search engines&#8217; crawlers can index your site.<\/span><\/p><p><span style=\"font-weight: 400;\">Secondly, you must submit a piece of code that lists your store&#8217;s most important pages \u2013 this is an XML sitemap for the technically minded.<\/span><\/p><p><span style=\"font-weight: 400;\">Third, make sure your site loads faster because shoppers dislike slow-loading websites.<\/span><\/p><p><span style=\"font-weight: 400;\">All this while, you are setting up your store so shoppers can access your products&#8217; descriptions, which, in turn, do the selling.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9648dd content-align-cta-default elementor-widget elementor-widget-global elementor-global-20748 elementor-widget-eael-cta-box\" data-id=\"6f9648dd\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <h2 class=\"title\">Keep your content on course with catsy<\/h2><p>Book a free demo:\u00a0<\/p><a href=\"https:\/\/catsy.com\/request-demo\" class=\"cta-button  \">Let&#039;s Go!<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4bdc4b elementor-widget elementor-widget-heading\" data-id=\"7b4bdc4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building Compelling Content for Products on BigCommerce \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e549a9 elementor-widget elementor-widget-text-editor\" data-id=\"17e549a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Product descriptions shape shoppers&#8217; perceptions of your products and the store. In turn, perception determines if the customer will escalate the interaction to the buying stage.<\/span><\/p><p><span style=\"font-weight: 400;\">However, product descriptions cannot deliver the desired goals when not correctly written. Let&#8217;s see how you can craft descriptions that result in conversions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e6325 elementor-widget elementor-widget-heading\" data-id=\"56e6325\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Target buyer needs\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba9201 elementor-widget elementor-widget-text-editor\" data-id=\"3ba9201\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Most vendors that choose BigCommerce often sell to other businesses \u2013 BigCommerce has plenty of features tailored for B2B trading activities. As such, one can assume that the target buyers for BigCommerce users are B2B shoppers.<\/span><\/p><p><span style=\"font-weight: 400;\">B2B buyers differ from typical business-to-customer (B2C) shoppers. They are often driven by logic, business value, and problem-solving compared to individual desires. Their decision-making involves factors like:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e551ff4 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2e551ff4\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Efficiency: How does the product save time or streamline processes?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cost-effectiveness: Does the product reduce overall costs or improve return on investment?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Reliability and durability: Is the product built to withstand heavy-duty use and minimize downtime?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Safety and compliance: Does it meet industry standards and regulations?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Support and maintenance: What post-purchase support (installation, repair, etc.) is available?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b623166 elementor-widget elementor-widget-text-editor\" data-id=\"b623166\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Highly optimized product descriptions should target these and more factors. The excellent approach is to conduct market research to establish the high-priority needs of buyers. However, your ability to translate the needs into compelling product descriptions is the kicker. Here is a simple illustration:<\/span><\/p><p><span style=\"font-weight: 400;\">Suppose your BigCommerce store sells heavy-duty industrial drills, and you want to describe this product in a way that captures the needs of the target shoppers. Here is how you can do it:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3480f2a elementor-widget elementor-widget-text-editor\" data-id=\"3480f2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Headline:<\/b><span style=\"font-weight: 400;\"> Instead of just &#8220;<\/span><i><span style=\"font-weight: 400;\">Industrial Drill<\/span><\/i><span style=\"font-weight: 400;\">,&#8221; consider something like &#8220;<\/span><i><span style=\"font-weight: 400;\">Maximize Efficiency and Minimize Downtime with the [Product Name] Drill.<\/span><\/i><span style=\"font-weight: 400;\">&#8220;<\/span><\/p><p><b>Description:<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28b6471d elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"28b6471d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Focus on efficiency: Emphasize the drill's powerful motor and fast drilling speeds. Highlight features like variable speed control for precise drilling in various materials.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Durability matters: Mention the drill's robust construction using high-grade materials and highlight its ability to withstand demanding industrial applications.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Safety first: Showcase ergonomic design details that minimize user fatigue and highlight safety features like overload protection and automatic shut-off mechanisms.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cost-effectiveness: Don't just focus on the price. Explain how the drill's durability translates to long life, reducing replacement costs. Mention features that minimize maintenance needs, such as sealed bearings or easily accessible brush replacements.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ccb93da elementor-widget elementor-widget-heading\" data-id=\"2ccb93da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Benefits over features\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3b5f07 elementor-widget elementor-widget-text-editor\" data-id=\"d3b5f07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A product page must display the features so the buyer can fully picture the item and its capabilities. However, too many features without a strategic purpose can be counterintuitive.<\/span><\/p><p><span style=\"font-weight: 400;\">Let&#8217;s break down the feature trap for better understanding: imagine a description for an industrial saw simply listing features:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6ae25 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ef6ae25\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">15-amp motor<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">12-inch blade diameter<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Laser guide system<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6e095 elementor-widget elementor-widget-text-editor\" data-id=\"4b6e095\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While informative, this description doesn&#8217;t tell the buyer why they should care. Instead, it should shift the focus to how each feature brings value. That is:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef291a elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7ef291a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Powerful 15-amp motor: Delivers exceptional cutting performance for even the most challenging materials, ensuring jobs get done quickly and efficiently.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Large 12-inch blade diameter: Handles a broader range of cutting depths and materials, increasing versatility and reducing the need for multiple tools.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Integrated laser guide system: Provides precise cutting accuracy, minimizing material waste and saving time on rework.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca49592 elementor-widget elementor-widget-text-editor\" data-id=\"1ca49592\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here&#8217;s a breakdown of how focusing on benefits can make your product descriptions more effective:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07abd0a elementor-widget elementor-widget-text-editor\" data-id=\"07abd0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table><tbody><tr><td><p><span style=\"font-weight: 400;\">Feature<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Benefit<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Impact on the buyer<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">High-strength steel construction<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Increased durability<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Reduces replacement costs and minimizes downtime for repairs.<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Ergonomic handle design<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Improved operator comfort<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">It enhances worker productivity and reduces fatigue-related injuries.<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Adjustable speed settings<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Optimal control for various materials<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Ensures high-quality results and minimizes material waste.<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Low noise operation<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Improved work environment<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Promotes worker safety and well-being and potentially reduces noise complaints.<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Easy-access brush replacement<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Simplified maintenance<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Minimizes downtime for maintenance and reduces overall operating costs.<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-306d23d3 elementor-widget elementor-widget-spacer\" data-id=\"306d23d3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5613a0eb content-align-cta-default elementor-widget elementor-widget-eael-cta-box\" data-id=\"5613a0eb\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <h2 class=\"title\">Syndicate Your Products Between Shopify Stores<\/h2><p>Book a free demo:\u00a0<\/p><a href=\"https:\/\/catsy.com\/request-demo\" class=\"cta-button  \">Let&#039;s Go!<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2456645a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2456645a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-602d1638\" data-id=\"602d1638\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f698339 elementor-widget elementor-widget-heading\" data-id=\"6f698339\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Clear and concise communication\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf4b09 elementor-widget elementor-widget-text-editor\" data-id=\"3bf4b09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Why should you worry about clarity?<\/span><\/p><p><span style=\"font-weight: 400;\">First, B2B buyers (much like any other group of buyers) come from diverse backgrounds. Some might be technically knowledgeable, but others are likely other stakeholders in the B2B decision-making process (purchasing managers, executives). This section of buyers might not understand industry-specific terminology.<\/span><\/p><p><span style=\"font-weight: 400;\">Secondly, B2B buyers are often pressed for time. So, overly technical descriptions create friction because the buyers need to quickly grasp the product&#8217;s value and benefits for their business.<\/span><\/p><p><span style=\"font-weight: 400;\">Lastly, clear language makes your product descriptions accessible to a broader range of potential buyers within the industry, expanding your reach.<\/span><\/p><p><span style=\"font-weight: 400;\">In this regard, the following are some tips for clear and concise descriptions:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16187325 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"16187325\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Know your audience: Consider the general level of technical understanding within your target industry. Strike a balance between being informative and avoiding unnecessary jargon.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Explain jargon when necessary: If specific technical terms are essential for understanding the product, provide a layman's explanation alongside the term.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Glossary or FAQ: Compile a glossary of frequently used technical terms on your site. You can link to it from product descriptions or have a dedicated FAQ page.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Test the descriptions: Have someone outside your immediate industry read the descriptions for clarity. If they struggle to understand certain parts, it's time to simplify.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240105a4 elementor-widget elementor-widget-text-editor\" data-id=\"240105a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How do you simplify descriptions and still balance between clarity and specificity? Let&#8217;s see an example:<\/span><\/p><p><b>Jargon-heavy description:<\/b><span style=\"font-weight: 400;\"> &#8220;<\/span><i><span style=\"font-weight: 400;\">Our pneumatic impact wrench delivers a maximum torque output of 1,200 ft-lbs. with a free speed of 8,000 RPM<\/span><\/i><span style=\"font-weight: 400;\">.&#8221;<\/span><\/p><p><b>Simplified description:<\/b><span style=\"font-weight: 400;\"> &#8220;<\/span><i><span style=\"font-weight: 400;\">Effortlessly tackle the toughest fastening jobs with our powerful impact wrench. Delivers enough power to remove even rusted or overtightened bolts, saving time and labor<\/span><\/i><span style=\"font-weight: 400;\">.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">The goal is to inform without overwhelming!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-586a2ee elementor-widget elementor-widget-image\" data-id=\"586a2ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"712\" height=\"537\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2025\/02\/Large-Catalog-Support-BigCommerce-Landing-1.png\" class=\"attachment-large size-large wp-image-21589\" alt=\"product descriptions for BigCommerce\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2025\/02\/Large-Catalog-Support-BigCommerce-Landing-1.png 712w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2025\/02\/Large-Catalog-Support-BigCommerce-Landing-1-300x226.png 300w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a29516 elementor-widget elementor-widget-heading\" data-id=\"39a29516\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Compelling CTAs\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b0568b elementor-widget elementor-widget-text-editor\" data-id=\"2b0568b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Calls-to-action (CTAs) are a critical component of product descriptions. They increase the chances of a buyer taking the next step towards a purchase.<\/span><\/p><p><span style=\"font-weight: 400;\">There is no specific way of writing CTAs. However, they can generally be divided into three different types, including:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f979d elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d2f979d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Contact for a quote: These are best for complex products, those with customization options, or larger purchases where pricing may vary based on specific business needs. For example: \"Get a personalized quote for your workshop's needs. Contact our sales team today!\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Request a demo: Best for products with unique functionality or a user interface that benefits from a hands-on demonstration. For example: \"See our power tools in action! Schedule a free, no-obligation demo.\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Download additional resources: Best for products with intricate details, safety considerations, or use cases that could be further explained. For example: \"Download our [Product Name] Buyer's Guide for essential decision-making information.\" Or \"Access our safety and maintenance manual for [Product Name].\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1f6950 elementor-widget elementor-widget-text-editor\" data-id=\"5a1f6950\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">CTAs must resonate with customers. This means that as you write them, focus on solutions, not sales. Don&#8217;t just tell them to &#8220;Buy Now.&#8221; Instead, tailor your CTA to their specific needs.<\/span><\/p><p><span style=\"font-weight: 400;\">Also, offer multiple CTA options \u2013 provide a variety to cater to different buying stages.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, use strong verbs like &#8220;Contact,&#8221; &#8220;Request,&#8221; &#8220;Download,&#8221; and &#8220;Discover&#8221; to stimulate action. A section of the CTA should include text highlighting value and phrases that create urgency, such as: &#8220;<\/span><i><span style=\"font-weight: 400;\">limited-time offer<\/span><\/i><span style=\"font-weight: 400;\">&#8221; or &#8220;<\/span><i><span style=\"font-weight: 400;\">while supplies last.<\/span><\/i><span style=\"font-weight: 400;\">&#8221; However, please don&#8217;t overdo it to create false scarcity.<\/span><\/p><p><span style=\"font-weight: 400;\">Lastly, place CTAs prominently toward the end of the product description after you&#8217;ve built interest. Alternatively, you can have a shorter CTA right under the product title.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6a989c elementor-widget elementor-widget-heading\" data-id=\"a6a989c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leveraging PIM Software to Optimize Product Descriptions\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4de511 elementor-widget elementor-widget-text-editor\" data-id=\"b4de511\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One key theme that has emerged so far is that accuracy is critical for optimized product descriptions. Also, BigCommerce&#8217;s in-store search engine wouldn&#8217;t work correctly if some product fields were missing.<\/span><\/p><p><span style=\"font-weight: 400;\">However, ensuring accuracy and completeness for descriptions of hundreds of products is an uphill task. The challenge deepens when you operate multiple storefronts.<\/span><\/p><p><span style=\"font-weight: 400;\">You can solve these issues with product information management (PIM) software as the backend of the product data management system. PIM software is a tool that collects, manages, enriches, and distributes product details across various sales channels. Think of it as the ultimate product data command center.<\/span><\/p><p><span style=\"font-weight: 400;\">As you prepare product information for display on the product pages, you&#8217;ll notice that the details may not make sense without transformation. This is because the product data in your inventory systems serve a different purpose.<\/span><\/p><p><span style=\"font-weight: 400;\">Inventory management systems are designed for internal operations. The information they keep prioritizes efficiency and tracking, often consisting of basic identifiers like SKUs, stock levels, and cost prices.<\/span><\/p><p><span style=\"font-weight: 400;\">These details are crucial for internal processes but are not very informative for potential buyers browsing your store. Imagine seeing a product description with just an alphanumeric SKU \u2013 it is not very inspiring!<\/span><\/p><p><span style=\"font-weight: 400;\">PIM software transforms the basic, foundational details and makes them customer-facing. Besides organizing and categorizing, the tool allows you to add detailed descriptions. A PIM solution like Catsy, which incorporates a built-in digital asset management (DAM) platform, makes it easy to add multimedia. This breathes life into the product information, making it engaging and informative.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb47284 elementor-widget elementor-widget-heading\" data-id=\"bb47284\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">An illustration of how PIM transforms and optimizes product descriptions\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd9b20 elementor-widget elementor-widget-text-editor\" data-id=\"6fd9b20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Suppose a drill part of your product catalog. The details as they appear in the inventory management system are fundamental, for example:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecbaf19 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ecbaf19\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Product name: Drill_#SKU123<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Description: Electric Drill, 18V<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Features: List of technical specifications (e.g., wattage, RPM)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37abd52 elementor-widget elementor-widget-text-editor\" data-id=\"37abd52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This information might be sufficient for internal tracking, but it doesn&#8217;t tell the customer much. PIM software enriches it to a level that showcases your products effectively.<\/span><\/p><p><span style=\"font-weight: 400;\">The tool creates different fields where you can populate the details in a way that makes sense to the customer. For instance:<\/span><\/p><p><b>Headline:<\/b><span style=\"font-weight: 400;\"> Unleash Maximum Power with the [Product name] Industrial Drill<\/span><\/p><p><b>Description:<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58162f3 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"58162f3\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Boost productivity and tackle demanding tasks with the [Product name] Industrial Drill, featuring a powerful 18V motor and durable construction.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Effortlessly handle rigid materials with variable speed control and a high-torque output.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Minimize downtime and maximize efficiency with a long-lasting Lithium-Ion battery and ergonomic design for user comfort.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Safety first: Includes features like a soft-grip handle and overload protection.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8679956 elementor-widget elementor-widget-text-editor\" data-id=\"8679956\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Technical Specifications:<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d852844 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d852844\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Wattage: 800W<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">No Load Speed: 0-2800 RPM<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Chuck Size: 13mm<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Weight: 2.8kg<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce9a52 elementor-widget elementor-widget-text-editor\" data-id=\"8ce9a52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once all fields are populated and you have counterchecked for accuracy, you can syndicate the details to your store. This process is straightforward when using a unified PIM and DAM solution like Catsy. On the one hand, you can do all the enrichment activities in one platform.<\/span><\/p><p><span style=\"font-weight: 400;\">On the other hand, Catsy has an API for connecting with BigCommerce. Any changes made within the Catsy platform will instantly reflect on your store&#8217;s product pages. Catsy can syndicate details to more than one storefront simultaneously.<\/span><\/p><p><span style=\"font-weight: 400;\">In other words, using PIM software to manage product descriptions allows you to hit two birds with one stone: you get accurate and complete information and maintain consistency across multiple stores.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9d0c11 elementor-widget elementor-widget-video\" data-id=\"2e9d0c11\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=7ReeyjYeOU8&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5950457 elementor-widget elementor-widget-heading\" data-id=\"5950457\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d343f7 elementor-widget elementor-widget-text-editor\" data-id=\"1d343f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Product descriptions are your tireless sales force. They work 24\/7 to inform, persuade, and build trust with potential customers \u2013 particularly critical for converting B2B buyers.<\/span><\/p><p><span style=\"font-weight: 400;\">However, creating accurate, persuasive, and benefit-focused product descriptions isn&#8217;t easy. It requires keen attention to detail, understanding your target audience, and managing a steady flow of product information.<\/span><\/p><p><span style=\"font-weight: 400;\">PIM software is a handy tool in this regard. It is a tool that transforms basic product data from your inventory management systems into optimized descriptions for your store. It centralizes information, streamlines updates, and ensures consistency across all channels.<\/span><\/p><p><span style=\"font-weight: 400;\">Therefore, investing in a PIM solution is crucial. It allows you to take a significant leap toward maximizing your sales potential.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-577776c elementor-widget elementor-widget-menu-anchor\" data-id=\"577776c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"calssonevideo\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5eb5a14f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eb5a14f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3475e354\" data-id=\"3475e354\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ecc452f elementor-widget elementor-widget-menu-anchor\" data-id=\"4ecc452f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"calssonesyllabus\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1794e069 elementor-widget elementor-widget-heading\" data-id=\"1794e069\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44993bda elementor-widget elementor-widget-toggle\" data-id=\"44993bda\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1151\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1151\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are product descriptions, and why are they essential for BigCommerce stores?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1151\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1151\"><p><span style=\"font-weight: 400;\">Product descriptions are detailed explanations of a product&#8217;s features, benefits, and specifications that help customers make informed purchasing decisions. They are crucial because they act as your online store&#8217;s salesperson, helping persuade customers to buy your products. You may miss out on potential sales without accurate and persuasive product descriptions.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1152\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1152\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can I write compelling product descriptions?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1152\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1152\"><p><span style=\"font-weight: 400;\">To write effective product descriptions, you should target buyer needs, focus on benefits over features, use clear and concise communication, and include compelling CTAs.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1153\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1153\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is PIM software, and how can it help with product descriptions?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1153\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1153\"><p><span style=\"font-weight: 400;\">PIM software helps businesses manage their product information in a centralized location. It collects product details from inventory management tools and transforms them into enriched customer-facing product descriptions. Use it to reduce errors and improve the overall quality of your product information.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1154\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1154\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can I use the same product descriptions for all my sales channels?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1154\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1154\"><p><span style=\"font-weight: 400;\">While using the same product descriptions across all your sales channels may be tempting, it&#8217;s not recommended. Different sales channels may have different audiences and requirements, so it&#8217;s essential to tailor your product descriptions to each channel. PIM software can help you manage your product information across multiple channels and ensure consistency while allowing channel-specific optimizations.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1155\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1155\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">I'm new to BigCommerce and B2B sales. Are there any resources to help me get started with product descriptions?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1155\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1155\"><p><span style=\"font-weight: 400;\">There are many resources available. Here are a few suggestions:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.bigcommerce.com\/s\/?language=en_US\"><b>BigCommerce help center<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> BigCommerce offers extensive resources on product descriptions, including best practices and optimization tips.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>PIM software vendors:<\/b><span> Most PIM software vendors offer educational resources (usually<\/span><a href=\"https:\/\/catsy.com\/blog\/\"> <span>blog posts<\/span><\/a><span>) that showcase how the tool enriches and optimizes product descriptions on BigCommerce.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-506a3f4c elementor-widget elementor-widget-menu-anchor\" data-id=\"506a3f4c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"calssonestart\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f771ccf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f771ccf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ca5cf\" data-id=\"6ca5cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-305da151 elementor-widget elementor-widget-heading\" data-id=\"305da151\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Are You Ready To streamline your product content management?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-57209510\" data-id=\"57209510\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cb66759 elementor-align-right elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"6cb66759\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm elementor-animation-float\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b385ca18-4b85-46d4-bb4b-571c73a19812\" data-name=\"b922a425-e5e0-4ef1-881c-5748460fd139\" viewBox=\"0 0 30.125 18.1738\"><title>arrow-icon-size3<\/title><path d=\"M29.75,9.3948,21.5281,1.1735a.8479.8479,0,0,0-.601-.261L20.9124.9119a.8526.8526,0,0,0-.5956.2409.8642.8642,0,0,0-.0027,1.23l6.7618,6.7611H.7316a.8566.8566,0,1,0,0,1.7131H27.0759l-6.7591,6.7591a.8576.8576,0,0,0-.0214,1.2113.8462.8462,0,0,0,.61.2583.8949.8949,0,0,0,.621-.2556l8.2233-8.224A.8587.8587,0,0,0,29.75,9.3948Z\" transform=\"translate(0.125 -0.9119)\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2025 Guide to Optimizing Product Descriptions for BigCommerce Listen to a summary of this article, powered by NotebookLM: Product descriptions are crucial for converting online shoppers. To craft compelling product descriptions, focus on buyer needs, highlight benefits over features, use clear communication, and include CTAs. PIM software makes product details customer-facing, ensuring engaging, informative descriptions [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":21601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/21564"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=21564"}],"version-history":[{"count":54,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/21564\/revisions"}],"predecessor-version":[{"id":23145,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/21564\/revisions\/23145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/21601"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=21564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=21564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=21564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}