{"id":11578,"date":"2023-03-10T08:54:25","date_gmt":"2023-03-10T14:54:25","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=11578"},"modified":"2024-04-30T08:29:04","modified_gmt":"2024-04-30T14:29:04","slug":"techstack-for-multichannel-ecommerce","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/techstack-for-multichannel-ecommerce\/","title":{"rendered":"Optimizing Your Tech Stack for Multichannel eCommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11578\" class=\"elementor elementor-11578\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4aaa3529 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aaa3529\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e82f1ea\" data-id=\"3e82f1ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec53c4e elementor-widget elementor-widget-heading\" data-id=\"ec53c4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Optimizing Your Techstack for Multichannel eCommerce<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c8a1309\" data-id=\"6c8a1309\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3491631 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3491631\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Optimize-eCommerce-Techstack-1-1024x576.png\" class=\"attachment-large size-large wp-image-11660\" alt=\"people with multichannel icon banners\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Optimize-eCommerce-Techstack-1-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Optimize-eCommerce-Techstack-1-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Optimize-eCommerce-Techstack-1-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Optimize-eCommerce-Techstack-1-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Optimize-eCommerce-Techstack-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-577246e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"577246e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56f113b\" data-id=\"56f113b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0a7a94 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a0a7a94\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Multichannel e-commerce requires a tech stack that can handle multiple channels, from your website to social media to marketplaces.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The right tech stack will allow you to manage inventory, orders, and customer data across all channels seamlessly, saving you time and money.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">To get the most out of your tech stack, you need to optimize it. Some of the optimization strategies you can employ include integration, customization, scalability, and security among many others.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-623e27a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"623e27a6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-601ce0b8\" data-id=\"601ce0b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-797edab0 elementor-widget elementor-widget-spacer\" data-id=\"797edab0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-22f02740 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22f02740\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1c98e08b\" data-id=\"1c98e08b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50d0604 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"50d0604\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;h3&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5a092515\" data-id=\"5a092515\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72de80f elementor-widget elementor-widget-text-editor\" data-id=\"72de80f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">The ever-growing consumer demand for convenience and choice has fueled a <span class=\"mark-keyword\">transformation<\/span> in eCommerce, and the multichannel approach is quickly taking over from the days when businesses could afford to be complacent with a single sales channel.<\/p><p class=\"has-text\">This <span class=\"mark-keyword\">transformation<\/span> has opened up a plethora of opportunities for <span class=\"mark-keyword\">e-Commerce tech companies<\/span> and businesses to engage with customers at every touchpoint of their buying journey. The trend of incorporating <span class=\"mark-keyword\">techstack for multichannel eCommerce<\/span> is now giving rise to even more exciting channels, such as live shopping, which is an extension of social commerce that is becoming popular, especially in China. It\u2019s also catching up in the US, where at least <a href=\"https:\/\/insights.klarna.com\/shopping-pulse\/\" target=\"_blank\" rel=\"noopener noreferrer\">25% of surveyed Gen Z shoppers<\/a> have participated in some live shopping events.\u00a0<\/p><p class=\"has-text\">Each channel has its unique success tricks, largely driven by various technologies. But merely using the tools is never sufficient. You need to constantly make sure the technologies are properly optimized for effective performance.\u00a0<\/p><p class=\"has-text\">How can you optimize all that technology you use to drive your eCommerce business across different channels?\u00a0<\/p><p class=\"has-text\">This article seeks to answer this question. To make sure we&#8217;re starting from a clean slate, we\u2019ll get the basic definitions out of the way.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a27f819 eael-table-align-center eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table\" data-id=\"a27f819\" data-element_type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"a27f819\" id=\"eael-data-table-wrapper-a27f819\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-a27f819\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\" sorting\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">In this article you'll learn:<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc1\"  >Definition of multichannel eCommerce<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc2\"  >What is techstack for multichannel eCommerce?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc3\"  >Importance of optimizing the techstack for multichannel eCommerce<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc4\"  >Most common\u00a0techstack for multichannel eCommerce<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >Best practices in optimizing techstack for multichannel eCommerce<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc6\"  >Advantage of mobile responsiveness<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc7\"  >What is scalability in eCommerce?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc8\"  >Why tracking the metrics is essential?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa05e72 elementor-widget elementor-widget-image\" data-id=\"aa05e72\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/What-is-multichannel-eCommerce-1024x576.png\" class=\"attachment-large size-large wp-image-11600\" alt=\"man visualizing multichannel eCommerce\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/What-is-multichannel-eCommerce-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/What-is-multichannel-eCommerce-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/What-is-multichannel-eCommerce-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/What-is-multichannel-eCommerce-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/What-is-multichannel-eCommerce.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3056d1b elementor-widget elementor-widget-heading\" data-id=\"3056d1b\" data-element_type=\"widget\" id=\"toc1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is multichannel eCommerce?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90b2f69 elementor-widget elementor-widget-text-editor\" data-id=\"90b2f69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Multichannel eCommerce refers to a sales strategy in which an eCommerce business sells products through more than one channel. The goal is to reach as many potential customers as possible, wherever they are.<\/p><p class=\"has-text\">Let&#8217;s take the example of a typical brand manufacturer. They might sell their products through various channels, including:<\/p><ul><li><strong>Their own website:<\/strong> The retailer could have a website store where customers can browse and purchase products directly.<\/li><li><strong>Online marketplaces:<\/strong> They could also sell on popular online marketplaces such as Amazon, eBay, or Walmart.\u00a0<\/li><li><strong>Wholesalers:<\/strong> These are entities that buy products in bulk directly from the manufacturer, then go sell to retailers.<\/li><li><strong>Distributors: <\/strong>They get into arrangements with the manufacturer to distribute their products. The distribution can be to wholesalers, retailers, or even the final consumer depending on the product type.<\/li><\/ul><p class=\"has-text\">In\u00a0 2022, <span class=\"mark-keyword\">international<\/span> multichannel sales reached $491 billion. This figure is expected to reach <a href=\"https:\/\/www.insiderintelligence.com\/content\/multi-channel-ecommerce-sales-pick-up-speed\" target=\"_blank\" rel=\"noopener noreferrer\">$575 billion<\/a> by the end of 2023.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f13bd8 elementor-widget elementor-widget-image\" data-id=\"3f13bd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/20-1024x576.png\" class=\"attachment-large size-large wp-image-11646\" alt=\"mobile and web version of online shop\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/20-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/20-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/20-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/20-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/20.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f65db elementor-widget elementor-widget-heading\" data-id=\"d3f65db\" data-element_type=\"widget\" id=\"toc2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What do we mean by techstack for multichannel eCommerce?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e933899 elementor-widget elementor-widget-text-editor\" data-id=\"e933899\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">To better understand this, how about we start by understanding what we mean by a techstack?<\/p><p class=\"has-text\">Simply put, a techstack is the collection of tools that enables you to accomplish a certain goal. The goal could be anything. The term originated in software development.<\/p><p class=\"has-text\">For example, if you are an entrepreneur starting a new business, your tech stack might include tools such as accounting and project management <span class=\"mark-keyword\">applications<\/span>, etc.<\/p><p class=\"has-text\">Based on this understanding, it then follows that a multichannel <span class=\"mark-keyword\">eCommerce tech<\/span> stack is the collection of technologies that enable eCommerce businesses to sell their products through multiple channels.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a637da1 elementor-widget elementor-widget-image\" data-id=\"a637da1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/19-1024x576.png\" class=\"attachment-large size-large wp-image-11645\" alt=\"SEO illustration and graph report\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/19-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/19-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/19-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/19-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/19.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba83fd elementor-widget elementor-widget-heading\" data-id=\"0ba83fd\" data-element_type=\"widget\" id=\"toc3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What do we mean by optimizing the techstack for multichannel eCommerce?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5b88f elementor-widget elementor-widget-text-editor\" data-id=\"6b5b88f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Multichannel optimization means that you are improving the performance and efficiency of the set of technologies you use across the different channels that you use to promote or sell your products.<\/p><p class=\"has-text\">In other words, you are looking for ways to make the tools work better &#8211;\u00a0 to make the most of their features and functionalities. The goal is to ensure that you are constantly maximizing efficiency, reducing costs, and improving the customer experience, ultimately leading to higher customer loyalty and long-term growth.<\/p><p class=\"has-text\">Before we get to the ways to optimize, let\u2019s look at some of the common tech stacks for multichannel eCommerce:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b104a2a elementor-widget elementor-widget-heading\" data-id=\"b104a2a\" data-element_type=\"widget\" id=\"toc4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The typical techstack for multichannel eCommerce<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04d5592 elementor-widget elementor-widget-text-editor\" data-id=\"04d5592\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">The technologies we have featured below collectively make up the most common <span class=\"mark-keyword\">techstack for multichannel eCommerce<\/span>. If you are using multiple channels in your eCommerce, then you are probably using some, all, or more tools in addition to the ones we have here.\u00a0<\/p><p class=\"has-text\">To make it easy, we\u2019ve divided the typical tech stack into broad categories:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04a59cd elementor-widget elementor-widget-image\" data-id=\"04a59cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Channels-1024x576.png\" class=\"attachment-large size-large wp-image-11610\" alt=\"a person visualizing the multichannel experience\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Channels-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Channels-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Channels-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Channels-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Channels.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b59de elementor-widget elementor-widget-heading\" data-id=\"c8b59de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Channels<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-072b8cf elementor-widget elementor-widget-text-editor\" data-id=\"072b8cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Of course, this is where it all starts. Without the channels, we can&#8217;t say we have an eCommerce business.\u00a0<\/p><p class=\"has-text\">Here are the specific categories of channels that an eCommerce business can use:\u00a0<\/p><h4 class=\"has-text\"><strong>Your website<\/strong><\/h4><p class=\"has-text\">This is the mother of all channels. It\u2019s where the eCommerce journey is actually born for most businesses. Although some entrepreneurs decide not to start with their own website and instead go straight to third-party channels, it\u2019s advisable that you have a website as one of your channels from where you can sell your products directly.<\/p><p class=\"has-text\">But it\u2019s also understandable that you may not have adequate financial resources to build a competitive eCommerce website. In this case, your best bet is to start on third-party channels. That\u2019s also fine, you\u2019ll still succeed.\u00a0<\/p><h4 class=\"has-text\"><strong>eCommerce platforms<\/strong><\/h4><p class=\"has-text\">These channels let you build a website, making them great when you want to create a brand. So you&#8217;re not just selling for the sake of selling. You are keen to shape your business into a strong brand.<\/p><p class=\"has-text\">Examples of such channels include:<\/p><ul><li>Shopify<\/li><li>WooCommerce<\/li><li>BigCommerce<\/li><li>Ecwid<\/li><li>Shift4Shop<\/li><li>Sellfy<\/li><\/ul><h4 class=\"has-text\"><strong>Marketplaces<\/strong><\/h4><p class=\"has-text\">Marketplaces are channels that enable you to sell without having to build a website and brand. You simply create an account, list your products and start selling. It&#8217;s so easy to get started on marketplaces.<\/p><p class=\"has-text\">Examples of marketplace channels include:<\/p><ul><li>Amazon<\/li><li>Walmart<\/li><li>eBay<\/li><li>Target<\/li><li>Alibaba<\/li><li>JD<\/li><li>Flipkart<\/li><\/ul><h4 class=\"has-text\"><strong>Social media<\/strong><\/h4><p class=\"has-text\">Social media channels have traditionally been used as marketing hubs, where companies promote their products and attract potential customers to their eCommerce platforms or marketplaces. This model is still applicable today. But as mentioned earlier, we are now witnessing the rise of social commerce, where social media platforms are building tools that enable businesses to sell directly.<\/p><p class=\"has-text\">A social media channel like Facebook commands upwards of <a href=\"https:\/\/thesocialshepherd.com\/blog\/facebook-statistics#:~:text=The%20potential%20reach%20of%20Facebook,19%25%20of%20total%20potential%20reach.\" target=\"_blank\" rel=\"noopener noreferrer\">1.6 billion<\/a> daily users. That&#8217;s about 1\/4 of the entire global population. It&#8217;s such a behemoth channel for your eCommerce business.<\/p><p class=\"has-text\">More social media channels where eCommerce can thrive include:<\/p><ul><li>Instagram<\/li><li>Twitter<\/li><li>Snapchat<\/li><li>YouTube<\/li><li>TikTok<\/li><li>Pinterest<\/li><\/ul><p class=\"has-text\">According to <a href=\"https:\/\/www.unleashedsoftware.com\/blog\/multichannel-ecommerce-in-2022-the-15-key-trends\" target=\"_blank\" rel=\"noopener noreferrer\">projections<\/a>, the social commerce market is anticipated to experience a steady 30.8% year-over-year growth rate until 2025.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20aed65 elementor-widget elementor-widget-image\" data-id=\"20aed65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Customer-Management-1024x576.png\" class=\"attachment-large size-large wp-image-11611\" alt=\"scope of customer relationship management\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Customer-Management-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Customer-Management-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Customer-Management-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Customer-Management-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Customer-Management.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d25ab08 elementor-widget elementor-widget-heading\" data-id=\"d25ab08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer management<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f892d2 elementor-widget elementor-widget-text-editor\" data-id=\"8f892d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">As the name suggests, customer management technology allows you to manage customer data and relate with them better.\u00a0<\/p><p class=\"has-text\">You are able to improve interactions with customers through <span class=\"mark-keyword\">user-friendly<\/span> services, build customer loyalty, and ultimately drive sales growth.<\/p><p class=\"has-text\">CRM is perhaps the endless business tech stack that any size of the company in any industry will always find handy. Whether you have 10 or 10 thousand customers, you\u2019ll always need some kind of\u00a0 CRM tool &#8211; it never gets old.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef9e3ce elementor-widget elementor-widget-image\" data-id=\"ef9e3ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Digital-Brand-Experience-10-Key-Steps-for-Optimization-2-1-1-1024x576.png\" class=\"attachment-large size-large wp-image-11614\" alt=\"financial report of ecommerce business\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Digital-Brand-Experience-10-Key-Steps-for-Optimization-2-1-1-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Digital-Brand-Experience-10-Key-Steps-for-Optimization-2-1-1-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Digital-Brand-Experience-10-Key-Steps-for-Optimization-2-1-1-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Digital-Brand-Experience-10-Key-Steps-for-Optimization-2-1-1-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Digital-Brand-Experience-10-Key-Steps-for-Optimization-2-1-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1763e1a elementor-widget elementor-widget-heading\" data-id=\"1763e1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Financial<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22af01d elementor-widget elementor-widget-text-editor\" data-id=\"22af01d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Financial technology allows businesses to run efficient finances, from payment to accounting and procurement. For eCommerce, there are two main types of financial tech stack:<\/p><h4 class=\"has-text\"><strong>Payment processing<\/strong><\/h4><p class=\"has-text\">Payment processing is a critical part of eCommerce transactions. According to Forrester, something as simple as just <a href=\"https:\/\/www.forrester.com\/blogs\/add-a-new-payment-option-to-drive-e-commerce-a-business-case\/\" target=\"_blank\" rel=\"noopener noreferrer\">adding a new payment<\/a> method, for example, can lead to an increase in sales. This is because some customers simply prefer to use certain payment methods, which can make them shift to a company that offers that payment option.\u00a0<\/p><p class=\"has-text\">There are several payment processing options, including payment gateways, mobile payments, and digital wallets.\u00a0<\/p><p class=\"has-text\">Payment gateways are online platforms that allow merchants to process credit and debit card transactions securely. Some popular payment gateway options include PayPal, Stripe, and Square.<\/p><p class=\"has-text\">Mobile payments, also known as mPayments, allow customers to pay for goods and services using their mobile devices. Examples of mobile payment apps include Apple Pay, Google Pay, and Samsung Pay. These apps use <a href=\"https:\/\/www.techtarget.com\/searchmobilecomputing\/definition\/Near-Field-Communication\" target=\"_blank\" rel=\"noopener noreferrer\">Near Field Communication<\/a> (NFC) technology to enable payments by tapping the phone on a payment terminal.<\/p><p class=\"has-text\">Digital wallets allow customers to store payment information securely in one place. Customers can then use this information to make purchases without having to re-enter payment details each time.<\/p><h4 class=\"has-text\"><strong>Accounting<\/strong><\/h4><p class=\"has-text\">These tools allow businesses to automate accounting processes, such as invoicing, expense tracking, and financial reporting. They can also integrate with other financial tools, such as payment gateways, to provide a complete financial management solution.<\/p><p class=\"has-text\">Some common accounting software solutions include QuickBooks, Xero, and Wave.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-176a350 elementor-widget elementor-widget-image\" data-id=\"176a350\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Logistics-1024x576.png\" class=\"attachment-large size-large wp-image-11598\" alt=\"illustration of logistics\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Logistics-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Logistics-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Logistics-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Logistics-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/Logistics.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181ccd8 elementor-widget elementor-widget-heading\" data-id=\"181ccd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Logistics <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eff8dd0 elementor-widget elementor-widget-text-editor\" data-id=\"eff8dd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">In the context of eCommerce, logistics technology includes tools such as inventory management, order management, shipping and fulfillment, and warehouse management.<\/p><p class=\"has-text\">An efficient <span class=\"mark-keyword\">techstack for multichannel eCommerce<\/span> logistics should be able to integrate with a variety of systems, including those for order management, order tracking, warehouse management, shipping and fulfillment, and <span class=\"mark-keyword\">customer service<\/span>. It should be able to generate custom reports and analytics, as well as enable integration with third-party services. Additionally, it should provide scalability and flexibility to accommodate future growth and changes in the eCommerce marketplace. Finally, it should be able to integrate with different payment processors and be able to handle multiple currencies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777730d elementor-widget elementor-widget-image\" data-id=\"777730d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"775\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/pim-dam-dashboard.png\" class=\"attachment-large size-large wp-image-11650\" alt=\"pim dam dashboard\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/pim-dam-dashboard.png 881w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/pim-dam-dashboard-300x290.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/pim-dam-dashboard-768x744.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4133dc elementor-widget elementor-widget-heading\" data-id=\"b4133dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Product Information & Digital Asset Management<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd59455 elementor-widget elementor-widget-text-editor\" data-id=\"fd59455\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">This refers to collecting tools for managing and distributing product information and digital assets across various channels.<\/p><p class=\"has-text\">The tech stack under this category typically includes product information management (<a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener\">PIM software<\/a>) and digital asset management (<a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\" rel=\"noopener\">DAM software<\/a>) systems. These systems allow you to create a single source of truth for product information and digital assets, ensuring consistency and accuracy across all channels.<\/p><p class=\"has-text\">The <span class=\"mark-keyword\">eCommerce marketing stack<\/span> is one of the most common tech stacks and that includes the backend for eCommerce websites, and <span class=\"mark-keyword\">enterprise resource<\/span> planning (ERP). Depending on the industry or business, the stack can get much larger or smaller.\u00a0<\/p><p class=\"has-text\">Now we have a rough picture of what a <span class=\"mark-keyword\">techstack for multichannel eCommerce<\/span> looks like. Next, how do you optimize it?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d480005 elementor-widget elementor-widget-image\" data-id=\"d480005\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/How-to-optimize-your-tech-stack-for-multichannel-e-commerce-1024x576.png\" class=\"attachment-large size-large wp-image-11612\" alt=\"woman optimizing techstack for multichannel ecommerce\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/How-to-optimize-your-tech-stack-for-multichannel-e-commerce-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/How-to-optimize-your-tech-stack-for-multichannel-e-commerce-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/How-to-optimize-your-tech-stack-for-multichannel-e-commerce-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/How-to-optimize-your-tech-stack-for-multichannel-e-commerce-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/How-to-optimize-your-tech-stack-for-multichannel-e-commerce.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ce6f0 elementor-widget elementor-widget-heading\" data-id=\"40ce6f0\" data-element_type=\"widget\" id=\"toc5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to optimize your techstack for multichannel eCommerce<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d77d505 elementor-widget elementor-widget-text-editor\" data-id=\"d77d505\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">As we said earlier, optimization means making your tech stack more efficient.\u00a0<\/p><p class=\"has-text\">Let\u2019s set the stage by assuming you, and we have just started a new eCommerce company. We have built a nice website where customers can come and buy directly. We have also launched a presence on Shopify, Amazon, and Facebook. We are using Salesforce CRM, Stripe as a payment gateway for our website,\u00a0 QuickBooks for accounting, Zoho for order management\/inventory, Catsy<a href=\"https:\/\/catsy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"> PIM Solution<\/a>\u00a0for product information management, and Catsy <a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\" rel=\"noopener\">eCommerce DAM<\/a> for digital asset management. In short, this right here is our little multichannel <span class=\"mark-keyword\">eCommerce tech<\/span> stack \ud83d\ude42<\/p><p class=\"has-text\">Next, we need to answer the question: How do we optimize our tech stack?\u00a0<\/p><p class=\"has-text\">To best answer this question, you need to think about how to make this combination of technologies work most efficiently and deliver the most optimal results.<\/p><p class=\"has-text\">We\u2019re glad to share a couple of proven ways based on our experience working with successful eCommerce businesses selling across many different channels.\u00a0<\/p><p class=\"has-text\"><strong>PS: <\/strong>Feel free to replace any technologies\/platforms with your favorite. The concepts will broadly apply universally.\u00a0<\/p><p class=\"has-text\">This is how to optimize:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d59f3c6 elementor-widget elementor-widget-image\" data-id=\"d59f3c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/1.-Integration-1024x576.png\" class=\"attachment-large size-large wp-image-11601\" alt=\"woman working on Integration\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/1.-Integration-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/1.-Integration-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/1.-Integration-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/1.-Integration-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/1.-Integration.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-422d27c elementor-widget elementor-widget-heading\" data-id=\"422d27c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Integration<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcaa7ce elementor-widget elementor-widget-text-editor\" data-id=\"bcaa7ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Businesses that integrate their eCommerce systems can see a significant reduction in order processing time and an increase in employee productivity. Other benefits include increased customer retention rates and revenue growth compared to those that do not.<\/p><p class=\"has-text\">Start by identifying which systems need to be connected. For example, you may need to connect your order management system with your payment gateway.<\/p><p class=\"has-text\">Next, determine which integration method is best for your needs. There are several different integration methods, including point-to-point integrations, middleware, and API-based integrations. Point-to-point integrations connect two systems directly, while middleware connects multiple systems through a central hub. API-based integrations use <span class=\"mark-keyword\">programming languages<\/span> and interfaces (APIs) to secure systems and enable data exchange.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbb4b elementor-widget elementor-widget-image\" data-id=\"12bbb4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/2.-Automation-1024x576.png\" class=\"attachment-large size-large wp-image-11602\" alt=\"a man visualizing automations\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/2.-Automation-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/2.-Automation-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/2.-Automation-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/2.-Automation-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/2.-Automation.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6eca26 elementor-widget elementor-widget-heading\" data-id=\"e6eca26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Automation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b07ebf elementor-widget elementor-widget-text-editor\" data-id=\"9b07ebf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">You can carry out automation within individual components of your tech stack or across multiple systems as part of a larger effort.<\/p>\n<p class=\"has-text\">For example, you can set up workflows within the&nbsp;<a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\">best PIM software<\/a>&nbsp;that automatically trigger certain actions based on specific events or conditions. For instance, you could set up a workflow that automatically flags products for review if they have not been updated in a certain period of time, ensuring that your product data remains accurate and up-to-date.<\/p>\n<p class=\"has-text\">It\u2019s estimated that over <a href=\"https:\/\/softwarepath.com\/guides\/inventory-management-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">40% of businesses, especially in the SMB category, never track inventory<\/a>. This negligence alone can cost you, customers, and related overhead costs.&nbsp;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c00652 elementor-widget elementor-widget-image\" data-id=\"4c00652\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/3.-Customization-1024x576.png\" class=\"attachment-large size-large wp-image-11603\" alt=\"customization of ecommerce products\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/3.-Customization-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/3.-Customization-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/3.-Customization-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/3.-Customization-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/3.-Customization.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c64563 elementor-widget elementor-widget-heading\" data-id=\"3c64563\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Customization<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39947f0 elementor-widget elementor-widget-text-editor\" data-id=\"39947f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\"><span class=\"mark-keyword\">Customization<\/span> in the context of multichannel eCommerce can involve adjusting the features and <span class=\"mark-keyword\">functionality<\/span> of the different tools to improve performance.<\/p><p class=\"has-text\">For example, a simple <span class=\"mark-keyword\">customization<\/span> on the CRM system that enables you to send follow-up appreciation messages after a sale can lead to a significant increase in sales. Studies have shown that follow-up<a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinessdevelopmentcouncil\/2021\/10\/06\/making-e-commerce-post-purchase-email-marketing-work-for-your-business\/?sh=5c8267dcf26d\" target=\"_blank\" rel=\"noopener noreferrer\"> <span class=\"mark-keyword\">communications<\/span> like email enjoys about a 65% open rate<\/a>. This can unlock a huge opportunity to sell even more.<\/p><p class=\"has-text\">Another emerging trend that you can take care of through <span class=\"mark-keyword\">customization<\/span> is<a href=\"https:\/\/www.statista.com\/statistics\/1147454\/bracketing-online-purchase-generation\/\" target=\"_blank\" rel=\"noopener noreferrer\"> eCommerce bracketing<\/a>. This is where a customer orders multiple types of the same product with the intention of choosing one, then returns the others. For example, if it\u2019s shoes, a customer may choose to order multiple different sizes of the same shoes to try them on and find the one that fits them. How can you customize your order management system to address this trend?\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed3b7a0 elementor-widget elementor-widget-image\" data-id=\"ed3b7a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/4.-Mobile-responsiveness-1024x576.png\" class=\"attachment-large size-large wp-image-11604\" alt=\"a website showcasing mobile responsiveness of the design\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/4.-Mobile-responsiveness-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/4.-Mobile-responsiveness-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/4.-Mobile-responsiveness-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/4.-Mobile-responsiveness-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/4.-Mobile-responsiveness.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f653d40 elementor-widget elementor-widget-heading\" data-id=\"f653d40\" data-element_type=\"widget\" id=\"toc6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Mobile Responsiveness<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bcd33f elementor-widget elementor-widget-text-editor\" data-id=\"0bcd33f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">The mobile age is here with us, and your eCommerce business should not be left behind. According to eMarketer, <a href=\"https:\/\/www.insiderintelligence.com\/insights\/mobile-commerce-shopping-trends-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mcommerce sales will constitute 43.8%<\/a> of all eCommerce sales in 2023 alone. This trend is expected to hold strong and mobile commerce will eventually take over.<\/p><p class=\"has-text\">To ensure that you are providing the best experience for your customers, you must ensure that your eCommerce website is optimized for mobile, with a great user interface and navigation system. You should also make sure that all your eCommerce features work on mobile, such as product search, cart, checkout, and payment options. You should also consider using a responsive web design, as this is a great way to ensure that your website looks great on any device. To ensure that your eCommerce site is optimized for mobile, you should use a tech stack that is designed to accommodate mobile commerce, such as React Native and Node.js. This will ensure that your site is fast, secure, and responsive on all devices.<\/p><p class=\"has-text\">Many components of the tech stack should be optimized to be easily accessible and functional on mobile devices.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81085ff elementor-widget elementor-widget-image\" data-id=\"81085ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/5.-Data-driven-analytics-1024x576.png\" class=\"attachment-large size-large wp-image-11605\" alt=\"data-driven analytics\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/5.-Data-driven-analytics-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/5.-Data-driven-analytics-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/5.-Data-driven-analytics-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/5.-Data-driven-analytics-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/5.-Data-driven-analytics.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9497f7 elementor-widget elementor-widget-heading\" data-id=\"d9497f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Data-driven Analytics<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-109ab97 elementor-widget elementor-widget-text-editor\" data-id=\"109ab97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">This simply means leveraging data to get the most out of your tech stack and drive growth.<\/p><p class=\"has-text\">With this data, you can easily identify areas that need improvement, such as checkout pages that have a high bounce rate or product pages with low engagement.<\/p><p class=\"has-text\">There are many analytics tools designed for different channels. For example, you can use social media analytics tools, such as Facebook Insights or Hootsuite, to monitor customer engagement, sentiment, and feedback on social media platforms. This data can be used to identify opportunities to engage with customers, improve the brand image, and drive sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb49aff elementor-widget elementor-widget-image\" data-id=\"eb49aff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/6.-Scalability-1024x576.png\" class=\"attachment-large size-large wp-image-11606\" alt=\"business growth and scalability\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/6.-Scalability-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/6.-Scalability-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/6.-Scalability-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/6.-Scalability-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/6.-Scalability.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12df2b1 elementor-widget elementor-widget-heading\" data-id=\"12df2b1\" data-element_type=\"widget\" id=\"toc7\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Scalability<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cfe56a elementor-widget elementor-widget-text-editor\" data-id=\"2cfe56a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Scalability is the ability of a system to handle increased workload or growth.\u00a0<\/p><p class=\"has-text\">For example, you may need to ensure that your website and eCommerce platforms can handle high traffic volumes during peak sales periods, such as Black Friday or Cyber Monday.<\/p><p class=\"has-text\">One way to optimize your tech stack for scalability is to consider using a microservices architecture. This involves building your tech stack as a collection of independent, modular components that can be easily scaled as needed. This approach allows you to make changes to your tech stack more quickly and with less disruption to your business operations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-636727f elementor-widget elementor-widget-image\" data-id=\"636727f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/7.-Remote-access-1024x576.png\" class=\"attachment-large size-large wp-image-11607\" alt=\"remote accessiblity\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/7.-Remote-access-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/7.-Remote-access-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/7.-Remote-access-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/7.-Remote-access-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/7.-Remote-access.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b37a00f elementor-widget elementor-widget-heading\" data-id=\"b37a00f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Remote Access<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-277e41f elementor-widget elementor-widget-text-editor\" data-id=\"277e41f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Where possible, your tech stack should be accessible remotely from any location. Your team should be able to access the tools they need to work from wherever they are, whether at home or on the go.<\/p><p class=\"has-text\">It&#8217;s not just the teams that need remote access. If you work with suppliers who need to update product information in your PIM system, for example, you may need to provide them with remote access to that system.<\/p><p class=\"has-text\">According to a <a href=\"https:\/\/globalworkplaceanalytics.com\/telecommuting-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">report<\/a> by Global Workplace Analytics, remote work can save companies up to $11,000 per employee per year, while reducing employee turnover and increasing productivity.\u00a0<\/p><p class=\"has-text\">For multichannel e-commerce, a tech stack for remote access should include a secure and efficient remote access solution. This could involve setting up a virtual private network (VPN) for remote users to access the company network, or a secure web-based remote access solution. For example, a cloud-based solution like Microsoft Azure or Amazon Web Services (AWS) can provide secure access to the company network and resources.<\/p><p class=\"has-text\">Additionally, a secure file-sharing solution like Dropbox or Google Drive could be used to facilitate collaboration and document sharing. Finally, a secure messaging solution like Slack or Microsoft Teams should be implemented to ensure secure communication between remote employees and the company.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8987ac elementor-widget elementor-widget-image\" data-id=\"f8987ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/8.-Track-the-metrics-1024x576.png\" class=\"attachment-large size-large wp-image-11608\" alt=\"a person tracking the key performance indicators\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/8.-Track-the-metrics-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/8.-Track-the-metrics-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/8.-Track-the-metrics-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/8.-Track-the-metrics-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/8.-Track-the-metrics.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba9137e elementor-widget elementor-widget-heading\" data-id=\"ba9137e\" data-element_type=\"widget\" id=\"toc8\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Track the metrics<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c9fb8 elementor-widget elementor-widget-text-editor\" data-id=\"72c9fb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Identify and measure the key performance indicators (KPIs) relevant to your business goals. Then use the data to make informed decisions that improve the overall performance of your tech stack.<\/p><p class=\"has-text\">For example, you may want to track metrics such as the number of visitors to your channels and how they navigate through each channel.\u00a0<\/p><p class=\"has-text\">Each metric essentially points you to what you need to do for each tech stack. This is one of the easiest ways to discover weaknesses and opportunities.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613bd14 elementor-widget elementor-widget-image\" data-id=\"613bd14\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/9.-Security-and-compliance-1024x576.png\" class=\"attachment-large size-large wp-image-11609\" alt=\"Security and compliance\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/9.-Security-and-compliance-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/9.-Security-and-compliance-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/9.-Security-and-compliance-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/9.-Security-and-compliance-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/03\/9.-Security-and-compliance.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd84c58 elementor-widget elementor-widget-heading\" data-id=\"cd84c58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Security and Compliance<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad8a3a elementor-widget elementor-widget-text-editor\" data-id=\"6ad8a3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Optimizing the security and compliance requirements of your tech stack will lead to increased <span class=\"mark-keyword\">customer service<\/span>, trust, and confidence. When customers feel secure about the safety of their personal and financial information, they are more likely to make purchases from your channels.<\/p><p class=\"has-text\">Non-compliance on the other hand can lead to costly fines, lawsuits, and damage to your company&#8217;s reputation. This optimization will therefore help you reduce the risk of these negative outcomes and instead focus on growing sales across your channels.<\/p><p class=\"has-text\">That\u2019s it on optimization. Don\u2019t stop at this though. Dig deeper and find those hidden areas that you can optimize to deliver the greatest impact for each individual channel.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc1f84 elementor-widget elementor-widget-heading\" data-id=\"7fc1f84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Remarks<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0d08d elementor-widget elementor-widget-text-editor\" data-id=\"9d0d08d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Ever wondered why giant companies like Amazon, Google, and Facebook, are constantly making small tweaks here and there to their tools? Cumulatively, these minor changes are in fact the subtle ingredients that eventually shape their tools to become great. If you never knew, the other name for these changes is optimization.\u00a0<\/p><p class=\"has-text\">Always ask the famous \u201cwhat if\u201d question, then do something about it. What if you optimized the shopping cart? Maybe personalize the checkout process to reduce cart abandonment rates? Perhaps integrate it with the inventory management system to ensure accurate inventory levels? What if.<\/p><p class=\"has-text\">This is all it comes down to small changes here and there. These small changes will eventually lead to big results!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25bebc1 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"25bebc1\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d1a7c3 elementor-widget elementor-widget-spacer\" data-id=\"20d1a7c3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-692585a5 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"692585a5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf56cf7 elementor-widget elementor-widget-toggle\" data-id=\"cf56cf7\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2171\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2171\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can I optimize my tech stack for better website speed and performance?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2171\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2171\"><p class=\"has-text\">You can use a Content Delivery Network (CDN), compress files such as images and videos, minify code, and leverage caching. You can also use tools like Google&#8217;s PageSpeed Insights or GTmetrix to identify areas for improvement and make necessary changes.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2172\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2172\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are some optimization strategies for improving the mobile responsiveness of my ecommerce site? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2172\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2172\"><p class=\"has-text\">Use a responsive design, reduce image and file sizes, minimize the use of pop-ups and overlays, and simplify the navigation and checkout process. You can also use <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener noreferrer\">Google&#8217;s Mobile-Friendly Test tool<\/a> to identify areas for improvement and make necessary changes.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2173\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2173\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can I optimize my tech stack for better inventory management?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2173\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2173\"><p class=\"has-text\">You can use strategies like automated reorder points, predictive analytics, and real-time inventory tracking to ensure that you always have the right products in stock and minimize the risk of overselling or stockouts.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2174\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2174\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How often should I review and update my multichannel ecommerce tech stack? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2174\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2174\"><p class=\"has-text\">Generally, it is advisable that eCommerce businesses review their tech stack at least once a year and make changes as needed.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2175\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2175\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can I optimize my tech stack for better data security?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2175\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2175\"><p class=\"has-text\">It\u2019s advisable to implement advanced security measures like multi-factor authentication, identity access management, and data encryption.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4b2982bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b2982bb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3b7ca715\" data-id=\"3b7ca715\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d89497 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"25d89497\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/80521e1847766fa2c4b9f44e007cfcad?s=300&amp;d=mm&amp;r=g\" alt=\"Elizabeth Byrd\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tElizabeth Byrd\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-611cfb37 elementor-widget elementor-widget-post-info\" data-id=\"611cfb37\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2023\/03\/10\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tMarch 10, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3d12550c\" data-id=\"3d12550c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71753e5 elementor-widget elementor-widget-spacer\" data-id=\"71753e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a43d83 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"77a43d83\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-502aefea\" data-id=\"502aefea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-594b365e elementor-widget elementor-widget-spacer\" data-id=\"594b365e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67036c49 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"67036c49\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3be8abd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3be8abd4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ccc22bb\" data-id=\"5ccc22bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29ef334a elementor-widget elementor-widget-spacer\" data-id=\"29ef334a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cedff9d elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"3cedff9d\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28398 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png\" class=\"attachment-medium size-medium wp-image-28400\" alt=\"catsy-pim-pxm-customer-loyalty-building-lasting-relationships\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\t\tPXM and Customer Loyalty: Building Lasting Relationships\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 16, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28390 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png\" class=\"attachment-medium size-medium wp-image-28394\" alt=\"catsy-pim-pxm-ultimate-tech-stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\t\tThe Ultimate PXM Tech Stack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 15, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28383 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-300x169.png\" class=\"attachment-medium size-medium wp-image-28384\" alt=\"catsy-pim-global-pxm-better-product-experiences-worldwide\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" >\n\t\t\t\tGlobal PXM: Creating Better Product Experiences Worldwide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 14, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b022ab elementor-widget elementor-widget-spacer\" data-id=\"36b022ab\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Optimizing Your Techstack for Multichannel eCommerce Multichannel e-commerce requires a tech stack that can handle multiple channels, from your website to social media to marketplaces.<\/p>\n","protected":false},"author":8,"featured_media":11660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[10],"tags":[19],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/11578"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=11578"}],"version-history":[{"count":50,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/11578\/revisions"}],"predecessor-version":[{"id":18082,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/11578\/revisions\/18082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/11660"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=11578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=11578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=11578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}