{"id":16039,"date":"2023-10-31T09:52:32","date_gmt":"2023-10-31T15:52:32","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=16039"},"modified":"2025-03-10T09:13:24","modified_gmt":"2025-03-10T15:13:24","slug":"digital-catalogs","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/digital-catalogs\/","title":{"rendered":"Why Industrial Brands Cannot Ignore Digital Catalogs in 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16039\" class=\"elementor elementor-16039\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-694aaba8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"694aaba8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e630169\" data-id=\"7e630169\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22883ffb elementor-widget elementor-widget-spacer\" data-id=\"22883ffb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0409db3 elementor-widget elementor-widget-heading\" data-id=\"0409db3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why Industrial Brands Cannot Ignore Digital Catalogs in 2024<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-582ca97d\" data-id=\"582ca97d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26c601e elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"26c601e\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/digital-catalogs-industrial-brands-1-1024x576.png\" class=\"attachment-large size-large wp-image-16057\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/digital-catalogs-industrial-brands-1-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/digital-catalogs-industrial-brands-1-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/digital-catalogs-industrial-brands-1-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/digital-catalogs-industrial-brands-1-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/digital-catalogs-industrial-brands-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0e1073a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e1073a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bccb13\" data-id=\"8bccb13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8411bf7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8411bf7\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Digital catalogs are now essential marketing tools for B2B brands to align with modern buyer expectations for digital, self-service experiences.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">While print catalogs retain unique benefits, digital offers more flexibility and omnichannel reach.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">To maximize success, brands should adopt unified PIM and DAM platforms to efficiently build accurate, engaging digital catalogs.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0aed0c elementor-widget elementor-widget-spacer\" data-id=\"b0aed0c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5e8ffd6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e8ffd6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f14e5ba\" data-id=\"f14e5ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-695067be elementor-toc--minimized-on-tablet elementor-widget elementor-widget-global elementor-global-9431 elementor-widget-table-of-contents\" data-id=\"695067be\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-40136a79\" data-id=\"40136a79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-786b486 elementor-widget elementor-widget-text-editor\" data-id=\"786b486\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A significant share of business (B2C and B2B) is happening online. For instance,<\/span><a href=\"https:\/\/www.forbes.com\/advisor\/business\/ecommerce-statistics\/\"> <span style=\"font-weight: 400;\">at least 20%<\/span><\/a><span style=\"font-weight: 400;\"> of all retail shoppers in the United States will purchase goods and services online, whereas<\/span><a href=\"https:\/\/www.statista.com\/statistics\/273104\/us-b2b-e-commerce-share\/\"> <span style=\"font-weight: 400;\">17% of all B2B sales<\/span><\/a><span style=\"font-weight: 400;\"> will happen via eCommerce platforms, or digital catalogs.<\/span><\/p><p><span style=\"font-weight: 400;\">Besides sales, digital technologies also play a significant role in decision-making in the B2B space. Studies show that<\/span><a href=\"https:\/\/www.demandsage.com\/b2b-marketing-statistics\/\"> <span style=\"font-weight: 400;\">most B2B buyers (60%)<\/span><\/a><span style=\"font-weight: 400;\"> make the final purchase decision based on information obtained from digital content. This tells you that the business world is firmly anchored in the digital age, and all brands must adopt (or initiate plans to adopt) digital technologies across the organization. Regarding catalogs, this means having an effective digital catalog is now an essential marketing tool.<\/span><\/p><p><span style=\"font-weight: 400;\">At the same time, print catalogs retain a vital role in the industrial marketing mix. They continue to offer unique branding, messaging, and customer experience value. Therefore, the most effective catalog-based marketing approach combines digital and print catalog strategies to maximize reach and conversion across all buyer journeys. The main message is that industrial marketers should embrace digital catalogs as essential tools for acquiring and retaining customers. Yet they shouldn&#8217;t neglect the enduring value of print catalogs either.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25778f8 eael-table-align-center eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table\" data-id=\"25778f8\" data-element_type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"25778f8\" id=\"eael-data-table-wrapper-25778f8\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-25778f8\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\" sorting\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">In this article you'll learn:<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc1\"  >What are Digital Catalogs?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc2\"  >How digital catalogs work.<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc3\"  >Benefits of digital catalogs.<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc4\"  >Why digital catalogs are critical now.<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"#toc5\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >Complementary strengths of print and digital.<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"toc6\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc6\"  >How to create a digital catalog with DAM and PIM.<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7055c40 elementor-widget elementor-widget-image\" data-id=\"7055c40\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"479\" height=\"431\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/pim-dam-brand-portal-category-search-2.png\" class=\"attachment-large size-large wp-image-16055\" alt=\"industrial brand catalog\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/pim-dam-brand-portal-category-search-2.png 479w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/pim-dam-brand-portal-category-search-2-300x270.png 300w\" sizes=\"(max-width: 479px) 100vw, 479px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f089e1 elementor-widget elementor-widget-heading\" data-id=\"2f089e1\" data-element_type=\"widget\" id=\"toc1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are Digital Catalogs?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d3810 elementor-widget elementor-widget-text-editor\" data-id=\"51d3810\" data-element_type=\"widget\" id=\"toc2\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A digital catalog is a website or computer file showcasing a business&#8217;s products. The products are presented in a digital format, which is to say they are presented via a combination of graphical images, such as product photos, along with textual content that describes the content of the pictures. Anyone with an internet connection can access it using a direct link and navigate around and examine the product listing quickly.<\/span><\/p><p><span style=\"font-weight: 400;\">They became popular with the rise of eCommerce as more businesses wanted to showcase their products to the ever-increasing population using the internet for many things daily, including shopping. Most of them allow shoppers to order the products directly or with the help of a sales representative. However, it is critical to emphasize from the onset that the term &#8216;digital catalog&#8217; could refer to other things, including shared resources within an organization accessible via digital devices and a collection of works of art, such as music or artworks belonging to an artist or a group of artists.<\/span><\/p><p><span style=\"font-weight: 400;\">The digital catalog in question is a simple collection of product content, such as images, titles, descriptions, price information, and any other detail brands feel potential customers need to know. If you are wondering, it is the digital version of the typical print catalog. Some common elements of it include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product listings:<\/b><span style=\"font-weight: 400;\"> Brands use them to comprehensively list the products they offer \u2013 each listing includes product photos, detailed descriptions, pricing details, and any other relevant information.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Search and navigation tools:<\/b><span style=\"font-weight: 400;\"> Users can search for specific items or browse through the listing using filters, categories, and search bars, making it easier to find the product they&#8217;re looking for.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interactive features:<\/b><span style=\"font-weight: 400;\"> Interactivity is another aspect that distinguishes them from classic print catalogs. They may include elements that encourage users to interact with the product content, such as videos, pop-up information boxes, clickable links, and 360-degree product views to make the user experience more wholesome.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accessibility:<\/b><span style=\"font-weight: 400;\"> Anyone can access them from any device at any time.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Updates and dynamic content:<\/b><span style=\"font-weight: 400;\"> Unlike printed catalogs, digital ones can be updated easily, allowing brands to keep their product listings and information current. They can also include dynamic content that adapts to user preferences or behavior.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u00a0<\/span><b>ECommerce integration:<\/b><span style=\"font-weight: 400;\"> In many cases, brands can link them to online marketplaces, allowing customers to purchase directly from the listing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4114f elementor-widget elementor-widget-image\" data-id=\"7d4114f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"577\" height=\"535\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/0_pim-dam-improve-search-discoverability-tags.png\" class=\"attachment-large size-large wp-image-16056\" alt=\"an example of how industrial catalogs work\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/0_pim-dam-improve-search-discoverability-tags.png 577w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/0_pim-dam-improve-search-discoverability-tags-300x278.png 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0792fc9 elementor-widget elementor-widget-heading\" data-id=\"0792fc9\" data-element_type=\"widget\" id=\"toc2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How digital catalogs work \u2013 an example<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db7b3c elementor-widget elementor-widget-text-editor\" data-id=\"4db7b3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Imagine a power tools manufacturer creating a digital catalog to enhance its marketing efforts alongside its traditional print type. Here&#8217;s how their digital catalog works:<\/span><\/p><p><b>User access<\/b><span style=\"font-weight: 400;\">: Prospective customers and existing clients can access the manufacturer&#8217;s digital catalog by visiting the company&#8217;s website or downloading their dedicated mobile app. Some third-party companies provide services, allowing businesses to build and showcase their products using the third-party companies&#8217; resources. This is readily available on various devices, including desktops, smartphones, and tablets.<\/span><\/p><p><b>Product listings<\/b><span style=\"font-weight: 400;\">: Upon entering it, users are presented with an extensive array of power tools, such as cordless drills, electric saws, pneumatic nailers, and accessories. High-quality images, in-depth product descriptions, technical specifications, and pricing details accompany each listing.<\/span><\/p><p><b>Search and navigation tools<\/b><span style=\"font-weight: 400;\">: Users have the convenience of searching for specific tools using a search bar or utilizing filters and categories to explore various tool types, brands, power sources, and more.<\/span><\/p><p><b>Interactivity<\/b><span style=\"font-weight: 400;\">: Users can click on individual product listings to access additional information as they navigate. This may include the ability to zoom in on product images, view instructional videos on how to use the tools and access customer reviews. Furthermore, they can click links to complementary accessories, safety guidelines, and maintenance instructions.<\/span><\/p><p><b>User-friendly interface<\/b><span style=\"font-weight: 400;\">: It features an intuitive and visually appealing layout that simplifies discovering and learning about different power tools. The design is user-friendly and ensures a seamless experience for users.<\/span><\/p><p><b>Updates and dynamic content<\/b><span style=\"font-weight: 400;\">: Whenever the manufacturer introduces a new product, revises pricing, or adjusts product specifications, it can promptly update the digital listing to reflect these changes. This ensures that customers can always access the most accurate and up-to-date information.<\/span><\/p><p><b>ECommerce integration<\/b><span style=\"font-weight: 400;\">: Customers can add power tools to their shopping carts directly from the digital catalog. It seamlessly integrates with the manufacturer&#8217;s online shop, allowing customers to initiate and complete purchases easily.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd5e41 elementor-widget elementor-widget-image\" data-id=\"1bd5e41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/digital-catalogs-industrial-brands-1-1024x576.png\" class=\"attachment-large size-large wp-image-16057\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/digital-catalogs-industrial-brands-1-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/digital-catalogs-industrial-brands-1-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/digital-catalogs-industrial-brands-1-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/digital-catalogs-industrial-brands-1-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/digital-catalogs-industrial-brands-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc11532 elementor-widget elementor-widget-heading\" data-id=\"cc11532\" data-element_type=\"widget\" id=\"toc3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital catalogs have substantial benefits over the print option<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92822bf elementor-widget elementor-widget-text-editor\" data-id=\"92822bf\" data-element_type=\"widget\" id=\"toc3\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In a<\/span><a href=\"https:\/\/www.uspsdelivers.com\/10-reasons-why-catalogs-are-a-marketing-powerhouse\/\"> <span style=\"font-weight: 400;\">recent article<\/span><\/a><span style=\"font-weight: 400;\">, the United States Postal Service (USPS) claimed that print catalogs are a marketing powerhouse. The post presents ten reasons to support the premise: catalogs have a more significant influence on purchase decisions than TV ads and websites; even digital-native organizations have embraced print catalogs because customers engage with them at a deeper level. Granted, print catalogs offer several benefits, such as enhanced product vividness that eases product imagination. Nonetheless, the digital version of this resource goes a step further. Let&#8217;s see some benefits that users enjoy over print catalogs:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-time updates<\/b><span style=\"font-weight: 400;\"> \u2013 Brands can update digital catalogs to reflect new products, pricing, specifications, etc., whereas print ones are static until the next printing.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multimedia<\/b> <b>capabilities<\/b><span style=\"font-weight: 400;\">\u2013 You can use video, zoom-in photos, 3D models, etc., to bring products to life, unlike print type that limit users to 2D images and static text.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interactivity<\/b><span style=\"font-weight: 400;\"> \u2013 Digital listing can allow features like building custom product configurations, searching, and side-by-side comparisons.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analytics<\/b><span style=\"font-weight: 400;\"> \u2013 Brands using digital type can track user engagement \u2013 what pages visitors viewed, products clicked, and time on page. This data enables optimization.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Distribution and access<\/b><span style=\"font-weight: 400;\"> \u2013 Anyone with the link can access it. So, you can share it easily via email and social media and embed them on websites. On the contrary, print catalogs rely on physical distribution channels, which makes the digital version more readily accessible.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost<\/b><span style=\"font-weight: 400;\"> \u2013 Once designed, digital catalogs have negligible marginal distribution costs other than the amount you pay to host the contents on the web. Contrarily, print catalogs accrue ongoing printing and mailing expenses with each update.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Environmental impact<\/b><span style=\"font-weight: 400;\"> \u2013 Digital eliminates paper and ink waste and the carbon emissions of printing and mailing.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The bottom line is that while print retains certain advantages like tangibility, digital catalogs are overwhelmingly better suited for today&#8217;s digital-first B2B buyers. They allow brands to connect with buyers online more engagingly and measurably.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd6dbb elementor-widget elementor-widget-image\" data-id=\"dfd6dbb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"471\" height=\"468\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/brand-portals-export-bigcommerce.png\" class=\"attachment-large size-large wp-image-16058\" alt=\"why digital catalogs are important for now\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/brand-portals-export-bigcommerce.png 471w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/brand-portals-export-bigcommerce-300x298.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/brand-portals-export-bigcommerce-150x150.png 150w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125bce0 elementor-widget elementor-widget-heading\" data-id=\"125bce0\" data-element_type=\"widget\" id=\"toc4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Digital Catalogs are Critical Now<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe6e21 elementor-widget elementor-widget-heading\" data-id=\"abe6e21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Align with customer digital expectations<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d186d31 elementor-widget elementor-widget-text-editor\" data-id=\"d186d31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The typical B2B buyer in the current business environment expects an omnichannel buying experience that allows them to research and evaluate products anytime, anywhere, on any device. In fact,<\/span><a href=\"https:\/\/www.marketingcharts.com\/industries\/retail-and-e-commerce-47045\"> <span style=\"font-weight: 400;\">most business buyers (94%)<\/span><\/a><span style=\"font-weight: 400;\"> begin their purchasing process online \u2013 they use online resources, such as digital catalogs, to conduct product research before making an offline purchase. The primary driver for this trend is the desire for self-service, which helps the buyers connect better with sales reps.<\/span><\/p><p><span style=\"font-weight: 400;\">Given these shifts, brands need them that mirror the experience B2B buyers expect when shopping for consumer products online. This means having mobile-friendly listing with rich product visuals, dynamic search and filtering, seamless integration with digital channels like email and websites, and capabilities like custom configuration and AR\/VR previews.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, a power tools manufacturer makes its listing interactive online, enabling users to quickly compare the specs of different models and get a 3D view of the tools from all angles. This aligns with modern buyer expectations for self-service research.<\/span><\/p><p><span style=\"font-weight: 400;\">Aligning the catalog experience with customer digital expectations is now the minimum viable product (MVP) to remain competitive. It allows brands to become the go-to online resource for customers&#8217; product research and buying needs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1f487 elementor-widget elementor-widget-heading\" data-id=\"7f1f487\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Provide analytics and optimization<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-975bdbf elementor-widget elementor-widget-text-editor\" data-id=\"975bdbf\" data-element_type=\"widget\" id=\"toc4\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brands can host them the same way they do with a website. This comes with the capabilities of websites \u2013 the ability to track customer behavior. So, brands can track behavior and engagement data, which is made possible by tracking metrics like:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of visitors and sessions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pages viewed and time spent per page<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search terms used<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Products viewed and clicked<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom configurations created<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navigation paths<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">With access to the data, brands can continually optimize their digital experience. For example, they can identify the most-searched-for or viewed products and use the insights to inform better organization and on-page content optimization. They can use insights like high drop-off rates on certain pages to flag issues that need fixing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d6b90 elementor-widget elementor-widget-heading\" data-id=\"99d6b90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Flexibility and agility over print<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172ff45 elementor-widget elementor-widget-text-editor\" data-id=\"172ff45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of their benefits discussed previously was the ability to update the product content in real time. This capability gives the digital version of print catalogs the most defining advantage \u2013 agility and flexibility.<\/span><\/p><p><span style=\"font-weight: 400;\">Flexibility enables brands to get timely, accurate information to customers quickly. For industrial brands with rapidly changing products and pricing, the flexibility to update them continuously online provides an enormous advantage over print. It goes without saying that in today&#8217;s highly digital business environment, information flows fast, and businesses must keep up with the pace. Otherwise, you risk sharing outdated information, which can easily dent your organization&#8217;s credibility.<\/span><\/p><p><span style=\"font-weight: 400;\">Further, digital versions can be quickly adapted for different contexts and buyer journeys. The same can be optimized for website visitors doing early research versus customers ready to purchase.<\/span><\/p><p><span style=\"font-weight: 400;\">On the other hand, agility allows brands to create customized listings on the fly for specific customers or use cases. For example, dynamic versions can pull in products tailored to a customer&#8217;s purchase history and location. This level of customization is not feasible with static print.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ca721 elementor-widget elementor-widget-image\" data-id=\"63ca721\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"529\" height=\"505\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/pim-dam-brand-portal-self-serve-2.png\" class=\"attachment-large size-large wp-image-16059\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/pim-dam-brand-portal-self-serve-2.png 529w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/pim-dam-brand-portal-self-serve-2-300x286.png 300w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4b4d9e elementor-widget elementor-widget-heading\" data-id=\"f4b4d9e\" data-element_type=\"widget\" id=\"toc5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Complementary Strengths of Print and Digital<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85811b0 elementor-widget elementor-widget-text-editor\" data-id=\"85811b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/hbr.org\/2022\/07\/how-paper-catalogs-remain-relevant-in-a-digital-age\"><span style=\"font-weight: 400;\">Harvard Business Review<\/span><\/a><span style=\"font-weight: 400;\"> analysis, paper catalogs are still an effective marketing strategy, especially when paired with digital marketing strategies. In one of the findings, sending print catalogs to customers via email (in addition to email marketing strategies) resulted in a 24% increase in purchases over a control group that only received emails. The researchers followed with the respondents and learnt that most preferred paper catalogs because of the \u201cwelcomed distraction from screens.\u201d Put simply, print catalogs still have an audience &#8211; this conclusion intersects perfectly with this discussion\u2019s central premise: industrial brands should adopt digital catalogs in addition to \u2013 not in place of \u2013 their print catalogs.<\/span><\/p><p><span style=\"font-weight: 400;\">But the question is: how can the two different formats of catalogs, whose differences are worlds apart, complement each other? Here is how:<\/span><\/p><p>\u00a0<\/p><table><tbody><tr><td>\u00a0<\/td><td><p><b>Print Catalog<\/b><\/p><\/td><td><p><b>Digital Catalog<\/b><\/p><\/td><td><p><b>How They Complement Each Other<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Discovery<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Attracts attention on shelves and in mailboxes with high-quality photography and design<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Enables 24\/7 access and research online before the potential customer receives the print catalog<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Print drives awareness, while digital allows in-depth research.<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Product Information<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Provides in-depth product details and specs users can highlight and take notes on<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Allows interactive 3D models, customization, and video demos for dynamic product exploration<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Print offers static reference, while digital shows product capabilities interactively.<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Accessibility<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Portable reference users can carry and consult anywhere without connectivity.<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Available across all devices whenever and wherever users go online<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Print enables offline access while digital provides anywhere access<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Buying Process<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Tangible catalog at various touchpoints reminds users to purchase from the brand.<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Seamless integration with online shops enables immediate purchasing when the user is ready.<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Print keeps the brand top of mind, while digital allows instant purchase ability.<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d05154b elementor-widget elementor-widget-text-editor\" data-id=\"d05154b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The most crucial point to note is that print catalogs raise awareness and provide an offline reference, while digital catalogs enable interactive research and buying. However, using both formats together covers more touchpoints in the buyer journey.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6804155 elementor-widget elementor-widget-image\" data-id=\"6804155\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"601\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/4_pim-indesign-catalogs-2.png\" class=\"attachment-large size-large wp-image-16060\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/4_pim-indesign-catalogs-2.png 453w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/4_pim-indesign-catalogs-2-226x300.png 226w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcdac76 elementor-widget elementor-widget-heading\" data-id=\"dcdac76\" data-element_type=\"widget\" id=\"toc6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating Digital Catalogs with PIM and DAM<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac40d69 elementor-widget elementor-widget-text-editor\" data-id=\"ac40d69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A typical industrial brand handles tens of unique products, some even thousands. Each product has unique attributes, which the brand must capture accurately when showcasing the items on product catalogs. Additionally, companies generate digital content to showcase the products visually. The problem is that the sheer amount of product attributes and digital assets, coupled with the fact that the data may be stored in disparate locations, makes manuel-effort product information management (PIM) and digital asset management (DAM) a taxing endeavor.<\/span><\/p><p><span style=\"font-weight: 400;\">Recognizing the need to centralize product content management, developers created\u00a0<\/span><a href=\"https:\/\/catsy.com\/\" target=\"_blank\" rel=\"noopener\">PIM and DAM<\/a><span style=\"font-weight: 400;\">\u00a0tools to simplify the process and automate several workflows. PIM allows users to consolidate product data in one repository. Similarly,\u00a0<\/span><a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\" rel=\"noopener\">DAM Software<\/a><span style=\"font-weight: 400;\">\u00a0provides a unified hub to store, organize, and share digital assets related to the products that a brand sells. Moreover, you can control access to both repositories, creating a single source of truth for product data across the entire organization.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba4f46 elementor-widget elementor-widget-heading\" data-id=\"6ba4f46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How PIM and DAM enable the creation of digital catalogs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660e4bc elementor-widget elementor-widget-text-editor\" data-id=\"660e4bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\" rel=\"noopener\">PIM and DAM systems<\/a><span style=\"font-weight: 400;\">\u00a0play different but highly intertwined roles when used to create digital catalogs. On the one hand, PIM provides the structured product information that establishes the foundation of digital catalogs. On the other hand, DAM is responsible for enriching the catalog with rich media for visual appeal. Here is a detailed breakdown of how each tool delivers its end of the bargain:<\/span><\/p><h6><strong>PIM provides:<\/strong><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product attributes like descriptions, specifications, dimensions, and features<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product relationships like variations, accessories, and replacements<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Categorization and taxonomies for navigation and filtering<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This data can be syndicated to digital catalogs and exposed through features like faceted search, custom configuration, product comparisons, and dynamic filtering.<\/span><\/p><h6><strong>DAM provides all the product visuals and multimedia for engaging digital experiences:<\/strong><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High-resolution photos from all angles<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3D models that can be rotated and zoomed<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Photo galleries for detailed views<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing assets like brochures, ads, and logos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product demo videos and user manuals<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO-optimized metadata for search engine discoverability<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The best part of using PIM and DAM to create catalogs is that some solutions, like Catsy, can auto-generate PDFs of product content, which means you can use the tool to create a print catalog. If you\u2019re looking for a more dynamic digital catalog, Catsy provides a digital catalog service built on top of the PIM DAM platforms. By the way, Catsy is one of the few PIM vendors with an integrated PIM and\u00a0<\/span><a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\" rel=\"noopener\">digital asset management platform<\/a><span style=\"font-weight: 400;\">, which means the two platforms are offered as one solution. The digital catalog solution is fully integrated, so any changes in the PIM and DAM ends are automatically reflected.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a201634 elementor-widget elementor-widget-heading\" data-id=\"a201634\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benefits of using PIM and DAM for digital catalog management\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d92ff11 elementor-widget elementor-widget-text-editor\" data-id=\"d92ff11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Accuracy and consistency<\/b><span style=\"font-weight: 400;\">: PIM creates the single source of truth for product data across the organization and sales channels, including digital catalogs. Brands can leverage this feature to ensure catalogs always have accurate, up-to-date, and consistent information across platforms. For example, an industrial supplies company can synchronize product descriptions, pricing, and availability from PIM to its website, print catalog (leveraging PDF auto-generation feature), and online catalog.<\/span><\/p><p><b>Improved productivity<\/b><span style=\"font-weight: 400;\">: PIM and DAM streamline digital asset management and content workflows, making catalog creation and updates more efficient \u2013 you don&#8217;t have to hunt across siloed systems for information and files. The automation also speeds up processes like assigning assets to products.<\/span><\/p><p><b>Future-proofing<\/b><span style=\"font-weight: 400;\">: With PIM and DAM, new digital catalog formats and experiences can be added easily by simply connecting them to the central repositories of product content. The content itself doesn&#8217;t need replication. For instance, a construction equipment company could quickly launch an augmented reality (AR) app for its products by tapping into its existing PIM and DAM data.<\/span><\/p><p><b>Enhanced customer experience<\/b><span style=\"font-weight: 400;\">: The consistency and accuracy of product content that brands obtain from PIM and DAM enable them to create consistent, optimized catalog experiences across all customer touchpoints. This improves brand perception and the customer journey.<\/span><\/p><p><b>Omnichannel enablement<\/b><span style=\"font-weight: 400;\">: PIM and DAM allow the syndication of product content to any channel or device \u2013 print, web, mobile, ads, etc. For example, the construction equipment company could publish an equipment brochure to print, a website, an iPad app, and a digital catalog from one data set.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc125c8 elementor-widget elementor-widget-image\" data-id=\"dc125c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"486\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/3_pim-dam-export-indesign-excel-csv.png\" class=\"attachment-medium_large size-medium_large wp-image-16061\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/3_pim-dam-export-indesign-excel-csv.png 538w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/3_pim-dam-export-indesign-excel-csv-300x271.png 300w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a311dd1 elementor-widget elementor-widget-heading\" data-id=\"a311dd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaways<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9e712 elementor-widget elementor-widget-text-editor\" data-id=\"7c9e712\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The business world is firmly anchored in the digital age. Online channels now dominate how B2B buyers research, evaluate, and purchase products. In this environment, having an effective digital catalog is no longer optional \u2013 it is an essential marketing tool for customer acquisition and retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital catalogs offer numerous advantages over print, including real-time updates, multimedia capabilities, interactivity, analytics, broader reach, lower costs, and reduced environmental impact. These benefits allow brands to deliver the kind of engaging, self-service product experiences today&#8217;s buyers expect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, print catalogs still have unique strengths in terms of tangibility, branding, and longevity. Therefore, the most prudent strategy is to employ digital and print catalogs together in a complementary omnichannel approach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To build world-class digital catalogs, brands need robust tools like PIM and DAM. PIM consolidates product data into a single source of truth, while DAM unifies rich visual assets. Together, they enable the creation of accurate, consistent, and optimized catalog experiences across channels. The ideal solution is a unified PIM+DAM platform that natively integrates both capabilities. This streamlines catalog creation and updates by eliminating silos and manual workflows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leveraging digital technologies like online catalogs, underpinned by&nbsp;<\/span><a href=\"https:\/\/catsy.com\/\" target=\"_blank\">DAM and PIM<\/a><span style=\"font-weight: 400;\">, represents the most viable path to competitive advantage for industrial brands today. Delivering unmatched digital experiences and self-service empowerment is the best way to attract and retain customers in the digital-first world.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f827b elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-9434 elementor-widget-call-to-action\" data-id=\"65f827b\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed86f65 elementor-widget elementor-widget-spacer\" data-id=\"2ed86f65\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4307247e elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9437 elementor-widget-divider\" data-id=\"4307247e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f4f9c elementor-widget elementor-widget-toggle\" data-id=\"16f4f9c\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2401\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2401\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\"> What are the key differences between digital and print catalogs?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2401\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2401\"><p><span style=\"font-weight: 400;\">Digital catalogs are online and offer benefits like real-time updates, multimedia, interactivity, broader reach, lower costs, and analytics. Print catalogs are tangible offline references that provide unique branding and customer experience value.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2402\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2402\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can digital and print catalogs complement each other?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2402\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2402\"><p><span style=\"font-weight: 400;\">Print raises awareness and serves as an offline reference, while digital enables interactive research and buying. Using both together covers more touchpoints in the buyer journey.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2403\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2403\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why are product information management (PIM) and digital asset management (DAM) important for digital catalogs?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2403\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2403\"><p class=\"has-text\"><span style=\"font-weight: 400;\">PIM consolidates product data, while DAM unifies visual assets into single sources of truth. Together they enable efficient catalog creation and management across channels.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2404\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2404\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What capabilities should brands look for in a PIM and DAM solution?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2404\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2404\"><p><span style=\"font-weight: 400;\">Key capabilities include centralized repositories, automation, workflow streamlining, omnichannel syndication, and native integration between PIM and DAM.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2405\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2405\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can brands measure the effectiveness of digital catalogs?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2405\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2405\"><p class=\"has-text\"><span style=\"font-weight: 400;\">Digital catalogs enable tracking engagement data like traffic, pages viewed, products clicked, and more. Brands can use this data to optimize catalog content and experience.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c551b23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c551b23\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e253eb4\" data-id=\"6e253eb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5920410f elementor-widget elementor-widget-spacer\" data-id=\"5920410f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5eb20244 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eb20244\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-73da10cb\" data-id=\"73da10cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-678cabc9 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-global elementor-global-9443 elementor-widget-author-box\" data-id=\"678cabc9\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/80521e1847766fa2c4b9f44e007cfcad?s=300&amp;d=mm&amp;r=g\" alt=\"Elizabeth Byrd\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tElizabeth Byrd\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3c1ecb elementor-widget elementor-widget-global elementor-global-9446 elementor-widget-post-info\" data-id=\"3f3c1ecb\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2023\/10\/31\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tOctober 31, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5bc24ab1\" data-id=\"5bc24ab1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19027b8d elementor-widget elementor-widget-spacer\" data-id=\"19027b8d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff82fd7 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9449 elementor-widget-divider\" data-id=\"2ff82fd7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-54eb35bd\" data-id=\"54eb35bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11f036d9 elementor-widget elementor-widget-spacer\" data-id=\"11f036d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76014cf4 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-global elementor-global-9452 elementor-widget-share-buttons\" data-id=\"76014cf4\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59d94c38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59d94c38\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b2cfda4\" data-id=\"2b2cfda4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53a216d elementor-widget elementor-widget-spacer\" data-id=\"53a216d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f6e00f7 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-global elementor-global-9455 elementor-widget-posts\" data-id=\"1f6e00f7\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28407 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-300x169.png\" class=\"attachment-medium size-medium wp-image-28399\" alt=\"catsy-pim-pxm-content-is-king-enriched-product-data\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" >\n\t\t\t\tContent is King: The Role of Enriched Product Content in PXM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28398 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png\" class=\"attachment-medium size-medium wp-image-28400\" alt=\"catsy-pim-pxm-customer-loyalty-building-lasting-relationships\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\t\tPXM and Customer Loyalty: Building Lasting Relationships\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28390 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png\" class=\"attachment-medium size-medium wp-image-28394\" alt=\"catsy-pim-pxm-ultimate-tech-stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\t\tThe Ultimate PXM Tech Stack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73892e elementor-widget elementor-widget-spacer\" data-id=\"e73892e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital catalogs are now essential marketing tools for B2B brands to align with modern buyer expectations for digital, self-service experiences. While print catalogs retain unique<\/p>\n","protected":false},"author":8,"featured_media":16057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[1166,1167],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/16039"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=16039"}],"version-history":[{"count":56,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/16039\/revisions"}],"predecessor-version":[{"id":22281,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/16039\/revisions\/22281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/16057"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=16039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=16039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=16039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}