{"id":16334,"date":"2023-11-29T10:03:43","date_gmt":"2023-11-29T16:03:43","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=16334"},"modified":"2025-03-03T09:24:51","modified_gmt":"2025-03-03T15:24:51","slug":"martech-essentials","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/martech-essentials\/","title":{"rendered":"Overwhelmed with Tech Tools? Martech Essentials You Really Need in 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16334\" class=\"elementor elementor-16334\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3adc3776 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3adc3776\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2dfe80b7\" data-id=\"2dfe80b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4df7ac44 elementor-widget elementor-widget-spacer\" data-id=\"4df7ac44\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-682033d6 elementor-widget elementor-widget-heading\" data-id=\"682033d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Overwhelmed with Tech Tools? MarTech Essentials You Really Need in 2024<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-65703771\" data-id=\"65703771\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ed728c8 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1ed728c8\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/1-1-1024x576.png\" class=\"attachment-large size-large wp-image-16347\" alt=\"This article introduces tips to building out a strategic group of martech tools for marketing success\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/1-1-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/1-1-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/1-1-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/1-1-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/1-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b259227 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b259227\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-623e9488\" data-id=\"623e9488\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e7ae894 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6e7ae894\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The MarTech landscape offers an overwhelming array of solutions, yet budgets are shrinking, forcing difficult investment choices over MarTech essentials.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Rather than chasing innovations, brands should optimize existing platforms to maximize ROI based on core goals and pain points.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brands should evaluate new MarTech tools only after optimizing existing solutions - they should hold them to clear criteria like ROI and ease of integration.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3169fb11 elementor-widget elementor-widget-spacer\" data-id=\"3169fb11\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-54291ab8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54291ab8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13e3ccdc\" data-id=\"13e3ccdc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59655ed6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59655ed6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-102a8564\" data-id=\"102a8564\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-458ce136 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"458ce136\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-212e3354\" data-id=\"212e3354\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72fc5a6f elementor-widget elementor-widget-text-editor\" data-id=\"72fc5a6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The marketing technology landscape offers an overwhelming array of solutions \u2013 over 11,000 and counting. Not only does this make it difficult for marketing teams to identify which tools are MarTech essentials, the pressure is more intense this year as budgets remain flat or shrinking across many organizations. This forces difficult trade-offs over where to invest limited resources.<\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;s tempting to chase the latest innovations, from AI-powered personalization to augmented reality product configurators. However, spreading efforts and marketing spend too thin risks diluting returns across the stack. Most marketing teams would achieve greater leverage by doubling down on the basics.<\/span><\/p><p><span style=\"font-weight: 400;\">As we enter 2024, this article recommends a 3-step approach \u2013 first, identify core goals, workflows, and pain points. Next, optimize existing platforms to maximize ROI. Only then evaluate new technologies, but hold them to clear, measurable criteria like ROI and integration complexity. To learn more about this focused strategy and how it will set you up for success, read this article to end!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffbd972 eael-table-align-center eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table\" data-id=\"3ffbd972\" data-element_type=\"widget\" id=\"toc5\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"3ffbd972\" id=\"eael-data-table-wrapper-3ffbd972\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-3ffbd972\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\" sorting\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">In this article you'll learn:<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc1\"  >Invest in foundational tools first<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc2\"  >Analytic Martech examples <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc3\"  >Personalization tools for marketing teams<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc4\"  >CMS examples &amp; more<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >Marketing automation tips<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc6\"  >Prioritizing keyword research<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc7\"  >A look into the MarTech Paradox<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc8\"  >Evaluation criteria for adding new tools<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10744d36 elementor-widget elementor-widget-spacer\" data-id=\"10744d36\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94af760 elementor-widget elementor-widget-image\" data-id=\"94af760\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/2-1-1024x576.png\" class=\"attachment-large size-large wp-image-16348\" alt=\"Understanding current martech landscape\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/2-1-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/2-1-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/2-1-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/2-1-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/2-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e70ff61 elementor-widget elementor-widget-heading\" data-id=\"6e70ff61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Current Marketing Technology Landscape<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53cc611 elementor-widget elementor-widget-text-editor\" data-id=\"53cc611\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketing technology (MarTech) is more saturated than ever before. According to the<\/span><strong><a href=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/08\/MT_replacement_survey_2023_080323.pdf\"> 2023 MarTech Replacement Survey<\/a><\/strong><span style=\"font-weight: 400;\">, marketers have over 11,000 MarTech solutions to choose from.<\/span><\/p><p><span style=\"font-weight: 400;\">But there is a problem. The same survey found that only 16% of the respondents used marketing tools for six years or more. 31% discarded MarTech within two years of use. If anything, the message is that the market is awash with MarTech, but marketing teams cannot find tools capable of serving them for a long time.<\/span><\/p><p><span style=\"font-weight: 400;\">The MarTech longevity problem aside, this landscape is more lively and dynamic than ever. First, the size. The global MarTech market size was $338 Billion in 2022, says an<\/span><strong><a href=\"https:\/\/www.imarcgroup.com\/marketing-technology-market\"> IMARC Group<\/a><\/strong><span style=\"font-weight: 400;\"> report. IMARC expects the market to exhibit a 22.2% CAGR (compound annual growth rate) between 2023 and 2028. This massive growth could see the market&#8217;s value reach $1.2 trillion by 2028.<\/span><\/p><h6><strong>The report details further that three main factors will power the exponential growth of MarTech. They are:<\/strong><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The growing demand for social media management tools.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The rising employment of chatbots<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The increasing need to gain a holistic view of marketing efforts and measure the impact of campaigns among marketers.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">An essential factor that misses out on the IMARC Group analysis is the increasing number of tools available to marketers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Given the vastness of marketing tools and use cases, breaking them into distinct categories is challenging. However, it is common to divide them into five broad groups: analytics, personalization, content systems, marketing automation, and emerging technologies.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b84c38 elementor-widget elementor-widget-image\" data-id=\"2b84c38\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/1-2-1024x341.png\" class=\"attachment-large size-large wp-image-16352\" alt=\"A list of analytical options for a martech stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/1-2-1024x341.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/1-2-300x100.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/1-2-768x256.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/1-2.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d134727 elementor-widget elementor-widget-spacer\" data-id=\"d134727\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e256580 elementor-widget elementor-widget-heading\" data-id=\"4e256580\" data-element_type=\"widget\" id=\"toc2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analytics<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60580c86 elementor-widget elementor-widget-text-editor\" data-id=\"60580c86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Analytics serves as the cornerstone of modern marketing strategies, offering actionable insights derived from data. The marketing analytics sector is one of the largest and provides tools essential to marketing strategies&#8217; success. No wonder<\/span><strong><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/marketing-analytics-market\"> Mordor Intelligence<\/a><\/strong><span style=\"font-weight: 400;\"> expects the market to reach $5.59 billion this year.<\/span><\/p><p><span style=\"font-weight: 400;\">Some critical components of the market include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Predictive analytics:<\/b><span style=\"font-weight: 400;\"> Anticipating market trends and demand for industrial products based on historical data. Some examples of MarTech solutions in this group include<\/span><strong><a href=\"https:\/\/www.salesforce.com\/products\/einstein-ai-solutions\/\"> Salesforce Einstein<\/a><\/strong><span style=\"font-weight: 400;\"> and<\/span><strong><a href=\"https:\/\/www.ibm.com\/watson\"> IBM Watson<\/a><\/strong><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer journey analytics:<\/b><span style=\"font-weight: 400;\"> Mapping and analyzing the complete customer journey to optimize touchpoints for buyers. Tools include<\/span><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\"> <span style=\"font-weight: 400;\"><strong>Google Analytics<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><strong><a href=\"https:\/\/business.adobe.com\/products\/analytics\/adobe-analytics.html\"> Adobe Analytics<\/a><\/strong><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-time analytics:<\/b> Monitoring and responding to live data for immediate adjustments in marketing strategies. Tools include<a href=\"https:\/\/www.hotjar.com\/\"> Hotjar<\/a> and<a href=\"https:\/\/mixpanel.com\/\"> Mixpanel<\/a>.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd6d8a elementor-widget elementor-widget-image\" data-id=\"0fd6d8a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/2-2-1024x341.png\" class=\"attachment-large size-large wp-image-16353\" alt=\"Introducing marketing personalization to a martech stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/2-2-1024x341.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/2-2-300x100.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/2-2-768x256.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/2-2.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-386bf71 elementor-widget elementor-widget-spacer\" data-id=\"386bf71\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d23b833 elementor-widget elementor-widget-heading\" data-id=\"4d23b833\" data-element_type=\"widget\" id=\"toc3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalization<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13289d80 elementor-widget elementor-widget-text-editor\" data-id=\"13289d80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The typical buyer for industrial brands is an entity that purchases products in bulk, either for internal use or to sell to final consumers. However, these entities are led by individuals who bring their personal biases to the buying process. As such, personalization is pivotal in capturing and retaining business-to-business (B2B) audience attention.<\/span><\/p><p><span style=\"font-weight: 400;\">The specific niches under this category include (but are not limited to):<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Behavioral personalization:<\/b><span style=\"font-weight: 400;\"> Tailoring content based on the procurement behavior and preferences of B2B buyers. Examples of tools relevant in this area are<\/span><strong><a href=\"https:\/\/www.dynamicyield.com\/\"> Dynamic Yield<\/a><\/strong><span style=\"font-weight: 400;\"> and<\/span><strong><a href=\"https:\/\/www.salesforce.com\/products\/marketing-personalization\/\"> Salesforce&#8217;s Interaction Studio<\/a><\/strong><span style=\"font-weight: 400;\"> (formerly Evergage).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI-driven personalization:<\/b><span style=\"font-weight: 400;\"> Leveraging artificial intelligence (AI) to analyze large datasets and deliver hyper-personalized buyer experiences. Tools include<\/span><strong><a href=\"https:\/\/business.adobe.com\/products\/target\/adobe-target.html\"> Adobe Target<\/a><\/strong><span style=\"font-weight: 400;\"> and<\/span><strong><a href=\"https:\/\/www.acquia.com\/drupal\/personalization\"> Acquia Lift<\/a><\/strong><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cross-channel personalization:<\/b><span> Ensuring a consistent, personalized experience across various marketing channels for B2B clients. Tools include<\/span><a href=\"https:\/\/www.sailthru.com\/\"> <span>Sailthru<\/span><\/a><span> and<\/span><a href=\"https:\/\/www.optimizely.com\/\"> <span>Optimizely<\/span><\/a><span>.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35767e5 elementor-widget elementor-widget-image\" data-id=\"35767e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/3-2-1024x341.png\" class=\"attachment-large size-large wp-image-16354\" alt=\"CMS, or content systems, enbale users to create content quickly\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/3-2-1024x341.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/3-2-300x100.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/3-2-768x256.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/3-2.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74f997 elementor-widget elementor-widget-spacer\" data-id=\"c74f997\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cfa4865 elementor-widget elementor-widget-heading\" data-id=\"5cfa4865\" data-element_type=\"widget\" id=\"toc4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content systems<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a05c9c elementor-widget elementor-widget-text-editor\" data-id=\"72a05c9c\" data-element_type=\"widget\" id=\"toc5\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Content has been the king of marketing strategies since Bill Gates recognized this fact in a 1996<\/span><strong><a href=\"https:\/\/medium.com\/@HeathEvans\/content-is-king-essay-by-bill-gates-1996-df74552f80d9\"> essay<\/a><\/strong><span style=\"font-weight: 400;\">. In fact, a<\/span><strong><a href=\"https:\/\/www.statista.com\/statistics\/251437\/companies-with-defined-content-marketing-strategies-worldwide\/\"> Statista<\/a><\/strong><span style=\"font-weight: 400;\"> analysis shows that the share of organizations worldwide with content marketing as part of their overall marketing strategies was 90% in 2022, about 20% higher than in 2019. So, if anything, the regal bearing of content marketing is strengthening.<\/span><\/p><p><span style=\"font-weight: 400;\">However, this marketing strategy wouldn&#8217;t be anywhere near successful were it not for robust content systems. The systems encompass tools and platforms that streamline content creation, distribution, and management.<\/span><\/p><p><span style=\"font-weight: 400;\">The critical components of this category of MarTech tools are:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content creation tools:<\/b><span style=\"font-weight: 400;\"> Facilitating designing and creating engaging and informative content for buyers. Some examples of tools include<\/span><strong><a href=\"https:\/\/www.canva.com\/solutions\/enterprise\/\"> Canva for Enterprise<\/a><\/strong><span style=\"font-weight: 400;\"> and<\/span><strong><a href=\"https:\/\/www.grammarly.com\/\"> Grammarly<\/a><\/strong><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content distribution platforms:<\/b><span style=\"font-weight: 400;\"> Ensuring seamless dissemination of product information across multiple channels for construction industry stakeholders. Examples of tools include<\/span><strong><a href=\"https:\/\/www.outbrain.com\/\"> Outbrain<\/a><\/strong><span style=\"font-weight: 400;\"> and<\/span><strong><a href=\"https:\/\/www.hubspot.com\/products\/cms\"> HubSpot CMS<\/a><\/strong><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content Management Systems (CMS):<\/b> Simplifying the organization and publication of content for B2B brands in the power tools sector. Tools include<a href=\"https:\/\/www.contentful.com\/\"> Contentful<\/a> and<a href=\"https:\/\/wpvip.com\/\"> WordPress VIP<\/a>.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84a6778 elementor-widget elementor-widget-image\" data-id=\"84a6778\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/4-2-1024x341.png\" class=\"attachment-large size-large wp-image-16355\" alt=\"Marketing automation examples for a Martch stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/4-2-1024x341.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/4-2-300x100.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/4-2-768x256.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/4-2.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19173c7 elementor-widget elementor-widget-spacer\" data-id=\"19173c7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298d370f elementor-widget elementor-widget-heading\" data-id=\"298d370f\" data-element_type=\"widget\" id=\"toc5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing automation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb98351 elementor-widget elementor-widget-text-editor\" data-id=\"7fb98351\" data-element_type=\"widget\" id=\"toc7\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Automation is the linchpin for efficiency. Marketing automation tools allow marketers to systematize repetitive tasks and nurture leads through the B2B sales funnel. To demonstrate how significant this market is,<\/span><strong><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/global-marketing-automation-software-market-industry\"> Mordor Intelligence<\/a><\/strong><span style=\"font-weight: 400;\"> estimates that it will reach $5.83 billion in 2023, just a few million shy of the analytics solutions market value.<\/span><\/p><p><span style=\"font-weight: 400;\">Some key components include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email marketing automation:<\/b><span style=\"font-weight: 400;\"> Sending targeted and personalized emails to B2B buyers based on their industry needs and purchasing behavior. Tools include<\/span><strong><a href=\"https:\/\/mailchimp.com\/\"> Mailchimp<\/a><\/strong><span style=\"font-weight: 400;\"> and<\/span><strong><a href=\"https:\/\/www.salesforce.com\/products\/b2b-marketing-automation\/?redirect=pardot.com\"> Salesforce Pardot<\/a><\/strong><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lead nurturing automation:<\/b><span style=\"font-weight: 400;\"> Implementing automated workflows to guide leads through the procurement process. Tools include<\/span><a href=\"https:\/\/business.adobe.com\/products\/marketo\/adobe-marketo.html\"> <span style=\"font-weight: 400;\"><strong>Marketo<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/www.activecampaign.com\/\"> <span style=\"font-weight: 400;\"><strong>ActiveCampaign<\/strong><\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social media automation:<\/b> Scheduling and managing social media posts to engage B2B audiences effectively. Tools include<a href=\"https:\/\/buffer.com\/\"> Buffer<\/a> and<a href=\"https:\/\/www.hootsuite.com\/\"> Hootsuite<\/a>.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5959b elementor-widget elementor-widget-image\" data-id=\"bb5959b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/5-2-1024x341.png\" class=\"attachment-large size-large wp-image-16356\" alt=\"Introducing emerging technologies\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/5-2-1024x341.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/5-2-300x100.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/5-2-768x256.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/5-2.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-766c3ad elementor-widget elementor-widget-spacer\" data-id=\"766c3ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d20bdf elementor-widget elementor-widget-heading\" data-id=\"24d20bdf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Emerging technologies<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739fda14 elementor-widget elementor-widget-text-editor\" data-id=\"739fda14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the reasons for the dynamic nature of marketing technology is that new tools are created daily. Perhaps this explains why, according to a<\/span><strong><a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/analytics-automated-and-martech-108013\"> MarketingCharts.com<\/a><\/strong><span style=\"font-weight: 400;\"> study, 75% of marketers say they add new tools to their tech stack quarterly.<\/span><\/p><p><span style=\"font-weight: 400;\">The current MarTech environment has seen tremendous developments regarding new technologies, but this discussion will discuss only the four most significant ones.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h6><b>Augmented Reality (AR) and Virtual Reality (VR):<\/b><\/h6><span style=\"font-weight: 400;\"> AR and VR help marketers create immersive product experiences for buyers \u2013 they engage customers and provide a unique experience with the product or brand. Some ways marketers use the technology include customized ad experiences, elevated social shopping, VR as a quasi-replacement for in-person events and conferences, and AR can overlay virtual elements to actual reality, allowing consumers to &#8220;test&#8221; products in real-life scenarios.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h6><b>Voice search optimization:<\/b><\/h6><span style=\"font-weight: 400;\"> Marketers are using this technology to adapt content and search engine optimization (SEO) strategies to align with the rise of voice-activated search for B2B procurement.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h6><b>Blockchain in marketing:<\/b><\/h6><span style=\"font-weight: 400;\"> Blockchain technology gained global attention when Satoshi Nakamoto<\/span><a href=\"https:\/\/www.cbc.ca\/documentaries\/the-passionate-eye\/satoshi-nakamoto-created-bitcoin-in-2009-he-mysteriously-vanished-in-2011-with-billions-to-his-name-1.7014958\"> <span style=\"font-weight: 400;\">launched<\/span><\/a><span style=\"font-weight: 400;\"> Bitcoin in 2009. More than a decade later, the technology has transformed to become a disruptor of whole industries, not excluding marketing. In B2B marketing, companies use blockchain to optimize their content for digital platforms based on the data they gather. They also leverage the technology&#8217;s transparency and security capabilities to build customer loyalty programs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h6><b>Artificial intelligence (AI):<\/b><\/h6>According to<a href=\"https:\/\/www.hubspot.com\/hubfs\/2023%20State%20of%20Marketing%20Report.pdf\"> HubSpot&#8217;s<\/a> latest report, AI is the hottest new technology in the marketing landscape. The analysis established that most marketers use AI in some way \u2013 for example, 28% of marketers say they use AI to generate outlines for their content, such as blog posts, eBooks, or white papers, and 25% say they use the tech to create videos, such as short-form video content for social media platforms like TikTok, Reels, or YouTube Shorts. Some of the most prominent AI tools include<a href=\"https:\/\/chat.openai.com\/\"> ChatGPT<\/a>,<a href=\"https:\/\/chatspot.ai\/\"> ChatSpot<\/a>,<a href=\"https:\/\/claude.ai\/\"> Anthropic&#8217;s Claude<\/a>, etc.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e7902 elementor-widget elementor-widget-spacer\" data-id=\"98e7902\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2af7d0 elementor-widget elementor-widget-image\" data-id=\"f2af7d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/3-1-1024x576.png\" class=\"attachment-large size-large wp-image-16349\" alt=\"Funny example of a Martech Paradox\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/3-1-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/3-1-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/3-1-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/3-1-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/3-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514ea57 elementor-widget elementor-widget-spacer\" data-id=\"514ea57\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6766c9a elementor-widget elementor-widget-heading\" data-id=\"6766c9a\" data-element_type=\"widget\" id=\"toc7\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The MarTech Paradox<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc0c34f elementor-widget elementor-widget-text-editor\" data-id=\"bc0c34f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The current marketing technology landscape analysis affirms the claim that marketers are spoilt for choice. But available data points to a situation where brands are cutting marketing budgets at alarming quantities.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, the latest installment of the<\/span><strong><a href=\"https:\/\/cmosurvey.org\/wp-content\/uploads\/2023\/03\/The_CMO_Survey-Highlights_and_Insights_Report-March_2023.pdf\"> CMO Survey<\/a><\/strong><span style=\"font-weight: 400;\"> indicates that most companies in the United States cut their overall marketing spending from 10.4% in September 2022 to 2.9% in March 2023 \u2013 this marks a 72% drop!<\/span><\/p><p><span style=\"font-weight: 400;\">Put differently, marketing teams today face a dilemma \u2013 while MarTech solutions are proliferating at a staggering rate, budgets are shrinking or remaining flat. This forces difficult decisions about where to invest limited resources for maximum impact and return.<\/span><\/p><h6><strong>On the one hand&#8230;<\/strong><\/h6><p><span style=\"font-weight: 400;\">Exciting new technologies promise to deliver transformative capabilities, from AI-powered hyper-personalization to predictive marketing analytics. The temptation is to want to adopt these innovative tools to stay ahead of the curve.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, say you are a power tools manufacturer eager to deploy a cutting-edge product configuration engine that leverages augmented reality. But you are uncertain how that six-figure investment may be fair, and you do not have that kind of money to begin with. Should you optimize the existing tools for a better customer experience or scrap some expenses for the new fantastic tool?<\/span><\/p><p><span style=\"font-weight: 400;\">This paradox underscores the need for a strategy, especially as brands plan for the new year. The following section shows you the wiser path to help set your marketing up for success. <\/span><span style=\"font-weight: 400;\">So, read on! <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-306bc45 elementor-widget elementor-widget-image\" data-id=\"306bc45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/4-1-1024x576.png\" class=\"attachment-large size-large wp-image-16350\" alt=\"Example of Doubling Down on the basics when it comes to Martech\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/4-1-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/4-1-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/4-1-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/4-1-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/4-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5638e4 elementor-widget elementor-widget-spacer\" data-id=\"a5638e4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a1502b elementor-widget elementor-widget-heading\" data-id=\"4a1502b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Doubling Down on the Basics<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eae0eb1 elementor-widget elementor-widget-text-editor\" data-id=\"eae0eb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Yes, the wiser path is to double down on the basics! <\/span><span style=\"font-weight: 400;\">For example, instead of the power tools manufacturer investing in the augmented reality-powered product configuration engine, spending the money optimizing their core eCommerce platform for seamless omnichannel transactions would be wiser. <\/span><span style=\"font-weight: 400;\">But this is not to say that the former is a needless investment!<\/span><\/p><p><span style=\"font-weight: 400;\">First, let&#8217;s get some facts straight.<\/span><\/p><p><span style=\"font-weight: 400;\">The concept of &#8220;doubling down&#8221; comes from blackjack, which refers to doubling your bet after seeing your initial cards. When applied to business strategy, it means increasing your focus, investment, or resources in core areas proven to deliver results.<\/span><\/p><p><span style=\"font-weight: 400;\">For industrial marketing technology, doubling down on the basics means optimizing investment and effort on foundational platforms that provide the highest ROI before considering new solutions. <\/span><\/p><p><strong>Doubling down could mean things like:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spending more on Google Analytics training and implementation to maximize insights from existing data.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upgrading to the Salesforce Enterprise edition to unlock more CRM capabilities.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding more high-quality content by hiring additional writers or developers for your CMS.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expanding advertising budgets on profitable channels like LinkedIn before testing new platforms.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The core argument is that<\/span><span style=\"font-weight: 400;\"> you should identify areas of your tech stack that have demonstrated an evident ability to drive growth and ROI with target customers. Then, allocate more budget, resources, and focus to get the most from those high-impact platforms.<\/span><\/p><p><span style=\"font-weight: 400;\">Let&#8217;s break down this idea further and focus on the strategies you could use to ensure the focus on the basics delivers the best results.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c2633 elementor-widget elementor-widget-image\" data-id=\"73c2633\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/6-1024x341.png\" class=\"attachment-large size-large wp-image-16357\" alt=\"Workflows and Painpoints when it comes to Martech\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/6-1024x341.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/6-300x100.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/6-768x256.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/6.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869bce7 elementor-widget elementor-widget-spacer\" data-id=\"869bce7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cf5752 elementor-widget elementor-widget-heading\" data-id=\"8cf5752\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Focus on inventory core goals, workflows, and pain points\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45aaed9 elementor-widget elementor-widget-text-editor\" data-id=\"45aaed9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The starting point for doubling down on marketing technology basics is identifying your organization&#8217;s core goals, workflows, and pain points. This means stepping back from the minutiae of daily tasks and taking a big-picture view of priorities.<\/span><\/p><p><span style=\"font-weight: 400;\">Let&#8217;s revisit the power tools manufacturer we met earlier and see how the company navigates this process. The company&#8217;s overarching goal may be to acquire more small construction firms as customers.<\/span><\/p><p><span style=\"font-weight: 400;\">So, the core workflows in service of that goal involve lead generation through paid search and nurturing via email campaigns. The typical pain points could include poor multi-channel reporting on campaign KPIs and inadequate negative keyword management.<\/span><\/p><p><span style=\"font-weight: 400;\">With clarity on high-level priorities, the company can then scrutinize its MarTech stack for opportunities to optimize spend and resources around addressing them. <\/span><\/p><h6><strong>Switching focus might entail things like:<\/strong><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investing more in analytics for holistic campaign insights<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Funneling budget from newer social platforms into proven lead-generation channels<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementing new keyword tools to maximize PPC effectiveness<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Rather than getting distracted by vanity metrics or shiny new toys, focusing on how marketing technology can better achieve defined company goals and augment key workflows is crucial. Also, identifying and resourcing solutions for major staff pain points pays dividends.<\/span><\/p><p><span style=\"font-weight: 400;\">If you adopt this outside-in, top-down approach of doubling down on basics, your brand can allocate the budget smartly towards getting the highest possible return from existing MarTech infrastructure. <\/span><span style=\"font-weight: 400;\">The bottom line is that going back to basics is not always appealing, but it works.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7413bce elementor-widget elementor-widget-image\" data-id=\"7413bce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/7-1024x341.png\" class=\"attachment-large size-large wp-image-16358\" alt=\"Examples of opportunity when it comes to building out a martech stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/7-1024x341.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/7-300x100.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/7-768x256.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/7.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35155508 elementor-widget elementor-widget-spacer\" data-id=\"35155508\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67cd8ec elementor-widget elementor-widget-heading\" data-id=\"67cd8ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Assess opportunities to consolidate\/optimize the MarTech stack<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdbbc95 elementor-widget elementor-widget-text-editor\" data-id=\"cdbbc95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you take a step back and look at your MarTech stack, chances are it consists of many different platforms and tools that have accumulated over time. It may feel like a complex patchwork of integrations that make your workflows more inefficient than they need to be.<\/span><\/p><p><span style=\"font-weight: 400;\">So, before you invest in any new solutions, take the opportunity to critically evaluate your current stack for areas of consolidation and optimization.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, can some niche point solutions be replaced by broader platforms that offer integrated functionality? You could migrate multiple standalone social media dashboards into a consolidated management tool like<\/span><strong><a href=\"https:\/\/sproutsocial.com\/\"> Sprout Social<\/a><\/strong><span style=\"font-weight: 400;\">. Or replace one-off affiliate marketing tools by utilizing the affiliate capabilities within your eCommerce platform.<\/span><\/p><h6><strong>How can brands go about this?\u00a0<\/strong><\/h6><p><span style=\"font-weight: 400;\">Consolidating to fewer, tightly integrated systems can streamline processes, reporting, and cross-channel data flows. It lets you focus your investment on scalable platforms rather than spreading resources too thin.<\/span><\/p><p><span style=\"font-weight: 400;\">Legacy tools that struggle to meet modern needs are prime targets for replacement. You could swap outdated email platforms or web analytics for solutions like Mailchimp or Google Analytics 360, driving tangible improvements. Don&#8217;t hesitate to sunset solutions that are past their prime.<\/span><\/p><p><span style=\"font-weight: 400;\">Taking advantage of volume discounts presents another opportunity \u2013 renegotiating contracts or consolidating spend with one strategic vendor partner may yield actual cost savings.<\/span><\/p><p><span style=\"font-weight: 400;\">Consolidating and optimizing your current stack takes effort but enables you to maximize value from existing investments. However, do not forget to evaluate integration and efficiency opportunities critically \u2013 it is a crucial step before deploying any new marketing technology.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12f4ea6 elementor-widget elementor-widget-image\" data-id=\"12f4ea6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/Martech-2-1024x341.png\" class=\"attachment-large size-large wp-image-16359\" alt=\"Tips for implementing foundational martech tools\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/Martech-2-1024x341.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/Martech-2-300x100.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/Martech-2-768x256.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/Martech-2.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf80ce elementor-widget elementor-widget-spacer\" data-id=\"cdf80ce\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00a6c90 elementor-widget elementor-widget-heading\" data-id=\"00a6c90\" data-element_type=\"widget\" id=\"toc1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consider investing more in foundational tools, or MarTech Essentials\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1085b15 elementor-widget elementor-widget-text-editor\" data-id=\"1085b15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The core message throughout this discussion so far has been that marketers must strike the right balance between the tools they already have and those they do not have but promise growth. And as brands make plans for 2024, they should not forget that foundational tools remain the most critical.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, when determining where to allocate budget and resources within your marketing technology stack, prioritize foundational systems over specialized ancillary tools. Core platforms that manage critical workflows, data, and processes provide the backbone of any maturing MarTech environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some examples of foundational tools worthy of further investment include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h6><a href=\"https:\/\/catsy.com\/digital-asset-management\"><b>Digital Asset Management (DAM)<\/b><\/a><\/h6>\n<p><span style=\"font-weight: 400;\">Platforms for digital asset management, such as Catsy, offer a centralized location to store, manage, access, and distribute all the digital content within your organization. The centralized hub of&nbsp;<a href=\"https:\/\/catsy.com\/blog\/how-to-choose-a-right-dam-solution\/\" target=\"_blank\">DAM solutions<\/a>&nbsp;serves as a unified source of truth throughout the content lifecycle, ensuring everyone utilizes the same approved and on-brand materials from your library. Also, the systems can seamlessly integrate with your content management systems, social media management solutions, marketing automation tools, and other work management solutions. Doubling down here mitigates content production bottlenecks.<\/span><\/p><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h6><a href=\"https:\/\/catsy.com\/product-information-management-system\"><b>Product Information Management (PIM)<\/b><\/a><\/h6>\n<p><span style=\"font-weight: 400;\">While DAM manages digital assets, PIM manages the details of related products. A PIM tool like Catsy standardizes product data syndication across eCommerce sites, apps, catalogs, and more. Catsy PIM also integrates the DAM solution, streamlining mapping digital assets to product SKUs. So, optimizing investment in PIM homogenizes customer experiences across touchpoints, building trust.<\/span><\/p><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h6><b>Customer Relationship Management (CRM)<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">CRM is the core system capturing every customer interaction. Therefore, you should consider funneling additional budget into tools like<\/span><strong><a href=\"https:\/\/www.salesforce.com\/\"> Salesforce<\/a><\/strong><span style=\"font-weight: 400;\"> to unlock more sophisticated omnichannel workflow automation, analytics, and AI \u2013 this strengthens engagement capabilities.<\/span><\/p><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h6><b>Marketing automation<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">Solutions like Marketo track customer journeys and inform personalized multi-channel campaigns. Increased spending here heightens the continuity between marketing and sales.<\/span><\/p><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h6><b>Commerce &amp; CMS platforms<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">Consumer-grade commerce experiences require significant investment. Allocating more resources to scalable eCommerce platforms like Shopify and content management systems like WordPress pays dividends through greater organic reach, conversion, and customer loyalty.<\/span><\/p><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Getting foundations right is not glamorous but provides tremendous leverage. Therefore, increasing commitment and investment into these multifunctional MarTech basics will serve as the stable core of technology stacks as you build for the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assuming you have taken a long, hard look at your current MarTech stack and feel the need to upgrade come the new year, how should you approach the choice of new tools to add? In that case, the following evaluation criteria may be invaluable.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8facd7 elementor-widget elementor-widget-image\" data-id=\"a8facd7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/5-1-1024x576.png\" class=\"attachment-large size-large wp-image-16351\" alt=\"Checklist examples for adding Martech technology\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/5-1-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/5-1-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/5-1-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/5-1-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/5-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8487845 elementor-widget elementor-widget-spacer\" data-id=\"8487845\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f977e33 elementor-widget elementor-widget-heading\" data-id=\"f977e33\" data-element_type=\"widget\" id=\"toc8\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Evaluation Criteria for Adding New Tools<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6b5961 elementor-widget elementor-widget-text-editor\" data-id=\"d6b5961\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After optimizing the existing infrastructure, gaps may still exist that new marketing technology tools could address. But before making the jump, evaluate possible solutions against decision-making criteria such as this:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ae7ea elementor-widget elementor-widget-heading\" data-id=\"b3ae7ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A direct tie to core goals and activities<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b5f2d5 elementor-widget elementor-widget-text-editor\" data-id=\"1b5f2d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Any new MarTech tool under consideration should have a clear and measurable impact on achieving documented company and marketing goals. There should be a direct line of sight on how it will contribute to or enhance current activities in service of organizational priorities.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5adad elementor-widget elementor-widget-heading\" data-id=\"3f5adad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Provides clear ROI<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b703f75 elementor-widget elementor-widget-text-editor\" data-id=\"b703f75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You should calculate the return on investment of the new tool. The tools should offer transparent ROI analysis based on performance benchmarks like cost per lead, conversion rate lift, or incremental sales driven. Set measurable ROI thresholds when assessing options.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b45414 elementor-widget elementor-widget-heading\" data-id=\"5b45414\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Optimizes workflows and team productivity\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a674c9 elementor-widget elementor-widget-text-editor\" data-id=\"6a674c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Rather than add complexity to MarTech ecosystems, new solutions should streamline workflows and enhance productivity. Prioritize tools your team is asking for that promise increased output or efficiency. Also, assess whether the solutions can automate repetitive tasks to allow refocusing of talent.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7669ecd elementor-widget elementor-widget-heading\" data-id=\"7669ecd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Easy integration\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-482b560 elementor-widget elementor-widget-text-editor\" data-id=\"482b560\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The new tools should seamlessly integrate with the existing stack to promote interoperability. To this end, review API availability, out-of-box connectors, and extensible custom integration capabilities. Solutions requiring complex new infrastructure negate efficiency gains.<\/span><\/p><p><span style=\"font-weight: 400;\">Holding new MarTech additions to account against criteria like these helps B2B marketing teams to ensure decisions tie tightly to overarching organizational goals while scaling leanly. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d60b207 elementor-widget elementor-widget-image\" data-id=\"d60b207\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"648\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/pim-shopify-one-source-shopify-3.png\" class=\"attachment-large size-large wp-image-16140\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/pim-shopify-one-source-shopify-3.png 736w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/11\/pim-shopify-one-source-shopify-3-300x264.png 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5fd831 elementor-widget elementor-widget-spacer\" data-id=\"b5fd831\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3701ec0 elementor-widget elementor-widget-heading\" data-id=\"3701ec0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaways<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08c3bcc elementor-widget elementor-widget-text-editor\" data-id=\"08c3bcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As the new year approaches, marketing teams face a pivotal moment in evaluating technology stacks. On the one hand, the temptation is strong to pile on new ancillary MarTech solutions that promise growth. However, spreading budgets and focus too thinly limits efficiency and ROI from more foundational platforms.<\/span><\/p><p><span style=\"font-weight: 400;\">Rather than add the latest shiny tools, establish a strategy centered on doubling down on basics already tied directly to core goals, workflows, and pain points. Also, optimize the resources, integration, and performance of current tools.<\/span><\/p><p><span style=\"font-weight: 400;\">However, this is not to say brands should not eventually adopt new tools \u2013 gaps may still exist even in optimized stacks. The bar for adding solutions should be high based on clearly defined criteria assessing ROI, productivity gains, and integration complexity.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26010ffb elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"26010ffb\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba460f2 elementor-widget elementor-widget-spacer\" data-id=\"5ba460f2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5efe58e4 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"5efe58e4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-733278fd elementor-widget elementor-widget-toggle\" data-id=\"733278fd\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1931\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1931\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\"> What is the \"marketing technology paradox\" marketers face today?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1931\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1931\"><p><span style=\"font-weight: 400;\">The marketing technology paradox refers to the situation where the number of MarTech solutions available to marketers has grown exponentially over 11,000 options. However, at the same time, marketing budgets at most companies are shrinking or remaining flat. This creates a dilemma for marketing teams \u2013 while lots of innovative new tools are available, there are limited resources to adopt them. It forces difficult tradeoff decisions about where to invest for maximum impact.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1932\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1932\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What does \"doubling down on the basics\" mean?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1932\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1932\"><p><span style=\"font-weight: 400;\">Doubling down on the basics means that marketers should increase their focus, investment, and resources into optimizing core, foundational marketing platforms that are already tied to organizational goals and workflows. This could involve things like spending more on training staff to maximize the capabilities of existing tools or upgrading to more advanced editions of current platforms. The key is to prioritize improving the performance of proven, high-impact systems rather than spreading efforts across too many additional tools that provide more marginal returns. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1933\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1933\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are some examples of \"foundational\" marketing platforms?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1933\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1933\"><p><span style=\"font-weight: 400;\">Examples of foundational marketing platforms that brands should focus investment on include: digital asset management (DAM) tools to centralize storing and managing creative assets, product information management (PIM) to standardize product data across channels, customer relationship management (CRM) to manage interactions, marketing automation to nurture leads, and critical commerce\/CMS tools to drive conversions. These multifunctional platforms provide leverage across strategies, so optimizing them pays dividends.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1934\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1934\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What criteria should brands apply when evaluating new martech tools?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1934\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1934\"><p><span style=\"font-weight: 400;\">Brands should hold any new marketing tools up against evaluation criteria such as: having a clear tie to core goals\/workflow activities, providing demonstrable return on investment (ROI), enhancing team productivity through automation, and ease of integration with existing technology stack. New tools that require complex new supporting infrastructure may negate their efficiency gains.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1935\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1935\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why is focusing on core marketing platforms better than chasing the latest innovations?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1935\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1935\"><p><span style=\"font-weight: 400;\">Spreading budget, resources, and attention too widely across too many tools risks diluting the return on investment from any given solution. Getting the most from foundational platforms aligned to overarching priorities provides more leverage to then build upon by adding incremental tools. By taking an outside-in approach focused on goals over &#8220;shiny objects&#8221;, brands can scale their technology stacks strategically over time.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-65b677ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65b677ff\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e2c06d3\" data-id=\"6e2c06d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d12629 elementor-widget elementor-widget-spacer\" data-id=\"25d12629\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-197fa0f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"197fa0f8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6033e741\" data-id=\"6033e741\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-108d1622 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"108d1622\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/80521e1847766fa2c4b9f44e007cfcad?s=300&amp;d=mm&amp;r=g\" alt=\"Elizabeth Byrd\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tElizabeth Byrd\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-445e0abc elementor-widget elementor-widget-post-info\" data-id=\"445e0abc\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2023\/11\/29\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tNovember 29, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7a336d7\" data-id=\"7a336d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a6ea319 elementor-widget elementor-widget-spacer\" data-id=\"4a6ea319\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c0980cc elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"7c0980cc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-499de28\" data-id=\"499de28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ca2ef1f elementor-widget elementor-widget-spacer\" data-id=\"1ca2ef1f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c05efb elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"70c05efb\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-717a6b00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"717a6b00\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27884870\" data-id=\"27884870\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20fa8224 elementor-widget elementor-widget-spacer\" data-id=\"20fa8224\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a29ff63 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"7a29ff63\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28407 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-300x169.png\" class=\"attachment-medium size-medium wp-image-28399\" alt=\"catsy-pim-pxm-content-is-king-enriched-product-data\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" >\n\t\t\t\tContent is King: The Role of Enriched Product Content in PXM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28398 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png\" class=\"attachment-medium size-medium wp-image-28400\" alt=\"catsy-pim-pxm-customer-loyalty-building-lasting-relationships\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\t\tPXM and Customer Loyalty: Building Lasting Relationships\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28390 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png\" class=\"attachment-medium size-medium wp-image-28394\" alt=\"catsy-pim-pxm-ultimate-tech-stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\t\tThe Ultimate PXM Tech Stack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-290a88e2 elementor-widget elementor-widget-spacer\" data-id=\"290a88e2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Overwhelmed with Tech Tools? MarTech Essentials You Really Need in 2024 The MarTech landscape offers an overwhelming array of solutions, yet budgets are shrinking, forcing<\/p>\n","protected":false},"author":8,"featured_media":16347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/16334"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=16334"}],"version-history":[{"count":73,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/16334\/revisions"}],"predecessor-version":[{"id":22152,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/16334\/revisions\/22152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/16347"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=16334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=16334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=16334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}