{"id":1863,"date":"2019-03-14T21:28:17","date_gmt":"2019-03-14T21:28:17","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=1863"},"modified":"2025-07-02T03:20:32","modified_gmt":"2025-07-02T09:20:32","slug":"tailored-content","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/tailored-content\/","title":{"rendered":"7 Steps to Creating Tailored Content to Grow Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1863\" class=\"elementor elementor-1863\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-37a07257 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37a07257\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-27116b7\" data-id=\"27116b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7cce6b elementor-widget elementor-widget-heading\" data-id=\"b7cce6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">7 Steps to Creating Tailored Content to Grow Sales<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-553c03aa\" data-id=\"553c03aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f9b89a elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"2f9b89a\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2019\/03\/optimize-product-attribute-management-1-1024x576.png\" class=\"attachment-large size-large wp-image-9983\" alt=\"product attribute optimization\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2019\/03\/optimize-product-attribute-management-1-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2019\/03\/optimize-product-attribute-management-1-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2019\/03\/optimize-product-attribute-management-1-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2019\/03\/optimize-product-attribute-management-1-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2019\/03\/optimize-product-attribute-management-1-600x338.png 600w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2019\/03\/optimize-product-attribute-management-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cbb5968 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbb5968\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5e72d9ab\" data-id=\"5e72d9ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-464ffe0d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"464ffe0d\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-710cb5ee\" data-id=\"710cb5ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f915347 elementor-widget elementor-widget-text-editor\" data-id=\"f915347\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:heading {\"level\":5} --><\/p>\n<h2><b>More than <\/b><a href=\"https:\/\/www.socialmediatoday.com\/news\/how-much-data-is-generated-every-minute-infographic-1\/525692\/\"><b>2,500,000,000,000,000,000 bytes of data<\/b><\/a><b> are made or Posted Online Every Day.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Yes, and every moment someone looks at a screen, the possibility of some content catching their eye increases. Simply dishing out more won\u2019t automatically get you more customers. Customers are smart, so be smarter.<\/span><\/p>\n<h3><b>Break through the clutter if you want to be a customer-centric brand.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This post will explain seven easy-to-understand steps for tailoring your content to improve sales, grow market share, and increase revenue.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">But first, you need to know\u2026<\/span><\/h4>\n<h2><b>Why Tailored Content?<\/b><\/h2>\n<h3><b>Did You Know that 90% of All Online Data Worldwide was created in the Past Two Years? (<\/b><a href=\"https:\/\/www.sciencedaily.com\/releases\/2013\/05\/130522085217.htm\"><b>source<\/b><\/a><b>)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With all that data, your content is unlikely to appeal to customers if it doesn\u2019t speak directly to their needs. Everyone seeks <\/span><a href=\"https:\/\/catsy.com\/blog\/store-product-information-images-together\/\"><span style=\"font-weight: 400;\">product information<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/catsy.com\/blog\/product-content-important\/\"><span style=\"font-weight: 400;\">content<\/span><\/a><span style=\"font-weight: 400;\"> to benefit them and their needs.<\/span><\/p>\n<h4><b>Tailored content is All About Personalization.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Make your business one that\u2019s concerned with satisfying the particular needs of your customers to hyper-charge the <\/span><a href=\"https:\/\/catsy.com\/blog\/digital-customer-experience\/\"><span style=\"font-weight: 400;\">customer experience<\/span><\/a><span style=\"font-weight: 400;\"> you provide. Tailored content is about delivering experiences that speak directly to each customer.<\/span><\/p>\n<h4><b>It\u2019s the Perfect Way to Deliver Solutions that Customers aren\u2019t Yet Aware of<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Personalized content is the heart of the new age digital revolution, helping digitally-savvy shoppers discover what they want, when they want it, and how they want it, with minimal effort.<\/span><\/p>\n<h4><b>Personalized Product Content Helps Customers Find Their Way by Placing Them at the Center of the Digital Shopping Experience<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Tailored content facilitates the buyer\u2019s journey because the process will make more sense to your customers. Tailoring messages to customer behavior, demographics, and searches makes conversions more likely.<\/span><\/p>\n<h4><b>Tailored Content Increases Engagement by Speaking Directly About the Personality of the E-Commerce Retailer<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This deepens the relationship your customers have with your brand. First-time shoppers will want to stick around if content speaks directly to them, and content relevant to their problem or need does this.<\/span><\/p>\n<h4><b>Start with Research and Ask Yourself\u2026<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>Who Are My Customers?<\/b><\/h2>\n<h3><b>Tailor Content Won\u2019t Suit Your Customers\u2019 Needs if You Don\u2019t Know At Least as Much About Them as They Know About Themselves.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Buyer personas are generalized descriptions of people who make up your ideal market. But the trick is to make them as detailed as you can.<\/span><\/p>\n<h4><b>How is it Possible to Make Buyer Personas Both General and Detailed?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">By including as much information about them as possible:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Age<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behavior<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gender<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Job<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Income<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Education<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Status<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Likes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wants<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Needs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Motivations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Difficulties<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fears<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Values<\/span><\/li>\n<\/ul>\n<h4><b>You Might Think it\u2019s Most Important to Know What Your Customers Want to buy, but don\u2019t Forget About Why.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">For example, are they buying for themselves, to give to others as a gift, or for further resale? You need to know whether your business is specific to different demographics or does more business on holidays.<\/span><\/p>\n<h4><b>Knowing Your Customers Inside and Out Speaks to Your Brand\u2019s Authenticity.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You need to know their reasons for buying from you and what doubts they have about you. You also need to find out which media they use regularly so you can make sure you\u2019re reaching them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find all this information by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Surveying your customers directly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Studying their past purchases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Examining their account setups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Looking at your site analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Going through their profiles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soliciting feedback<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviewing and responding to comments<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Two eCommerce retailers may be functionally identical, but appearing the same will spell eCommerce suicide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s even more important is to revisit buyer personas occasionally. The audience you had when you started your business is unlikely to be the same group of people you\u2019re selling to today.<\/span><\/p>\n<h4><b>Who are You Selling to Now?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Your target audience is, at best, simply older than they were when you started. Do they like the same things and find information in the same ways? Alternatively, they might be a completely different group of people, with preferences you never considered.<\/span><\/p>\n<h4><b>And ask\u2026<\/b><\/h4>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Who is My Competition?<\/b><\/h2>\n<\/li>\n<\/ul>\n<h4><b>You Should Routinely Visit Your Competitors\u2019 Websites and Social Media Pages.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This is a good way to stay on top of current trends and gauge your competitiveness. Knowing what your competitors are doing allows you to spot gaps in your service and content to fill.<\/span><\/p>\n<h4><b>It\u2019s a Great Way to Come Up with New Blog Ideas.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Some companies, like Buzzsumo and Ahrefs, provide products like consolidated lists of content by URL and the number of social media shares. However, doing the research yourself comes with two distinct advantages.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s free.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You are likely to find more than just what you are looking for.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Researching yourself is not easy, but the price is right. Who knows what you will find? Because research companies provide a specific product, they may not be set up to get you that little something extra you can see by accident yourself.<\/span><\/p>\n<h4><b>Differentiate Yourself.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Developing your brand involves communicating something to your customers that your competitors are not. Your tailored content must strategically highlight how your offer is different and superior to other companies in your space.<\/span><\/p>\n<h4><b>Tie Functionality to Benefit to Sell Your Brand.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Directly trashing your competition with a long, complicated list of everything you offer that they don\u2019t will turn potential customers off. Instead, provide easy-to-absorb examinations of how your products\u2019 features translate into concrete benefits for anyone who buys from you. Back these up with customer testimonials and reviews.<\/span><\/p>\n<h2><b>2. Dynamic Landing Pages<\/b><\/h2>\n<h4><b>How Customers Find Your Site is Equally Important as Them Finding It in the First Place.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You already know who your customers are and where they exist online. Your landing pages need to reflect this origin. Each link you share should lead to a landing page personalized to the interests and needs of the specific persona you target in that space.<\/span><\/p>\n<h4><b>If a Potential Customer Clicks One of Your Links and Doesn\u2019t Immediately Find What They Want, Guess What They\u2019re Going to Do?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">With personalized landing pages, you can simultaneously reduce your bounce rate and demonstrate your commitment to your customers. Dynamic landing pages can be set to display a wide variety of information based on how each visitor arrives.<\/span><\/p>\n<h4><b>Set Landing Pages to Change by Keyword Searched, Too.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You don\u2019t always have to build content from scratch to cater to different market segments. Making a few minor tweaks to your targeted content is easy and far more likely to pay off than presenting everyone with the same message. Also, if you want to increase lead generation, it\u2019s essential to tailor calls-to-action by persona.<\/span><\/p>\n<h4><b>When are Your Offers Being Made?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">There are several time-related factors to keep in mind if you want your content to resonate more deeply with your potential customers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you channeling your social media posts to reach your target audience?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have you set up automatic emails that trigger when a purchase is made or by length of time since then?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you collect personal information about your customers, like birthdays or work anniversaries, which also trigger emails?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are your systems designed to leverage Christmas or another holiday when your sales tend to spike?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do your products have a long history, or have they changed significantly in ways you can highlight in your content?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can you create or participate in events that would allow you to highlight your company and products?<\/span><\/li>\n<\/ul>\n<h4><b>You Need to Offer\u2026<\/b><\/h4>\n<h2><b>3. Personalized Website Design<\/b><\/h2>\n<h4><b>Reduce the likelihood that your customers will abandon shopping carts.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Your website design and layout can be more instrumental in keeping customers glued to your website than you think. This is especially true when websites are designed with customer preferences in mind. You should offer a persona-centric website experience to make customers comfortable and fulfill their expectations.<\/span><\/p>\n<h4><b>Personalization of Your Homepage Will Increase <\/b><a href=\"https:\/\/catsy.com\/blog\/ramp-online-sales\/\">Online Sales.<\/a><\/h4>\n<p><span style=\"font-weight: 400;\">You must craft your website\u2019s design with your buyer personas in mind. The more your website gives customers what they expect to experience, the more time they will spend there. As a prospect spends more time on your site, your chances of making a sale increase dramatically.<\/span><\/p>\n<h4><b>Your Website Needs to be Packed with\u2026<\/b><\/h4>\n<h2><b>4. Personalized Product Descriptions<\/b><\/h2>\n<h4><b>Descriptions are the Virtual Equivalent of a Sales Pitch.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Product descriptions answer customer questions and give customers the information to make informed purchase decisions. You can tailor product descriptions to your customers using your buyer personas.<\/span><\/p>\n<h4><b>Under-Promise and Over-Deliver.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Many sites miss the mark from the beginning by writing specifications instead of accurate descriptions. Specifications do not communicate experience because they focus on what a product is, not how it will solve their customers\u2019 problems.<\/span><\/p>\n<h4><b>Customize Descriptions by Including Only What Customers Care About<\/b><span style=\"font-weight: 400;\">.<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Just because you think something is important doesn\u2019t necessarily mean your customers will, too. Help customers by replacing bland, repetitive language with specific, helpful information. Also, make suggestions that make sense with what they want to buy.<\/span><\/p>\n<h4><b>Less is More.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This is especially true for those well-versed in scanning pages. You can attach more detailed descriptions to address further concerns. Also, use easy-to-understand grammar and vocabulary.<\/span><\/p>\n<h4><b>Revisit Your Content Regularly.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s going to take Google about 35 weeks to rank your pages. Once you\u2019ve identified old or stale content, update it quickly. Remember, just because your blog post popped when you wrote it, doesn\u2019t mean it will be forever, so update anything that looks dated.<\/span><\/p>\n<h4><b>Your Descriptions Need to Feature\u2026<\/b><\/h4>\n<h2><b>5. Rich Product Images<\/b><\/h2>\n<h4><b>One drawback of e-commerce is its lack of Urgency.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Your customers won\u2019t be able to pick up and hold the products you\u2019re offering, so your pictures have to do the work. All product details must be precise, so the same hand-held feeling comes through.<\/span><\/p>\n<h4><b>Include Resolution Pictures Taken from All Angles.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This will help clear up any misgivings customers have about buying from you. Ensure you have a relevant picture for every product variant and show the product used with associated products.<\/span><\/p>\n<h4><b>Here, it\u2019s Better to Provide More Than Not Enough.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">People often abandon purchases because they can\u2019t reconcile product images against descriptions. They need to see highly detailed images, so they don\u2019t feel the need to examine the item in person. Including a variety of close-up photos of your products will dispel customer doubts.<\/span><\/p>\n<h4><b>Pay Close Attention to\u2026<\/b><\/h4>\n<h2><b>6. Customer Ratings and Reviews<\/b><\/h2>\n<h4><b>Publish All the Reviews You Receive, Whether Positive or Negative<\/b><span style=\"font-weight: 400;\">.<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">When you get negative ones, reply courteously and strive to bridge the service gap. Oftentimes, if you turn bad reviews around, you can turn customers into brand advocates.<\/span><\/p>\n<h4><b>Negative Reviews are Golden Opportunities to Turn a Prospect Around.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Have a personalized system for handling complaints and negative reviews. Address each one personally to show prospects you hear them, even if you don\u2019t immediately have a solution.<\/span><\/p>\n<h4><b>You can Also Find Out About Potential Customer Questions on Q&amp;A Sites.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Use sites like Quora and Yahoo Answers to identify potential customers\u2019 questions before they find your website. Make sure that if you use these sites for marketing purposes, you state your intentions clearly and at the beginning of your post.<\/span><\/p>\n<h4><b>Nothing Erases Brand Authenticity Faster Than Deception.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">These websites are another way to learn about and stay ahead of trends. The Internet isn\u2019t doing anything if it\u2019s not changing constantly, and research is the only way to keep up.<\/span><\/p>\n<h4><b>Monitor Social Media to Demonstrate Customer Satisfaction.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You could manually publish positive customer comments and tweets or set up a stream to bring them in as you \u201clike\u201d them. Use these to add that pop to your landing pages, too.<\/span><\/p>\n<h4><b>Don\u2019t Forget to\u2026<\/b><\/h4>\n<h2><b>7. Tailor Content by Specific Channel<\/b><\/h2>\n<h4><b>The Average Facebook User is 40 and a Half Years Old. (<\/b><a href=\"https:\/\/smallbusiness.chron.com\/breakdown-facebook-users-age-63280.html\"><strong>Source<\/strong><\/a><b>)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">But is that the same for Twitter, Pinterest, and LinkedIn? Not. Each channel you sell on already attracts a specific type of visitor, so you can only disregard those differences to your detriment. New channels are coming up, and older channels are going out of style, so figure out how to stay on top of those changes.<\/span><\/p>\n<h4><b>The average age of customers who buy on Amazon is 37.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s not an overstatement to say you\u2019re unlikely to enjoy the benefits of personalization unless applied across all <\/span><a href=\"https:\/\/catsy.com\/blog\/prepare-sell-digital-channels-now\/\"><span style=\"font-weight: 400;\">digital channels<\/span><\/a><span style=\"font-weight: 400;\"> your customers interact with. Documents, text, images, manuals, and other business tools inform your customers about products and services. All these must include tailored content.<\/span><\/p>\n<h4><b>Finally\u2026<\/b><\/h4>\n<h2><b>How is Personalized Content Powerful in Selling?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Customized content is essential for winning on the digital shelf. With so much information available to consumers, standing out with personalized value-driven content is the most effective way to convert buyers into loyal customers.\u00a0<\/span><\/p>\n<h3><b>What is Tailored Content?<\/b><b><br \/><\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Tailored content is personalized messaging designed to meet the specific needs and interests of your target audience. Unlike mass-market content, it adapts based on customer behavior, preferences, and even location.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">For example, a clothing brand could show winter jackets to customers in colder regions and summer apparel to those in warmer areas. The key to successful tailored content is delivering the right message to the right person at the right time.<\/span><\/h3>\n<h5>\u00a0<\/h5>\n<h3><b>The Case of Tailoring<\/b><b><br \/><\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Tailoring your content ensures that your brand understands and values the unique needs of your customers. This approach can:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Build trust<\/span><\/h3>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Increase on-site engagement<\/span><\/h3>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Drive higher conversion rates<\/span><\/h3>\n<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">By aligning your content with customer needs, you create a more relevant and effective experience, ultimately benefiting both your audience and your business<\/span><span style=\"font-weight: 400;\">.<\/span><\/h3>\n<h2><b>Bring It All Together<\/b><\/h2>\n<h4><b>Nobody\u2019s Going to Read Your Content if it\u2019s Not Informative.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">According to McKinsey and Company, the three consistency Cs of customer satisfaction are practiced; the easiest way to say this is to make promises you can keep <\/span><i><span style=\"font-weight: 400;\">and then keep them<\/span><\/i><span style=\"font-weight: 400;\">. (<\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/the-three-cs-of-customer-satisfaction-consistency-consistency-consistency\"><span style=\"font-weight: 400;\">source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h4><b>Customer Experience is as Much a Promise as High Product Quality, Good Prices, and Fast Delivery.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Personalized content is your path to improving overall customer experience and overcoming the constant stream of new competitors. This, of course, relates positively to sales because personalized content warrants continuous consumption, keeping customers coming back to your site.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Now that you know why product content needs to be tailored to boost sales, <\/span><\/i><a href=\"https:\/\/catsy.com\/request-demo\"><i>click here to see what Catsy can do for yo<\/i><i>u.<\/i><\/a><\/p>\n<h5><br \/><br \/><\/h5>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ffe7e0f elementor-widget elementor-widget-spacer\" data-id=\"4ffe7e0f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ee1a25 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"58ee1a25\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31a5f0c3 elementor-widget elementor-widget-spacer\" data-id=\"31a5f0c3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-597a9b9d elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"597a9b9d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c01ff5 elementor-widget elementor-widget-toggle\" data-id=\"15c01ff5\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3641\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-3641\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is product information management?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3641\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-3641\"><p>Product information management (PIM) is a catalog software tool built to speed products to market.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3642\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-3642\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is digital assets management?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3642\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-3642\"><p>Digital asset management (DAM) is a software used to organize and enrich digital assets.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3d773f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d773f9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51240fd\" data-id=\"51240fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-379d789d elementor-widget elementor-widget-spacer\" data-id=\"379d789d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-76df8779 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76df8779\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5a6182ff\" data-id=\"5a6182ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a830ce9 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"5a830ce9\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/80521e1847766fa2c4b9f44e007cfcad?s=300&amp;d=mm&amp;r=g\" alt=\"Elizabeth Byrd\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tElizabeth Byrd\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1741db elementor-widget elementor-widget-post-info\" data-id=\"4f1741db\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2019\/03\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tMarch 14, 2019\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-32608657\" data-id=\"32608657\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51908b2 elementor-widget elementor-widget-spacer\" data-id=\"51908b2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6dd4f2 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"3d6dd4f2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-188d9783\" data-id=\"188d9783\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e360347 elementor-widget elementor-widget-spacer\" data-id=\"5e360347\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6999a85e elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"6999a85e\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-37f0279a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37f0279a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-348c04a4\" data-id=\"348c04a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-212798ea elementor-widget elementor-widget-spacer\" data-id=\"212798ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c5005 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"f3c5005\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28398 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png\" class=\"attachment-medium size-medium wp-image-28400\" alt=\"catsy-pim-pxm-customer-loyalty-building-lasting-relationships\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\t\tPXM and Customer Loyalty: Building Lasting Relationships\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 16, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28390 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png\" class=\"attachment-medium size-medium wp-image-28394\" alt=\"catsy-pim-pxm-ultimate-tech-stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\t\tThe Ultimate PXM Tech Stack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 15, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28383 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-300x169.png\" class=\"attachment-medium size-medium wp-image-28384\" alt=\"catsy-pim-global-pxm-better-product-experiences-worldwide\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" >\n\t\t\t\tGlobal PXM: Creating Better Product Experiences Worldwide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 14, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-275e2f22 elementor-widget elementor-widget-spacer\" data-id=\"275e2f22\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tailored content has been optimized in every possible way to maximize sales. Read our 7-step guide and get started tailoring your product content today.<\/p>\n","protected":false},"author":8,"featured_media":9983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[19],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/1863"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=1863"}],"version-history":[{"count":47,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/1863\/revisions"}],"predecessor-version":[{"id":24018,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/1863\/revisions\/24018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/9983"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=1863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=1863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=1863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}