{"id":15901,"date":"2023-10-15T08:17:01","date_gmt":"2023-10-15T14:17:01","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=15901"},"modified":"2026-02-04T12:43:54","modified_gmt":"2026-02-04T18:43:54","slug":"retail-marketing-vs-commercial-marketing","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/retail-marketing-vs-commercial-marketing\/","title":{"rendered":"Shopping Carts and Supply Contracts: What Retail and Commercial Marketing Can Learn From Each Other"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15901\" class=\"elementor elementor-15901\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-694aaba8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"694aaba8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e630169\" data-id=\"7e630169\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22883ffb elementor-widget elementor-widget-spacer\" data-id=\"22883ffb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0409db3 elementor-widget elementor-widget-heading\" data-id=\"0409db3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Shopping Carts and Supply Contracts: What Retail and Commercial Marketing Can Learn From Each Other<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-582ca97d\" data-id=\"582ca97d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26c601e elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"26c601e\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_629267836-min-1024x682.jpeg\" class=\"attachment-large size-large wp-image-15933\" alt=\"retail marketing\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_629267836-min-1024x682.jpeg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_629267836-min-300x200.jpeg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_629267836-min-768x512.jpeg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_629267836-min-1536x1023.jpeg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_629267836-min-2048x1364.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0e1073a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e1073a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bccb13\" data-id=\"8bccb13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8411bf7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8411bf7\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Retail marketing focuses on creating an immersive shopping experience.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Commercial marketing, on the other hand, aims to build long-term relationships with customers.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Commercial marketers can use emerging trends in retail marketing to make their strategies more effective.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0aed0c elementor-widget elementor-widget-spacer\" data-id=\"b0aed0c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5e8ffd6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e8ffd6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f14e5ba\" data-id=\"f14e5ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-695067be elementor-toc--minimized-on-tablet elementor-widget elementor-widget-global elementor-global-9431 elementor-widget-table-of-contents\" data-id=\"695067be\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1381104 content-align-cta-center elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-global elementor-global-21662 elementor-widget-eael-cta-box\" data-id=\"1381104\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:412,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <p class=\"title\">Join Our Weekly DAM &amp; PIM Workshop<\/p><p>Wednesday @ 10:30 am ET<\/p><a href=\"https:\/\/us02web.zoom.us\/webinar\/register\/WN_qW0EApyIRa-uBzmbsN3wRA\" target=\"_blank\" class=\"cta-button  \">Let&#039;s Go!<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-40136a79\" data-id=\"40136a79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-786b486 elementor-widget elementor-widget-text-editor\" data-id=\"786b486\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">It was a busy Saturday afternoon at the brand-new SuperShopper grocery store. Store manager Jenny watched excitedly as customers filled their carts with produce in the fresh farms&#8217; section. In the bakery, the smell of fresh bread wafted through the air. This was the result of months of preparation \u2013 determining store layout, selecting merchandise, training employees, and investing in visual displays. For Jenny, the comings and goings of happy customers meant their retail marketing strategy was working, but she was also eager to explore the intricacies of commercial vs retail marketing to optimize their overall approach.<\/p><p>Across town, the office of Commercial Goods Corp. sat empty except for the sales team gathered in a conference room. As they reviewed last quarter&#8217;s disappointing numbers, they brainstormed ways to improve lead generation and showcase their expertise. They discussed revamping their trade show booth, producing more industry whitepapers, and improving sales training to highlight ROI data. Their goal was to land big deals with Fortune 500 companies and secure valuable business accounts.<\/p><p>At first glance, Jenny and the Commercial Goods team couldn&#8217;t seem more different. One focused on impulse buys, colorful displays, and promotions to drive retail sales, while the other relied on profound industry knowledge, custom proposals, and long-term relationships to earn contracts in commercial marketing. However, while commercial vs retail marketing differ significantly in their focus, strategies, and metrics for success, they share common principles. This post examines the similarities and differences and shows how understanding them helps marketers across both sides learn from each other in the competitive world economy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25778f8 eael-table-align-center eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table\" data-id=\"25778f8\" data-element_type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"25778f8\" id=\"eael-data-table-wrapper-25778f8\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-25778f8\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\" sorting\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">In this article you'll learn:<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc1\"  >Overview on retail marketing<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc2\"  >What are the types of retail marketing?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc3\"  >Description of commercial marketing<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc4\"  >Different strategies of retail and commercial marketing<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >How to conduct market research and analysis?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >Strategies to develop customer personas<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >What is contextual messaging and campaigns?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >How PIM and DAM can leverage automation and digital channels? <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6c1f18 elementor-widget elementor-widget-image\" data-id=\"b6c1f18\" data-element_type=\"widget\" id=\"toc1\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_178423763-1024x683.jpeg\" class=\"attachment-large size-large wp-image-15920\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_178423763-1024x683.jpeg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_178423763-300x200.jpeg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_178423763-768x512.jpeg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_178423763-1536x1024.jpeg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_178423763-2048x1365.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f089e1 elementor-widget elementor-widget-heading\" data-id=\"2f089e1\" data-element_type=\"widget\" id=\"toc1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Retail Marketing Overview<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d3810 elementor-widget elementor-widget-text-editor\" data-id=\"51d3810\" data-element_type=\"widget\" id=\"toc2\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Retail marketing is the collection of actions that retail businesses take to get customers interested in their products and, hopefully, purchase as much as possible. These actions have three primary goals: build brand awareness, develop loyalty among the target group, and drive retail sales.<\/p><p>Retail marketing has different flavors, which is essential because any objective is easier to achieve when approached from multiple angles. Retailers like Jenny can deploy the various blends to achieve the primary goals faster and more effectively, positioning themselves at the forefront of customer experience.<\/p><p>The main types of retail marketing include:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91c7b77 elementor-widget elementor-widget-heading\" data-id=\"91c7b77\" data-element_type=\"widget\" id=\"toc2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">In-Store (Store-Based) Marketing<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df8e720 elementor-widget elementor-widget-text-editor\" data-id=\"df8e720\" data-element_type=\"widget\" id=\"toc3\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">This flavor of retail marketing leverages the physical space and sensory experiences within physical locations and facilities. A shopping location, such as a grocery store, may use in-store retail marketing strategies to help entice customers to make purchases once inside.<\/p><p>For example, the grocery store can place fresh bakery items near the entrance so their appealing smell whets shoppers&#8217; appetites. It can display fresh produce in the first aisles to emphasize freshness and position popular staple items like milk toward the back to expose shoppers to more products as they walk through the store.<\/p><p>Additionally, the store can place merchandising displays, signage, and even employee interactions strategically and optimized based on customer traffic patterns. For instance, the store may offer free samples of food products near aisles with complementary items and train staff dedicated to engage customers and answer questions on the aisle to improve customer service. The goal is to make the in-store experience inviting, intuitive, and enjoyable, increasing shoppers&#8217; likelihood of buying impulsively and becoming repeat customers.<\/p><p>The main strategies under the in-store marketing approach can be boiled down to:<\/p><ul><li><p><strong>Store layout and floor plan<\/strong> \u2013 Arranging aisles, departments, and traffic flow to guide customers through the store in a controlled manner. The store can place popular or promotional items in high-visibility locations.<\/p><\/li><li><p><strong>Visual merchandising<\/strong> \u2013 Using displays, signage, lighting, and props to showcase products with the power to influence purchasing decisions.<\/p><\/li><li><p><strong>Scent marketing<\/strong> \u2013 Using pleasing smells like fresh bakery items or coffee to activate hunger or positive associations.<\/p><\/li><li><p><strong>Music<\/strong> \u2013 Playing upbeat, familiar songs energizes customers and keeps them in facilities longer.<\/p><\/li><li><p><strong>Product sampling<\/strong> \u2013 Offering free samples of new items to encourage trial and purchase. The free samples are often placed near related products.<\/p><\/li><li><p><strong>Point-of-purchase (POP) displays<\/strong> \u2013 Stores can leverage POP displays with promotional pricing or multi-buy offers. The items can be located at end caps or near registers to trigger impulse buys.<\/p><\/li><li><p><strong>Customer service<\/strong> \u2013 Employing friendly and knowledgeable employees who can answer questions and make recommendations, ensuring each person receives personalized attention.<\/p><\/li><li><p><strong>Special events<\/strong> \u2013 Hosting in-store events like brand ambassador visits, gift-with-purchase promotions, or holiday activities that drive participation.<\/p><\/li><li><p><strong>Mobile integration<\/strong> \u2013 Using mobile apps and features like digital maps or scan and pay to enhance the in-store experience, providing customers greater control and security.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ef8b8 elementor-widget elementor-widget-heading\" data-id=\"e6ef8b8\" data-element_type=\"widget\" id=\"toc4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Traditional Retail Marketing<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d1db6e elementor-widget elementor-widget-text-editor\" data-id=\"8d1db6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Traditional marketing is one of the two non-store-based approaches for retailers to showcase their products. The other one is digital marketing, which will be discussed shortly.<\/p><p>Sometimes, retailers may want to showcase their products to the target audience through legacy channels like billboards and print ads. This promotional strategy is best described as traditional retail marketing. Some examples of traditional retail marketing tactics include:<\/p><ul><li><p><strong>Print ads<\/strong> in newspapers and magazines promoting sales or new products, which allows targeting by geography\/demographics.<\/p><\/li><li><p><strong>TV commercials<\/strong> aired during primetime or programs with relevant viewership focusing on brand building through sight, sound, and motion\u2014forms of advertising with significant power despite rising cost.<\/p><\/li><li><p><strong>Radio spots<\/strong> on local stations, often with humor or offers that serve specific community groups.<\/p><\/li><li><p><strong>Direct mail<\/strong>, including catalogs, postcards, or brochures, is sent to known\/potential customers through various merchant services.<\/p><\/li><li><p><strong>Sponsorships and partnerships<\/strong> amplify reach, like sponsoring a local sports team or educational institutions.<\/p><\/li><\/ul><p>This flavor of retail marketing has one overarching objective: to achieve blanket exposure across demographics to increase brand familiarity and purchase consideration while managing risk in competitive markets.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd3fc5 elementor-widget elementor-widget-heading\" data-id=\"7fd3fc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Digital Retail Marketing<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a755d7a elementor-widget elementor-widget-text-editor\" data-id=\"a755d7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">According to Deloitte&#8217;s 2023 Retail Industry Outlook, 60% of executives foresee strengthening digital commerce offerings as a top growth opportunity. This development is not a mistake, considering that, according to Statista, the average time spent with digital media increased from 6.8 hours per day in 2019 to 8.1 hours in 2021. Thus, it makes sense for retailers to use digital technologies to target potential customers, which is only possible if one understands digital retail marketing and expects continued adoption in the future.<\/p><p>Digital retail marketing describes the product\/service promotional tactics that use online (internet-based) platforms to target customers and drive retail sales. The venues, called digital channels, allow retailers to reach shoppers anywhere, personalize messaging, and optimize campaigns using analytics at a lower cost.<\/p><p>Some examples of digital retail marketing strategies include:<\/p><ul><li><p><a href=\"https:\/\/catsy.com\/blog\/product-listing-optimization-plo-key-strategies-for-success\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Product listing on shopping platforms<\/strong><\/a> like Amazon displays products to intent-based shoppers.<\/p><\/li><li><p><strong>Ads on search engines<\/strong> like Google\/Bing that target keywords relevant to products or services, helping businesses gain control over their market positioning.<\/p><\/li><li><p><strong>Retargeting ads<\/strong> that follow users across sites by tracking cookies and pixels, a strategy permitted across most digital platforms.<\/p><\/li><li><p><strong>Email marketing<\/strong> like promotions, cart abandonment reminders, and personalized product recommendations sent to subscriber accounts.<\/p><\/li><li><p><strong>Social media marketing<\/strong> through platforms like X (formerly Twitter), Facebook, and Instagram that serve millions of people daily.<\/p><\/li><li><p><strong>Affiliate marketing<\/strong> partnering with influencers\/bloggers who promote products and publish reviews, creating content that marks authenticity.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd0cccd elementor-widget elementor-widget-image\" data-id=\"bd0cccd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_628387878-min-1024x683.jpeg\" class=\"attachment-large size-large wp-image-15921\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_628387878-min-1024x683.jpeg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_628387878-min-300x200.jpeg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_628387878-min-768x512.jpeg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_628387878-min-1536x1024.jpeg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/AdobeStock_628387878-min-2048x1365.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c686b7 elementor-widget elementor-widget-heading\" data-id=\"5c686b7\" data-element_type=\"widget\" id=\"toc3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overview of Commercial\/Industrial Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38afe41 elementor-widget elementor-widget-heading\" data-id=\"38afe41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Characteristics of Commercial Markets<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc24474 elementor-widget elementor-widget-text-editor\" data-id=\"bc24474\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">When we talk about commercial vs retail marketing, we can highlight that the former aims to showcase products to commercial enterprises. For this reason, commercial marketing is often referred to as business-to-business (B2B) marketing. You may also hear a lot about <a href=\"https:\/\/catsy.com\/blog\/industrial-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">industrial marketing<\/a>, which describes the branch of marketing that focuses on promoting and selling products on an industrial scale. All these aspects of marketing refer to the same thing, and this discussion will refer to commercial marketing repeatedly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4d4a7 elementor-widget elementor-widget-text-editor\" data-id=\"ff4d4a7\" data-element_type=\"widget\" id=\"toc5\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">A discussion of commercial\/industrial marketing must begin with an understanding of some of the features that distinguish industrial markets from consumer markets. They include:<\/p><ul><li><p><strong>Derived Demand:<\/strong> Demand in industrial markets is often derived from consumers. No industrial purchase would be made if it weren&#8217;t for some indirect or direct consumer impact on the broader economy.<\/p><\/li><li><p><strong>Reciprocity:<\/strong> This is the practice of buying goods and services from those who buy from you. It&#8217;s an important issue in an industrial purchase decision that helps manage risk between business accounts.<\/p><\/li><li><p><strong>Multiple buying influencers:<\/strong> In industrial purchases, everyone from the receiving clerk to the board of directors can influence the final decision, requiring marketers to serve multiple stakeholders.<\/p><\/li><li><p><strong>Stable buying relationships (long-term relationships):<\/strong> Once a buying relationship is established in industrial purchasing, it is challenging for outside sources to break into the purchase chain, similar to the dynamics of commercial real estate where long-term lease agreements are common.<\/p><\/li><li><p><strong>Rational buying motives:<\/strong> Factors influencing an industrial purchase are generally more sensible than those affecting consumer purchases, with decision-makers expecting clear ROI.<\/p><\/li><li><p><strong>Concentrated markets:<\/strong> Industrial markets are concentrated both in terms of number of customers and location. For example, you can find that three of the top ten manufacturers are headquartered within a single business district, creating dedicated clusters of industry power.<\/p><\/li><\/ul><p>Knowledge of the characteristics of industrial\/commercial markets is essential, especially if commercial marketers want to design an effective and successful marketing strategy that accounts for regulations and laws that governments impose on different industries. For instance, this understanding will enable them to identify the main goals of commercial marketing: lead generation and making strategic sales. They will also know that the target audience for their marketing campaign is the business decision-makers across industries like manufacturing, healthcare, technology, and more. However, commercial marketers often target specific roles like operations managers, IT directors, or procurement officers\u2014each person requiring tailored messaging.<\/p><p>One of the main features of industrial markets is stable buying relationships, in addition to indicating that relationship building is crucial. This means strategies focus on consultative solution-selling, while emphasizing how offerings solve clients&#8217; pain points and provide a reliable return on investment (ROI). Furthermore, marketers produce customized proposals and pricing to meet business needs \u2013 the suggestions and pricing details are solidified in contracts, which also define the length of purchasing relationships.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4f035 elementor-widget elementor-widget-heading\" data-id=\"1f4f035\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Commercial Marketing Channels<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82ffee3 elementor-widget elementor-widget-text-editor\" data-id=\"82ffee3\" data-element_type=\"widget\" id=\"toc6\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">Besides the characteristics of industrial markets, marketers should also acquire sufficient knowledge of the <a href=\"https:\/\/catsy.com\/blog\/industrial-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">various sales channels for commercial marketing<\/a>. Some examples include:<\/p><ul><li><p><strong>Digital marketing channels:<\/strong> include all <a href=\"https:\/\/catsy.com\/blog\/channel-distribution-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">channels<\/a> that rely on the internet and related technologies to promote products. Some examples include blogs, video marketing, emails, social media, organic search (search engine optimization, SEO), and paid search\u2014forms of outreach that provide control over campaign performance.<\/p><\/li><li><p><strong>Word of mouth:<\/strong> This strategy relies on referrals or recommendations from your business accounts and serves as a powerful form of validation.<\/p><\/li><li><p><strong>Traditional marketing channels:<\/strong> This includes direct marketing methods like television, radio, billboards, and print advertisements. Although traditional marketing methods can reach large audiences, they often lack the precise targeting capabilities of digital channels.<\/p><\/li><li><p><strong>Trade shows and exhibitions:<\/strong> Participating in trade shows, presentations, and industry events\u2014including educational conferences\u2014provides an opportunity to showcase products, network with potential clients, and gain industry visibility. It&#8217;s a valuable channel for face-to-face interactions that helps position brands at the forefront of their sector.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35c361 elementor-widget elementor-widget-image\" data-id=\"e35c361\" data-element_type=\"widget\" id=\"toc4\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1508\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/strategy-e1697556566306.jpg\" class=\"attachment-full size-full wp-image-15919\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/strategy-e1697556566306.jpg 1600w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/strategy-e1697556566306-300x283.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/strategy-e1697556566306-1024x965.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/strategy-e1697556566306-768x724.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/strategy-e1697556566306-1536x1448.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688355f elementor-widget elementor-widget-heading\" data-id=\"688355f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Differences in Strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d798bf elementor-widget elementor-widget-text-editor\" data-id=\"6d798bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">One of the main areas that commercial vs retail marketing depart from each other regards how marketers design their strategy. First, both retail and commercial marketers rely on carefully developed strategies to run marketing campaigns. These strategies may vary in many ways, primarily because they cater to unique audiences, but certain specifics are standard. These include product focus, buyer journey, pricing strategy, and customer relationships. The table below indicates how strategies across retail and commercial marketing differ based on these common aspects of marketing strategies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a4d69 elementor-widget elementor-widget-heading\" data-id=\"b2a4d69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Unique Aspects of Retail Marketing<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ee1fb elementor-widget elementor-widget-text-editor\" data-id=\"c7ee1fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">The key takeaway so far regarding retail marketing is that retailers rely on a personal touch to convince consumers to purchase their items. They employ specialized strategies like extensive in-store merchandising, seasonal and holiday promotions, loyalty programs, and omnichannel coordination to achieve this goal\u2014tactics that have proven effective across different properties in recent years.<\/p><p>Several features distinguish retail marketing strategies from commercial marketing. They include:<\/p><ul><li><p><strong>Carefully designed store layouts, signage, and visual merchandising displays:<\/strong> Retail stores strategically place high-traffic departments near entrances and popular items at eye level. Additionally, they also use feature areas to highlight promotions and new products, and visual cues like mirrors and lighting enhance the space. The goal is an immersive, interactive experience that encourages customers to browse and buy impulsively\u2014an approach that marks retail as distinct from commercial.<\/p><\/li><li><p><strong>Retailers leverage seasons and holidays<\/strong> to prompt targeted sales. The stores tie offers and store ambiance to events like summer barbecues, back-to-school, or Christmas. Common tactics include limited-edition products, gift guides, and themed displays.<\/p><\/li><li><p><strong>Loyalty programs:<\/strong> Retailers recognize that tying down a consumer is challenging, given plenty of competition and alternatives. Thus, they devise strategies like loyalty programs to encourage shoppers to return. Most loyalty programs provide points, discounts, and tiered rewards to encourage repeat visits and higher spending. Some examples include members-only promotions, personalized deals like birthday coupons, gamification through points, and status tiers.<\/p><\/li><li><p><strong>Conversion optimization:<\/strong> Retailers optimize conversion rates through testing and data analytics. They collect and analyze information like cart abandonment rates, time spent on the site, page-load speed, optimized product detail pages (PDPs), and page layout. Other tactics deployed include streamlined checkouts and flexible fulfillment options to minimize lost sales.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2caeba elementor-widget elementor-widget-heading\" data-id=\"d2caeba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Unique Aspects of Commercial Marketing<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d814aa4 elementor-widget elementor-widget-text-editor\" data-id=\"d814aa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">It has emerged that commercial marketers care more about relationships with customers \u2013 longer relationships positively impact the business bottom line. Obviously, a customer who stays longer has complete trust in your ability to satisfy their purchasing needs and expects consistent value delivery.<\/p><p>Commercial marketers deploy several strategies \u2013 unique to this niche \u2013 to earn customers and retain them. Examples of the strategies include content marketing, trade show engagement, consultative sales, and request for proposal (RFP) creation. How do these strategies make commercial marketing unique?<\/p><ul><li><p><strong>Content marketing<\/strong> is often built around thought leadership, providing value to prospects while demonstrating expertise. Some specific approaches include white papers, case studies, and blog posts that aim to attract and nurture leads. Marketers leverage search engine optimization (SEO) techniques to ensure content ranks highly for relevant queries, a manner of marketing that reduces customer acquisition cost.<\/p><\/li><li><p><a href=\"https:\/\/catsy.com\/blog\/industrial-marketing-strategies-b2b-buyers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Industrial brands participate<\/strong><\/a> in events like trade shows and conferences for direct outreach. These events have exhibition booths where brands showcase products and offer the opportunity to build brand awareness among attendees. Sales representatives use the occasion to network, give demos, collect prospect details, and begin relationships\u2014participation that often leads to valuable contracts.<\/p><\/li><li><p><strong>Brands create and share<\/strong> sales presentations \u2013 these should resonate with commercial buyers&#8217; key concerns to generate leads. The presentations allow companies to showcase how a solution addresses pain points, improves operations, and delivers favorable ROI.<\/p><\/li><li><p><strong>Marketing campaigns take<\/strong> a consultative approach that involves profoundly understanding clients&#8217; challenges to provide tailored solutions.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-182dd2b elementor-widget elementor-widget-image\" data-id=\"182dd2b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/market-research-and-analysis-1024x576.png\" class=\"attachment-large size-large wp-image-15910\" alt=\"retail marketing market research and analysis\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/market-research-and-analysis-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/market-research-and-analysis-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/market-research-and-analysis-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/market-research-and-analysis-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/market-research-and-analysis.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb46c83 elementor-widget elementor-widget-heading\" data-id=\"bb46c83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shared Principles and Best Practices<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87716b0 elementor-widget elementor-widget-text-editor\" data-id=\"87716b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Granted, the commercial vs retail marketing comparison has much to cover, especially when picking the differences. Still, the similarities are plenty, and there is no better way to identify them than by evaluating the principles and best practices that apply to both situations. Let&#8217;s go over some common examples:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca9da1 elementor-widget elementor-widget-heading\" data-id=\"cca9da1\" data-element_type=\"widget\" id=\"toc5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Conducting Market Research and Analysis<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b55b2a elementor-widget elementor-widget-text-editor\" data-id=\"4b55b2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">This provides important insights into the target audience&#8217;s needs, behaviors, and preferences. Furthermore, both spheres rely on research to identify customer pain points and influencers in the purchasing process. The resulting insights inform product development (for industrial brands) and marketing strategy, helping businesses manage risk and expect better results in the future.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-625d0cd elementor-widget elementor-widget-image\" data-id=\"625d0cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/commercial-marketing-1024x576.jpg\" class=\"attachment-large size-large wp-image-15926\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/commercial-marketing-1024x576.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/commercial-marketing-300x169.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/commercial-marketing-768x432.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/commercial-marketing-1536x864.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/10\/commercial-marketing.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f175200 elementor-widget elementor-widget-heading\" data-id=\"f175200\" data-element_type=\"widget\" id=\"toc6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Developing Customer Personas and Understanding the Buyer Journey<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6804ce7 elementor-widget elementor-widget-text-editor\" data-id=\"6804ce7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Retail and commercial marketers create a detailed fictional representation of the ideal customer to guide strategy development. The process focuses on demographics, challenges, values, and behaviors. Additionally, the concept of customer persona is helpful, especially for effective messaging. For example, retail marketers may target brand lovers and serve individual consumers. In contrast, the commercial sphere may target specific organizational roles, such as procurement officers, but both require deep audience knowledge.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd2886 elementor-widget elementor-widget-heading\" data-id=\"0fd2886\" data-element_type=\"widget\" id=\"toc7\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Creating Targeted, Contextual Messaging and Campaigns<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7bd74 elementor-widget elementor-widget-text-editor\" data-id=\"7e7bd74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">In both spheres, promotions should resonate with the specific audience based on personas and stage in the buyer journey. Moreover, marketers should tailor campaigns for channels \u2013 for example, the digital channels should suit the online audiences, and the traditional channels should leverage their unique strengths, giving marketers the power to control their narrative across various forms of media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5edb4a8 elementor-widget elementor-widget-heading\" data-id=\"5edb4a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Focusing on Lifetime Customer Value, Not Individual Sales<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-684a687 elementor-widget elementor-widget-text-editor\" data-id=\"684a687\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">While commercial focuses on large contracts and retail on smaller purchases, the big picture is expanding long-term spending. Regardless of the scenario, marketers measure success by repeat business and sales numbers through cross-selling and customer retention\u2014treating customers as a valuable asset class.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76347db elementor-widget elementor-widget-image\" data-id=\"76347db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"780\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/pim-dam-export-assets-share-v2.png\" class=\"attachment-large size-large wp-image-13565\" alt=\"PIM DAM export assets share\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/pim-dam-export-assets-share-v2.png 1013w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/pim-dam-export-assets-share-v2-300x293.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/pim-dam-export-assets-share-v2-768x749.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4965cb4 elementor-widget elementor-widget-heading\" data-id=\"4965cb4\" data-element_type=\"widget\" id=\"toc8\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Leveraging Automation and Digital Channels<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e04a2d elementor-widget elementor-widget-text-editor\" data-id=\"4e04a2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Retailers and industrial brands grapple with vast product data and digital assets. <a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener noreferrer\">Product Information Management Software<\/a>, such as Catsy PIM DAM solutions, centralize product information, enabling distribution across various channels with security. Crafting marketing campaigns involves handling numerous digital assets, necessitating Digital or Data Asset Management Software (DAM) platforms for efficient organization and distribution. While some vendors offer PIM and DAM separately, providers like Catsy integrate both into a single platform. This integration streamlines product information and marketing collateral management in a familiar environment. See the features of our Shopify PIM.<\/p><p>PIM and DAM systems offer substantial benefits to retail marketing vs commercial marketing. <a href=\"https:\/\/catsy.com\/blog\/what-is-a-pim-channel\/\" target=\"_blank\" rel=\"noopener noreferrer\">PIM for retailers<\/a> ensure access to up-to-date information from a single source of truth. A PIM tool facilitates the creation of effective marketing campaigns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6fb65 elementor-widget elementor-widget-heading\" data-id=\"7d6fb65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a22c3b4 elementor-widget elementor-widget-text-editor\" data-id=\"a22c3b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Retail marketing vs commercial marketing, management, and technology play essential roles in the dynamic field of marketing. These two areas exhibit distinct differences, particularly in their primary focus \u2013 impulse buys for retail and long-term contracts for commercial marketing, as well as their respective target audiences. However, it is also true that these two fields share several commonalities, especially concerning the principles guiding the formulation of effective marketing strategies.<\/p><p>One aspect that is often overlooked when comparing retail and commercial marketing is that the two spheres have a lot to learn from each other. A good example involves monitoring and adapting to changing consumer behavior. New marketing trends often emerge first in consumer segment, impacting business-to-consumer (B2C) scenarios before impacting industrial markets. Therefore, industrial marketers should closely monitor the retail segment and learn from it to stay ahead of the curve, leveraging technology and effective management strategies to remain competitive in their respective markets and adapt to sustainability concerns that investors increasingly value in the world economy.<\/p><p>Start your demo for Catsy PIM Software and DAM Software today and see <a href=\"https:\/\/catsy.com\/blog\/fitting-square-pegs-into-square-holes\/\" target=\"_blank\" rel=\"noopener noreferrer\">how a PIM and DAM integration can help your business<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f827b elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-9434 elementor-widget-call-to-action\" data-id=\"65f827b\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed86f65 elementor-widget elementor-widget-spacer\" data-id=\"2ed86f65\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4307247e elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9437 elementor-widget-divider\" data-id=\"4307247e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f4f9c elementor-widget elementor-widget-toggle\" data-id=\"16f4f9c\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2401\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2401\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is the main difference between retail marketing and commercial marketing?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2401\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2401\"><p>Retail <span class=\"mark-keyword\">marketing<\/span> focuses on creating an immersive shopping experience through store layouts, visual merchandising, and targeted promotions, while <span class=\"mark-keyword\">commercial<\/span> <span class=\"mark-keyword\">marketing<\/span> aims to build long-term relationships with <span class=\"mark-keyword\">customers<\/span> through content <span class=\"mark-keyword\">marketing<\/span>, trade show engagement, and consultative sales.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2402\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2402\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can retailers encourage repeat visits and increase sales?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2402\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2402\"><p>Retailers can use loyalty programs and conversion optimization techniques to encourage repeat visits and increase sales. Loyalty programs provide points, discounts, and tiered rewards to encourage repeat visits and higher spending, while conversion optimization involves testing and data analytics to optimize conversion rates.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2403\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2403\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are some best practices for marketers in both retail and commercial industries?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2403\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2403\"><p class=\"has-text\">Marketers in both industries should conduct market research, develop customer personas, create targeted messaging, focus on lifetime customer value, and leverage automation and digital channels.<\/p><p>\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2404\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2404\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are some tools that retail and commercial businesses can use to manage product information and marketing collateral?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2404\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2404\"><p>Businesses can use product information <span class=\"mark-keyword\">management<\/span> (PIM) tools for effective product data <span class=\"mark-keyword\">management<\/span> and digital asset <span class=\"mark-keyword\">management<\/span> (DAM) platforms to manage and distribute digital assets appropriately. Some vendors, like Catsy, provide PIM and DAM within a single platform.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2405\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2405\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can marketers in retail and commercial industries benefit from each other's strategies?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2405\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2405\"><p class=\"has-text\">By learning from each other&#8217;s strategies, marketers can achieve greater success in their respective industries. For example, retail marketers can benefit from <span class=\"mark-keyword\">commercial<\/span> marketers&#8217; focus on long-term relationships with <span class=\"mark-keyword\">customers<\/span>. While <span class=\"mark-keyword\">commercial<\/span> marketers can benefit from retail marketers&#8217; expertise in creating an immersive shopping experience.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c551b23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c551b23\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e253eb4\" data-id=\"6e253eb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5920410f elementor-widget elementor-widget-spacer\" data-id=\"5920410f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5eb20244 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eb20244\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-73da10cb\" data-id=\"73da10cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-678cabc9 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-global elementor-global-9443 elementor-widget-author-box\" data-id=\"678cabc9\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/80521e1847766fa2c4b9f44e007cfcad?s=300&amp;d=mm&amp;r=g\" alt=\"Elizabeth Byrd\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tElizabeth Byrd\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3c1ecb elementor-widget elementor-widget-global elementor-global-9446 elementor-widget-post-info\" data-id=\"3f3c1ecb\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2023\/10\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tOctober 15, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5bc24ab1\" data-id=\"5bc24ab1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19027b8d elementor-widget elementor-widget-spacer\" data-id=\"19027b8d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff82fd7 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9449 elementor-widget-divider\" data-id=\"2ff82fd7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-54eb35bd\" data-id=\"54eb35bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11f036d9 elementor-widget elementor-widget-spacer\" data-id=\"11f036d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76014cf4 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-global elementor-global-9452 elementor-widget-share-buttons\" data-id=\"76014cf4\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59d94c38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59d94c38\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b2cfda4\" data-id=\"2b2cfda4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53a216d elementor-widget elementor-widget-spacer\" data-id=\"53a216d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f6e00f7 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-global elementor-global-9455 elementor-widget-posts\" data-id=\"1f6e00f7\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28126 post type-post status-publish format-standard has-post-thumbnail hentry category-integrations category-pdm category-pim category-pim-dam category-technical-advice tag-ecommerce tag-erp tag-pim tag-pim-software tag-product-catalog tag-product-information-management\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-erp-integration\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp-300x169.png\" class=\"attachment-medium size-medium wp-image-28194\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-erp-integration\/\" >\n\t\t\t\tPIM ERP Integration: A Complete Implementation Guide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-erp-integration\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 30, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28153 post type-post status-publish format-standard has-post-thumbnail hentry category-pim category-pim-dam category-product-experience-management-pxm tag-accurate-product-data tag-ecommerce tag-erp-systems tag-pim tag-pim-software tag-pim-solutions tag-product-catalog tag-product-data-management tag-product-information-management tag-sales-channels tag-shopify-pim tag-technical-data\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/product-information-management-pim-the-complete-guide\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-300x169.png\" class=\"attachment-medium size-medium wp-image-28185\" alt=\"product-information-management-pim-complete-guide\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/product-information-management-pim-the-complete-guide\/\" >\n\t\t\t\tProduct Information Management (PIM): The Complete Guide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/product-information-management-pim-the-complete-guide\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 29, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-26663 post type-post status-publish format-standard has-post-thumbnail hentry category-pim tag-pim tag-pim-software tag-product-information-management\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-vs-plm\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26-300x169.png\" class=\"attachment-medium size-medium wp-image-28154\" alt=\"PIM vs PLM\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-vs-plm\/\" >\n\t\t\t\tPIM vs PLM: What\u2019s the Difference (And When Do You Need Both?)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-vs-plm\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 29, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73892e elementor-widget elementor-widget-spacer\" data-id=\"e73892e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retail marketing focuses on creating an immersive shopping experience. Commercial marketing, on the other hand, aims to build long-term relationships with customers. Commercial marketers can<\/p>\n","protected":false},"author":8,"featured_media":15933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[19],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/15901"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=15901"}],"version-history":[{"count":70,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/15901\/revisions"}],"predecessor-version":[{"id":27593,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/15901\/revisions\/27593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/15933"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=15901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=15901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=15901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}