{"id":15976,"date":"2023-10-24T05:19:37","date_gmt":"2023-10-24T11:19:37","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=15976"},"modified":"2025-03-03T09:41:27","modified_gmt":"2025-03-03T15:41:27","slug":"industrial-marketing","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/industrial-marketing\/","title":{"rendered":"A Complete Introduction to Industrial Product Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15976\" class=\"elementor elementor-15976\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-694aaba8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"694aaba8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e630169\" data-id=\"7e630169\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22883ffb elementor-widget elementor-widget-spacer\" data-id=\"22883ffb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0409db3 elementor-widget elementor-widget-heading\" data-id=\"0409db3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A Complete Introduction to Industrial Product Marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-582ca97d\" data-id=\"582ca97d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26c601e elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"26c601e\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"447\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-26-at-21.27.56-1024x572.png\" class=\"attachment-large size-large wp-image-16027\" alt=\"intro-to-industrial-marketing\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-26-at-21.27.56-1024x572.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-26-at-21.27.56-300x168.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-26-at-21.27.56-768x429.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-26-at-21.27.56.png 1436w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0e1073a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e1073a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bccb13\" data-id=\"8bccb13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8411bf7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8411bf7\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Industrial marketing focuses on the B2B market.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Key concepts include market segmentation, buyer needs analysis, organizational buying processes, relationship marketing, and post-sale support.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Digital technologies like PIM and DAM are now critical tools for successful industrial marketing.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0aed0c elementor-widget elementor-widget-spacer\" data-id=\"b0aed0c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5e8ffd6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e8ffd6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f14e5ba\" data-id=\"f14e5ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-695067be elementor-toc--minimized-on-tablet elementor-widget elementor-widget-global elementor-global-9431 elementor-widget-table-of-contents\" data-id=\"695067be\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70462e9 content-align-cta-center elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-global elementor-global-21662 elementor-widget-eael-cta-box\" data-id=\"70462e9\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:412,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <p class=\"title\">Join Our Weekly DAM &amp; PIM Workshop<\/p><p>Wednesday @ 10:30 am ET<\/p><a href=\"https:\/\/us02web.zoom.us\/webinar\/register\/WN_qW0EApyIRa-uBzmbsN3wRA\" target=\"_blank\" class=\"cta-button  \">Let&#039;s Go!<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-40136a79\" data-id=\"40136a79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-786b486 elementor-widget elementor-widget-text-editor\" data-id=\"786b486\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketing is one of the most essential departments in a company. The evidence is all over the place, no matter where you look. For example, the latest<\/span><a href=\"https:\/\/cmosurvey.org\/wp-content\/uploads\/2023\/03\/The_CMO_Survey-Highlights_and_Insights_Report-March_2023.pdf\"> <span style=\"font-weight: 400;\">CMO Survey<\/span><\/a><span style=\"font-weight: 400;\"> suggests that marketing expenses account for 12.3% of the overall budget of a typical American company. If that is not enough, this budget has increased annually since February 2021 and is expected to expand by 5.7% in the next 12 months.<\/span><\/p><p><span style=\"font-weight: 400;\">But why would a company spend this much on marketing? What do marketers do that warrants expending vast amounts of a company&#8217;s capital? For starters, there is a misconception that marketing equates to advertising \u2013that all marketers do is showcase the company&#8217;s products or services to potential and existing customers far from it. According to the CMO Survey, 94.1% of the respondents said that marketing is primarily responsible for the brand. On the contrary, 92.3% said marketing takes care of advertising. Another 77.9% said marketers are responsible for promoting their company&#8217;s products or services.<\/span><\/p><p><span style=\"font-weight: 400;\">The biggest takeaway from the survey is that marketing is not all about advertising. Instead, marketing (industrial or consumer) is broad, so much so that most organizations fail to determine where a marketer&#8217;s responsibilities start and end. One cannot help but infer that the marketing concept seems fuzzy to some, yet it forms the foundation of a successful business. What then happens when one begins asking specific questions like, what is industrial marketing? What do industrial marketers do? And what are their core responsibilities regarding enabling the organization to achieve important goals, such as revenue growth?<\/span><\/p><p><span style=\"font-weight: 400;\">This article has one primary purpose: to clear the fuzziness around industrial marketing, i.e., provide a complete &#8216;get-started&#8217; guide to industrial marketing, including a definition of key terms and a discussion of the main characteristics and concepts.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25778f8 eael-table-align-center eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table\" data-id=\"25778f8\" data-element_type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"25778f8\" id=\"eael-data-table-wrapper-25778f8\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-25778f8\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\" sorting\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">In this article you'll learn:<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc1\"  >What is industrial marketing?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc2\"  >Key terms in industrial marketing<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc3\"  >Overview on derived and inelastic demand<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc4\"  >Different stages of the B2B sales cycle<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >What is reciprocal interdependence?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >What are the basic concepts in industrial marketing?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >Techniques to conduct buyer needs analysis<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >Stages of buying process<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6c1f18 elementor-widget elementor-widget-image\" data-id=\"b6c1f18\" data-element_type=\"widget\" id=\"toc1\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-26-at-21.24.22-1024x574.png\" class=\"attachment-large size-large wp-image-16031\" alt=\"Industrial-Marketing-Explained\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-26-at-21.24.22-1024x574.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-26-at-21.24.22-300x168.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-26-at-21.24.22-768x431.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-26-at-21.24.22-1536x861.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-26-at-21.24.22.png 1962w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f089e1 elementor-widget elementor-widget-heading\" data-id=\"2f089e1\" data-element_type=\"widget\" id=\"toc1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industrial Marketing Explained<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d3810 elementor-widget elementor-widget-text-editor\" data-id=\"51d3810\" data-element_type=\"widget\" id=\"toc2\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Industrial marketing involves one company showcasing goods and services to other companies who then sell to other businesses or end consumers. It centers on business-to-business (B2B) relationships and interactions, which is why industrial marketing is also commonly known as B2B marketing. In fact, some<\/span><a href=\"https:\/\/medium.com\/@jonmarksabel\/the-actual-history-of-b2b-marketing-no-it-didnt-start-with-gutenberg-13c01312feaa\"> <span style=\"font-weight: 400;\">argue<\/span><\/a><span style=\"font-weight: 400;\"> that the term industrial marketing was popular pre-1990s, and it has been dropped for B2B marketing ever since.<\/span><\/p><p><span style=\"font-weight: 400;\">According to one<\/span><a href=\"https:\/\/medium.com\/@jonmarksabel\/the-actual-history-of-b2b-marketing-no-it-didnt-start-with-gutenberg-13c01312feaa\"> <span style=\"font-weight: 400;\">analysis<\/span><\/a><span style=\"font-weight: 400;\">, industrial marketing was popularized in the 1930s United States. The economic crisis that resulted from the Great Depression changed the purchasing habits of industrial buyers, creating the need for more market research and targeted advertising. During this time, known as The Sales Era, the productivity of manufacturing increased, leading to a surplus of available products. This surplus was further exacerbated by the Great Depression, which led to a supply-demand imbalance.<\/span><\/p><p><span style=\"font-weight: 400;\">Marketers had to adapt their strategies to these changing circumstances. They developed and refined tactics such as the sales pitch during this period. As the economy recovered in later years, the role of the door-to-door salesman emerged. These salespeople needed to sell consumers items based on convenience and recreation but not always necessities. At the same time, the business of companies buying from each other expanded, creating an opportunity for salespeople specialized in the industrial market. Industrial marketers and consumer market marketers engaged in innovative practices that captured the attention of marketing scholars who codified and disseminated such practices. At the same time, marketing academics often developed new research methods or theories that practitioners subsequently adopted. The result was the emergence of two distinct aspects of marketing: B2B and business-to-consumer (B2C).<\/span><\/p><p><span style=\"font-weight: 400;\">While the term B2B marketing is most commonly used, industrial marketing is still relevant because of the nature of this practice. It focuses on the industrial market. Before proceeding any further, it helps to define a few key terms:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a39358 elementor-widget elementor-widget-image\" data-id=\"5a39358\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/key-characteristics-of-industrial-marketing-1024x576.jpg\" class=\"attachment-large size-large wp-image-15983\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/key-characteristics-of-industrial-marketing-1024x576.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/key-characteristics-of-industrial-marketing-300x169.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/key-characteristics-of-industrial-marketing-768x432.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/key-characteristics-of-industrial-marketing-1536x864.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/key-characteristics-of-industrial-marketing.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0792fc9 elementor-widget elementor-widget-heading\" data-id=\"0792fc9\" data-element_type=\"widget\" id=\"toc2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Defining Key Terms Used in Industrial Marketing<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db7b3c elementor-widget elementor-widget-text-editor\" data-id=\"4db7b3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b><\/b><b>I. Industry<\/b><\/p><p><span style=\"font-weight: 400;\">The word &#8220;industry&#8221; pertains to a particular sector of economic activity that involves creating or manufacturing services and goods. It may also refer to a set of enterprises or firms specializing in a specific industry type. The term describes the activities in which companies engage, as well as those that engage in those activities, resulting in particular goods and services. So, the noun &#8220;industry&#8221; often describes the various types of markets, such as food, mechanical and electrical engineering, and construction, but also segments like building, marketing, and fishing.<\/span><\/p><p><span style=\"font-weight: 400;\">To further refine the understanding of what industry is all about, consider the list of industries and sectors defined by the International Labor Organization (ILO). According to the institution, there are<\/span><a href=\"https:\/\/www.ilo.org\/global\/industries-and-sectors\/lang--en\/index.htm\"> <span style=\"font-weight: 400;\">22 industries and sectors<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><b><\/b><b>II. Industrial<\/b><\/p><p><span style=\"font-weight: 400;\">According to the<\/span> <span style=\"font-weight: 400;\">Collins Dictionary<\/span><span style=\"font-weight: 400;\">, &#8220;industrial&#8221; is an adjective you use to describe things that relate to or are used in industry. So, marketing activities that relate to industry can be described as industrial marketing activities. But this word can also refer to businesses producing goods and B2B markets. This definition is predicated on the fact that most industrial goods are sold to other businesses.<\/span><\/p><p><b>III. Industrial products<\/b><\/p><p><span style=\"font-weight: 400;\">These are goods and services that industries use to produce end products, which means end consumers do not directly use them. They include raw materials, machinery, parts, tools and supplies, and accessories.<\/span><\/p><p><b><\/b><b>IV. Industrial market<\/b><\/p><p><span style=\"font-weight: 400;\">The industrial market refers to all the entities that acquire goods and services, and they go on to become raw materials for businesses that produce consumer products. It involves one business dealing goods or services to another company instead of a consumer base. The industrial market focuses solely on the goods and services provided for producing a separate end product (industrial products). The typical players in this market include manufacturers, wholesalers, retailers, government agencies, public institutions, and non-profits. You can call them industrial buyers.<\/span><\/p><p><span style=\"font-weight: 400;\">However, experts at<\/span><a href=\"https:\/\/www.b2binternational.com\/publications\/b2b-marketing\/\"> <span style=\"font-weight: 400;\">B2B International<\/span><\/a><span style=\"font-weight: 400;\"> state that the term B2B is more commonly used today than industrial. As such, &#8220;industrial&#8221; is best referred to as B2B, industrial products as B2B products, and the industrial market as B2B market. This also means industrial marketing is best called B2B marketing, and industrial buyers are B2B buyers.<\/span><\/p><p><span style=\"font-weight: 400;\">B2B is the critical principle that makes industrial marketing unique. The other common type of marketing is consumer marketing, which, as the term implies, focuses on showcasing products and services to end consumers. The types of marketing differ in many other aspects, including the nature of business customers, formal purchasing procedures, complex products\/services, and the importance of organizational buyer-seller relationships. Read our<\/span><a href=\"https:\/\/catsy.com\/blog\/retail-marketing-vs-commercial-marketing\/\"> <span style=\"font-weight: 400;\">previous article<\/span><\/a><span style=\"font-weight: 400;\"> for a detailed discussion of the differences between B2B and B2C marketing. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7feae2e content-align-cta-default elementor-widget elementor-widget-eael-cta-box\" data-id=\"7feae2e\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <h2 class=\"title\">The Leading PIM for Industrial Products<\/h2><p>Manage your Industrial Products with Catsy PIM. Book a free demo:<\/p><a href=\"https:\/\/catsy.com\/request-demo\" class=\"cta-button  \">Let&#039;s Go!<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8c00c elementor-widget elementor-widget-spacer\" data-id=\"cd8c00c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc11532 elementor-widget elementor-widget-heading\" data-id=\"cc11532\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Characteristics of Industrial Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86cea6b elementor-widget elementor-widget-image\" data-id=\"86cea6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Derived-Demand-Chart-1024x576.jpg\" class=\"attachment-large size-large wp-image-16008\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Derived-Demand-Chart-1024x576.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Derived-Demand-Chart-300x169.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Derived-Demand-Chart-768x432.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Derived-Demand-Chart-1536x864.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Derived-Demand-Chart.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92822bf elementor-widget elementor-widget-text-editor\" data-id=\"92822bf\" data-element_type=\"widget\" id=\"toc3\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>Derived Demand<\/b><\/h4><p><span style=\"font-weight: 400;\">Derived demand is a critical concept in the B2B space. It refers to the fact that demand for industrial goods depends on (or is derived from) demand for consumer goods. For example, a manufacturer of power tools like drills and saws will purchase materials like motors, plastics, batteries, and metal components based on their demand forecasts for how many power tools consumers\/contractors will buy.<\/span><\/p><p><span style=\"font-weight: 400;\">If consumer demand for power tools increases as more construction projects start, the derived demand for motors, batteries, etc., to make those power tools will also increase. The power tool manufacturer will need to order more components and raw materials from their industrial suppliers.<\/span><\/p><p><span style=\"font-weight: 400;\">On the other hand, if new housing construction slows down, contractors may purchase fewer power tools. As a result, the power tool maker will reduce orders for components as they scale back production targets. Put simply, the demand for industrial goods is derived from and driven by fluctuations in consumer demand for end products.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-988e9cb elementor-widget elementor-widget-image\" data-id=\"988e9cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Inelastic-Demand-Chart-1024x576.jpg\" class=\"attachment-large size-large wp-image-16009\" alt=\"Inelastic Demand Chart\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Inelastic-Demand-Chart-1024x576.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Inelastic-Demand-Chart-300x169.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Inelastic-Demand-Chart-768x432.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Inelastic-Demand-Chart-1536x864.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Inelastic-Demand-Chart.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0eeddf elementor-widget elementor-widget-text-editor\" data-id=\"b0eeddf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>Inelastic Demand<\/b><\/h4><p><span style=\"font-weight: 400;\">Inelastic demand describes the situation where changes in the price do not produce a significant shift in demand. This is often the case with industrial goods because they are essential inputs for production processes.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, a manufacturer of residential windows relies on supplies like glass, aluminum framing, and silicon sealants. Even if the prices of these raw materials increase, the window manufacturer likely cannot dramatically reduce their purchases. These materials are critical for their production capabilities and ability to fulfill orders. Instead, the manufacturer may choose to absorb smaller price increases or aim to negotiate pricing but cannot cease purchasing the essential inputs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8297f31 elementor-widget elementor-widget-image\" data-id=\"8297f31\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Comparison-Drills-2-1024x576.png\" class=\"attachment-large size-large wp-image-16022\" alt=\"comparison-techincal-complexities\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Comparison-Drills-2-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Comparison-Drills-2-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Comparison-Drills-2-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Comparison-Drills-2-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Comparison-Drills-2-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d186d31 elementor-widget elementor-widget-text-editor\" data-id=\"d186d31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>Technical Complexity<\/b><\/h4><p><span style=\"font-weight: 400;\">Industrial goods like manufacturing equipment or factory supplies are often highly complex, with many customized features and specifications. This requires buyers to conduct in-depth technical evaluations and compare products on attributes instead of branding. As such, marketers must possess extensive product expertise and the ability to educate potential clients on technical details.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, marketers should prepare marketing collateral like catalogs, websites, and proposals that thoroughly document all product features, configurations, compatibilities, certifications, and other relevant technical attributes. However, this may be challenging if a business uses manual processes or stores product information in disparate locations. Using a product information management (PIM) system helps manage this complexity. <a href=\"https:\/\/catsy.com\/how-catsy-helps-retailers-win\" target=\"_blank\" rel=\"noopener\">PIM for retailers<\/a>, such as Catsy, consolidate crucial product information into a central repository, enabling organizations to manage attributes effectively and efficiently.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a798a content-align-cta-default elementor-widget elementor-widget-eael-cta-box\" data-id=\"91a798a\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <h2 class=\"title\">Eliminate technical errors with Catsy<\/h2><p><strong>Accurate products, in every location, every time.<\/strong> Learn how Catsy empowers your teams to validate data before seamlessly pushing to channels.\u00a0<\/p><p>Book a free demo:<\/p><a href=\"https:\/\/catsy.com\/request-demo\" class=\"cta-button  \">Let&#039;s Go!<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175bb19 elementor-widget elementor-widget-image\" data-id=\"175bb19\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Long-Sales-Cycle-1024x576.jpg\" class=\"attachment-large size-large wp-image-16010\" alt=\"Long Sales Cycle\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Long-Sales-Cycle-1024x576.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Long-Sales-Cycle-300x169.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Long-Sales-Cycle-768x432.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Long-Sales-Cycle-1536x864.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Long-Sales-Cycle.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-975bdbf elementor-widget elementor-widget-text-editor\" data-id=\"975bdbf\" data-element_type=\"widget\" id=\"toc4\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>Long Sales Cycles<\/b><\/h4><p><span style=\"font-weight: 400;\">The sales cycle describes the total time an industrial brand takes to close a sales deal. This cycle could be as short as a few seconds in consumer markets. However, B2B companies experience longer sales cycles because they go through several steps before closing the deal. In some cases, the process takes several months, up to seven months, to complete. Below are the typical stages of the B2B sales cycle:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demand generation<\/b><span style=\"font-weight: 400;\">: Involves attracting interest in your products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Connecting with and qualifying leads<\/b><span style=\"font-weight: 400;\">: This is where potential customers (leads) are identified, and their likelihood to buy (qualification) is assessed.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Presenting offerings<\/b><span style=\"font-weight: 400;\">: The product or service is offered to the potential customer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Addressing customer questions and concerns<\/b><span style=\"font-weight: 400;\">: Any objections or concerns the potential customer raises are addressed at this stage.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Closing the deal<\/b><span style=\"font-weight: 400;\">: This is where the final agreement is made, and the sale is completed.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Following-up<\/b><span style=\"font-weight: 400;\">: After the sale, the company follows up with the customer to ensure satisfaction and potentially identify opportunities for future sales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Client nurturing\/retention<\/b><span style=\"font-weight: 400;\">: Maintaining a relationship with the client after the sale, providing support, and encouraging repeat business.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec627f elementor-widget elementor-widget-image\" data-id=\"6ec627f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Sales-Influencer-Chart-1024x576.jpg\" class=\"attachment-large size-large wp-image-16011\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Sales-Influencer-Chart-1024x576.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Sales-Influencer-Chart-300x169.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Sales-Influencer-Chart-768x432.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Sales-Influencer-Chart-1536x864.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/Sales-Influencer-Chart.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cef70f elementor-widget elementor-widget-text-editor\" data-id=\"9cef70f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>Multiple Influencers<\/b><\/h4><p><span style=\"font-weight: 400;\">The fact that B2B buying involves multiple parties is a factor that influences the long sales cycle. For example, suppose a construction company intends to purchase a new set of power tools. Various teams and specialists will influence the final buying decision as follows:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical experts such as engineers will evaluate whether products meet functional specifications, integrate with existing systems, and satisfy performance requirements. Their analysis carries weight.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financial analysts will assess the costs, potential ROI, and budget impact of purchases. Their approval is critical for large investments.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Operations managers will examine how the new equipment would impact production workflows, capacity, and processes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Senior executives like Plant Managers or CFOs give final sign-off on major deals and ensure alignment with broader corporate strategy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Procurement specialists manage vendor selection, negotiations, contracts, and purchasing protocols.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">External consultants may analyze options and aid selection for highly complex purchases.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7fd308 elementor-widget elementor-widget-text-editor\" data-id=\"a7fd308\" data-element_type=\"widget\" id=\"toc5\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>Reciprocal Interdependence<\/b><\/h4><p><span style=\"font-weight: 400;\">Reciprocal interdependence in industrial marketing describes the close collaborative relationships and two-way value exchange that often develop between B2B buyers and sellers. For instance, industrial companies frequently rely on suppliers as partners that enable their operations and production capabilities. The buyer&#8217;s success is dependent on the supplier&#8217;s performance.<\/span><\/p><p><span style=\"font-weight: 400;\">Meanwhile, suppliers may provide extensive technical support, maintenance, and training to customers after sales. Customer service enhances the usefulness of products for buyers. Simply put, the B2B market is characterized by long-term relationships that go beyond the sales transaction. The most critical feature of this relationship is mutual reliance and benefit.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4dbc0 elementor-widget elementor-widget-image\" data-id=\"1e4dbc0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/key-concepts-industrial-marketing-min-1024x683.jpeg\" class=\"attachment-large size-large wp-image-15980\" alt=\"key concepts industrial marketing-min\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/key-concepts-industrial-marketing-min-1024x683.jpeg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/key-concepts-industrial-marketing-min-300x200.jpeg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/key-concepts-industrial-marketing-min-768x512.jpeg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/key-concepts-industrial-marketing-min-1536x1024.jpeg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/key-concepts-industrial-marketing-min-2048x1365.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d6b90 elementor-widget elementor-widget-heading\" data-id=\"99d6b90\" data-element_type=\"widget\" id=\"toc6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Concepts in Industrial Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172ff45 elementor-widget elementor-widget-text-editor\" data-id=\"172ff45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Learning the main characteristics of anything is crucial. It helps you understand the subject matter more deeply. For example, knowing the elements of industrial marketing can help you understand why it is essential and how it helps industrial brands achieve goals. On the contrary, learning the key concepts of something enables a more detailed understanding \u2013 after all, concepts are the fundamental ideas that underpin a particular subject. They are the building blocks that form the basis of more complex ideas and understanding. Let&#8217;s discuss some basic concepts of industrial marketing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac40d69 elementor-widget elementor-widget-text-editor\" data-id=\"ac40d69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>Market Segmentation<\/b><\/h4><p><span style=\"font-weight: 400;\">Segmentation refers to dividing the broad industrial sector into distinct sections based on attributes like industry, customer type, geography, company size, usage patterns, etc. It allows industrial brands to conduct more targeted marketing campaigns and avoid the pitfalls of a one-size-fits-all approach. The trick here is to match products and messaging to specific segment needs. Some typical segmentation approaches include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry (manufacturing, transportation, utilities, construction, etc.)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer type (OEMs, wholesalers, governments, institutions)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location (country\/region, urban\/rural)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company size (large enterprises vs SMEs)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Usage patterns (light vs heavy usage)<\/span><\/li><\/ul><div>\u00a0<\/div><p><span style=\"font-weight: 400;\">Market segmentation is an essential concept in B2B marketing. Understanding it allows marketers to identify the differences between groups of customers that impact marketing strategy, such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buyer motivations and purchase criteria<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Distribution channels used<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decision-making unit and influencers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purchasing processes and procurement policies<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Price sensitivity<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Service needs and support expectations<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaf1a35 elementor-widget elementor-widget-text-editor\" data-id=\"aaf1a35\" data-element_type=\"widget\" id=\"toc7\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>Buyer Needs Analysis<\/b><\/h4><p><span style=\"font-weight: 400;\">When Neil Borden, a Harvard University professor, conceptualized<\/span><a href=\"https:\/\/www.guillaumenicaise.com\/wp-content\/uploads\/2013\/10\/Borden-1984_The-concept-of-marketing-mix.pdf\"> <span style=\"font-weight: 400;\">marketing mix<\/span><\/a><span style=\"font-weight: 400;\"> (the 4 P&#8217;s of marketing) in 1964, he indicated, although not explicitly, that understanding customer needs was essential. He argued that knowledge of the buyer&#8217;s pain points increases the likelihood of brands registering success when advertising their products. The same philosophy underpins the buyer needs analysis technique in B2B marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">Buyer needs analysis involves in-depth research to understand the needs, motivations, requirements, and constraints that drive purchasing decisions for organizational customers. This goes beyond surface-level demographics to uncover what truly matters to different buyer types in the industrial context.<\/span><\/p><p><span style=\"font-weight: 400;\">Industrial marketing professionals utilize various techniques to conduct buyer needs analysis, such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interviews with relevant stakeholders like end users, technical experts, and executives within the customer organization.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Observing production processes and workflows firsthand.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviewing request for proposal (RFP) documentation and criteria.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyzing a customer&#8217;s current solutions to identify pain points and challenges to be addressed.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ongoing industry research that helps understand broader trends influencing customer needs.<\/span><\/li><\/ul><div>\u00a0<\/div><p><span style=\"font-weight: 400;\">An effective buyer needs analysis will assess both functional needs around technical specifications, reliability, durability, etc., as well as organizational needs related to cost targets, management priorities, operational constraints, etc.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da7b4d9 elementor-widget elementor-widget-text-editor\" data-id=\"da7b4d9\" data-element_type=\"widget\" id=\"toc8\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>Organizational Buying Process<\/b><\/h4><p><span style=\"font-weight: 400;\">One of the key characteristics of industrial marketing discussed earlier is long sales cycles. It was revealed that B2B sellers follow a series of well-defined steps to close a sale, which might stretch to seven months. Similarly, B2B (organizational) buyers have a template guiding how they acquire new products, which is best known as the organizational buying process. It is a series of complex decisions for evaluating, selecting, and purchasing from potential suppliers. The process begins with problem recognition. With the problem adequately defined, the buyers proceed to information gathering, supplier identification and evaluation, request for proposal, negotiation, then order placement. The buying process can be boiled down to three stages: research, evaluation, and purchase.<\/span><\/p><ul><li aria-level=\"1\"><b>Research stage<\/b><ul><li><span style=\"font-weight: 400;\">Recognize a problem or need that purchasing could address.<\/span><\/li><li><span style=\"font-weight: 400;\">Determine critical requirements and product specifications.<\/span><\/li><li><span style=\"font-weight: 400;\">Identify and research potential suppliers through industry directories, trade shows, experience, etc.<\/span><\/li><li><span style=\"font-weight: 400;\">Issue RFPs\/RFQs to qualified suppliers to gather data.<\/span><\/li><li><span style=\"font-weight: 400;\">Assess proposals and shortlist options that merit further evaluation.<\/span><\/li><\/ul><\/li><li aria-level=\"1\"><b>Evaluation stage<\/b><ul><li><span style=\"font-weight: 400;\">In-depth analysis of shortlisted supplier options involving product demos, site visits, pilot tests, and stakeholder reviews.<\/span><\/li><li><span style=\"font-weight: 400;\">Suppliers complete technical response process addressing all specifications.<\/span><\/li><li><span style=\"font-weight: 400;\">Determine criteria for final decision \u2013 functionality, cost, reliability, service, etc.<\/span><\/li><li><span style=\"font-weight: 400;\">Evaluate total costs \u2013 purchase price, operating costs, etc.<\/span><\/li><li><span style=\"font-weight: 400;\">Conduct a risk analysis of the potential downsides of each option.<\/span><\/li><li><span style=\"font-weight: 400;\">Develop recommendations for final decision-makers.<\/span><\/li><\/ul><\/li><li aria-level=\"1\"><b>Purchase stage<\/b><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Before agreeing to terms, final negotiations around pricing, payment terms, warranties, service contracts, etc..<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Contract finalization involving legal and procurement teams.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Physical product ordering, delivery, installation, and training.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ongoing management of supplier relationships, new requests, issues, etc.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a1c1e elementor-widget elementor-widget-text-editor\" data-id=\"46a1c1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>Relationship Marketing<\/b><\/h4><p><span style=\"font-weight: 400;\">One of the most distinguishing factors of the B2B market is that buyers and sellers interact long after the purchase. Therefore, it is natural for marketing practices to value relationships. Relationship marketing focuses on establishing close, long-term partnerships between buyers and sellers, which requires a customer-centric approach. This approach is successful when you prioritize buyers&#8217; needs and seek to understand them deeply.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6acfc90 elementor-widget elementor-widget-image\" data-id=\"6acfc90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/user-manual-industrial-marketers-1024x576.png\" class=\"attachment-large size-large wp-image-16020\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/user-manual-industrial-marketers-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/user-manual-industrial-marketers-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/user-manual-industrial-marketers-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/user-manual-industrial-marketers-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/user-manual-industrial-marketers-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccc31d elementor-widget elementor-widget-text-editor\" data-id=\"7ccc31d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>Product Support Services<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The long-term relationships between buyers and sellers in the B2B market revolve around satisfying customers and hopefully retaining them for a long time. Businesses can display a commitment to the relationship through high-quality product support services post-sale. As stated earlier, industrial purchases often involve complex equipment or systems that require ongoing maintenance, repair services, and troubleshooting assistance to keep operating efficiently. They may require employee training for safe, effective utilization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of<\/span><a href=\"https:\/\/catsy.com\/blog\/after-purchase-support\/\"> <span style=\"font-weight: 400;\">post-sale support services<\/span><\/a><span style=\"font-weight: 400;\"> include on-site training on operations, maintenance, and best practices. Industrial brands can supplement the training with manuals, videos, and virtual training. Even better, the companies can leverage PIM and&nbsp;<\/span><a href=\"https:\/\/catsy.com\/blog\/digital-asset-management-cloud\/\" target=\"_blank\" rel=\"noopener\">cloud digital asset management<\/a><span style=\"font-weight: 400;\">&nbsp;solutions to help automate the creation and managing of product manuals, documentation, instructional videos, and other training content. Some DAM and <a href=\"https:\/\/catsy.com\/\" target=\"_blank\" rel=\"noopener\">PIM solution<\/a>&nbsp;like Catsy PIM and&nbsp;<\/span><a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\">DAM Solution<\/a><span style=\"font-weight: 400;\">&nbsp;autogenerate PDFs of marketing collateral, enhancing efficiency and expediting workflows.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edca899 elementor-widget elementor-widget-image\" data-id=\"edca899\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/trustworthy-industrial-marketers-1024x576.png\" class=\"attachment-large size-large wp-image-16021\" alt=\"trustworthy-relationships-formed-in-idustrial-marketing\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/trustworthy-industrial-marketers-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/trustworthy-industrial-marketers-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/trustworthy-industrial-marketers-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/trustworthy-industrial-marketers-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/trustworthy-industrial-marketers.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d28674 elementor-widget elementor-widget-text-editor\" data-id=\"7d28674\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>Trust Building<\/b><\/h4><p><span style=\"font-weight: 400;\">Trust is the currency of business, and only credible companies earn it. So, the question is: how do companies develop credibility? You can use the following tactics to build trust:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demonstrate deep expertise and competence regarding your products and the customer&#8217;s industry. Provide education through thought leadership content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure product information, specifications, documentation, and marketing collateral are always up-to-date, consistent, and accurate across all channels, sales materials, and customer interactions. Use <\/span><a href=\"https:\/\/catsy.com\/\"><span style=\"font-weight: 400;\">PIM and DAM<\/span><\/a><span style=\"font-weight: 400;\">, which centralize product data as a single source of truth, to enable this.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide reliable, responsive customer service and technical support that resolves issues quickly and effectively.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain consistent product quality, on-time delivery, and execution of services.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain transparent communication and share insights that help customers make informed decisions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build relationships over the long term. Earn loyalty through consistent performance and exceeding expectations.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f74e9c elementor-widget elementor-widget-image\" data-id=\"0f74e9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"456\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/02\/pim-dam-single-source-of-truth-digital-asset-management-1.png\" class=\"attachment-large size-large wp-image-11064\" alt=\"various digital assets of cordless power drill online product\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/02\/pim-dam-single-source-of-truth-digital-asset-management-1.png 604w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/02\/pim-dam-single-source-of-truth-digital-asset-management-1-300x226.png 300w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a311dd1 elementor-widget elementor-widget-heading\" data-id=\"a311dd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9e712 elementor-widget elementor-widget-text-editor\" data-id=\"7c9e712\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Industrial marketing has evolved significantly over the past few decades, largely driven by digital technologies that have transformed business operations and interactions. While the fundamental principles of understanding customer needs and building relationships remain constant, the processes, strategies, and tools leveraged by industrial marketers look very different today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modern industrial marketing leverages digital channels and data-driven insights to attract and engage buyers. Content marketing, social media, and targeted advertising enable demand generation, while CRM systems track every customer touchpoint and interaction. Also, sales teams access product information and collateral on tablets and mobile devices while out in the field.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, to stand out and succeed in this digitally driven industrial landscape, B2B brands must become experts at managing product data and digital assets, which has made solutions like PIM and&nbsp;<\/span><a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\">digital asset management platform<\/a><span style=\"font-weight: 400;\">&nbsp;indispensable tools.<\/span><a href=\"https:\/\/catsy.com\/dam-pim-workflow\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> PIM<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">DAM<\/span><\/a><span style=\"font-weight: 400;\"> establish a single source of truth for product content and marketing collateral, ensuring consistent, accurate product messaging across the organization and channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Industrial marketers who leverage these technologies will be best positioned to deliver exceptional customer experiences because they enable teams to create targeted, compelling campaigns quickly and efficiently. In other words, an industrial marketing technology stack with&nbsp;<\/span><a href=\"https:\/\/catsy.com\/dam-pim-workflow\" target=\"_blank\" rel=\"noopener\">PIM DAM system<\/a><span style=\"font-weight: 400;\">&nbsp;at the core is imperative for industrial brands seeking to differentiate themselves. The future success of industrial marketing will rely on mastering product data and digital assets.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391e34d content-align-cta-default elementor-widget elementor-widget-eael-cta-box\" data-id=\"391e34d\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <h2 class=\"title\">Sharing A Spreadsheet With Too Many Teams?<\/h2><p>Get a single source of truth, assign user roles, view version history, and more with Catsy.<\/p><p>Book a free demo:<\/p><a href=\"https:\/\/catsy.com\/request-demo\" class=\"cta-button  \">Let&#039;s Go!<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed86f65 elementor-widget elementor-widget-spacer\" data-id=\"2ed86f65\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4307247e elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9437 elementor-widget-divider\" data-id=\"4307247e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f4f9c elementor-widget elementor-widget-toggle\" data-id=\"16f4f9c\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2401\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2401\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is the main difference between retail marketing and commercial marketing?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2401\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2401\"><p>Retail <span class=\"mark-keyword\">marketing<\/span> focuses on creating an immersive shopping experience through store layouts, visual merchandising, and targeted promotions, while <span class=\"mark-keyword\">commercial<\/span> <span class=\"mark-keyword\">marketing<\/span> aims to build long-term relationships with <span class=\"mark-keyword\">customers<\/span> through content <span class=\"mark-keyword\">marketing<\/span>, trade show engagement, and consultative sales.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2402\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2402\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can retailers encourage repeat visits and increase sales?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2402\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2402\"><p>Retailers can use loyalty programs and conversion optimization techniques to encourage repeat visits and increase sales. Loyalty programs provide points, discounts, and tiered rewards to encourage repeat visits and higher spending, while conversion optimization involves testing and data analytics to optimize conversion rates.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2403\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2403\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are some best practices for marketers in both retail and commercial industries?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2403\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2403\"><p class=\"has-text\">Marketers in both industries should conduct market research, develop customer personas, create targeted messaging, focus on lifetime customer value, and leverage automation and digital channels.<\/p><p>\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2404\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2404\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are some tools that retail and commercial businesses can use to manage product information and marketing collateral?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2404\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2404\"><p>Businesses can use product information <span class=\"mark-keyword\">management<\/span> (PIM) tools for effective product data <span class=\"mark-keyword\">management<\/span> and digital asset <span class=\"mark-keyword\">management<\/span> (DAM) platforms to manage and distribute digital assets appropriately. Some vendors, like Catsy, provide PIM and DAM within a single platform.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2405\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2405\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can marketers in retail and commercial industries benefit from each other's strategies?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2405\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2405\"><p class=\"has-text\">By learning from each other&#8217;s strategies, marketers can achieve greater success in their respective industries. For example, retail marketers can benefit from <span class=\"mark-keyword\">commercial<\/span> marketers&#8217; focus on long-term relationships with <span class=\"mark-keyword\">customers<\/span>. While <span class=\"mark-keyword\">commercial<\/span> marketers can benefit from retail marketers&#8217; expertise in creating an immersive shopping experience.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c551b23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c551b23\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e253eb4\" data-id=\"6e253eb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5920410f elementor-widget elementor-widget-spacer\" data-id=\"5920410f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5eb20244 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eb20244\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-73da10cb\" data-id=\"73da10cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-678cabc9 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-global elementor-global-9443 elementor-widget-author-box\" data-id=\"678cabc9\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/777ba477362be24eee70c7480944b652?s=300&amp;d=mm&amp;r=g\" alt=\"Ceejay S Teku\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCeejay S Teku\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3c1ecb elementor-widget elementor-widget-global elementor-global-9446 elementor-widget-post-info\" data-id=\"3f3c1ecb\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2023\/10\/24\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tOctober 24, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5bc24ab1\" data-id=\"5bc24ab1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19027b8d elementor-widget elementor-widget-spacer\" data-id=\"19027b8d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff82fd7 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9449 elementor-widget-divider\" data-id=\"2ff82fd7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-54eb35bd\" data-id=\"54eb35bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11f036d9 elementor-widget elementor-widget-spacer\" data-id=\"11f036d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76014cf4 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-global elementor-global-9452 elementor-widget-share-buttons\" data-id=\"76014cf4\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59d94c38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59d94c38\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b2cfda4\" data-id=\"2b2cfda4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53a216d elementor-widget elementor-widget-spacer\" data-id=\"53a216d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f6e00f7 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-global elementor-global-9455 elementor-widget-posts\" data-id=\"1f6e00f7\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28376 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/what-is-pxm-a-complete-guide\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-what-is-product-experience-management-300x169.png\" class=\"attachment-medium size-medium wp-image-28378\" alt=\"catsy-pim-pxm-what-is-product-experience-management\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-what-is-product-experience-management-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-what-is-product-experience-management-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-what-is-product-experience-management-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-what-is-product-experience-management.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/what-is-pxm-a-complete-guide\/\" >\n\t\t\t\tWhat Is PXM? A Complete Guide to Product Experience Management\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/what-is-pxm-a-complete-guide\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 10, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28367 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-ai tag-ai-powered-pim tag-brand-marketing tag-catsy-ai tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-integration tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-information-management tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/free-dynamic-attribute-assignment-tool-automate-product-compliance\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-free-dynamic-atribute-assignment-tool-300x169.png\" class=\"attachment-medium size-medium wp-image-28368\" alt=\"catsy-pim-free-dynamic-atribute-assignment-tool\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-free-dynamic-atribute-assignment-tool-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-free-dynamic-atribute-assignment-tool-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-free-dynamic-atribute-assignment-tool-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-free-dynamic-atribute-assignment-tool.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/free-dynamic-attribute-assignment-tool-automate-product-compliance\/\" >\n\t\t\t\tFree Dynamic Attribute Assignment Tool: Automate Product Compliance\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/free-dynamic-attribute-assignment-tool-automate-product-compliance\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 10, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28360 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice tag-ai tag-ai-powered-pim tag-brand-marketing tag-catsy-ai tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-integration tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-information-management\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/free-intelligent-product-data-scraper-transform-your-product-catalog-with-ai-powered-data-enrichment\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-free-data-scraper-ai-powered-data-enrichment-300x169.png\" class=\"attachment-medium size-medium wp-image-28361\" alt=\"catsy-pim-free-data-scraper-ai-powered-data-enrichment\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-free-data-scraper-ai-powered-data-enrichment-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-free-data-scraper-ai-powered-data-enrichment-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-free-data-scraper-ai-powered-data-enrichment-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-free-data-scraper-ai-powered-data-enrichment.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/free-intelligent-product-data-scraper-transform-your-product-catalog-with-ai-powered-data-enrichment\/\" >\n\t\t\t\tFree Intelligent Product Data Scraper: Transform Your Product Catalog with AI-Powered Data Enrichment\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/free-intelligent-product-data-scraper-transform-your-product-catalog-with-ai-powered-data-enrichment\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 10, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73892e elementor-widget elementor-widget-spacer\" data-id=\"e73892e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Industrial marketing focuses on the B2B market. Key concepts include market segmentation, buyer needs analysis, organizational buying processes, relationship marketing, and post-sale support. Digital technologies<\/p>\n","protected":false},"author":1,"featured_media":16027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[19],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/15976"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=15976"}],"version-history":[{"count":60,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/15976\/revisions"}],"predecessor-version":[{"id":22173,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/15976\/revisions\/22173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/16027"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=15976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=15976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=15976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}