{"id":1259,"date":"2020-08-02T19:09:22","date_gmt":"2020-08-03T01:09:22","guid":{"rendered":"http:\/\/catsy.com\/blog\/?p=1259"},"modified":"2025-01-27T08:49:29","modified_gmt":"2025-01-27T14:49:29","slug":"optimize-product-attribute-management","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/optimize-product-attribute-management\/","title":{"rendered":"Optimize Product Attribute Management and Maximize Your Sales &#8211; Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1259\" class=\"elementor elementor-1259\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-18bc01a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18bc01a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-12a017f\" data-id=\"12a017f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70d1ce5 elementor-widget elementor-widget-heading\" data-id=\"70d1ce5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Optimize Product Attribute Management and Maximize Your Sales Now<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e20b3c2\" data-id=\"3e20b3c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a66f06 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"6a66f06\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2020\/08\/optimize-product-attribute-management-1024x576.png\" class=\"attachment-large size-large wp-image-9981\" alt=\"product attribute management optimization\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2020\/08\/optimize-product-attribute-management-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2020\/08\/optimize-product-attribute-management-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2020\/08\/optimize-product-attribute-management-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2020\/08\/optimize-product-attribute-management-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2020\/08\/optimize-product-attribute-management-600x338.png 600w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2020\/08\/optimize-product-attribute-management.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6dfdf1e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dfdf1e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6c93cdb0\" data-id=\"6c93cdb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5573ce66 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"5573ce66\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-18d05233\" data-id=\"18d05233\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0507144 elementor-widget elementor-widget-text-editor\" data-id=\"0507144\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Just as humans have different characteristics that make us unique, so do products. In <a href=\"https:\/\/catsy.com\/blog\/custom-content\/\">eCommerce<\/a>, product attributes offer the informative experience that only a 2D shopping experience can. With detailed information, product attributes and all of its types help sell an item. In this article, we\u2019ll discuss the importance of attributes, the various attributes that exist, and most significantly, how to best optimize your product attributes for ultimate sales revenue.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>What are product attributes?<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Think of attributes as the features or properties that make your item what they are. Color, packaging, capacity, size, weight, and anything else that describes it.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Describing product attributes, marketing guru <a href=\"https:\/\/en.wikipedia.org\/wiki\/Philip_Kotler\">Philip Kotler<\/a> said, \u201cProduct attributes are the ingredients necessary for performing the product or service function sought by consumers.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>In other words, when combined, attributes create a product that fulfills all of the wants and needs that a customer expects. When you bake a recipe that includes banana, cinnamon, and walnuts, it delivers the expectation of a banana bread that tastes exactly as it should &#8211; rich, cinnamony, and nutty. If you\u2019ve ever had a dinner party, there will always be at least one person asking about the components in every dish. That person represents every consumer in the world.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1587121269960-d9d68bfb6f12?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1000&amp;q=80\" alt=\"brown bread on white paper\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Why Product Attributes Matter<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Product attributes directly affect customer purchase decisions.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>In short, <strong>product attributes matter because they inform the buyer extensively about the product<\/strong>. The more descriptive they are, the better they perform in terms of increasing buys. If customers see your products\u2019 attributes as unique, they become the distinguishing factors setting your items apart from your competitors\u2019. When these are seen as valuable, you convert lookers into buyers and make sales.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>A lot of people like banana bread. But some prefer it with chocolate chips, while others prefer a vegan recipe. Similarly, a lot of similar products exist, with only their attributes differentiating them.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Interestingly,\u00a0 attributes and your target audience work together symbiotically. Sure, an item\u2019s feature can hint at what sort of consumer will derive value from it. On the other side of the coin, your target customers give you an idea of what they want.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You need to know your target customers and their preferences to optimize attributes. Basically, how can you give them what they want for a price they can afford? The answer is, sell them a product ripe with the attributes they want.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Product Attributes: A Competitive Standpoint<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Let\u2019s talk about competition.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Other products in the market can largely affect how a consumer engages with them. So the way you present attributes has to invoke this relativity. In other words, attributes will describe an item in how it either compares with or contrasts against similar ones.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>This means attributes will fall under one of two categories:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li><strong>Points of parity<\/strong> refer to how a given product or service has attributes that match those of competing.<\/li>\n<li><strong>Points of difference <\/strong>refer to the opposite &#8211; how a product has attributes that differentiate it from the items and services of competing companies.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>A product lacking points of parity can\u2019t even boast of offering the same attributes as competing products, thus, is not likely to sell well. On the other hand, an item without any points of difference lacks uniqueness, and it might be just as unpopular.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Interestingly, in some cases, points of difference may gradually transform into points of parity over time. Meaning, if more companies in a niche gain inspiration from other competitors to stand out &#8211; well, then you\u2019ve got a lot of products \u201cstanding out\u201d in the same way. But that\u2019s what makes eCommerce fun. Because there will always be new ideas and innovations for unique attributes.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Regardless, remarkable experiences delight customers and drive conversion.<br \/><!-- \/wp:html --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Types of Product Attributes<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The various features can be organized into different kinds of attributes.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li>Tangible and intangible attributes<\/li>\n<li>Determinant attributes<\/li>\n<li>Dissatisfiers<\/li>\n<li>Vestigial and extinct features<\/li>\n<li>Aesthetics<\/li>\n<\/ul>\n<p><!-- wp:heading --><\/p>\n<h2>Tangible vs. Intangible Product Attributes<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You can divide attributes by their level of corporeality. In other words, some characteristics are more physical and easier to observe than others. Tangible attributes are so, as you can define, measure, see, taste, or smell them. Intangible attributes are more fluid in their definition, and hence difficult to define objectively.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Tangible Attributes<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>As physical properties that you can use your senses to experience, tangible attributes consist of the following.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li>Size<\/li>\n<li>Color<\/li>\n<li>Feel<\/li>\n<li>Packaging<\/li>\n<li>Weight<\/li>\n<li>Taste<\/li>\n<li>Quantity<\/li>\n<li>Material composition<\/li>\n<\/ul>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Intangible Attributes<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The following attributes are characteristics that are more subjective in their description but are still important to customer satisfaction and inciting emotion.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li>Quality<\/li>\n<li>Reliability<\/li>\n<li>Aesthetics<\/li>\n<li>Price<\/li>\n<\/ul>\n<p><!-- wp:paragraph --><\/p>\n<p>Both tangible and intangible attributes are critical for a well-rounded, complete painting. Focusing on one type more than the other can create a lot of holes in a buyer\u2019s perception.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/2701522\/pexels-photo-2701522.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=750&amp;w=1260\" alt=\"Old car riding on asphalt road optimize product attributes\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Consider the example of a car.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Qualities like the car\u2019s color or the interior d\u00e9cor can determine which brand a customer might buy. On the other hand, safety tests or overall quality might prompt a customer to buy this or that brand. As you can see, both offer high value in informing a customer about what the item offers.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Hence why you must properly optimize your tangible and intangible attributes. After all, they are the criteria your customers use to make buying decisions.<!-- \/wp:html --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Determinant Attributes<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Before developing strategies to help manage your items, familiarize yourself with your products\u2019 <a href=\"https:\/\/smallbusiness.chron.com\/definition-determinant-attributes-marketing-35437.html\"><strong>determinant attributes<\/strong><\/a>. The term determinant signifies the aspect or nature of something that will <em>determine<\/em> ultimately a customer&#8217;s decision to buy it. In that way, a determinant attribute highlights the underlying reason that someone buys an iten. It&#8217;s more than just the practical feature of it.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Take fast-food, for example.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Fast-food is <strong>quick, easy, and cheap<\/strong>, right? Digging deeper, customers may be drawn to service speed, interior d\u00e9cor, restaurant ambiance, or simply the courteous staff. In this case, fast food has the basic, obvious, superficial level of attributes that describe it. But the <strong>more resonant essence of fast-food<\/strong> and the experience of eating it is more likely to beckon customers.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/1656225\/pexels-photo-1656225.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=750&amp;w=1260\" alt=\"mcdonald fast food store at night time\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Determinant attributes vary by customer. Just because you know you offer something you think is valuable, you need to be able to translate that value to your customers.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Use product ratings to communicate determinant attributes<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Often, the easiest way to communicate the value of determinant attributes is with product ratings.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Even negative reviews are useful. After all, they convey which determinant attributes customers notice, enjoy, don\u2019t know about, can do without, or outright don\u2019t like.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Responding to bad reviews gives you the opportunity to build brand reputation, a critical intangible attribute.<!-- \/wp:html --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Dissatisfiers<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Marketers classify some types of attributes as <a href=\"https:\/\/saylordotorg.github.io\/text_developing-new-products-and-services\/s10-06-categorizing-the-importance-of.html\"><em>dissatisfiers<\/em><\/a>: attributes customers don\u2019t like. As per the name, dissatisfiers are attributes that <a href=\"https:\/\/dynamicbusiness.com.au\/topics\/small-business-resources\/customer-experience-will-be-the-reason-businesses-survive-covid-19.html\" target=\"\u201d_blank\u201d\" rel=\"noopener noreferrer\">discourage customers<\/a> from buying a given product or service.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Dissatisfiers can range from flaws in design to unappealing presentation. They may even include immaterial or polar affinities between the item, brand, company, and the customers\u2019 preferences. In other words, the brand and the customer simply <em>do not connect.<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When you optimize attributes, dissatisfiers will be your first priority. At a minimum, it\u2019s best to overhaul dissatisfiers to improve overall appeal. At worst, you may need to simply discontinue.<!-- \/wp:html --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Vestigial and Extinct Features<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Sometimes, companies might need to <em><strong>phase<\/strong><\/em> out certain attributes over time. Meaning, they might come to a point where<strong> discontinuing a product <\/strong>is better than keeping it on the market. Usually, this is due to vestigial and extinct features.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Vestigial or extinct features are attributes that <strong>no longer have a functional purpose to serve<\/strong>. More specifically, vestigial attributes may embody a different purpose.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/1082529\/pexels-photo-1082529.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=750&amp;w=1260\" alt=\"Blue Jeans optimize product attributes\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>For example, the initial purpose of the small second pocket inside the larger right-hand pocket of your Levi\u2019s jeans was to hold your pocket watch. Obviously, most people stopped using pocket watches centuries ago. However, Levi\u2019s still have a watch pocket simply because&#8230;people still like them. In this case, the attributes went from serving a practical purpose to an aesthetic purpose.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Extinct attributes are completely discontinued, hence the name. So if Levi&#8217;s had instead completely stopped adding a smaller pocket to their jeans, they would be extinct. The process by which attributes become vestigial or extinct is entirely up to context. The time period, current social climate, current cultural values, and fashion trends all influence and perpetuate certain attributes.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Thus, it&#8217;s vital to constantly <strong>reevaluate<\/strong> and <strong>optimize<\/strong> your <a href=\"https:\/\/www.cpgdatainsights.com\/understand-your-database\/product-attributes\/\" target=\"_blank\" rel=\"noopener noreferrer\">product attributes<\/a>. At a minimum, you must ensure that they <strong>satisfy your customers\u2019 needs<\/strong>. Then, you can consider any nonessential elements, like the aesthetic design.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Determining <em>how<\/em> to optimize attributes is essential. Not only to delight your customers, but also give you a competitive edge. Today, searching often displays similar items side-by-side. So it&#8217;s easy for shoppers to be swayed by this product or the other.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:spacer --><\/p>\n<p><!-- \/wp:spacer --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>How to Optimize Product Attributes<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When it comes to product characteristics, complexity thrives. Optimizing them for digital platforms is not as simple as saying, \u201cThis is the item, and here are all of its features.\u201d To gain an upper hand in ecommerce, it takes more effort and planning.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Fortunately, there are just as many solutions as there are areas to improve. Like anything else in marketing and selling, you can create a strategy to optimize your attributes to rack in more revenue.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>What does it mean to optimize product attributes?\u00a0<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Simply, it\u2019s consists of a strategy of improving and reiterating the quality of promoting attributes. It means managing <a href=\"https:\/\/catsy.com\/blog\/product-information-driving-sales-today\/\">product information<\/a> in a way that pleases and informs. To optimize attributes is to delve into a fantastic relationship with customers. If you think about it, it\u2019s how you hone in on what your product\u2019s characteristics, features, and benefits offered to people\u2019s lives.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>That being said, here are the general steps to optimize your product attributes:<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"ordered\":true} --><\/p>\n<ol>\n<li>Start with the positioning strategy<\/li>\n<li>Design<\/li>\n<li>Aesthetic appeal<\/li>\n<li>Quality improvement<\/li>\n<li>Presentation and packaging<\/li>\n<\/ol>\n<p><!-- wp:heading --><\/p>\n<h2>Positioning Strategy<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Before you begin any endeavor to promote\u00a0 attributes, it\u2019s best to establish your positioning. Simply, a positioning strategy is your company\u2019s objective. It\u2019s when you pick a key focus of how you want to position your item or brand image &#8211; how you want buyers to perceive it.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Your positioning will help customers answer the question, \u201c<em>Why should I buy this brand<\/em>?\u201d A well-thought strategy determines the value proposition of your products. In other words, it is the promise you make to your potential customers, which inspires them to buy your product. The most important concern to remember here is to never make promises you can\u2019t keep.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>With this in mind, your company can utilize any of the multiple positioning strategies. These tend to vary by company, product, and target market, directly affecting success.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li>Sell lower quality items at a significant discount<\/li>\n<li>Charge customers less than your competitors do for the same<\/li>\n<li>Sell something that outperforms your competitors\u2019 products at a lower price<\/li>\n<li>Charge customers what your competitors charge, but provide better alternative<\/li>\n<li>Sell a premium product at a premium price<\/li>\n<\/ul>\n<p><!-- wp:paragraph --><\/p>\n<p>Companies gravitate toward or shy away from these positioning strategies according to the implication they can have on the overall brand image.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Depending on how these positioning strategies impact overall brand image, you can choose to gravitate towards or shy away from them.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Do you want your company to exude an image of customer-pleasing affordable prices? Or do you want to take on the impression of luxury? Do you want recognition for giving the product worth its price, no matter how high?\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>As the bridge between your customers and your products, you must embed your positioning in both<\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Optimize Product Attributes with the Initial Product Design<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/323645\/pexels-photo-323645.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=750&amp;w=1260\" alt=\"optimize product attributes with initial product design\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Distinctive, unique <a href=\"https:\/\/catsy.com\/blog\/ten-product-designer-quotes\/\">product design<\/a> often adds a great deal of customer value.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>People want to buy something they consider cutting edge, intriguing, cool. They want something that showcase exquisite, even daring, design. But simply having an explosive, new idea isn\u2019t enough.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You need to conduct research into your customers to figure out what they want, need, and expect. Doing this will allow you to create a design that suits your item according to the specifics of your target customers.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>A winning strategy might focus on unique design features, using them to your competitive advantage.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Research first, and stand out within reason<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>On the other hand, customers might be so used to the standard specifics that overhauling the design could result in fewer sales. While it might seem like a guessing game, research will reveal the specific data you need to understand to delight your customers with products that solve their problems.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If your research indicates focusing on design is the correct decision, you might choose to redesign your existing items.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>This new design obviously should captivate customers enough to elicit a second, third, and even fourth look. Product design rests on customer demand for an ever-greater variety of products doing basically the same thing.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>So much of online shopping is the search for something to replace another product that doesn\u2019t quite do what the customer thought it would do. Design versus functionality is a delicate balance, which directly affects the product lifecycle.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Know where your product is in its lifecycle.<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The <a href=\"https:\/\/www.investopedia.com\/terms\/p\/product-life-cycle.asp\">product lifecycle<\/a> is the life-and-death system that a <strong>product undergoes from conception to decline<\/strong>. Being cognizant of your product\u2019s place in the cycle ensures you\u2019re not wasting your effort. Meaning, if your item is already in the <strong>maturity<\/strong> <strong>stage<\/strong> &#8211; wherein you\u2019re beginning to receive sales &#8211; you must be prepared to address issues in a rapid-fire way.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>For example, is it declining in sales? If so, you must know whether you should improve the superficial concerns, like packaging, or more important concerns, like design, or crucial concerns of functionality. Because the <strong>maturity<\/strong> <strong>stage<\/strong> is potentially the most profitable, it\u2019s crucial to pinpoint the problem immediately.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Now, if it is still in the <strong>introduction<\/strong> <strong>stage<\/strong>, in which your target audience is just hearing about it, pay attention to the reaction. Are people responding positively to your marketing? What are their expectations? In turn, this information can back up your development and improvement strategy.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Remember, it\u2019s pretty difficult to sell anything without knowing <em>where <\/em>your products are missing the mark. Learn what and where the issue is, and you can find a solution. Not only can you create a stunning product, but also propel sales that mirror its magnificence<\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Managing Product Aesthetic Appeal<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When you hear the word aesthetics, words like beauty, attractiveness, and pleasurable come to mind.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/www.ama.org\/2017\/11\/15\/the-ideal-look-managing-aesthetics-in-product-design\/\">Product aesthetics<\/a>, which appeal both to the five senses and emotions, are critical to consider when designing products. Aesthetic appeal can even be the primary selling point for some items, while for others the opposite is true. This tends to vary both by item and target customer.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Successful companies understand the importance of <strong>visual<\/strong> <strong>elements<\/strong> in influencing buying choices.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Ask yourself, \u201c<em>How can I make my products look more beautiful<\/em>?\u201d The answer to this question could be found in anywhere from initial functionality and design, to the images you use in <a href=\"https:\/\/catsy.com\/blog\/ramp-online-sales\/\">online sales<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Companies ignore individual steps in this process to their utter detriment. Even beautiful items can display a poor presentation online, while less attractive ones can arrive in appealing packaging that inspires more sales. Today, many tools like <a href=\"https:\/\/catsy.com\/blog\/pim-dam-sales\/\">DAM help create compelling product pages<\/a> that employ diverse digital assets that showcase the aesthetic appeal of your products<\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Ensure Quality to Optimize Product Attributes<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Product quality is a <strong>feature or set of features that reliably solve the problem<\/strong> the customer bought it to solve. But quality is <em>more <\/em>than just about the product. Rather, quality is the whole <a href=\"https:\/\/catsy.com\/blog\/pxm-product-experience-management-software\/\">experience<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Individual wants and needs tend to vary from customer to customer. Because this variability had a direct effect on a given customer\u2019s concept of quality, it tends to be subjective. This is especially true when selling any item capable of fulfilling more than one customer need.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Why do your customers like your products?<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Do your customers like your products because they look good? Because they\u2019re cheap or durable? Is it because they solve a very specific problem well? Or is it any combination of these? If customers find quality in an area that\u2019s completely distinct from your main goal, consider revising <em>something<\/em> about either your product or your positioning strategy.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>But that\u2019s okay. Because this is what <strong>quality assurance<\/strong> is all about. Like we mentioned before, creating a successful product requires a back-and-forth between customer response and your objectives. Understanding what exactly it actually delivers, compared to your initial goals, is incredibly informative.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Focus on the experience<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>In ecommerce, quality begins with the experience each customer has on your website. It encompasses the journey from delivery and unboxing, to every time they use it.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Begin cultivating a mindset that focuses on quality\u00a0 by asking, \u201cIs my processes organization good enough?\u201d\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Remember, <strong>standardization<\/strong> and <strong>consistency<\/strong> maximize efficiency. Standardization means imposing guidelines that make every piece of the process adhere to your desired level of quality. Additionally, making your company\u2019s quality standards consistent across all facets paves the way to a strong brand image.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>What does this entail? Begin with recruiting and training your personnel according to your desired standards. Continue by defining work goals and processes sufficiently. And finally, really center on clear, open communication both within your operation and between the company and customers.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Progress is progress<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Communication is key to observing how you are doing. Any increase in customer satisfaction is an indication you are doing something right.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Build on these by obtaining feedback from suppliers, partners, and employees alike to further improve practices. Such feedback highlights areas of weakness while magnifying those of strength. Both of these, you can leverage to build a highly productive and profitable organization, meeting the quality standards of all parties.<\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Product Presentation is the Silent Salesman<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/4464823\/pexels-photo-4464823.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=750&amp;w=1260\" alt=\"product packaging optimize product attributes\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>A product attribute doesn\u2019t have to be the finer details. It could also be something broad and encompassing, like presentation. Referring to anything from how you display your items online to how they reach your customers, the presentation can mean a lot of things.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Product presentation is an easy attribute to ignore or forget. But having to optimize attributes will require you to pay attention to every possible detail. For example, let\u2019s say you\u2019re already selling the best solution in a demand-heavy market. However, for some reason, sales are low. If you\u2019re doing everything right, you think, why could this be?\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The problem could be your packaging or unboxing experience &#8211; <strong>presentation<\/strong>.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Ecommerce is a visual experience<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Your packaging needs to drive intrigue and your unboxing experience has to balance excitement against tedium.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Truthfully, <strong>instinct buying <\/strong>is growing, because ecommerce is a primarily visual experience. Even before the logical side of the brain has time to weigh the decision, it\u2019s over. The item\u00a0 with the most attractive presentation flies off the shelf. So put yourself in the shoes of a customer making somewhat impulsive decisions. This understanding can inform your presentation choices.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Apply sensory triggers to your packaging design<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When designing your packaging, apply sensory triggers to generate the subconscious emotional responses that drive expectations and excitement.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>What are sensory triggers? They are any physical stimulus that speaks to all the senses, prompting a strong emotional response. It is when the unboxing process becomes a pleasurable experience &#8211; when the colors, textures, smells all delight.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>All the sensory triggers you add to your packaging design must align with your brand. Customers should be able to tell what they are receiving with only a glance &#8211; not only regarding the product but what your company\u2019s image promises. And of course, your packaging must be just unique enough in its sensory experience to <em>tantalize <\/em>your customers.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1507150615129-3ba0720f488d?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1000&amp;q=80\" alt=\"closeup photography of brown cover\" \/>\n<p>\u00a0<\/p>\n<figcaption><\/figcaption>\n<\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>How do you design your packaging for a great experience?<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Packaging has to do more than just adequately protect your products from any damage that may occur during delivery. The number of bad reviews that result from poor packaging might surprise you.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>To maximize this area of potential, you\u2019ll have to be more creative in designing the packaging.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li>Choose packaging material that fully encompasses what your company stands for. For example, a sustainable company might want to use recyclable, zero-waste packaging.<\/li>\n<li>Use pleasant colors that make sense with your brand.<\/li>\n<li>Ensure ease and clarity of how to open the package.<\/li>\n<li>Lay it within the packaging creatively.\u00a0<\/li>\n<li>Choose fillers wisely &#8211; be it tissue paper, bubble wrap, or peanuts.<\/li>\n<li>Include extra surprises inside, like a personable note, printed content, or some free samples.\u00a0<\/li>\n<\/ul>\n<p><!-- wp:paragraph --><\/p>\n<p>Subsequently, these decisions improve popularity by encouraging positive <a href=\"https:\/\/catsy.com\/blog\/customer-service-requests-become-product-reviews\/\">reviews<\/a>.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Don\u2019t forget the emotional response<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Never underestimate the power emotions have over purchase decisions.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When companies work hard to provoke customers\u2019 feelings, there is a significant effect on buying activity. Do this with how you present your items, both online and delivered. Both the <a href=\"https:\/\/catsy.com\/blog\/the-anatomy-of-a-product-page-that-gets-noticed\/\">product page<\/a> and packaging should mirror this strategy.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Incite emotional engagement with your customers in order to be more memorable. Optimize attributes to reel customers in by their potential value. Furthermore, build on the value of these attributes by <a href=\"https:\/\/catsy.com\/blog\/top-10-reasons-why-enhanced-content-pages-convert\/\">enhancing<\/a> your product\u2019s image when it arrives at customers\u2019 doors. Doing so will boost the experience of quality, aesthetics, and drive home the idea that it exceeds expectations every step of the way.<strong>\u00a0<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Presentation is the silent salesman at work. A <a href=\"https:\/\/catsy.com\/blog\/pim-tool\/\">PIM tool<\/a> can help you take advantage of that, and other aspects important to managing your product attributes.<\/p>\n<p><!-- \/wp:spacer --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645a08bc elementor-widget elementor-widget-spacer\" data-id=\"645a08bc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e00356b elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"5e00356b\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-356e7455 elementor-widget elementor-widget-spacer\" data-id=\"356e7455\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9e50c9 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"7d9e50c9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ab1048 elementor-widget elementor-widget-toggle\" data-id=\"35ab1048\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9001\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-9001\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is product information management?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9001\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-9001\"><p>Product information management (PIM) is a catalog software tool built to speed products to market.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9002\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-9002\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is digital assets management?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9002\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-9002\"><p>Digital asset management (DAM) is a software used to organize and enrich digital assets.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5a015a32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a015a32\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36e80993\" data-id=\"36e80993\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ba83ce elementor-widget elementor-widget-spacer\" data-id=\"7ba83ce\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2dc37dbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dc37dbc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9eca6e5\" data-id=\"9eca6e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47d9b2a6 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"47d9b2a6\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/80521e1847766fa2c4b9f44e007cfcad?s=300&amp;d=mm&amp;r=g\" alt=\"Elizabeth Byrd\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tElizabeth Byrd\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cab234 elementor-widget elementor-widget-post-info\" data-id=\"4cab234\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2020\/08\/02\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tAugust 2, 2020\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6427971e\" data-id=\"6427971e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d8c99f elementor-widget elementor-widget-spacer\" data-id=\"79d8c99f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3864331 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"3864331\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-10efc352\" data-id=\"10efc352\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b3df7fc elementor-widget elementor-widget-spacer\" data-id=\"2b3df7fc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7890807c elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"7890807c\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2df8eda6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2df8eda6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a70598e\" data-id=\"4a70598e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76f9cb21 elementor-widget elementor-widget-spacer\" data-id=\"76f9cb21\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1046be86 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"1046be86\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28126 post type-post status-publish format-standard has-post-thumbnail hentry category-integrations category-pdm category-pim category-pim-dam category-technical-advice tag-ecommerce tag-erp tag-pim tag-pim-software tag-product-catalog tag-product-information-management\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-erp-integration\/\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp-300x169.png\" class=\"attachment-medium size-medium wp-image-28194\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-erp-integration\/\" >\n\t\t\t\tPIM ERP Integration: A Complete Implementation Guide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-erp-integration\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 30, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28153 post type-post status-publish format-standard has-post-thumbnail hentry category-pim category-pim-dam category-product-experience-management-pxm tag-accurate-product-data tag-ecommerce tag-erp-systems tag-pim tag-pim-software tag-pim-solutions tag-product-catalog tag-product-data-management tag-product-information-management tag-sales-channels tag-shopify-pim tag-technical-data\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/product-information-management-pim-the-complete-guide\/\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-300x169.png\" class=\"attachment-medium size-medium wp-image-28185\" alt=\"product-information-management-pim-complete-guide\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/product-information-management-pim-the-complete-guide\/\" >\n\t\t\t\tProduct Information Management (PIM): The Complete Guide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/product-information-management-pim-the-complete-guide\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 29, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-26663 post type-post status-publish format-standard has-post-thumbnail hentry category-pim tag-pim tag-pim-software tag-product-information-management\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-vs-plm\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26-300x169.png\" class=\"attachment-medium size-medium wp-image-28154\" alt=\"PIM vs PLM\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-vs-plm\/\" >\n\t\t\t\tPIM vs PLM: What\u2019s the Difference (And When Do You Need Both?)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-vs-plm\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 29, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f6bc5f elementor-widget elementor-widget-spacer\" data-id=\"48f6bc5f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Optimize management of your product attributes to turn your great products into hot sellers that fly off the shelves and maximize your revenue.<\/p>\n","protected":false},"author":8,"featured_media":9981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[19],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/1259"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=1259"}],"version-history":[{"count":47,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/1259\/revisions"}],"predecessor-version":[{"id":21352,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/1259\/revisions\/21352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/9981"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=1259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=1259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=1259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}