{"id":19973,"date":"2024-09-30T05:41:43","date_gmt":"2024-09-30T11:41:43","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=19973"},"modified":"2025-01-22T04:34:55","modified_gmt":"2025-01-22T10:34:55","slug":"data-quality-management-best-practices-for-ensuring-accuracy","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/data-quality-management-best-practices-for-ensuring-accuracy\/","title":{"rendered":"Data Quality Management: Best Practices for Ensuring Accuracy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19973\" class=\"elementor elementor-19973\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1bfe6bce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bfe6bce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5d448019\" data-id=\"5d448019\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47b99483 elementor-widget elementor-widget-spacer\" data-id=\"47b99483\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b293f69 elementor-widget elementor-widget-heading\" data-id=\"5b293f69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Data Quality Management in PIM: Best Practices for Ensuring Accuracy and Consistency<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-423184ce\" data-id=\"423184ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcc4b37 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"bcc4b37\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2024\/10\/product-data-quality-management-1024x576.png\" class=\"attachment-large size-large wp-image-20035\" alt=\"data quality management for industrial brands\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2024\/10\/product-data-quality-management-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2024\/10\/product-data-quality-management-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2024\/10\/product-data-quality-management-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2024\/10\/product-data-quality-management-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2024\/10\/product-data-quality-management.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7e61847e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e61847e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6db7ada3\" data-id=\"6db7ada3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d92228e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4d92228e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Data quality management is critical for success in PIM.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Best practices include defining standards, using PIM to monitor and visualize critical metrics, and regular reviews.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brands with sound data gain a competitive advantage in their industry.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b39b392 elementor-widget elementor-widget-spacer\" data-id=\"1b39b392\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-254a006c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"254a006c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5cd06c44\" data-id=\"5cd06c44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60351c2e elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"60351c2e\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-26b78a0e\" data-id=\"26b78a0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63de97d elementor-widget elementor-widget-text-editor\" data-id=\"63de97d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Online shoppers like it when they can make the right choice quickly.<\/span><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IJRDM-04-2023-0266\/full\/html\"> <span style=\"font-weight: 400;\">Research<\/span><\/a><span style=\"font-weight: 400;\"> indicates that poor product information quality (PIQ) creates undesirable online shopping outcomes. This means shoppers will likely abandon the site for alternatives if they receive unhelpful and low-quality product information.<\/span><\/p><p><span style=\"font-weight: 400;\">Shoppers find your product information of poor quality if:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The information presented is inaccurate.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product descriptions provide insufficient details about features, benefits, and usage.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images are too small, blurry, or do not fit the context.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer reviews are unavailable.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The information is outdated.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The information is inconsistent across different platforms or channels.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">However, how can you tell that you&#8217;re serving poor PIQ? Many brands have systems to govern product information storage, management, and sharing. The beating heart of the system encompasses meticulously designed data quality management principles. They include early warning systems and processes that identify and rectify inconsistencies, ensuring product information remains reliable and trustworthy across all touchpoints.<\/span><\/p><p><span style=\"font-weight: 400;\">Does this system sound familiar? If not, chances are high that you do not have an established means of knowing what kind of product information you serve to customers, and this post is all you need to take the crucial first step toward rectifying the situation.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b256609 elementor-widget elementor-widget-image\" data-id=\"b256609\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"504\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2024\/10\/2_pim-dam-erp-syncing-pdp-6.png\" class=\"attachment-large size-large wp-image-20036\" alt=\"ERP and PIM example of product data quality management\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2024\/10\/2_pim-dam-erp-syncing-pdp-6.png 504w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2024\/10\/2_pim-dam-erp-syncing-pdp-6-300x268.png 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2268b394 elementor-widget elementor-widget-heading\" data-id=\"2268b394\" data-element_type=\"widget\" id=\"toc1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding the Basics of PIM and Its Value for Industrial Brands<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31718582 elementor-widget elementor-widget-heading\" data-id=\"31718582\" data-element_type=\"widget\" id=\"toc2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is PIM?\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c887f19 elementor-widget elementor-widget-text-editor\" data-id=\"5c887f19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Product Information Management (PIM) is both a system and a software tool designed to address the challenges of product data. As a system, it establishes a structured approach for centralizing product information from various sources (like spreadsheets, ERP systems, or supplier information). The<\/span><a href=\"https:\/\/catsy.com\/product-information-management-system\"> <span style=\"font-weight: 400;\">PIM software<\/span><\/a><span style=\"font-weight: 400;\"> acts as the core of this system, providing the tools for:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consolidation:<\/b><span style=\"font-weight: 400;\"> Bringing together all product-related information into a centralized repository.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Management:<\/b><span style=\"font-weight: 400;\"> Organizing, enriching, and maintaining the accuracy of product data.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sharing:<\/b><span style=\"font-weight: 400;\"> Distributing consistent, up-to-date product information across various sales and marketing channels.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In other words, PIM software is the foundation for brands to build a robust system for managing product information.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771b33a0 elementor-widget elementor-widget-heading\" data-id=\"771b33a0\" data-element_type=\"widget\" id=\"toc3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benefits of PIM for Industrial Brands<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3976b327 elementor-widget elementor-widget-text-editor\" data-id=\"3976b327\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li aria-level=\"1\"><b><span style=\"font-weight: 400;\">Managing complex\u00a0<\/span>information<span style=\"font-weight: 400;\">:<\/span><\/b><span style=\"font-weight: 400;\"> Industrial products often have many details, including technical specifications and certifications. This makes data management unwieldy without a specialized tool like a PIM.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Omnichannel consistency:<\/b><span style=\"font-weight: 400;\"> PIM systems ensure that product information is accurate and up-to-date across all customer touchpoints \u2013 from your website and catalogs to industry-specific marketplaces.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Faster time-to-market:<\/b><span style=\"font-weight: 400;\"> Most robust PIM tools provide templates and automation features that expedite product data consolidation and enrichment. The result is that brands can respond quickly to market demands.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved collaboration:<\/b><span style=\"font-weight: 400;\"> PIM platforms allow several stakeholders (with appropriate authorization) to access and edit product details within the repository. This shared workspace promotes efficiency and collaboration throughout the product lifecycle.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhanced customer experience:<\/b> A PIM tool aims to provide accurate, detailed, and easily accessible product details. Once syndicated to channels, shoppers can use high-quality info to make informed decisions faster, increasing satisfaction and improving sentiment towards your online storefronts.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bceadde elementor-widget elementor-widget-spacer\" data-id=\"bceadde\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e2302 elementor-widget elementor-widget-image\" data-id=\"41e2302\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"674\" height=\"398\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2024\/10\/pim-dam-category-readiness-4.png\" class=\"attachment-large size-large wp-image-20041\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2024\/10\/pim-dam-category-readiness-4.png 674w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2024\/10\/pim-dam-category-readiness-4-300x177.png 300w\" sizes=\"(max-width: 674px) 100vw, 674px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f4ef1 elementor-widget elementor-widget-spacer\" data-id=\"61f4ef1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c647681 elementor-widget elementor-widget-heading\" data-id=\"1c647681\" data-element_type=\"widget\" id=\"toc4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Definition and Importance of Data Quality Management\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38191b8e elementor-widget elementor-widget-heading\" data-id=\"38191b8e\" data-element_type=\"widget\" id=\"toc6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is data quality management (DQM)?\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7da261 elementor-widget elementor-widget-text-editor\" data-id=\"7a7da261\" data-element_type=\"widget\" id=\"toc7\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Data quality management (DQM) refers to brands&#8217; practices to maintain a high PIQ (product information quality). Typically, brands follow a set of practices throughout information handling, from acquisition to storage, enrichment, and distribution.<\/span><\/p><p><span style=\"font-weight: 400;\">Technically, DQM ensures the accuracy, completeness, consistency, reliability, and timeliness of data within an organization. As part of product information management, DQM focuses on the quality of product information flowing through the system. It involves several critical processes, including:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Profiling and analyzing:<\/b><span style=\"font-weight: 400;\"> Evaluating your existing product details to identify errors, inconsistencies, missing information, and outdated elements.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Establishing standards:<\/b><span style=\"font-weight: 400;\"> Defining clear guidelines for formats, permissible values, and mandatory fields.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cleansing and enrichment:<\/b><span style=\"font-weight: 400;\"> Correcting errors, standardizing formats, filling in missing details, and enhancing product descriptions for optimal impact.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monitoring and governance:<\/b> Implementing ongoing monitoring processes to track data quality metrics and establish procedures for addressing new quality issues.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d877e1b elementor-widget elementor-widget-heading\" data-id=\"4d877e1b\" data-element_type=\"widget\" id=\"toc8\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dimensions of data quality\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36596e01 elementor-widget elementor-widget-text-editor\" data-id=\"36596e01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Data quality isn&#8217;t a binary on\/off switch. Instead, it is a spectrum reflecting the overall health and trustworthiness of product information flowing through your organization.<\/span><\/p><p><span style=\"font-weight: 400;\">Imagine it as a fitness tracker for your brand&#8217;s product information. Like physical fitness has various dimensions (cardiovascular health, strength, flexibility), it encompasses several key aspects, including:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accuracy:<\/b><span style=\"font-weight: 400;\"> Does the info accurately reflect reality? Think of a product specification listing the wrong voltage requirement for a power tool. Inaccurate information can lead to wasted resources, safety hazards, and frustrated customers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Completeness:<\/b><span style=\"font-weight: 400;\"> Is all the necessary information present? An incomplete customer record missing a phone number can hinder communication and delay critical service calls.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consistency:<\/b><span style=\"font-weight: 400;\"> Is the same information presented in the same way across all channels? Imagine encountering conflicting product descriptions on a website versus a printed brochure. Inconsistency confuses the end user and undermines trust in your brand.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Timeliness:<\/b><span style=\"font-weight: 400;\"> Is it up-to-date and reflects the latest information? Relying on outdated product specifications can lead to safety risks or compatibility issues.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Validity:<\/b> Does it adhere to predefined standards and expectations? For instance, a description formatted incorrectly or a product code that falls outside the designated range would be flagged as invalid. Validity ensures your data conforms to established criteria, further enhancing its reliability.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2311a60 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"2311a60\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tNote: The level of data quality required will vary depending on the specific context. For instance, a marketing list with a small percentage of duplicate names might be acceptable for a broad awareness campaign. However, if you're dealing with technical specifications or regulatory compliance, even a minor error can have significant consequences, like hefty fines or reputational damage.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb0ee5 elementor-widget elementor-widget-heading\" data-id=\"ebb0ee5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Impact of poor data quality on business operations\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f9f67 elementor-widget elementor-widget-text-editor\" data-id=\"71f9f67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">According to<\/span><a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/how-to-improve-your-data-quality\"> <span style=\"font-weight: 400;\">Gartner<\/span><\/a><span style=\"font-weight: 400;\">, organizations lose an average of $12.9 million annually because of poor quality. However, the question is: how does this relationship play out?\u00a0\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inconsistent product information across channels:<\/b><span style=\"font-weight: 400;\"> Imagine a customer who recently sampled your products in a digital catalog elsewhere, finding that the descriptions on your online store do not match. This inconsistency will confuse the shopper and undermine trust in your brand&#8217;s believability. Nothing is worse than inconsistency in business-to-business (B2B) \u2013 B2B buyers want precise details to avoid compatibility issues, wasted resources, and even safety hazards.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Operational inefficiencies and increased costs:<\/b> Poor PIQ creates a ripple effect of inefficiencies across departments. For instance, sales teams may struggle to provide accurate product information to potential buyers, leading to lost sales opportunities. On the other hand, the marketing efforts based on inaccurate customer data yield poor results. Additionally, technical support teams may face a backlog of inquiries due to inconsistencies in user manuals. This translates to wasted time, resources, and increased operational costs.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed540c0 elementor-widget elementor-widget-spacer\" data-id=\"ed540c0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ef389 elementor-widget elementor-widget-video\" data-id=\"d4ef389\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=pWC6pTeJkX4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2baf8 elementor-widget elementor-widget-spacer\" data-id=\"1b2baf8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-280ddd6 elementor-widget elementor-widget-heading\" data-id=\"280ddd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Features of PIM Software That Support Data Quality Management<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd8951f elementor-widget elementor-widget-text-editor\" data-id=\"dd8951f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">PIM tools offer several built-in capabilities for maintaining the health of your product information. Some examples include:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b394bb0 elementor-widget elementor-widget-heading\" data-id=\"b394bb0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data validation and cleansing\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3da849 elementor-widget elementor-widget-text-editor\" data-id=\"b3da849\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Validation refers to the practices you undertake to ensure product information adheres to predefined standards. One of the most essential capabilities of robust PIM software is defining and automating info quality rules. The goal is to evaluate product information against specified criteria to determine suitability. This could include checking for completeness, conforming to standard formats, value ranges, taxonomy rules, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, a power tools manufacturer can set up information entry rules that may include things like mandatory fields, character limits, or specific formatting requirements (e.g., dates must be entered as MM\/DD\/YYYY, &#8220;<\/span><i><span style=\"font-weight: 400;\">Product Name must not contain special characters,<\/span><\/i><span style=\"font-weight: 400;\">&#8221; or &#8220;<\/span><i><span style=\"font-weight: 400;\">Net Weight field must be a numeric value between 1-5000 lbs<\/span><\/i><span style=\"font-weight: 400;\">.&#8221; These rules proactively prevent errors from being introduced.<\/span><\/p><p><span style=\"font-weight: 400;\">From there, cleansing functions can standardize, parse, translate, or correct specific issues. Let&#8217;s say the PIM tool highlights a consistency error across product descriptions for a particular product. You can use batch editing capabilities to correct these issues across hundreds of products and several channels at once.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-016e24d elementor-widget elementor-widget-heading\" data-id=\"016e24d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Workflow management and approval processes\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa0c39 elementor-widget elementor-widget-text-editor\" data-id=\"1fa0c39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Defined workflows do an excellent job when it comes to reducing errors. This is possible because PIM tools allow you to set up custom workflows based on your team&#8217;s structure.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, the product management team would validate new or updated product details for an industrial HVAC system for specs accuracy, the technical documentation team for attribute completeness, and the localization team for translations \u2013 all before final approval. This ensures a reliable control point and segregation of duties.<\/span><\/p><p><span style=\"font-weight: 400;\">The point is that workflows create accountability. Changes to product information (or new entry) go through proper checks, closing any cracks that may let unapproved or inaccurate information slip through.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2593363 elementor-widget elementor-widget-heading\" data-id=\"2593363\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Version control and audit trails\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71c4a07 elementor-widget elementor-widget-text-editor\" data-id=\"71c4a07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The thing about PIM software that sets it apart from rudimentary tools like spreadsheets is the ability to track changes. With the latter, you&#8217;d have to maintain several copies of the same info for reference, which is hectic. On the contrary, PIM tools like<\/span><a href=\"https:\/\/catsy.com\/product-information-management-system\"> <span style=\"font-weight: 400;\">Catsy<\/span><\/a><span style=\"font-weight: 400;\"> store different versions of the same detail so you can revert quickly when needed.<\/span><\/p><p><span style=\"font-weight: 400;\">Since each user with editing rights must have authorization, PIM tools record every aspect of the action: what change was made? Who made it? When was it made?<\/span><\/p><p><span style=\"font-weight: 400;\">For example, a brand can analyze who altered pricing info and when for a product line to investigate inconsistencies. Or they could &#8220;roll back&#8221; incorrect product descriptions to a prior approved version. This supports monitoring, remediation, and learning for continuous quality improvement.<\/span><\/p><p><span style=\"font-weight: 400;\">One can conclude that the version control aspect of PIM software builds transparency and accountability.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd48043 elementor-widget elementor-widget-spacer\" data-id=\"cd48043\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43162bf elementor-widget elementor-widget-image\" data-id=\"43162bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"733\" height=\"492\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2024\/10\/catsy-pim-dam-amazon-ready-export-1-1.png\" class=\"attachment-large size-large wp-image-20042\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2024\/10\/catsy-pim-dam-amazon-ready-export-1-1.png 733w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2024\/10\/catsy-pim-dam-amazon-ready-export-1-1-300x201.png 300w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f2293 elementor-widget elementor-widget-spacer\" data-id=\"72f2293\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a335c2 elementor-widget elementor-widget-heading\" data-id=\"0a335c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best Practices for Data Quality Management in PIM\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-891d6fa elementor-widget elementor-widget-text-editor\" data-id=\"891d6fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Establish context-based data quality standards for your product information<\/span><b>.<\/b><\/p><p><span style=\"font-weight: 400;\">Knowing what best suits your brand is critical to ensure product information quality (PIQ). It entails defining a &#8220;good enough&#8221; standard for your data. This first step is necessary because quality is more than one-size-fits-all. Instead, it&#8217;s a balancing act between perfection and practicality. Most importantly, the standards should align with your business goals and customer needs.<\/span><\/p><p><span style=\"font-weight: 400;\">The question then arises: how do you approach context-based quality standards?<\/span><\/p><p><span style=\"font-weight: 400;\">First, prioritize data fields. This step is critical because different details have different levels of importance in specific contexts. For example, you could categorize data fields as follows:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Critical fields:<\/b><span style=\"font-weight: 400;\"> This will include product names, SKUs, core technical specifications, and primary images. Here, accuracy is non-negotiable.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Important fields:<\/b><span style=\"font-weight: 400;\"> Think of detailed descriptions, secondary images, and supporting documents. A high standard is desirable, but some room for error might be acceptable.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nice-to-have fields:<\/b><span style=\"font-weight: 400;\"> Often, this includes things like marketing taglines or cross-sell recommendations. Data quality here is a bonus, not an essential requirement.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Secondly, consider the use case of each asset. For example:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer-facing data:<\/b><span style=\"font-weight: 400;\"> Information visible on your website or in catalogs must be meticulous to build trust and reduce errors in ordering.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Internal data:<\/b><span style=\"font-weight: 400;\"> Inventory levels or supplier codes used mainly for operations might tolerate a slightly lower quality threshold.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Lastly, set measurable targets<\/span><b>.<\/b><span style=\"font-weight: 400;\"> Instead of vague notions of &#8220;good,&#8221; define quality in specific terms, such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;99% accuracy for critical fields&#8221;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;No more than 5% missing information in important fields.&#8221;<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">For example, a heavy machinery manufacturer might deem a 5% error rate acceptable in its internal-use field for &#8220;estimated shipping weight.&#8221; However, they would likely have a near-zero tolerance for mistakes in the machine specifications visible to customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Defining the &#8220;good enough&#8221; data standards in PIM matters because clear, customized standards guide data cleansing and enrichment efforts. They create a shared understanding for your teams and prevent wasting time on perfectionism where it&#8217;s not strictly necessary.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38eac8a elementor-widget elementor-widget-heading\" data-id=\"38eac8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Establish a data quality (DQ) standard across the organization\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dea2640 elementor-widget elementor-widget-text-editor\" data-id=\"dea2640\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With the &#8220;good enough&#8221; definition established, the next step is to develop an organization-wide framework to guide DQM. This process is essential for data quality management to be truly effective \u2013 it builds cohesiveness across the entire organization.<\/span><\/p><p><span style=\"font-weight: 400;\">How can you make this happen?<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Encourage cross-departmental collaboration:<\/b><span style=\"font-weight: 400;\"> Information quality is everyone&#8217;s business! So, get input from all departments that interact with product information. They should offer valuable insights into the most critical info for their workflows and customer interactions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Implement a data governance framework:<\/b><span style=\"font-weight: 400;\"> Develop clear guidelines for entry, formatting, updates, and access permissions. Some key elements include:<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Standardized naming conventions (SKUs, file names, etc.)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Requirements for mandatory fields and metadata<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Guidelines for data updates and versioning<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Assignment of data ownership and accountability for different categories of product information<\/span><\/li><\/ul><\/li><\/ul><p><span style=\"font-weight: 400;\">A robust quality framework enables brands to bake quality into data from creation and capture through transformation, storage, and distribution.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, a power tools manufacturer may incorporate quality approvals into new product development processes, so no product detail gets published without certification that it meets all quality standards first.<\/span><\/p><p><span style=\"font-weight: 400;\">This unified data quality approach avoids duplicative and inconsistent efforts between divisions and provides much-needed transparency and accountability. However, global quality guidelines should still allow appropriate flexibility to handle the nuances of different domains.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f77c04f elementor-widget elementor-widget-heading\" data-id=\"f77c04f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Design and implement DQ dashboards for monitoring critical data assets\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac5b9a elementor-widget elementor-widget-text-editor\" data-id=\"2ac5b9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Constant monitoring is the surest strategy for maintaining a desirable product information quality. Data quality isn&#8217;t a &#8220;set it and forget it&#8221; task.<\/span><\/p><p><span style=\"font-weight: 400;\">Robust PIM tools like Catsy offer built-in dashboards and tools to help you monitor product information quality. These dashboards act as a command center, providing real-time visibility into data quality scores, metrics, trends, and issues across the organization.<\/span><\/p><p><span style=\"font-weight: 400;\">The equivalent of readiness dashboards in Catsy PIM is a<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=pWC6pTeJkX4\"> <span style=\"font-weight: 400;\">readiness reporting<\/span><\/a><span style=\"font-weight: 400;\"> tool. This feature computes a data quality score for data objects based on customized rules. It then visualizes the score in the Data Objects editor, giving users an at-a-glance view of the data quality status. The feature also provides improvement suggestions according to the computed score, helping users identify areas for improvement and take corrective action.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, the readiness reporting feature allows organizations to add a precondition for computing data quality scores only for certain kinds of data objects. This enables them to monitor and improve the quality of specific data assets critical to business objectives.<\/span><\/p><p><span style=\"font-weight: 400;\">Generally, the data quality dashboards allow you to identify and focus on tracking the right metrics. Some examples include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data accuracy:<\/b><span style=\"font-weight: 400;\"> How well do data values match the real-world entities they represent?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data integrity<\/b><span style=\"font-weight: 400;\">: Does your data conform to defined rules, data types, and business expectations?<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data consistency:<\/b><span style=\"font-weight: 400;\"> Is information formatted in a standard way, and are there no contradictions across sources?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data completeness:<\/b><span style=\"font-weight: 400;\"> Do your records contain all required values and information?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Number of empty values:<\/b><span style=\"font-weight: 400;\"> How many missing fields or placeholders exist within your data?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data time-to-value:<\/b><span style=\"font-weight: 400;\"> How quickly can you extract actionable insights from your product information?<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Most importantly, configure your dashboard to send alerts when key metrics fall below acceptable levels, enabling proactive intervention.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4d1ab elementor-widget elementor-widget-heading\" data-id=\"8a4d1ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Communicate the benefits of better DQ regularly to business departments\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb7061e elementor-widget elementor-widget-text-editor\" data-id=\"fb7061e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A data quality management framework can succeed only if sufficient buy-in exists. In other words, these initiatives are most effective when the entire organization understands and buys into their importance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, industrial brands should regularly communicate the tangible business benefits of maintaining high quality standards across all departments. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales teams<\/b><span style=\"font-weight: 400;\">: Accurate detail increases conversions and minimizes returns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing teams<\/b><span style=\"font-weight: 400;\">: Reliable information fuels effective campaigns and reduces wasted ad spend.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Support teams<\/b><span style=\"font-weight: 400;\">: Complete information enables fast and accurate issue resolution.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Most importantly, encourage feedback from other departments to make this a two-way conversation. They might have unique insights into how quality issues impact workflows and customer outcomes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67d387 elementor-widget elementor-widget-heading\" data-id=\"d67d387\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Review and update progress regularly to make timely corrections and checks<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-234c3cc elementor-widget elementor-widget-text-editor\" data-id=\"234c3cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For emphasis, data quality management is not a &#8220;set it and forget it&#8221; task. Regular review and updating are required to keep the bar high. Some tactics for creating a cycle of continuous improvement include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regular reviews:<\/b><span style=\"font-weight: 400;\"> Track your quality metrics over time. Are you seeing improvement? Are any specific problem areas persisting? This informs where you need to adjust your strategies.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adapt and refine:<\/b><span style=\"font-weight: 400;\"> Based on your monitoring, update processes, adjust quality rules, or implement new tools. Don&#8217;t be afraid to experiment and find what works best for your specific information and business requirements.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Knowledge sharing mechanisms:<\/b><span style=\"font-weight: 400;\"> Establish ways to share best practices across departments. This could include:<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Internal documentation or a knowledge base<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Regular training sessions or presentations<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Company-wide newsletters or announcements highlighting data quality wins<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c02a2a elementor-widget elementor-widget-heading\" data-id=\"5c02a2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e48eaa3 elementor-widget elementor-widget-text-editor\" data-id=\"e48eaa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While Data Quality Management (DQM) might seem complex, the long-term benefits far outweigh the initial investment. This significance cannot be overstated, especially in the current B2B sphere, where it is the fuel driving operational efficiency and customer satisfaction. So, prioritizing information quality is not optional; it&#8217;s a strategic imperative.<\/span><\/p><p><span style=\"font-weight: 400;\">Sticking to best practices like establishing quality standards, leveraging PIM tools for monitoring, and fostering a culture of data ownership is a solid strategy for success. This approach can transform data quality from a burden to a strategic advantage.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181d374c elementor-widget elementor-widget-spacer\" data-id=\"181d374c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77122a52 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"77122a52\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10482e11 elementor-widget elementor-widget-spacer\" data-id=\"10482e11\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d27d277 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"4d27d277\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6229ecc5 elementor-widget elementor-widget-toggle\" data-id=\"6229ecc5\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1641\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1641\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why is data quality so important for industrial products?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1641\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1641\"><p><span style=\"font-weight: 400;\">Inaccurate or incomplete product information can lead to severe issues, like safety hazards, compatibility problems, and wasted resources. Data quality management (DQM) ensures your product information management (PIM) system provides reliable data for informed decision-making.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1642\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1642\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What's the difference between \"good enough\" and perfect data?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1642\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1642\"><p><span style=\"font-weight: 400;\">For industrial PIM systems, &#8220;good enough&#8221; data considers the criticality of the information. For example, a minor typo in a description might be acceptable, but an error in voltage rating for a power tool could be a safety risk and require stricter accuracy standards.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1643\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1643\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can data quality (DQ) dashboards help with data quality management?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1643\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1643\"><p><span style=\"font-weight: 400;\">DQ dashboards act like a cockpit view for your product information health. They provide visual insights into data quality metrics, allowing you to proactively identify and address potential issues before they snowball.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1644\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1644\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can I get buy-in for data quality initiatives across different departments?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1644\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1644\"><p><span style=\"font-weight: 400;\">Showcase the benefits! Regularly communicate how improved data quality translates to increased efficiency, reduced errors, and a stronger bottom line for everyone in the organization.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1645\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1645\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is data quality management (DQM) a one-time fix?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1645\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1645\"><p><span style=\"font-weight: 400;\">Absolutely not! DQM is an ongoing process. Regular reviews, sharing successful best practices, and adapting your strategies as needed are crucial for maintaining a culture of continuous improvement in data quality.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-30f972d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30f972d7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f3b7b0\" data-id=\"5f3b7b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1125d4a8 elementor-widget elementor-widget-spacer\" data-id=\"1125d4a8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2a46a06a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a46a06a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-704cc2cb\" data-id=\"704cc2cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-339104e9 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"339104e9\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/777ba477362be24eee70c7480944b652?s=300&amp;d=mm&amp;r=g\" alt=\"Ceejay S Teku\" 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href=\"https:\/\/catsy.com\/blog\/2024\/09\/30\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tSeptember 30, 2024\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5541a779\" data-id=\"5541a779\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42c0081 elementor-widget elementor-widget-spacer\" data-id=\"42c0081\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc2c10 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"fdc2c10\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-258d9a0b\" data-id=\"258d9a0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17aad19a elementor-widget elementor-widget-spacer\" data-id=\"17aad19a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d698701 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"7d698701\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-57e46194 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57e46194\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5965e04b\" data-id=\"5965e04b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d4b4c26 elementor-widget elementor-widget-spacer\" data-id=\"7d4b4c26\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9ac308 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"2b9ac308\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28398 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png\" class=\"attachment-medium size-medium wp-image-28400\" alt=\"catsy-pim-pxm-customer-loyalty-building-lasting-relationships\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\t\tPXM and Customer Loyalty: Building Lasting Relationships\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 16, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28390 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png\" class=\"attachment-medium size-medium wp-image-28394\" alt=\"catsy-pim-pxm-ultimate-tech-stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\t\tThe Ultimate PXM Tech Stack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 15, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28383 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-300x169.png\" class=\"attachment-medium size-medium wp-image-28384\" alt=\"catsy-pim-global-pxm-better-product-experiences-worldwide\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" >\n\t\t\t\tGlobal PXM: Creating Better Product Experiences Worldwide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 14, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e4b409 elementor-widget elementor-widget-spacer\" data-id=\"8e4b409\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Data Quality Management in PIM: Best Practices for Ensuring Accuracy and Consistency Data quality management is critical for success in PIM. Best practices include defining<\/p>\n","protected":false},"author":1,"featured_media":20035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/19973"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=19973"}],"version-history":[{"count":40,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/19973\/revisions"}],"predecessor-version":[{"id":21199,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/19973\/revisions\/21199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/20035"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=19973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=19973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=19973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}