{"id":15394,"date":"2023-09-13T06:43:10","date_gmt":"2023-09-13T12:43:10","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=15394"},"modified":"2025-03-03T10:09:53","modified_gmt":"2025-03-03T16:09:53","slug":"industrial-marketing-challenges","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/industrial-marketing-challenges\/","title":{"rendered":"Navigating the Digital Landscape: Industrial Marketing Challenges Faced by Manufacturers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15394\" class=\"elementor elementor-15394\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-694aaba8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"694aaba8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e630169\" data-id=\"7e630169\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22883ffb elementor-widget elementor-widget-spacer\" data-id=\"22883ffb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0409db3 elementor-widget elementor-widget-heading\" data-id=\"0409db3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Navigating the Digital Landscape: Industrial Marketing Challenges Faced by Manufacturers<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-582ca97d\" data-id=\"582ca97d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26c601e elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"26c601e\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_523945411-min-1024x683.jpeg\" class=\"attachment-large size-large wp-image-15416\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_523945411-min-1024x683.jpeg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_523945411-min-300x200.jpeg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_523945411-min-768x512.jpeg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_523945411-min-1536x1024.jpeg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_523945411-min-2048x1365.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0e1073a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e1073a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bccb13\" data-id=\"8bccb13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8411bf7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8411bf7\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Industrial manufacturers face unique challenges in marketing their products in the digital age.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">These can be overcome by designing a marketing strategy on top of a deep understanding of the digital landscape and technologies like PIM and DAM.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Investing in digital skills and talent acquisition should also be a top priority.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0aed0c elementor-widget elementor-widget-spacer\" data-id=\"b0aed0c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5e8ffd6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e8ffd6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f14e5ba\" data-id=\"f14e5ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-695067be elementor-toc--minimized-on-tablet elementor-widget elementor-widget-global elementor-global-9431 elementor-widget-table-of-contents\" data-id=\"695067be\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-40136a79\" data-id=\"40136a79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-786b486 elementor-widget elementor-widget-text-editor\" data-id=\"786b486\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Selling industrial products today is harder than ever before. <span class=\"mark-keyword\">Manufacturers<\/span> must keep up with rapidly changing customer needs and preferences, not to mention new technologies transforming every industry. As such, digital marketing presents vast opportunities but also unique hurdles for industrial companies.<\/p><p class=\"has-text\">Many industrial product marketers struggle with the transition and stumble when trying to adapt their <span class=\"mark-keyword\">strategies<\/span>. From limited expertise in digital channels to creating content that resonates, <span class=\"mark-keyword\">manufacturers<\/span> face obstacles not often seen in consumer marketing. In this article, we&#8217;ll dive into the core <span class=\"mark-keyword\">industrial marketing challenges<\/span> encountered in the digital age and discuss practical solutions to overcome them. Specifically, this discussion will be invaluable to individuals seeking answers to questions like: How can <span class=\"mark-keyword\">manufacturers<\/span> connect with customers in a crowded online space? What does effective content look like for the industrial audience? How can data and new information systems give an edge? Let&#8217;s do it!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10fc899 eael-table-align-center eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table\" data-id=\"10fc899\" data-element_type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"10fc899\" id=\"eael-data-table-wrapper-10fc899\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-10fc899\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\" sorting\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">In this article you'll learn:<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc1\"  >Overview on industrial product marketing<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc2\"  >How to compensate for a lack of digital marketing experience<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc3\"  >Factors that contribute to issues with customer data<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc4\"  >Disadvantages of having incomplete data<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >Strategies to build expertise in digital marketing<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc6\"  >How engaging content can help manufacturers<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc7\"  >How to leverage customer data<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc8\"  >Effective ways to implement a single source of truth for product data<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b0326d elementor-widget elementor-widget-image\" data-id=\"0b0326d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"429\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/07\/iStock-1275786906-1-1024x549.jpg\" class=\"attachment-large size-large wp-image-8707\" alt=\"Smart industry robot arms for digital factory production technology - industrial marketing\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/07\/iStock-1275786906-1-1024x549.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/07\/iStock-1275786906-1-300x161.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/07\/iStock-1275786906-1-768x412.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/07\/iStock-1275786906-1-1536x824.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f089e1 elementor-widget elementor-widget-heading\" data-id=\"2f089e1\" data-element_type=\"widget\" id=\"toc1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Industrial Product Marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d3810 elementor-widget elementor-widget-text-editor\" data-id=\"51d3810\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Industrial product marketing encompasses the <span class=\"mark-keyword\">strategies<\/span> and tactics <span class=\"mark-keyword\">manufacturers<\/span> use to promote and sell goods intended for commercial, institutional, or governmental use \u2013 rather than for personal consumption. This includes heavy equipment, components, materials, and supplies used in complex manufacturing or construction processes.<\/p><p class=\"has-text\">For decades, manufacturers have relied on traditional channels to market and showcase their wares, and this approach mostly worked. But as the world matches towards complete digitization, industrial product marketers have come under immense pressure to revamp strategies to address industrial marketing challenges. To illustrate how <span class=\"mark-keyword\">manufacturers<\/span> don&#8217;t have a choice in shifting the marketing approach to meet changing preferences, a recent<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/omnichannel-in-b2b-sales-the-new-normal-in-a-year-that-has-been-anything-but\" target=\"_blank\" rel=\"noopener noreferrer\"> McKinsey<\/a> report revealed that although most business-to-business (B2B) buyers want an omnichannel approach to interactions with <span class=\"mark-keyword\">manufacturers<\/span>, they prefer digital channels to <span class=\"mark-keyword\">traditional<\/span>. Today, industrial product marketing is largely digital. This is essential because it helps manufacturers reach a wider audience and maximize their market share while overcoming industrial marketing challenges.\u00a0However, to be effective, the strategy must be built on understanding the unique needs and challenges of B2B customers. The strategy must also effectively communicate the value proposition of the showcased products.<\/p><p class=\"has-text\">Industrial product marketing is more challenging than consumer marketing and involves more complex workflows. For instance, the latter includes longer sales cycles, centralized <span class=\"mark-keyword\">purchasing<\/span> power, limited consumer brand power, and highly technical\/complex products. Let&#8217;s see how ToolMaster, a hypothetical power tools manufacturer, navigates the industrial product marketing process to make sense of it.<\/p><p class=\"has-text\">The company typically follows these key steps, though the length of each stage varies considerably based on the product and customer:<\/p><ul><li><strong>Lead generation<\/strong> \u2013 ToolMaster identifies potential organizational buyers through research and outreach.<\/li><li>\u00a0<strong>Lead nurturing<\/strong> \u2013 The company provides valuable content to prospective clients to establish expertise. This may include guides on selecting the right power tools, maintenance tips, and total cost of ownership comparisons. The goal is to provide value and gather insights into the prospect&#8217;s needs.<\/li><li><strong><span class=\"mark-keyword\">Relationship<\/span> building<\/strong> \u2013 Sales representatives connect directly with key decision makers at target accounts to understand <span class=\"mark-keyword\">pain points<\/span> and keep the company top of mind. Numerous contacts are made over an extended period well before any sales discussions take place.<\/li><li>\u00a0<strong>Needs assessment<\/strong> \u2013 The sales team works with the prospect to fully assess their needs and map how the company&#8217;s products can save costs and accomplish goals. Extensive discussions around specifications, budget, testing, etc., take place.<\/li><li><strong>Proposal<\/strong> \u2013 Using the needs assessment, the company crafts a detailed proposal with recommended power tool models, prices, financing, maintenance contracts, training services, etc., explicitly tailored to the customer.<\/li><li>\u00a0<strong>Negotiation<\/strong> \u2013 The <span class=\"mark-keyword\">purchasing<\/span> team may negotiate on price, servicing, or financing terms before agreeing to a final deal. Legal teams may get involved to review contract details.<\/li><li><strong>Purchase<\/strong> \u2013 Upon signing a contract, the customer adds the ToolMaster&#8217;s products to their approved supplier list. Tools get deployed across their facilities either as one large upfront purchase or staggered over time.<\/li><li>\u00a0<strong>Ongoing service<\/strong> \u2013 To win repeat business, the company provides high-touch service, support, and maintenance well beyond the initial sale.<\/li><\/ul><p>\u00a0<\/p><p class=\"has-text\">In a nutshell, the <span class=\"mark-keyword\">industrial marketing<\/span> process typically involves extensive lead nurturing and relationship-building with potential B2B buyers. Most importantly, marketers create targeted content and run campaigns to connect with key decision-makers well before any sales discussions occur. Building trust and expertise is critical.<\/p><p class=\"has-text\">However, as mentioned previously, some may find the current digital landscape challenging. For example, ToolMaster&#8217;s marketers may suddenly discover that the neatly organized marketing process is too slow to compete with more digital-savvy competitors. But what specific challenges can the company&#8217;s marketers expect when facing industrial marketing challenges?<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6481478 elementor-widget elementor-widget-image\" data-id=\"6481478\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-challenges-1024x576.png\" class=\"attachment-large size-large wp-image-15441\" alt=\"industrial marketing challenges\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-challenges-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-challenges-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-challenges-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-challenges-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/industrial-marketing-challenges.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa1a75 elementor-widget elementor-widget-heading\" data-id=\"6aa1a75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges Faced by Manufacturers in Industrial Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fe523e elementor-widget elementor-widget-heading\" data-id=\"0fe523e\" data-element_type=\"widget\" id=\"toc2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Lack of Digital Marketing Expertise<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd28e00 elementor-widget elementor-widget-text-editor\" data-id=\"cd28e00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Many <span class=\"mark-keyword\">manufacturers<\/span> struggle to market their products effectively online due to a lack of digital marketing skills and expertise. This can put them at a significant disadvantage compared to competitors who have invested more heavily in these capabilities. Several factors contribute to this challenge, including:<\/p><ul><li><strong>Rapidly evolving digital landscape<\/strong> \u2013 From social media to SEO to content marketing, the digital arena evolves quickly. As such, the <span class=\"mark-keyword\">manufacturers<\/span> without the relevant expertise in-house struggle to keep up.<\/li><li><strong>Redirecting <span class=\"mark-keyword\">traditional<\/span> marketing budgets<\/strong> \u2013 Shifting budgets from <span class=\"mark-keyword\">traditional<\/span> channels like events and print ads to digital requires new mindsets and skills that take time to build. However, massive changes are happening in this area. Over the past decade, industrial marketers in the United States (and indeed globally) have consistently increased digital marketing budget allocation while cutting the funds for <span class=\"mark-keyword\">traditional<\/span> channels. The average digital marketing budget increased by<a href=\"https:\/\/www.statista.com\/statistics\/693449\/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa\/\" target=\"_blank\" rel=\"noopener noreferrer\"> 8.2%<\/a> as of February 2023, while <span class=\"mark-keyword\">traditional<\/span> advertising spending fell by<a href=\"https:\/\/www.statista.com\/statistics\/693449\/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa\/\" target=\"_blank\" rel=\"noopener noreferrer\"> 2.6%<\/a>.<\/li><li><strong>Fragmented customer journey<\/strong> \u2013 Buyers use so many touchpoints during their research process that orchestrating a cohesive digital strategy is hugely challenging without expertise.<\/li><\/ul><p class=\"has-text\">Without urgent efforts to build digital marketing capabilities, <span class=\"mark-keyword\">manufacturers<\/span> will continue to lag behind their <span class=\"mark-keyword\">competition<\/span> and fail to maximize the potential of online channels. Investing in digital skills and talent acquisition should be a top priority.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d8032 elementor-widget elementor-widget-heading\" data-id=\"b7d8032\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Difficulty in Creating Engaging Content<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f35620a elementor-widget elementor-widget-text-editor\" data-id=\"f35620a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Creating content that resonates with target audiences is one of the prerequisites for success in industrial marketing, yet many manufacturers struggle with these industrial marketing challenges. Developing informative and engaging content can be strenuous without the proper strategy and execution.<\/p><p class=\"has-text\">One prominent content challenge marketers encounter is appropriately understanding the target audience. B2B buyers have complex needs, technical knowledge, and specific <span class=\"mark-keyword\">pain points<\/span>. So, <a href=\"http:\/\/catsy.com\/blog\/content-strategy\" target=\"_blank\" rel=\"noopener noreferrer\">your content strategy<\/a> must be solid enough to pique their interest. For example, consider a ToolMaster customer who wants power tools for their lumber business. They have been in business for years, during which they designed standards for the tools they need. For ToolMaster&#8217;s content to resonate with the customer, it must align with their unique interests and mindset. Put simply, without in-depth buyer persona research, <span class=\"mark-keyword\">manufacturers<\/span> risk creating generic content.<\/p><p class=\"has-text\">Another issue is focusing too much on product capabilities rather than value. While it&#8217;s essential to outline what your products can do, features and technical specs will not inspire or engage customers alone. Instead, content must convey a compelling value proposition tailored to what the target audience cares about most \u2013 like total cost reduction, increased efficiency, etc.<\/p><p class=\"has-text\">Many <span class=\"mark-keyword\">manufacturers<\/span> also fall into the trap of overly self-promotional content. While it&#8217;s important to communicate competitive differentiators, appearing overly sales-y will turn off B2B buyers. Other common mistakes include using excessively technical jargon the audience won&#8217;t understand, straying from problems they actually face, and improper distribution through channels they don&#8217;t engage with.<\/p><p class=\"has-text\">Creating standout content for the industrial sector takes resources many manufacturers lack. But the payoff can be immense for those willing to invest in understanding their audience, conveying actual value, and mastering promotional content that attracts rather than repels amidst these industrial marketing challenges.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5fa7c0 elementor-widget elementor-widget-heading\" data-id=\"e5fa7c0\" data-element_type=\"widget\" id=\"toc3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Limited Access to Customer Data<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c49810 elementor-widget elementor-widget-text-editor\" data-id=\"8c49810\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">If you may recall, we stated earlier that industrial product marketing is nothing like consumer marketing. The latter is less challenging because it is easy to deal with individual consumers. Plus, marketers can anticipate many things (such as changes in tastes) because there is plenty of data on individual consumers. However, this is not the case with B2B customers.<\/p><p class=\"has-text\">Many B2B sellers struggle to access robust customer data, severely hindering their marketing efforts. Unlike consumer brands that can purchase demographic and psychographic data, B2B customer data is much more difficult to obtain, limiting industrial product marketers&#8217; ability to personalize and target campaigns. A few key factors contribute to this data challenge:<\/p><ul><li>\u00a0<strong>Organizational buyers are tight-lipped<\/strong> \u2013 they do not readily share details on their <span class=\"mark-keyword\">pain points<\/span>, budgets, processes, etc.; therefore, convincing them to open up requires trust built over time.<\/li><li>\u00a0<strong>Limited shared databases<\/strong> \u2013 there are few industry-wide sources of aggregated B2B customer data akin to consumer data brokers. As such, companies must build their own customer intelligence.<\/li><li>\u00a0<strong>Silos within client organizations<\/strong> \u2013 <span class=\"mark-keyword\">manufacturers<\/span> may interact with only one department, limiting the view of broader needs.<\/li><li><strong>Channel conflicts<\/strong> \u2013 Distributors often obstruct data gathering from end customers to protect their role.<\/li><li>\u00a0<strong>Privacy concerns<\/strong> \u2013 <span class=\"mark-keyword\">Businesses<\/span> don&#8217;t want competitors learning about their suppliers, workflows, etc., so they hesitate to provide data.<\/li><\/ul><p class=\"has-text\">Without access to detailed data on their customers and prospects, industrial marketers struggle to identify key decision-makers, tailor messaging, set accurate budgets, and quantify campaign ROI. Ultimately, every aspect of digital marketing becomes more challenging.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26298e2 elementor-widget elementor-widget-heading\" data-id=\"26298e2\" data-element_type=\"widget\" id=\"toc4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Inaccurate or Incomplete Product Data<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f15b254 elementor-widget elementor-widget-text-editor\" data-id=\"f15b254\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Even the manufacturer with the smallest product catalog deals with thousands of products at any given time. If the product information is not well-managed, the marketing team may face severe difficulties in utilizing the data to support their digital marketing efforts. But precisely how does this challenge unfold? Let&#8217;s consider ToolMaster&#8217;s problems with inaccurate and incomplete data:<\/p><ul><li>The product details reside in various Excel files, legacy databases, CAD systems, and desktop publishing files across the organization. There is no central <a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener noreferrer\">product information <span class=\"mark-keyword\">management<\/span> software<\/a> to provide a &#8220;single source of truth.&#8221;<\/li><li>Specs and feature information don&#8217;t sync automatically between engineering data and marketing collateral. Brochures or web pages often have outdated power ratings, dimensions, or compositions.<\/li><li>\u00a0The marketing team has to manually cross-check inventory databases, packaging details, warranty info, and compliance documentation to piece together complete data for a specific <a href=\"https:\/\/catsy.com\/blog\/sku-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">product SKU<\/a>. This is hugely tedious and error-prone.<\/li><li>The company\u2019s global distribution partners frequently tweak product descriptions and specs in their localized portals without notifying the marketing team. They&#8217;ve found conflicting details on their own website vs. distributor sites.<\/li><li>Disorganized media assets like product photos, videos, and manuals make finding suitable files for a campaign difficult. Tracking down the most updated versions is a constant battle.<\/li><li>\u00a0With incomplete data, the marketing team struggles to accurately complete lead profiling, build targeted campaign lists, properly tag products, and populate analytics dashboards to derive insights.<\/li><\/ul><p class=\"has-text\">Otherwise stated, ToolMaster&#8217;s ability to market goods accurately and efficiently is severely impeded by the following factors:<\/p><ul><li>\u00a0Reliance on outdated legacy systems like spreadsheets that lack the flexibility to capture comprehensive <a href=\"https:\/\/catsy.com\/blog\/manage-product-attributes\/\" target=\"_blank\" rel=\"noopener noreferrer\">product attributes<\/a>.<\/li><li>The absence of a centralized product information <span class=\"mark-keyword\">management<\/span> system leads to scattered, disjointed data.<\/li><li>Overreliance on error-prone manual data entry done inconsistently across departments.<\/li><li>Failure to maintain and update data as products evolve over their lifecycle.<\/li><li>Complex manufacturing processes lead to gaps between engineering designs and as-built products.<\/li><li>Distribution partners make unauthorized data changes outside the manufacturer&#8217;s view.<\/li><li>Lack of data governance processes and controls to ensure accuracy.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06cfa1d elementor-widget elementor-widget-heading\" data-id=\"06cfa1d\" data-element_type=\"widget\" id=\"toc3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overcoming the Challenges<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb7617f elementor-widget elementor-widget-image\" data-id=\"cb7617f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_82840368-1-1024x683.jpeg\" class=\"attachment-large size-large wp-image-15404\" alt=\"Digital Marketing on Industrial Marketing\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_82840368-1-1024x683.jpeg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_82840368-1-300x200.jpeg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_82840368-1-768x512.jpeg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_82840368-1-1536x1024.jpeg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_82840368-1-2048x1365.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3f76b9 elementor-widget elementor-widget-heading\" data-id=\"b3f76b9\" data-element_type=\"widget\" id=\"toc5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Invest in Digital Marketing Expertise<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-213d418 elementor-widget elementor-widget-text-editor\" data-id=\"213d418\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">The name of the game in today&#8217;s highly digitized business world is developing deeper digital marketing expertise. There is no alternative to this strategy because, according to<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/omnichannel-in-b2b-sales-the-new-normal-in-a-year-that-has-been-anything-but\" target=\"_blank\" rel=\"noopener noreferrer\"> McKinsey<\/a>, eCommerce is the most popular and effective sales route for B2B companies. B2B buyers have found much to like in digital sales, and there is no way anyone would want to go back to legacy business interactions. Therefore, developing more profound digital marketing expertise must become a top priority for <span class=\"mark-keyword\">manufacturers<\/span> who wish to succeed in the digital age. While acquiring these new capabilities will require <span class=\"mark-keyword\">investment<\/span>, the long-term payoff can be transformational.<\/p><p class=\"has-text\">There are a few key ways <span class=\"mark-keyword\">manufacturers<\/span> can start building their expertise:<\/p><ul><li>\u00a0<strong>Implement robust training programs<\/strong> \u2013 Formal certifications and informal hands-on training are crucial for getting existing marketing teams up to speed on digital <span class=\"mark-keyword\">strategies<\/span>.<\/li><li><strong>Hire dedicated digital talent<\/strong> \u2013 Recruiting younger professionals native to digital channels, data analytics, and technical tools is vital.<\/li><li><strong>Learn from other <span class=\"mark-keyword\">industries<\/span><\/strong> \u2013 Retail, software, and financial services companies often have more mature digital practices. Adapting their <span class=\"mark-keyword\">strategies<\/span> to industrial scenarios can provide a head start.<\/li><li><strong>Partner with digital marketing agencies<\/strong> \u2013 Agencies can provide support and knowledge transfer to build in-house capabilities over time.<\/li><li><strong>Emphasize company-wide digital literacy \u2013 Basic digital skills must<\/strong> extend beyond the marketing department.<\/li><li>\u00a0<strong>Provide ongoing learning opportunities<\/strong> \u2013 Digital is constantly evolving, so an institutional commitment to continuous skills <span class=\"mark-keyword\">development<\/span> is required to keep pace.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a75409 elementor-widget elementor-widget-image\" data-id=\"6a75409\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_230367647-1-1024x683.jpeg\" class=\"attachment-large size-large wp-image-15406\" alt=\"Engaging content for industrial marketing\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_230367647-1-1024x683.jpeg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_230367647-1-300x200.jpeg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_230367647-1-768x512.jpeg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_230367647-1-1536x1024.jpeg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/AdobeStock_230367647-1-2048x1365.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55d8222 elementor-widget elementor-widget-heading\" data-id=\"55d8222\" data-element_type=\"widget\" id=\"toc6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Focus on Creating Engaging Content<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b56d35 elementor-widget elementor-widget-text-editor\" data-id=\"9b56d35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Creating content that genuinely engages and resonates with target audiences is crucial for success in <span class=\"mark-keyword\">industrial marketing<\/span>. To overcome common content challenges, <span class=\"mark-keyword\">manufacturers<\/span> need to take a strategic, customer-centric approach:<\/p><ul><li><strong>Conduct in-depth buyer persona research<\/strong> \u2013 Get to know organizational decision-makers and their values, <span class=\"mark-keyword\">pain points<\/span>, and content preferences. This provides the foundation for relevance.<\/li><li><strong>Map the customer journey<\/strong> \u2013 Identify key stages prospects go through and content needs for each to create a tailored content strategy. Align topics to each stage.<\/li><li><strong>Highlight industry expertise<\/strong> \u2013 Showcase deep category and application knowledge versus focusing solely on product features to establish thought leadership.<\/li><li><strong>Co-create content with customers<\/strong> \u2013 Collaborate with clients to create content like case studies, eBooks, and webinars that directly address their needs.<\/li><li><strong>Promote customer success<\/strong> \u2013 Spotlight specific customer use cases that focus on their achievements enabled by your products vs. overt brand promotion.<\/li><li><strong>Leverage influencers<\/strong> \u2013 Engage industry experts, editors, and academics and lead users to lend credibility and perspective.<\/li><li><strong>Use multimedia formats<\/strong> \u2013 Combine engaging styles like video, podcasts, and interactive tools with <span class=\"mark-keyword\">traditional<\/span> formats.<\/li><li><strong>Optimize for search visibility<\/strong> \u2013 Target relevant buyer keywords in headlines, text, URLs, and image names. Follow SEO best practices.<\/li><li><strong>Distribute on targeted platforms<\/strong> \u2013 Go beyond your own channels to engage target audiences where they consume content, including social media.<\/li><li><strong>Test and optimize<\/strong> \u2013 Analyze engagement metrics on content to identify high-performing styles and topics to produce more of. Iteratively improve content.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ccc092 elementor-widget elementor-widget-image\" data-id=\"2ccc092\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/Customer-Data-1024x576.jpg\" class=\"attachment-large size-large wp-image-15415\" alt=\"Customer Data for industrial marketing\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/Customer-Data-1024x576.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/Customer-Data-300x169.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/Customer-Data-768x432.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/Customer-Data-1536x864.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/Customer-Data.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215b7f2 elementor-widget elementor-widget-heading\" data-id=\"215b7f2\" data-element_type=\"widget\" id=\"toc7\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Leverage Customer Data<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82fbc9f elementor-widget elementor-widget-text-editor\" data-id=\"82fbc9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Access to robust customer data represents a significant opportunity for <span class=\"mark-keyword\">manufacturers<\/span> to improve marketing performance, even if extracting these insights requires creative <span class=\"mark-keyword\">strategies<\/span>. To build a rich customer data asset, companies should leverage tools like:<\/p><ul><li>CRM systems aggregate transactional data, contacts, and interactions in one place. Integrations with marketing automation and analytics tools are crucial to maximize value.<\/li><li>Customer surveys and win\/loss analysis to gather feedback directly from the source on needs, decision factors, and satisfaction.<\/li><li>Support and service call logs to uncover <span class=\"mark-keyword\">pain points<\/span> and improvement opportunities.<\/li><li>Industry forums and social media listening to gain broader market intelligence.<\/li><li>Co-marketing partnerships with distribution channels to share insights while respecting confidentiality.<\/li><\/ul><p class=\"has-text\">Segmenting customers based on key attributes like industry, size, and technology adoption enables more targeted messaging. Thankfully, most tools, such as CRM systems, have built-in analytics tools to help derive insights from the data.<\/p><p class=\"has-text\">Equally important is structuring processes, teams, and incentives to foster a customer data-driven culture. Industrial product marketers can:<\/p><ul><li>Institute unified data governance policies for quality and security.<\/li><li>Break down data silos by sharing key reports and dashboards cross-department.<\/li><li>\u00a0Motivate employees to gather and leverage data through training and performance evaluation.<\/li><li>Develop customer advisory panels to provide direct data access in a structured format.<\/li><\/ul><p class=\"has-text\">While obtaining rich customer data presents very real challenges in B2B scenarios, <span class=\"mark-keyword\">manufacturers<\/span> who focus on extracting maximum value from the information they can gather will gain a competitive edge. The potential to inform highly targeted marketing <span class=\"mark-keyword\">strategies<\/span> makes the effort more than worthwhile.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c4e1ed elementor-widget elementor-widget-image\" data-id=\"8c4e1ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"504\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/08\/pim-dam-single-source-of-truth-channels-1.png\" class=\"attachment-large size-large wp-image-14924\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/08\/pim-dam-single-source-of-truth-channels-1.png 606w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/08\/pim-dam-single-source-of-truth-channels-1-300x250.png 300w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66bdd97 elementor-widget elementor-widget-heading\" data-id=\"66bdd97\" data-element_type=\"widget\" id=\"toc8\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Implement a Single Source of Truth for Product Data<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d539e75 elementor-widget elementor-widget-text-editor\" data-id=\"d539e75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">One of the critical questions this discussion aimed to settle was how data and new information systems can give industrial product marketers an edge in addressing industrial marketing challenges. Just as ToolMaster contends with data inaccuracy and incompleteness issues, most <span class=\"mark-keyword\">manufacturers<\/span> face the problems and are hard-pressed to find solutions. Those who fail to solve the issues can never dream of a successful marketing campaign in the current business environment.<\/p><p class=\"has-text\">We learned that ToolMaster&#8217;s marketers face several challenges, including:<\/p><ol><li class=\"has-text\">Reliance on outdated legacy <a href=\"http:\/\/catsy.com\/blog\/product-content-important\" target=\"_blank\" rel=\"noopener noreferrer\">product content<\/a> <span class=\"mark-keyword\">management<\/span> systems (which do not provide the ability to centralize information <span class=\"mark-keyword\">management<\/span> and require manual data entry).<\/li><li class=\"has-text\">Failure to keep product data current, unauthorized data changes.\u00a0<\/li><li class=\"has-text\">And the absence of proper data governance processes.<\/li><\/ol><p>With problems like these, no manufacturer can survive the digital landscape for two primary reasons: 1) the legacy systems introduce too many quality issues that adversely impact customer experience, affecting sales, and 2) many successful manufacturers who have adapted well leverage new information systems like <a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener\">PIM software<\/a>\u00a0and digital asset management (DAM) solutions to deliver unmatched value to customers amidst industrial marketing challenges.<\/p><p class=\"has-text\">Simply put, the required solution for this problem is a robust PIM solution that combines all product content into a central repository, ensuring anyone with the proper credentials can access the most up-to-date information. Let&#8217;s revisit ToolMaster and see how the marketers can surmount the issues. To address the challenges, ToolMaster can acquire a <a href=\"http:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener noreferrer\">PIM tool<\/a> to gather and manage product information. However, marketers may want to use a tool that offers more extensive functionalities, such as a built-in DAM solution, to streamline the workflow. Most robust PIM solutions, including Catsy, have this feature, whereby users do not have to seek a different supplier for a tool for managing digital assets.<\/p><p class=\"has-text\">Like any solid PIM tool, Catsy PIM collects and stores all product-related data in a centralized repository. Assuming ToolMaster&#8217;s marketers chose such a solution, they could define consistent attributes, taxonomies, and values, allowing them to ensure consistency across all departments. This standardization ensures that product information is uniform and accurate, reducing discrepancies among teams.<\/p><p class=\"has-text\">Additionally, Catsy <a href=\"https:\/\/catsy.com\/\">PIM and DAM<\/a> would enable ToolMaster to ensure all teams can track changes to data, revert to previous versions if needed, and maintain a complete history of product data modifications. This feature of\u00a0<a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\" rel=\"noopener\">digital asset library software<\/a>\u00a0is critical for maintaining data accuracy and integrity.<\/p><p class=\"has-text\">Most importantly, ToolMaster wouldn&#8217;t need to worry about unauthorized manipulations amidst industrial marketing challenges. Most robust PIM tools have portals that allow external partners to access specific product data. For example, Catsy PIM&#8217;s brand portal allows brands to customize it the way they want while allowing <span class=\"mark-keyword\">manufacturers<\/span> to deploy assets and other product content to a select group of users. These portals require authorization, removing the possibility of unauthorized access.<\/p><p class=\"has-text\">Another powerful feature that ToolMaster would greatly appreciate is readiness reporting; thankfully, many powerful PIM tools have it. In Catsy PIM, readiness reporting measures how ready product content is to be published on different channels. It also provides recommended actions for improving the product content. Some key benefits of this feature include:<\/p><ul><li>\u00a0It ensures each product has a complete and accurate profile based on the brand&#8217;s standards and criteria.<\/li><li>\u00a0It helps to verify the actual &#8216;completeness&#8217; of the product before it can be published on retail and distributor channels.<\/li><li>It makes applying the same specifications across all channels connected to the brand easy, ensuring consistency and quality of product information and digital assets.<\/li><li>It reduces errors and saves time by providing feedback and suggestions for fixing and optimizing product content.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b00df elementor-widget elementor-widget-image\" data-id=\"b2b00df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"299\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/3_gdsn-brand-manufacturers-retailer-distributor-secure.png\" class=\"attachment-large size-large wp-image-15414\" alt=\"industrial marketing challenges of manufacturers\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/3_gdsn-brand-manufacturers-retailer-distributor-secure.png 793w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/3_gdsn-brand-manufacturers-retailer-distributor-secure-300x113.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/09\/3_gdsn-brand-manufacturers-retailer-distributor-secure-768x290.png 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29117cb elementor-widget elementor-widget-heading\" data-id=\"29117cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-033fdfa elementor-widget elementor-widget-text-editor\" data-id=\"033fdfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Throughout this article, we set out to answer three key questions: How can <span class=\"mark-keyword\">manufacturers<\/span> connect with customers in a crowded online space? What does effective content look like for the industrial audience? How can data and new information systems give an edge?<\/p><p class=\"has-text\">We have seen that the digital age presents both opportunities and challenges for <span class=\"mark-keyword\">manufacturers<\/span> in the industrial sector. While the online space is crowded, manufacturers can connect with their audience by creating engaging content that resonates with their target audience despite the industrial marketing challenges, leveraging customer data, and adopting a customer-centric marketing approach.<\/p><p class=\"has-text\">In addition, effective content is founded on understanding the target audience, co-creating content with customers, promoting customer success, leveraging influencers, using multimedia formats, optimizing for search visibility, distributing on targeted platforms, and testing and optimizing.<\/p><p class=\"has-text\">Finally, we have seen that investing in digital skills and talent acquisition should be a top priority for manufacturers amidst industrial marketing challenges. This should also be accompanied by acquiring solid PIM systems that provide a single source of truth for product content, enabling marketers to overcome the hurdles of the digital landscape and maximize the potential of online channels.<\/p><p>If you&#8217;re ready to take your manufacturing business to the next level and explore these strategies in action, we invite you to <a href=\"https:\/\/catsy.com\/request-demo\">schedule a demo with Catsy<\/a> today!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f827b elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-9434 elementor-widget-call-to-action\" data-id=\"65f827b\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed86f65 elementor-widget elementor-widget-spacer\" data-id=\"2ed86f65\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4307247e elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9437 elementor-widget-divider\" data-id=\"4307247e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f4f9c elementor-widget elementor-widget-toggle\" data-id=\"16f4f9c\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2401\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2401\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are some common content challenges faced by manufacturers in industrial marketing?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2401\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2401\"><p>They struggle with creating engaging content that resonates with their target audience. To overcome these challenges, <span class=\"mark-keyword\">manufacturers<\/span> need to take a strategic, customer-centric approach by conducting in-depth buyer persona research, mapping the customer journey, and highlighting industry expertise.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2402\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2402\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are some effective ways for manufacturers to create engaging content?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2402\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2402\"><p>They can create engaging content by co-creating content with customers, promoting customer success, leveraging influencers, using multimedia formats, optimizing for search visibility, distributing on targeted platforms, and testing and optimizing.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2403\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2403\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can manufacturers adapt digital practices from other industries to industrial scenarios?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2403\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2403\"><p>They can learn from other <span class=\"mark-keyword\">industries<\/span> (especially business-to-customer, B2C) and adapt their <span class=\"mark-keyword\">strategies<\/span> to industrial scenarios. Additionally, partnering with digital marketing agencies can provide support and knowledge transfer to build in-house capabilities over time.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2404\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2404\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can manufacturers measure the success of their digital marketing efforts?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2404\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2404\"><p>They can track key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, customer engagement, and return on <span class=\"mark-keyword\">investment<\/span> (ROI).<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2405\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2405\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why are PIM and DAM systems important for manufacturers in industrial marketing?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2405\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2405\"><p>The systems provide a centralized repository for product data and digital assets, ensuring consistency and accuracy across all departments. This helps <span class=\"mark-keyword\">manufacturers<\/span> to streamline their workflow, reduce discrepancies among teams, and maintain data accuracy and integrity.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c551b23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c551b23\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e253eb4\" data-id=\"6e253eb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5920410f elementor-widget elementor-widget-spacer\" data-id=\"5920410f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5eb20244 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eb20244\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-73da10cb\" data-id=\"73da10cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-678cabc9 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-global elementor-global-9443 elementor-widget-author-box\" data-id=\"678cabc9\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/80521e1847766fa2c4b9f44e007cfcad?s=300&amp;d=mm&amp;r=g\" alt=\"Elizabeth Byrd\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tElizabeth Byrd\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3c1ecb elementor-widget elementor-widget-global elementor-global-9446 elementor-widget-post-info\" data-id=\"3f3c1ecb\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2023\/09\/13\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tSeptember 13, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5bc24ab1\" data-id=\"5bc24ab1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19027b8d elementor-widget elementor-widget-spacer\" data-id=\"19027b8d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff82fd7 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9449 elementor-widget-divider\" data-id=\"2ff82fd7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-54eb35bd\" data-id=\"54eb35bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11f036d9 elementor-widget elementor-widget-spacer\" data-id=\"11f036d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76014cf4 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-global elementor-global-9452 elementor-widget-share-buttons\" data-id=\"76014cf4\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59d94c38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59d94c38\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b2cfda4\" data-id=\"2b2cfda4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53a216d elementor-widget elementor-widget-spacer\" data-id=\"53a216d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f6e00f7 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-global elementor-global-9455 elementor-widget-posts\" data-id=\"1f6e00f7\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28398 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png\" class=\"attachment-medium size-medium wp-image-28400\" alt=\"catsy-pim-pxm-customer-loyalty-building-lasting-relationships\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\t\tPXM and Customer Loyalty: Building Lasting Relationships\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 16, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28390 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png\" class=\"attachment-medium size-medium wp-image-28394\" alt=\"catsy-pim-pxm-ultimate-tech-stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\t\tThe Ultimate PXM Tech Stack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 15, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28383 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-300x169.png\" class=\"attachment-medium size-medium wp-image-28384\" alt=\"catsy-pim-global-pxm-better-product-experiences-worldwide\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" >\n\t\t\t\tGlobal PXM: Creating Better Product Experiences Worldwide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 14, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73892e elementor-widget elementor-widget-spacer\" data-id=\"e73892e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Industrial manufacturers face unique challenges in marketing their products in the digital age. These can be overcome by designing a marketing strategy on top of<\/p>\n","protected":false},"author":8,"featured_media":15416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[19],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/15394"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=15394"}],"version-history":[{"count":49,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/15394\/revisions"}],"predecessor-version":[{"id":22233,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/15394\/revisions\/22233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/15416"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=15394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=15394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=15394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}