{"id":15571,"date":"2023-09-26T07:08:25","date_gmt":"2023-09-26T13:08:25","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=15571"},"modified":"2025-03-03T09:51:26","modified_gmt":"2025-03-03T15:51:26","slug":"product-value-in-industrial-marketing","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/product-value-in-industrial-marketing\/","title":{"rendered":"How to Demonstrate Product Value in Industrial Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15571\" class=\"elementor elementor-15571\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-694aaba8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"694aaba8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e630169\" data-id=\"7e630169\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22883ffb elementor-widget elementor-widget-spacer\" data-id=\"22883ffb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0409db3 elementor-widget elementor-widget-heading\" data-id=\"0409db3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to Demonstrate Product Value in Industrial Marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-582ca97d\" data-id=\"582ca97d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26c601e elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"26c601e\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_566863332-1-min-1024x683.jpeg\" class=\"attachment-large size-large wp-image-15638\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_566863332-1-min-1024x683.jpeg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_566863332-1-min-300x200.jpeg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_566863332-1-min-768x512.jpeg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_566863332-1-min-1536x1024.jpeg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_566863332-1-min-2048x1365.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0e1073a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e1073a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bccb13\" data-id=\"8bccb13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8411bf7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8411bf7\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Industrial marketers need to demonstrate meaningful product value rooted in buyers' operational realities to drive purchase decisions.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">This requires quantifying ROI and impact on key metrics through tactics like testimonials, demos, and post-purchase support.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00a0With the right techniques and tools, like PIM solutions, manufacturers can showcase superior value that turns prospects into loyal customers.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0aed0c elementor-widget elementor-widget-spacer\" data-id=\"b0aed0c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5e8ffd6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e8ffd6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f14e5ba\" data-id=\"f14e5ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-695067be elementor-toc--minimized-on-tablet elementor-widget elementor-widget-global elementor-global-9431 elementor-widget-table-of-contents\" data-id=\"695067be\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-40136a79\" data-id=\"40136a79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-786b486 elementor-widget elementor-widget-text-editor\" data-id=\"786b486\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Proving the value of complex, expensive products is a perpetual challenge for most manufacturers targeting industrial buyers. With so much competition vying for customers&#8217; budgets, how can you make prospective clients see your products&#8217; <span class=\"mark-keyword\">product value<\/span> and choose them over rivals? The answer lies in demonstrating tangible <span class=\"mark-keyword\">product value<\/span> tailored to your customer&#8217;s needs through effective industrial <a href=\"https:\/\/catsy.com\/blog\/video-content-manufacturing-marketing\/\" target=\"_blank\" rel=\"noopener\"><span class=\"mark-keyword\">marketing<\/span><\/a> strategies.<\/p><p class=\"has-text\">However, this is easier said than done, especially when selling complex products. Your engineering team may obsess over the technical capabilities and features, but does that translate into tangible <span class=\"mark-keyword\">product value<\/span> for customers? Can you quantify the impact on their operations and bottom line? Will the <span class=\"mark-keyword\">product value<\/span> stand up against competitors&#8217; claims in a skeptical purchaser&#8217;s mind?<\/p><p class=\"has-text\">To stand out, manufacturers need to go beyond product specs and let potential <span class=\"mark-keyword\">customers<\/span> know what&#8217;s in it for them in terms of <span class=\"mark-keyword\">product value<\/span>. This means showcasing genuine ROI, not just vague <span class=\"mark-keyword\">benefits<\/span>. To reiterate, the <span class=\"mark-keyword\">marketing<\/span> teams must tailor their industrial <span class=\"mark-keyword\">marketing<\/span> strategies and value messaging to resonate with each client&#8217;s needs and pain points. The question is: how do they achieve this? This article ventures into the depths of industrial <span class=\"mark-keyword\">marketing<\/span> to demystify how to demonstrate and deliver <span class=\"mark-keyword\">product value<\/span> at each stage, from researching your <span class=\"mark-keyword\">audience<\/span> to closing deals and beyond. It explores practical techniques to help manufacturers demonstrate meaningful <span class=\"mark-keyword\">product value<\/span> across the buyer&#8217;s journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25778f8 eael-table-align-center eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table\" data-id=\"25778f8\" data-element_type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"25778f8\" id=\"eael-data-table-wrapper-25778f8\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-25778f8\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\" sorting\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">In this article you'll learn:<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc1\"  >What is product value in B2B?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc2\"  >How to research your customer\u2019s needs?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc3\"  >Ways to convey metrics and results<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc4\"  >How to use data and statistics?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >Overview on ROI calculators and TCO analysis<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >How to prove value in context?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc6\"  >Effective strategies to tailor messaging<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >What are the key tactics in after-purchase support?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6c1f18 elementor-widget elementor-widget-image\" data-id=\"b6c1f18\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-1024x576.png\" class=\"attachment-large size-large wp-image-15580\" alt=\"industrial marketing\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f089e1 elementor-widget elementor-widget-heading\" data-id=\"2f089e1\" data-element_type=\"widget\" id=\"toc1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Defining Product Value in Industrial Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d3810 elementor-widget elementor-widget-text-editor\" data-id=\"51d3810\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\"><span class=\"mark-keyword\">Product value<\/span> in a business-to-business (B2B) context differs from consumer <span class=\"mark-keyword\">marketing<\/span> in important ways. For instance, with <span class=\"mark-keyword\">business<\/span> <span class=\"mark-keyword\">customers<\/span>, value propositions must resonate specifically with organizational buyers, not mass retail consumers.<\/p><p class=\"has-text\">To be precise, <span class=\"mark-keyword\">product value<\/span> refers to the overall <span class=\"mark-keyword\">benefits<\/span>, both tangible and <span class=\"mark-keyword\">intangible<\/span>, that industrial buyers receive from purchasing and using a manufacturer&#8217;s offering. The key is proving this value is meaningful for the customer&#8217;s specific needs and objectives.<\/p><p class=\"has-text\">For manufacturers, having a clear <span class=\"mark-keyword\">product value proposition<\/span> is crucial when selling to other businesses. This involves conveying why your capabilities justify the investment required versus alternatives. Buyers must see your solution as providing superior outcomes that help their operations.<\/p><p class=\"has-text\">Examples of tangible value include quantifiable results like:<\/p><ul><li>\u00a0Reduced operating costs<\/li><li>Increased output\/yield<\/li><li>Increased efficiency &amp; productivity<\/li><li>Reduced downtime<\/li><li>Higher profitability<\/li><li>Faster ROI<\/li><\/ul><p class=\"has-text\"><span class=\"mark-keyword\">Intangible<\/span> value elements involve <span class=\"mark-keyword\">benefits<\/span> like:<\/p><ul><li>Better safety and compliance<\/li><li>\u00a0Enhanced brand reputation<\/li><li>\u00a0Increased agility and <span class=\"mark-keyword\">innovation<\/span><\/li><li>\u00a0Closer alignment with sustainability goals<\/li><\/ul><p class=\"has-text\">Compared to simpler consumer products, demonstrating <span class=\"mark-keyword\">product value<\/span> can be highly challenging with complex B2B offerings. This is due to factors like:<\/p><ul><li>\u00a0Industrial buyers require more evidence and are wary of overpromising claims<\/li><li>\u00a0Procurement does rigorous diligence for expensive, higher-risk purchases<\/li><li>More approval layers with longer sales cycles<\/li><li>Combination of tangible and <span class=\"mark-keyword\">intangible<\/span> value across departments<\/li><li>\u00a0Metrics differ significantly across industries and <span class=\"mark-keyword\">customers<\/span><\/li><li>Long lifetimes make ROI modeling less straightforward<\/li><li>\u00a0Buyers may lack the complete technical expertise to evaluate claims<\/li><li>Proof often requires demonstrating value directly in context<\/li><\/ul><div>\u00a0<\/div><p class=\"has-text\">Facing these and many other obstacles, it is common for <span class=\"mark-keyword\">marketing<\/span> strategies to produce underwhelming results, often failing to justify huge budgets and long hours spent strategizing. If this scenario describes your current situation, then read on to discover helpful techniques to turn it around.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-452700d elementor-widget elementor-widget-image\" data-id=\"452700d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-research-customer-needs-1024x576.png\" class=\"attachment-large size-large wp-image-15643\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-research-customer-needs-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-research-customer-needs-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-research-customer-needs-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-research-customer-needs-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-research-customer-needs.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39ade4f elementor-widget elementor-widget-heading\" data-id=\"39ade4f\" data-element_type=\"widget\" id=\"toc2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Researching Your Customer's Needs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f69540 elementor-widget elementor-widget-text-editor\" data-id=\"9f69540\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">The first step in demonstrating <span class=\"mark-keyword\">product value<\/span> is understanding your customer&#8217;s pain points, problems, and goals. But, you may ask, why bother doing this anyway while <span class=\"mark-keyword\">customers<\/span> buy what they want and when they want it? Most <span class=\"mark-keyword\">customers<\/span> have a lot to say about their purchase decisions, and they associate businesses that reach out with excellent customer service. Your <span class=\"mark-keyword\">business<\/span> will suffer if the buyers get a hint of subpar customer service. In fact, a <a href=\"https:\/\/khoros.com\/blog\/must-know-customer-service-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">Khoros<\/a> survey established that most <span class=\"mark-keyword\">customers<\/span> (65%) are ready to drop a brand for another because of poor customer experience. And, as anyone would imagine, the returns for good customer service are plentiful.<\/p><p class=\"has-text\">Good customer service begins with knowing their pain points. According to <a href=\"https:\/\/entrepreneurship.hbs.edu\/Documents\/Session%20Summary\/HBSRock-Customer-Discovery-Final.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Harvard <span class=\"mark-keyword\">Business<\/span> School<\/a> (HBS), excellent knowledge of pain points is also the perfect approach for customer discovery. Part of discovery, says HBS, is trying to define not just how painful the problem is but also whether it is a big enough problem across enough constituents to make it worth it to build a product to resolve it. In other words, businesses must research their customer&#8217;s needs to provide better service to existing ones and discover more newcomers. The following are some practical methods for researching needs:<\/p><ul><li><strong>Market research<\/strong> \u2013 surveys and interviews to identify <span class=\"mark-keyword\">challenges<\/span> <span class=\"mark-keyword\">customers<\/span> face. For example, commissioned research may show manufacturing plant managers struggling with frequent power drill breakdowns that delay production.<\/li><li>\u00a0<strong>Competitive analysis<\/strong> \u2013 evaluate competitors&#8217; value propositions and customer reviews to find where needs are unmet. If all <span class=\"mark-keyword\">competitors<\/span> focus on drill power, not durability, an opportunity may exist around reliability.<\/li><li><strong>Customer conversations<\/strong> \u2013 directly engage <span class=\"mark-keyword\">customers<\/span> to learn about frustrations and desired outcomes. Discussing needs with plant engineers may reveal concerns about drill maintenance costs and productivity losses.<\/li><\/ul><div>\u00a0<\/div><p class=\"has-text\">After completing the needs research, the next step is to quantify the associated costs and inefficiencies experienced without your product. For industrial buyers, hard numbers resonate more than generalities; for instance, you can calculate that unreliable power drills generate $100k in annual maintenance expenses and cause 24 days of downtime per drill on average.<\/p><p class=\"has-text\">Then, outline how your offerings solve these pain points and enable customer goals. You could demonstrate how your heavy-duty drills reduce breakdowns and repairs by 50%, saving $50k in maintenance and 12 days of downtime annually.<\/p><p class=\"has-text\">Lastly, tailor your value <span class=\"mark-keyword\">proposition<\/span> for different customer segments. On the one hand, you can emphasize cost savings from lower drill repairs for budget-focused buyers. On the other hand, stress increased uptime and output by reducing drill failures for operations-focused buyers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81a0227 elementor-widget elementor-widget-image\" data-id=\"81a0227\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-tangible-benefits-1024x576.png\" class=\"attachment-large size-large wp-image-15644\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-tangible-benefits-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-tangible-benefits-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-tangible-benefits-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-tangible-benefits-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-tangible-benefits.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6049338 elementor-widget elementor-widget-heading\" data-id=\"6049338\" data-element_type=\"widget\" id=\"toc3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conveying Tangible Benefits<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-537957e elementor-widget elementor-widget-text-editor\" data-id=\"537957e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Once you understand customer needs, the next step is conveying specific metrics and tangible results improved by your product. And for industrial buyers, quantitative examples and data points resonate much more than qualitative claims. Recall that tangible results are those that <span class=\"mark-keyword\">customers<\/span> can evaluate and put a definitive figure on, including cost reductions and increased output. The question then is: how do you convey your products&#8217; tangible value?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e5ea5 elementor-widget elementor-widget-heading\" data-id=\"72e5ea5\" data-element_type=\"widget\" id=\"toc4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Use Data and Statistics<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55dc975 elementor-widget elementor-widget-text-editor\" data-id=\"55dc975\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">This is an excellent approach to let <span class=\"mark-keyword\">customers<\/span> (current and prospects) understand the <span class=\"mark-keyword\">benefits<\/span> they will enjoy if they use your products for several reasons:<\/p><ul><li>Data and statistics provide objective evidence of a product&#8217;s performance and effectiveness. They offer concrete proof that goes beyond subjective claims, making the product&#8217;s value more credible and convincing.<\/li><li>They allow for easy comparison between different products or <span class=\"mark-keyword\">solutions<\/span>. <span class=\"mark-keyword\">Customers<\/span> can clearly see how one product stacks up against another regarding specific metrics, helping them make informed decisions.<\/li><li>Manufacturers can use data and statistics to highlight the strengths of their products. For example, if a product is designed to be energy-efficient, showing statistics about energy savings can effectively convey this benefit.<\/li><li>Data gathered from customer feedback and surveys can help manufacturers understand what <span class=\"mark-keyword\">customers<\/span> value most in their products, guiding product development and improvements.<\/li><li>\u00a0Sharing data and statistics about a product&#8217;s performance can build customer trust by demonstrating transparency.<\/li><li>Finally, data and statistics provide measurable results. This is particularly important for B2B <span class=\"mark-keyword\">customers<\/span> who must justify the investment in a particular product to other stakeholders in their organization.<\/li><\/ul><div>\u00a0<\/div><p class=\"has-text\">Using as much specific data and statistics as possible to substantiate claims about tangible value is good practice. For example, consider a manufacturer specializing in making drills. The company can:<\/p><ul><li>Cite a 2-year field study across 500 construction sites showing drill failures reduced by 57% after switching to their model.<\/li><li>Quote specific stats like &#8220;83% of surveyed <span class=\"mark-keyword\">customers<\/span> saw a drilling rework decrease of over 10%.&#8221;<\/li><li>Leverage charts that show their drill&#8217;s 50% lower failure rate compared to average <span class=\"mark-keyword\">competitors<\/span>.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155865b elementor-widget elementor-widget-heading\" data-id=\"155865b\" data-element_type=\"widget\" id=\"toc5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Use ROI Calculators and TCO Analysis<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6610923 elementor-widget elementor-widget-text-editor\" data-id=\"6610923\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Every new item a customer purchases is an investment, and the only way to justify its acquisition is to return the principal and an extra (comfortable) margin. <a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\">Return on investment (ROI)<\/a> is a powerful metric that lets businesses know if their expenditure is beneficial. For example, if a plant purchases 100 drills and a calculator shows a $150,000 net savings from fewer failures, this substantiates your $100,000 price premium.<\/p>\n<p class=\"has-text\">But while ROI provides a narrower view of purchase decisions, total cost of ownership (TCO) analysis takes a broader long-term view, ideal for complex industrial assets with multi-year use cycles. It factors both direct and indirect costs across the lifetime. Consider the scenario below:<\/p>\n<ul>\n<li>A 5-year TCO analysis may compare your $1,000 premium drill to a competitor&#8217;s $500 drill.<\/li>\n<li>It would incorporate all maintenance, failure rates, downtime losses, service costs, and depreciation.<\/li>\n<li>If it shows your drill saves $3,000 in total costs over five years, this justifies the higher price.<\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<p class=\"has-text\">These tools (TCO analysis and ROI) allow industrial buyers to model the financial return your product provides. They turn abstract claims into concrete metrics demonstrating tangible value.<\/p>\n<p class=\"has-text\">See Also:&nbsp;<a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/catsy.com\/blog\/roi-of-dam-pim\/\" target=\"_blank\" rel=\"noopener\">PIM ROI<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\" style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: rgb(255, 255, 255); font-size: 1rem;\">creative asset management software<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6970354 elementor-widget elementor-widget-heading\" data-id=\"6970354\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customer Testimonials and Case Studies<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddab280 elementor-widget elementor-widget-text-editor\" data-id=\"ddab280\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Skepticism is usual among B2B buyers. Rob Roy Consulting and the market research firm Cambia Information Group did a <a href=\"https:\/\/www.swordandthescript.com\/2022\/02\/b2b-tech-buyers\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey<\/a> that established that most buyers of B2B technology don&#8217;t believe vendors are completely honest. Of the 625 B2B technology decision-makers surveyed, 73% said &#8220;most vendors fall short&#8221; of the honesty mark. Although the survey focused on a specific niche, the results can be extrapolated across the whole B2B <span class=\"mark-keyword\">business<\/span> environment, indicating that B2B buyers are skeptical purchasers.<\/p><p class=\"has-text\">Given this background, customer testimonials and case studies are an ideal solution to expose your products&#8217; value to potential <span class=\"mark-keyword\">customers<\/span> in a way that makes them feel you are not stretching the actual state of things. However, what is the best approach to ensure this strategy generates leads and convinces <span class=\"mark-keyword\">customers<\/span> to purchase? Obtaining testimonials directly from existing <span class=\"mark-keyword\">customers<\/span> provides powerful social proof of tangible value. For example:<\/p><ul><li>Gather video testimonials of manufacturing plant managers describing specific costs and time savings from your drill&#8217;s reliability.<\/li><li>Get written quotes from facility engineers highlighting exact metric improvements like a &#8220;50% reduction in power drill failures after switching brands.&#8221;<\/li><li>Curate testimonials from a variety of industries\/customers to showcase broad value.<\/li><\/ul><div>\u00a0<\/div><p class=\"has-text\">For case studies, it is best to create an in-depth analysis that serves as compelling evidence of tangible results:<\/p><ul><li>Feature a case study showing how Factory X saved $500k in maintenance costs over two years after adopting your drills. Outline their exact breakdown and downtime rates before and after.<\/li><li>Publish a case study detailing how Contractor Y finished complex projects 15% faster thanks to faster drilling speeds. Include quantified time savings.<\/li><li>Gather data-rich case studies from <span class=\"mark-keyword\">customers<\/span> where your product tangibly impacted KPIs like profitability, quality, and customer satisfaction.<\/li><\/ul><p class=\"has-text\">In summary, the more real customer examples you can provide, including quantified metrics, the better. Testimonials and case studies make the <span class=\"mark-keyword\">benefits<\/span> tangible rather than hypothetical claims. They offer solid social proof of value delivery.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a77e94b elementor-widget elementor-widget-image\" data-id=\"a77e94b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-value-in-context-1024x576.png\" class=\"attachment-large size-large wp-image-15645\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-value-in-context-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-value-in-context-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-value-in-context-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-value-in-context-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-value-in-context.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1056bf8 elementor-widget elementor-widget-heading\" data-id=\"1056bf8\" data-element_type=\"widget\" id=\"toc6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proving Value In Context<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6e5ca elementor-widget elementor-widget-text-editor\" data-id=\"bd6e5ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">If the tangible <span class=\"mark-keyword\">benefits<\/span> can&#8217;t win a purchase decision, you can prove the products&#8217; value directly within the customer&#8217;s actual environment and workflow. This approach is powerful because it turns hypotheticals into tangible experiences and metrics. Most importantly, it provides the opportunity for onsite validation and allows the <span class=\"mark-keyword\">marketing<\/span> team to tailor messaging to each prospect&#8217;s unique context. But precisely how should you approach this strategy? Some helpful tactics include:<\/p><ul><li>Set up onsite demos and trials to showcase value in the customer&#8217;s specific context. Rather than hypotheticals, let them see your power drill accelerate construction projects in their facilities firsthand. Hands-on experience is vital for complex equipment purchases, and allowing <span class=\"mark-keyword\">customers<\/span> to test products in their workflows is far more persuasive than brochures.<\/li><li>Work closely with early adopters willing to pilot your drills. Gathering their tangible feedback and results provides extremely compelling proof of value with minimal risk. Based on pilot results, offer custom ROI forecasts and pricing proposals tailored to each customer&#8217;s unique parameters. With concrete in-context data, you can calculate achievable cost and time savings.<\/li><\/ul><div>\u00a0<\/div><p class=\"has-text\">These tactics will produce valuable feedback, which, if well leveraged, can help improve the <span class=\"mark-keyword\">product value<\/span> and how marketers demonstrate it to <span class=\"mark-keyword\">customers<\/span>. Most importantly, adjust your sales messaging for prospects based on this feedback.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32430fd elementor-widget elementor-widget-image\" data-id=\"32430fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-delivering-ongoing-value.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-854cfff elementor-widget elementor-widget-heading\" data-id=\"854cfff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Delivering Ongoing Value<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d60bbf elementor-widget elementor-widget-text-editor\" data-id=\"5d60bbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">One of the critical areas in which the B2B <span class=\"mark-keyword\">business<\/span> environment differs from consumer-facing activities is that the relationship does not end with exchanging products for money. Instead, manufacturers must always be on hand to help <span class=\"mark-keyword\">customers<\/span> during the product&#8217;s lifetime. As such, the <span class=\"mark-keyword\">marketing<\/span> team must be able to demonstrate <span class=\"mark-keyword\">product value<\/span> beyond the point of initial sale. This is critical because an excellent post-purchase relationship ensures <span class=\"mark-keyword\">customers<\/span> receive maximum ROI over the product&#8217;s lifetime. Some helpful tactics you can deploy include:<\/p><ul><li>Provide white-glove implementation, training, and support to realize expected outcomes quickly. Proper use and maintenance are critical for complex equipment like industrial table saws. Therefore, assign customer success teams to ensure ideal adoption.<\/li><li>\u00a0Regularly check in to confirm the saws are delivering projected cost savings, efficiency gains, and other tangible <span class=\"mark-keyword\">benefits<\/span> as promised. Track key performance metrics and help <span class=\"mark-keyword\">customers<\/span> address any shortfalls.<\/li><li>Work closely with buyers to optimize value as operational needs evolve. You could adjust saw capacities or maintenance plans to exceed KPIs. Also, offer upgrades to improve <span class=\"mark-keyword\">functionality<\/span> over years of shifting demand. Taking this lifecycle view strengthens relationships beyond the transactional vendor role. It helps to recall that industrial <span class=\"mark-keyword\">customers<\/span> value partners who proactively maximize value year after year as <span class=\"mark-keyword\">business<\/span> conditions change.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c00096 elementor-widget elementor-widget-heading\" data-id=\"8c00096\" data-element_type=\"widget\" id=\"toc7\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tailor Messaging<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0050744 elementor-widget elementor-widget-text-editor\" data-id=\"0050744\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Industrial organizations have many stakeholders involved in purchasing decisions. And before the organization finalizes the decision, all stakeholders must buy into the supposed value of the products. If nothing else, this should tell industrial marketers that messaging must be customized for each segment of the prospective customer&#8217;s decision-making chain. For example, suppose you want <span class=\"mark-keyword\">customers<\/span> to buy your table saws. In that case, you could formulate the message to resonate with each role&#8217;s interests as follows:<\/p><ul><li><p>For CFOs and procurement professionals, provide clear and measurable data on the cost savings, return on investment (ROI), and total cost of ownership (TCO) advantages associated with your table saws.<\/p><\/li><li><p>When speaking to production managers, focus on the increased output, uptime, and efficiency improvements that come from the reliability of your saws.<\/p><\/li><li><p>For end-users, draw attention to the ergonomic enhancements and safety benefits that enhance their overall experience and well-being.<\/p><\/li><li><p>When engaging with IT teams and those concerned with compliance, provide comprehensive information about the cybersecurity features integrated into your saws and the regulatory standards they adhere to.<\/p><\/li><\/ul><p class=\"has-text\">However, you may soon realize that managing the several facets of the message is taxing. You need a centralized information <span class=\"mark-keyword\">management<\/span> approach to ensure that as the message goes out to the intended <span class=\"mark-keyword\">audience<\/span>, it carries the exact but bespoke details to ensure consistency. And no tool does this better than a product information <span class=\"mark-keyword\">management<\/span> (PIM) platform. A\u00a0<a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener\">PIM solution<\/a>\u00a0like Catsy allows central product data storage to manage tailored messaging efficiently. For example, the messages about your table saws to the different roles within target organizations can link to a single record in the\u00a0<a href=\"https:\/\/catsy.com\/\" target=\"_blank\" rel=\"noopener\">PIM Software<\/a>\u00a0repository. This ensures that while each stakeholder gets a unique message, they receive information that focuses the decision-makers on the table saw.<\/p><p class=\"has-text\">Meanwhile, ensure that all stakeholders understand the differentiating product capabilities of the product. For example:<\/p><ul><li>\u00a0Explain unique safety features like skin detection that minimize operator injuries on the saws.<\/li><li>\u00a0Highlight advanced diagnostics that enable 50% faster repairs and troubleshooting.<\/li><li>\u00a0Discuss dual power options tailored to client flexibility needs.<\/li><\/ul><div>\u00a0<\/div><p class=\"has-text\">Again, PIM allows managing <span class=\"mark-keyword\">benefits<\/span> and supporting collateral just like role-based content. It allows you to associate each benefit with your product record for centralized updating when claims evolve. However, always lean on evidence like customer testimonials, expert analyses, and field data to substantiate claims of superiority over rival offerings in meeting needs. For example, provide benchmarking studies proving your table saws deliver 30% higher accuracy and power efficiency. Check our\u00a0<a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\" rel=\"noopener\">digital asset management software<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c4afcd elementor-widget elementor-widget-image\" data-id=\"2c4afcd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-after-purchase-support-1024x576.png\" class=\"attachment-large size-large wp-image-15647\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-after-purchase-support-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-after-purchase-support-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-after-purchase-support-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-after-purchase-support-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-after-purchase-support.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569c9be elementor-widget elementor-widget-heading\" data-id=\"569c9be\" data-element_type=\"widget\" id=\"toc8\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Highlighting After-Purchase Support<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84dc247 elementor-widget elementor-widget-text-editor\" data-id=\"84dc247\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">One of the most solid techniques to demonstrate <span class=\"mark-keyword\">product value<\/span> \u2013 discussed earlier \u2013 is delivering ongoing value, which, when narrowed down, refers to methods like extending relationships beyond the purchasing point. Most industrial products are complex and often require manufacturer support to deliver optimal value \u2013 this provides an excellent opportunity for marketers to design a campaign that promises after-purchase support as part of the reasons to purchase a particular product. This specific aspect of <span class=\"mark-keyword\">marketing<\/span> is crucial because, as the Rob Roy Consulting survey cited earlier disclosed, most vendors do not keep their promises. Therefore, you must assure the prospects that you will help address any issues arising in the product&#8217;s lifecycle. Some key strategies to deploy include:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96e9342 elementor-widget elementor-widget-heading\" data-id=\"96e9342\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Describe your Customer Service, Technical Support, and Training Offerings in Detail<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a86c3 elementor-widget elementor-widget-text-editor\" data-id=\"46a86c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">For complex products like metal lathes, you must assure the <span class=\"mark-keyword\">customers<\/span> of ongoing assistance to ensure maximum ROI. Specifically, you could emphasize <span class=\"mark-keyword\">benefits<\/span> like 24\/7 technical support, onsite troubleshooting, operator training seminars, and preventative maintenance programs. Also, tout the experience and expertise of support teams to instill trust. For example, highlight certified technicians with over five years of industry experience.<\/p><p class=\"has-text\">See Also:\u00a0<a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/catsy.com\/shopify-dam-pim-software\" target=\"_blank\" rel=\"noopener\">Shopify PIM<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-febd26f elementor-widget elementor-widget-heading\" data-id=\"febd26f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Set Proper Expectations about Lifetime Support<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2403d17 elementor-widget elementor-widget-text-editor\" data-id=\"2403d17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Again, it must be reiterated that industrial buyers are highly skeptical purchasers, and vendor reassurances can go a long way in influencing purchase decisions. As such, marketers must ensure they set appropriate expectations about things like lifetime support to alleviate concerns over investing in your products. For instance:<\/p><ul><li>Provide software upgrade and migration policies, so buyers know what to expect long-term for connected tools.<\/li><li>Be transparent about parts availability, repair processes, and timeline commitments for tools like circular saw<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9963068 elementor-widget elementor-widget-heading\" data-id=\"9963068\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Highlight Supplementary Post-Purchase Content like User Manuals, Maintenance Guides, and Warranty Information<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90ab56d elementor-widget elementor-widget-text-editor\" data-id=\"90ab56d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">One powerful gesture to <span class=\"mark-keyword\">customers<\/span> that you intend to keep after-purchase support involves providing documentation. For example:<\/p><ul><li>Include comprehensive user manuals with instructions and safety guidelines tailored for each product.<\/li><li>\u00a0Provide maintenance PDFs detailing recommended upkeep schedules, with tips on optimizing product lifetime and performance.<\/li><li>Attach warranty documentation outlining precisely what is covered for how long.<\/li><\/ul><p class=\"has-text\">This already feels like a challenging task. Truly, manually generating product documentation, whether to be included in the packaging or on product detail pages (PDPs), is a complicated task if you want to get it right. Thankfully, tools like Catsy empowers quick, automated PDF generation from the <a href=\"http:\/\/catsy.com\/blog\/product-content-important\" target=\"_blank\" rel=\"noopener\">product content<\/a> stored in the repository. Even better, Catsy provides the means (through a plug-in) to connect your InDesign data panel to the Catsy database. Using the plug-in, you can pull data from the repository (a single source of truth) into InDesign to efficiently generate regulatory-compliant manuals and high-quality technical PDFs tailored for each product.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-925bd58 elementor-widget elementor-widget-heading\" data-id=\"925bd58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb4b6b elementor-widget elementor-widget-text-editor\" data-id=\"4bb4b6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Demonstrating <span class=\"mark-keyword\">product value<\/span> should be the primary obsession for industrial <span class=\"mark-keyword\">marketing<\/span> teams, more so in the current <span class=\"mark-keyword\">business<\/span> environment where simply touting product features is not enough to win overly skeptical B2B buyers. Manufacturers must prove their offerings deliver meaningful ROI and impact customers&#8217; bottom lines.<\/p>\n<p class=\"has-text\">To achieve this, <span class=\"mark-keyword\">marketing<\/span> and product teams should become laser-focused on quantifying value and conveying it persuasively. As discussed, tactics like ROI calculators, customer testimonials, and in-context demos are invaluable. However, orchestrating cohesive value messaging across <a href=\"https:\/\/catsy.com\/blog\/identify-sales-channels\/\" target=\"_blank\">sales channels<\/a>&nbsp;and stakeholders remains a monumental challenge, made easier with <a href=\"https:\/\/catsy.com\/\" target=\"_blank\" rel=\"noopener\">Product information management software<\/a> like Catsy.&nbsp;<\/p>\n<p class=\"has-text\">Catsy\u2019s single source of truth for product data and digital assets enables teams to efficiently manage tailored messaging for every role while maintaining consistency. Furthermore, the platform\u2019s automated PDF generation and InDesign integration streamline collateral creation to supplement value claims. Catsy also provides a readiness reporting feature that enables teams to identify and fill crucial gaps, ensuring you have the assets to demonstrate value persuasively. With PIM as a foundational platform, industrial marketers can gain control over complex multi-channel campaigns.<\/p>\n<p class=\"has-text\">To learn more about how Catsy&nbsp;<a href=\"https:\/\/catsy.com\/\" target=\"_blank\" rel=\"noopener\">PIM and DAM<\/a>&nbsp;helps Industrial Brands win, book a demo with us <a href=\"https:\/\/catsy.com\/request-demo\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>. See PIM and&nbsp;<a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\" rel=\"noopener\">DAM Software<\/a>&nbsp;in action.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f827b elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-9434 elementor-widget-call-to-action\" data-id=\"65f827b\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed86f65 elementor-widget elementor-widget-spacer\" data-id=\"2ed86f65\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4307247e elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9437 elementor-widget-divider\" data-id=\"4307247e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f4f9c elementor-widget elementor-widget-toggle\" data-id=\"16f4f9c\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2401\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2401\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can we identify our customers' needs and pain points?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2401\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2401\"><p>Use market research, <span class=\"mark-keyword\">competitive<\/span> analysis, and direct customer conversations to understand your customers&#8217; frustrations, <span class=\"mark-keyword\">challenges<\/span>, and desired outcomes. Quantify associated costs and inefficiencies.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2402\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2402\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are some tips for showcasing tangible product benefits?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2402\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2402\"><p>Leverage relevant statistics, ROI calculators, TCO analysis, customer testimonials, and in-depth case studies. The more concrete proof, the better.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2403\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2403\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How do we prove our product's value within a customer's unique context?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2403\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2403\"><p>Set up onsite demos and trials or pilot programs with early adopters. Gather feedback to tailor messaging and forecast achievable metrics.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2404\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2404\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why is post-purchase support important for demonstrating ongoing value?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2404\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2404\"><p>Proper implementation, training, upgrades, and lifetime optimization ensure <span class=\"mark-keyword\">customers<\/span> gain maximum ROI from complex industrial products.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2405\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2405\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can we manage tailored messaging for different buyer personas?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2405\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2405\"><p>Use a PIM (product information management) tool like Catsy to efficiently manage tailored messaging that resonates with decision-makers across functions like operations, procurement, IT, and compliance.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c551b23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c551b23\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e253eb4\" data-id=\"6e253eb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5920410f elementor-widget elementor-widget-spacer\" data-id=\"5920410f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5eb20244 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eb20244\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-73da10cb\" data-id=\"73da10cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-678cabc9 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-global elementor-global-9443 elementor-widget-author-box\" data-id=\"678cabc9\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/80521e1847766fa2c4b9f44e007cfcad?s=300&amp;d=mm&amp;r=g\" alt=\"Elizabeth Byrd\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tElizabeth Byrd\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3c1ecb elementor-widget elementor-widget-global elementor-global-9446 elementor-widget-post-info\" data-id=\"3f3c1ecb\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2023\/09\/26\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tSeptember 26, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5bc24ab1\" data-id=\"5bc24ab1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19027b8d elementor-widget elementor-widget-spacer\" data-id=\"19027b8d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff82fd7 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9449 elementor-widget-divider\" data-id=\"2ff82fd7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-54eb35bd\" data-id=\"54eb35bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11f036d9 elementor-widget elementor-widget-spacer\" data-id=\"11f036d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76014cf4 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-global elementor-global-9452 elementor-widget-share-buttons\" data-id=\"76014cf4\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59d94c38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59d94c38\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b2cfda4\" data-id=\"2b2cfda4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53a216d elementor-widget elementor-widget-spacer\" data-id=\"53a216d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f6e00f7 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-global elementor-global-9455 elementor-widget-posts\" data-id=\"1f6e00f7\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28398 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png\" class=\"attachment-medium size-medium wp-image-28400\" alt=\"catsy-pim-pxm-customer-loyalty-building-lasting-relationships\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\t\tPXM and Customer Loyalty: Building Lasting Relationships\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 16, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28390 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png\" class=\"attachment-medium size-medium wp-image-28394\" alt=\"catsy-pim-pxm-ultimate-tech-stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\t\tThe Ultimate PXM Tech Stack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 15, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28383 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-300x169.png\" class=\"attachment-medium size-medium wp-image-28384\" alt=\"catsy-pim-global-pxm-better-product-experiences-worldwide\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" >\n\t\t\t\tGlobal PXM: Creating Better Product Experiences Worldwide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 14, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73892e elementor-widget elementor-widget-spacer\" data-id=\"e73892e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Industrial marketers need to demonstrate meaningful product value rooted in buyers&#8217; operational realities to drive purchase decisions. This requires quantifying ROI and impact on key<\/p>\n","protected":false},"author":8,"featured_media":15638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[19],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/15571"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=15571"}],"version-history":[{"count":41,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/15571\/revisions"}],"predecessor-version":[{"id":22194,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/15571\/revisions\/22194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/15638"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=15571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=15571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=15571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}