{"id":1148,"date":"2017-11-21T15:49:18","date_gmt":"2017-11-21T15:49:18","guid":{"rendered":"http:\/\/catsy.com\/blog\/?p=1148"},"modified":"2025-07-30T13:24:22","modified_gmt":"2025-07-30T19:24:22","slug":"what-is-pim","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/what-is-pim\/","title":{"rendered":"What is PIM? Why You Need It for Your Online Shopping Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1148\" class=\"elementor elementor-1148\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-65ea1953 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65ea1953\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2c464d50\" data-id=\"2c464d50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d100311 elementor-widget elementor-widget-spacer\" data-id=\"d100311\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e376d elementor-widget elementor-widget-heading\" data-id=\"25e376d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What is PIM? Why You Need It for Your Online Shopping Business<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3cd0ecf6\" data-id=\"3cd0ecf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7219506 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7219506\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Product-information-on-ipad-cover-image-what-is-PIM-1024x576.png\" class=\"attachment-large size-large wp-image-14255\" alt=\"Cover image &quot;What is PIM?&quot;\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Product-information-on-ipad-cover-image-what-is-PIM-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Product-information-on-ipad-cover-image-what-is-PIM-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Product-information-on-ipad-cover-image-what-is-PIM-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Product-information-on-ipad-cover-image-what-is-PIM-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Product-information-on-ipad-cover-image-what-is-PIM.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2d3fefd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d3fefd3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-60ac0b9e\" data-id=\"60ac0b9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d02b921 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-global elementor-global-9431 elementor-widget-table-of-contents\" data-id=\"3d02b921\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5011e2a8\" data-id=\"5011e2a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7db1902f elementor-widget elementor-widget-text-editor\" data-id=\"7db1902f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">You have a great product. You know it, your customers know it, and your competitors know it.\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">However, the question is: do you have excellent product information? Do you have a system that helps you manage and update all the data about your product across different channels?\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">This article is a deep dive into a <\/span><span class=\"mark-keyword\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">product information<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\"> management system. It is built on professional software, which is the key to unlocking the full potential of your product data.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">You may ask, what is PIM?<\/span><\/p><p class=\"has-text\"><span class=\"mark-keyword\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Product Information<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\"> Management (PIM) is key to ensuring that your customers always get the correct information at the right time and place. If you don&#8217;t have PIM, you are missing out on a huge opportunity to grow your business and delight your customers. <\/span><\/p><p class=\"has-text\"><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">You risk losing them to your competitors with a better <\/span><span class=\"mark-keyword\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">product information<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\"> management system.<\/span><\/p><p class=\"has-text\">Throughout this article, we will use Acme Corp (a fictional manufacturer of various products that uses PIM to centralize and organize its product data from different sources and distribute it to multiple platforms and marketplaces) in answering the question &#8220;What is PIM?&#8221; and understanding the tools used for effective and efficient product data management. Let&#8217;s dig into the PIM definition.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7a5d87 elementor-widget elementor-widget-spacer\" data-id=\"5c7a5d87\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b84159e eael-table-align-center eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table\" data-id=\"3b84159e\" data-element_type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"3b84159e\" id=\"eael-data-table-wrapper-3b84159e\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-3b84159e\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\" sorting\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">In this article you'll learn:<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc1\"  >Overview of PIM<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc2\"  >Managing product information digitally<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc3\"  >What is the key success for product data management?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc4\"  >What makes PIM useful for business?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >Why data syndication is important in eCommerce?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc6\"  >Example of a PIM workflow<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc7\"  >Who can use the PIM tool?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc8\"  >Future trends of PIM<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418acd8b elementor-widget elementor-widget-heading\" data-id=\"418acd8b\" data-element_type=\"widget\" id=\"toc1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is PIM?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db756c0 elementor-widget elementor-widget-text-editor\" data-id=\"3db756c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"aligncenter wp-image-14478 size-large\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/Catsy-Post-Template-2023-07-31T154505.675-1024x576.jpg\" alt=\"what is pim\" width=\"1024\" height=\"576\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/Catsy-Post-Template-2023-07-31T154505.675-1024x576.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/Catsy-Post-Template-2023-07-31T154505.675-300x169.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/Catsy-Post-Template-2023-07-31T154505.675-768x432.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/Catsy-Post-Template-2023-07-31T154505.675-1536x864.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/Catsy-Post-Template-2023-07-31T154505.675.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" \/><\/p><p class=\"has-text\"><strong>&#8220;PIM, short for <span class=\"mark-keyword\">Product Information<\/span> Management, refers to collecting, managing, and distributing all the necessary information about a product across channels.&#8221;<\/strong><\/p><p class=\"has-text\">Organizations approach this process differently \u2013 the least sophisticated organizations use <span class=\"mark-keyword\">spreadsheets<\/span> and other manual tools to manage product data.<\/p><p class=\"has-text\">In contrast, the most efficiency-focused ones use advanced <a href=\"https:\/\/catsy.com\/product-information-management-system\">PIM tools<\/a> to manage product data from a central location.<\/p><p class=\"has-text\">We can answer the question by describing it as a vital practice for organizations that handle a vast catalog of products.<\/p><p class=\"has-text\">A company such as <a href=\"https:\/\/en.wikipedia.org\/wiki\/Acme_Corporation\">Acme Corp<\/a>, the fictional manufacturer we met earlier, requires a robust PIM system to centralize and organize its product data from different sources, such as suppliers, <span class=\"mark-keyword\">distributors<\/span>, and internal systems.<\/p><h4>Why is PIM important?<\/h4><p class=\"has-text\">Understanding important <a href=\"https:\/\/catsy.com\/product-information-management-system\">PIM tools<\/a>, or software designed specifically for product data management, is a great way to clearly describe <span class=\"mark-keyword\">what is PIM<\/span>.<\/p><p class=\"has-text\">In a nutshell, it gives organizations superpowers when managing product data. They also create a single, reliable source of <span class=\"mark-keyword\">product information<\/span> for the particular organization&#8217;s products.<\/p><p class=\"has-text\">For example, suppose Acme Corp. manufactures 2,000 different products, each with unique features, including size, color, and description. In that case, a PIM tool allows the company to create a core hub to store, update, and maintain accurate and consistent information about each product coming off the conveyor belt.<\/p><p class=\"has-text\">The tool ensures that the collected product data remains up-to-date, complete, and reliable across its entire product catalog.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5e0bbf elementor-widget elementor-widget-spacer\" data-id=\"b5e0bbf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26522918 elementor-widget elementor-widget-image\" data-id=\"26522918\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/AdobeStock_223696594-min-1024x683.jpeg\" class=\"attachment-large size-large wp-image-14204\" alt=\"PIM in today&#039;s economy\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/AdobeStock_223696594-min-1024x683.jpeg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/AdobeStock_223696594-min-300x200.jpeg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/AdobeStock_223696594-min-768x513.jpeg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/AdobeStock_223696594-min-1536x1025.jpeg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/AdobeStock_223696594-min-2048x1367.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60e77ee5 elementor-widget elementor-widget-heading\" data-id=\"60e77ee5\" data-element_type=\"widget\" id=\"toc2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Common Challenges Managing Product Information in Today's Digital Economy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd7aec5 elementor-widget elementor-widget-text-editor\" data-id=\"2fd7aec5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Indeed, Acme Corp&#8217;s management understands that the current business environment relies heavily on digital technology to run efficiently.<\/p><p>While such an environment is ideal for business interactions, it also means that institutions such as Acme Corp face the challenge of ensuring they provide high-quality and accurate product information. Otherwise, consumers and other stakeholders can easily find alternatives.<\/p><p>A digital economy also implies that organizations deal with vast amounts of data, diverse applications, and complex organizational structures.<\/p><p>Some of the key challenges when managing product data in this environment include:<\/p><ul><li><strong>Incomplete and fragmented data.<\/strong>\u00a0In the digital economy, product information is scattered across multiple sources. This includes suppliers, manufacturers, internal systems, spreadsheets, and legacy databases. This fragmented data can be incomplete, lacking essential details or attributes required for accurate product representation. Thus, gathering and consolidating this dispersed information poses a challenge. Especially because it requires efforts to identify and collect data from various sources.<\/li><\/ul><ul><li><strong>Inconsistent data across applications.<\/strong>\u00a0Different applications and systems within an organization often store and manage product data independently, leading to inconsistencies in product information. Therefore, it becomes a challenge to ensure accurate representations of products.<\/li><li><strong>Siloed systems and business units<\/strong>: Organizations often have <a href=\"https:\/\/www.techtarget.com\/searchdatamanagement\/definition\/data-silo\" target=\"_blank\" rel=\"noopener noreferrer\">siloed systems<\/a> and business units, each responsible for managing product data in their respective areas. This siloed approach hampers effective collaboration, coordination, and data sharing between departments, often resulting in duplicated efforts, data discrepancies, and a lack of centralized control over product information.<\/li><li><strong>Data quality and accuracy<\/strong>: If product information is incomplete, fragmented, inconsistent across applications, and siloed in each business unit, there is no chance for the data to be accurate, let alone high quality. In other words, ensuring data accuracy and quality is impossible without a robust data management system.<\/li><li><strong>Dynamic and rapidly changing data<\/strong>: A manufacturer such as Acme Corp receives numerous requests for products that are required to fit unique specifications. This makes its product data dynamic \u2013 it undergoes frequent updates due to product offerings, pricing, specifications, and inventory level changes. Managing the constant flow of updates and promptly ensuring accurate information is propagated across various channels and applications is complex.<\/li><li><strong>Multichannel distribution<\/strong>: The current business environment also demands companies like Acme Corp to distribute products through various channels, including marketplaces, social media, mobile apps, and e-commerce websites, in addition to traditional partnerships with distributors and retailers. Each channel may have specific data requirements and formats. Therefore, this makes it challenging to adapt and optimize product information for each channel consistently.<\/li><li><strong>Localization and globalization<\/strong>: Another defining characteristic of the current business environment is globalized markets. In this regard, organizations must adapt product information to different cultural preferences, languages, and regions. It is impossible to manage localized content, translations, regional regulations, and market-specific requirements without the help of an advanced PIM tool.<\/li><\/ul><div>\u00a0<\/div><div>Hence, addressing these challenges requires a robust\u00a0product information\u00a0management strategy and the adoption of <a href=\"https:\/\/catsy.com\/product-information-management-system\">PIM tools.<\/a><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd1e5c9 elementor-widget elementor-widget-spacer\" data-id=\"5bd1e5c9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad48d7f elementor-widget elementor-widget-spacer\" data-id=\"1ad48d7f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c04c95 elementor-widget elementor-widget-image\" data-id=\"65c04c95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155103.252-1024x576.jpg\" class=\"attachment-large size-large wp-image-14479\" alt=\"Pim Definition\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155103.252-1024x576.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155103.252-300x169.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155103.252-768x432.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155103.252-1536x864.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155103.252.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d2f95 elementor-widget elementor-widget-spacer\" data-id=\"52d2f95\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4350def1 elementor-widget elementor-widget-heading\" data-id=\"4350def1\" data-element_type=\"widget\" id=\"toc3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is PIM System: Key for a Successful Product Data Management Strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e921c73 elementor-widget elementor-widget-text-editor\" data-id=\"6e921c73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Suppose the Acme Corp management has had enough of <span class=\"mark-keyword\">spreadsheets<\/span> and legacy databases as the foundation of their <span class=\"mark-keyword\">product information<\/span> management strategy. In that case, they decide to adopt a PIM system to supercharge operations.<\/p><p class=\"has-text\">This decision will undoubtedly turn the business into a superpower upon understanding &#8216;what is PIM&#8217; and its incredible lineup of benefits:<\/p><ul><li><strong>Speeds up workflows and time to market.<\/strong>\u00a0A PIM system enables efficient collaboration among teams, provides workflows for content creation and approval, and offers centralized control over product data. On that account, the tool streamlines and automates various aspects of the product data management process. This may result in accelerated workflows and reduced time between launching a new product and getting it into the consumer&#8217;s hands.<\/li><li><strong>Improves data quality and governance.<\/strong> <a href=\"https:\/\/catsy.com\/product-information-management-system\">PIM tools<\/a> offer several features that help enhance data quality and management, including data cleansing, standardization, and validation. For example, a\u00a0company with an enormous catalog of product offerings can easily improve <a href=\"http:\/\/catsy.com\/blog\/product-content-important\" target=\"_blank\" rel=\"noopener noreferrer\">product content<\/a>&#8216;s overall quality and reliability.<\/li><li><strong>Capitalizes on emerging market opportunities.<\/strong>\u00a0With a considerably short time to market, organizations can rapidly expand into new markets, launch new product lines, and adapt their offerings to changing customer demands. In addition, <a href=\"https:\/\/catsy.com\/product-information-management-system\">PIM tools<\/a> allow a company like Acme Corp. to tailor <span class=\"mark-keyword\">product information<\/span> for customers based on their region of residence, enabling it to gain a competitive advantage and seize growth prospects.<\/li><li><strong>Delivers positive product experience to customers<\/strong>: The ultimate goal for any organization is to create the best relationship with customers, and nothing does it better than building a history of reliability. Customers often love and ultimately trust organizations that are upfront about their products. Thus, there is no better way to communicate this posture than by providing consistent, complete, and accurate <span class=\"mark-keyword\">product information<\/span> across all channels. Thankfully, <a href=\"https:\/\/catsy.com\/product-information-management-system\">PIM tools<\/a> enable businesses to enrich product data with <span class=\"mark-keyword\">high-quality<\/span> images, specifications, and descriptions, ensuring that customers can access reliable information that helps them make informed purchasing decisions.<\/li><li><strong>Enhanced cross-selling and up-selling<\/strong>: An effective PIM strategy for online business may require capabilities for businesses to establish relationships between products and effectively implement cross-selling and up-selling techniques. <a href=\"https:\/\/catsy.com\/product-information-management-system\">PIM tools<\/a> make this happen by managing product variations, bundles, and accessories, enabling businesses to showcase related products or recommend complementary items to customers easily.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5108e7b elementor-widget elementor-widget-spacer\" data-id=\"5108e7b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7839f7ac elementor-widget elementor-widget-image\" data-id=\"7839f7ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155306.801-1024x576.jpg\" class=\"attachment-large size-large wp-image-14480\" alt=\"pim meaning\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155306.801-1024x576.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155306.801-300x169.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155306.801-768x432.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155306.801-1536x864.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155306.801.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c52694 elementor-widget elementor-widget-spacer\" data-id=\"62c52694\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783c8a1f elementor-widget elementor-widget-heading\" data-id=\"783c8a1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Features of a PIM System<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea0ddfd elementor-widget elementor-widget-text-editor\" data-id=\"3ea0ddfd\" data-element_type=\"widget\" id=\"toc4\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Any business serious about its future prospects must thoroughly interrogate a potential PIM system before adopting it into core business operations. In this regard, the organization looks out for particular features that effectively and efficiently deliver the tool&#8217;s functions.<\/p><p class=\"has-text\">A regular PIM system can provide a wide range of benefits because of the following critical attributes:<\/p><p>\u00a0<\/p><h4 class=\"has-text\"><strong>Data Integration<\/strong><\/h4><p class=\"has-text\">The solution allows organizations to collate product data from multiple formats and sources, enabling them to connect with suppliers, <span class=\"mark-keyword\">distributors<\/span>, internal systems, and other databases to gather <span class=\"mark-keyword\">product information<\/span>. PIM systems offer mechanisms to import, map, and transform data from diverse sources, ensuring seamless <span class=\"mark-keyword\">product information<\/span> integration and synchronization.<\/p><h4 class=\"has-text\"><strong>Data Enrichment<\/strong><\/h4><p class=\"has-text\">Data enrichment is critical because it enables organizations to make product data more accurate and current. A good PIM system must provide the capabilities to add details to existing information and provide granular data such as <span class=\"mark-keyword\">attributes<\/span> and metadata. Additionally, most PIMs provide editing and translating <span class=\"mark-keyword\">functionalities<\/span> to enable users to <a href=\"http:\/\/catsy.com\/blog\/product-attribute-seo\" target=\"_blank\" rel=\"noopener noreferrer\">enhance product<\/a> data within the PIM system. These solutions often include tools for bulk editing, data templates, and image\/video management to streamline the enrichment process and ensure consistent and compelling <span class=\"mark-keyword\">product information<\/span>.<\/p><h4 class=\"has-text\"><strong>Data Governance<\/strong><\/h4><p class=\"has-text\">PIM systems offer robust data governance capabilities. They allow businesses to define and enforce rules, approvals, permissions, and workflows for <span class=\"mark-keyword\">product information<\/span> management. Importantly, they enable organizations to assign responsibilities, establish data governance frameworks, and streamline product data approval and review processes. The goal is to ensure data integrity, consistency, and adherence to organizational and <a href=\"http:\/\/catsy.com\/blog\/industry-specific-content\" target=\"_blank\" rel=\"noopener noreferrer\">industry-specific<\/a> standards.<\/p><h4 class=\"has-text\"><strong>Data Quality<\/strong><\/h4><p class=\"has-text\"><span class=\"mark-keyword\">High-quality<\/span> data is one of the critical objectives for a robust <span class=\"mark-keyword\">product information<\/span> management strategy. In this regard, PIM systems incorporate features to monitor, validate, and improve <span class=\"mark-keyword\">product information<\/span> governance, accuracy, and quality. These features enable users to establish and implement data validation rules, cleanse product data cleansing, and manage exceptions. Furthermore, PIM systems help identify and resolve data errors, inconsistencies, and duplicates. They offer data quality metrics, readiness (completeness) reporting, and alerts to ensure consistent, complete, accurate, and timely <span class=\"mark-keyword\">product information<\/span>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b2e9bb1 elementor-widget elementor-widget-text-editor\" data-id=\"4b2e9bb1\" data-element_type=\"widget\" id=\"toc5\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 class=\"has-text\"><strong>Data Syndication<\/strong><\/h4><p class=\"has-text\">PIM enables the efficient publication and syndication of\u00a0<span class=\"mark-keyword\">product information<\/span>\u00a0to various sales and marketing channels. They offer integrations with\u00a0<span class=\"mark-keyword\">marketplaces<\/span>, e-commerce platforms, content management systems, and more. Users enjoy particular capabilities, such as accurate data export through CSV connections and automated data feeds through APIs to ensure real-time or scheduled updates to\u00a0<span class=\"mark-keyword\">product information<\/span>\u00a0across different channels. The tools also support\u00a0<span class=\"mark-keyword\">channel-specific<\/span>\u00a0formatting, data transformations, and business rules to meet each channel&#8217;s requirements and standards.<\/p><p class=\"has-text\">In addition to these key features, PIM system often include other\u00a0<span class=\"mark-keyword\">functionalities<\/span>, such as version control, audit trails, search capabilities, and localization support. More advanced PIM like Catsy have built-in digital asset management (DAM) solutions to supercharge product content management workflows. These features collectively provide businesses with a comprehensive toolset to efficiently manage, enhance, govern, validate, and distribute\u00a0<span class=\"mark-keyword\">product information.<\/span>\u00a0This will ultimately improve operational efficiency, data quality, and customer experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2ca82 elementor-widget elementor-widget-spacer\" data-id=\"5b2ca82\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-676927e3 elementor-widget elementor-widget-image\" data-id=\"676927e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155518.213-1024x576.jpg\" class=\"attachment-large size-large wp-image-14481\" alt=\"know about pim\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155518.213-1024x576.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155518.213-300x169.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155518.213-768x432.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155518.213-1536x864.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T155518.213.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8e79ba elementor-widget elementor-widget-heading\" data-id=\"7e8e79ba\" data-element_type=\"widget\" id=\"toc6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Example of a PIM<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700aba16 elementor-widget elementor-widget-text-editor\" data-id=\"700aba16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Suppose the Acme Corp. management wants to acquire the platform to up their product data management game.<\/p>\n<p class=\"has-text\">However, they need to walk their staff through the inner working and nuances of a PIM.<\/p>\n<p class=\"has-text\">Here is an example of how a PIM system works in practice, a model that the company&#8217;s management can present to the employees.<\/p>\n<h4>Life before a PIM<\/h4>\n<p class=\"has-text\">Let&#8217;s assume from the onset that Acme Corp. will use Catsy PIM to source <span class=\"mark-keyword\">product information<\/span> from internal teams. This includes <span class=\"mark-keyword\">engineering<\/span>, logistics, marketing, product managers, etc., for onward distribution to distribution channels.<\/p>\n<p class=\"has-text\">Before acquiring the PIM system, each Acme Corp. business unit kept a record of <span class=\"mark-keyword\">product information<\/span>. The <span class=\"mark-keyword\">engineering<\/span> unit had a catalog of specifications, and the marketing unit stored and managed product images and videos in a separate database.<\/p>\n<h4>Product Management with a PIM<\/h4>\n<p class=\"has-text\">Therefore, the first step after acquiring Catsy PIM was integrating disparate <span class=\"mark-keyword\">product information<\/span> into a central hub. The solution connects all the internal business units. It also adds data mapping and transformation <span class=\"mark-keyword\">functionalities<\/span>.<\/p>\n<p class=\"has-text\">This is to ensure that the information stored in the main repository is consistent with organizational standards.<\/p>\n<p class=\"has-text\">Acme Corp.&#8217;s internal teams can add, edit, and enhance relevant product data from within Catsy PIM. It provides templates and bulk editing capabilities to streamline the enrichment process.<\/p>\n<p class=\"has-text\">Catsy PIM also includes a DAM solution, which enables the marketing department to manage and enrich <span class=\"mark-keyword\">digital assets<\/span>.<\/p>\n<p class=\"has-text\">But before Acme Corp. can distribute the <span class=\"mark-keyword\">product information<\/span> to channels, it must ensure the data meet exceptional quality standards.<\/p>\n<p class=\"has-text\">To this end, Catsy PIM provides monitoring and validation tools. Authorized personnel can set up validation rules and alerts to identify and rectify data errors and inconsistencies.<\/p>\n<h4 class=\"has-text\">It doesn&#8217;t stop there!<\/h4>\n<p class=\"has-text\">Catsy PIM provides data quality metrics and reporting to track and measure product information&#8217;s accuracy, consistency, and completeness.<\/p>\n<p class=\"has-text\">Most importantly, users can see how much longer it will take until details for a specific product is complete through a readiness reporting tool that is easily accessible on the dashboard.<\/p>\n<p class=\"has-text\">With all the checks complete and the product data 100% complete, Acme Corp. can distribute the information to different sales and marketing channels. Catsy PIM provides the capabilities to automate this process.<\/p>\n<p class=\"has-text\">It has pre-built integrations with e-com platforms and <span class=\"mark-keyword\">marketplaces. This is done <\/span>through CSV and API connections to ensure that only accurate information is shared.&nbsp;<\/p>\n<p class=\"has-text\">\n<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3d535f elementor-widget elementor-widget-spacer\" data-id=\"4f3d535f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18082aeb elementor-widget elementor-widget-image\" data-id=\"18082aeb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T160411.549-1024x576.jpg\" class=\"attachment-large size-large wp-image-14482\" alt=\"all about pim\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T160411.549-1024x576.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T160411.549-300x169.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T160411.549-768x432.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T160411.549-1536x864.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2017\/11\/Catsy-Post-Template-2023-07-31T160411.549.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed39226 elementor-widget elementor-widget-heading\" data-id=\"3ed39226\" data-element_type=\"widget\" id=\"toc7\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who Uses a PIM Tool?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-361c18db elementor-widget elementor-widget-text-editor\" data-id=\"361c18db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Various stakeholders use a PIM tool within an organization (and external partners) to manage <span class=\"mark-keyword\">product information<\/span> effectively. The typical users within the organization include:<\/p><h4 class=\"has-text\"><strong>Product Managers<\/strong><\/h4><p class=\"has-text\">Product managers are responsible for creating and maintaining the product catalog within the PIM system. They define the product strategy, roadmap, and pricing and ensure up-to-date and accurate product data is available for distribution across multiple channels.<\/p><h4 class=\"has-text\"><strong>Digital Marketers<\/strong><\/h4><p class=\"has-text\">Digital marketers utilize the PIM tool to execute marketing campaigns and optimize the performance of products across different channels. They leverage the enriched <span class=\"mark-keyword\">product information<\/span> stored in the PIM system to create compelling marketing content, ensure brand consistency, and target specific customer segments effectively.<\/p><h4 class=\"has-text\"><strong>Merchandisers<\/strong><\/h4><p class=\"has-text\">Merchandisers select, present, and promote products to drive sales and meet customer demand. They use <a href=\"https:\/\/catsy.com\/product-information-management-system\">PIM tools<\/a> to curate and display products based on customer preferences and market trends. They leverage the <span class=\"mark-keyword\">product information<\/span> in the PIM system to select the right products for specific sales channels, create product assortments, and optimize product placements to maximize sales and customer engagement.<\/p><h4 class=\"has-text\"><strong>Logistics Managers\/Purchasing Departments<\/strong><\/h4><p class=\"has-text\">Logistics and purchasing managers are in charge of the <span class=\"mark-keyword\">product information<\/span> stored in the PIM tool. They are used for shipping, inventory management, and procurement. They utilize the PIM system to provide accurate product data, track stock levels, manage logistics, and coordinate supply chain activities.<\/p><h4 class=\"has-text\"><strong>eCommerce Managers<\/strong><\/h4><p class=\"has-text\">Electronic commerce managers are responsible for managing <a href=\"http:\/\/catsy.com\/blog\/identify-sales-channels\" target=\"_blank\" rel=\"noopener noreferrer\">online sales channels<\/a> and ensuring a seamless shopping experience for customers. They leverage the PIM tool to publish and update <span class=\"mark-keyword\">product information<\/span> on e-commerce platforms, optimize product listings, manage pricing, and synchronize inventory across multiple online channels.<\/p><h3 class=\"has-text\"><strong>Creators<\/strong><\/h3><p class=\"has-text\">Copywriters and other creators use the <span class=\"mark-keyword\">product information<\/span> stored in the PIM system as a reference for their projects. They rely on the PIM tool to access accurate and detailed product specifications, descriptions, images, and other content required to create compelling visuals and marketing materials.<\/p><p class=\"has-text\">The organization may also have external partners who may benefit from the PIM, such as:<\/p><h4 class=\"has-text\"><strong>Agencies<\/strong><\/h4><p class=\"has-text\">Agencies that work with businesses to manage their <span class=\"mark-keyword\">product information<\/span> utilize PIM software to access and enrich clients&#8217; product data. They <span class=\"mark-keyword\">collaborate<\/span> with the organization&#8217;s representatives and use the PIM system to enhance <span class=\"mark-keyword\">product information. It<\/span> ensures meeting the requirements of different <span class=\"mark-keyword\">marketplaces<\/span>, print publishers, and e-commerce channels.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-130f346 elementor-widget elementor-widget-spacer\" data-id=\"130f346\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73324d04 elementor-widget elementor-widget-image\" data-id=\"73324d04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/AdobeStock_611039637-1024x683.jpeg\" class=\"attachment-large size-large wp-image-14209\" alt=\"the future of PIM\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/AdobeStock_611039637-1024x683.jpeg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/AdobeStock_611039637-300x200.jpeg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/AdobeStock_611039637-768x512.jpeg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/AdobeStock_611039637-1536x1024.jpeg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/07\/AdobeStock_611039637-2048x1365.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f36ea elementor-widget elementor-widget-heading\" data-id=\"84f36ea\" data-element_type=\"widget\" id=\"toc8\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Future of PIM<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b56beb4 elementor-widget elementor-widget-text-editor\" data-id=\"6b56beb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\"><span class=\"mark-keyword\">Product information<\/span> management is a rapidly growing market with a positive outlook. The market is expected to achieve remarkable growth with an expected compound annual growth rate (CAGR) of<a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/product-information-management-market\" target=\"_blank\" rel=\"noopener noreferrer\"> 23.3%<\/a> in the decade between 2018 and 2028.<\/p><p class=\"has-text\">Powering the explosive growth are factors like technological advancements and the presence of key players like Catsy and others. The retail and E-com industry is anticipated to witness significant adoption of PIM.<\/p><p class=\"has-text\">This is due to its emphasis on improving customer experience and the increasing utilization of artificial intelligence and retail analytics tools. This sector recognizes the value of PIM in addressing the growing demands of customers. It also maximizes the potential of advanced technologies for better business outcomes.<\/p><p class=\"has-text\">Some of the current trends and future opportunities of PIM in the digital economy include:<\/p><h4 class=\"has-text\"><strong>Artificial Intelligence (AI)<\/strong><\/h4><p class=\"has-text\">AI has the potential to revolutionize PIM by automating and enhancing various tasks. AI-powered technologies like natural language processing (NLP), machine learning, and computer vision can be leveraged to automate data classification, attribute extraction, and product data enrichment.<\/p><h4 class=\"has-text\"><strong><span class=\"mark-keyword\">Omnichannel<\/span> Commerce<\/strong><\/h4><p class=\"has-text\">With the rise of multiple sales and marketing channels, providing consistent and engaging product experiences across all touchpoints has become crucial. Therefore, PIM plays a vital role in enabling <span class=\"mark-keyword\">omnichannel<\/span> commerce by <span class=\"mark-link\">centralizing<\/span> and managing <span class=\"mark-keyword\">product information<\/span> in a unified manner.<\/p><p class=\"has-text\">PIM systems with <span class=\"mark-keyword\">omnichannel<\/span> capabilities ensure that product data is adapted and optimized for each channel. They maintain brand consistency and deliver seamless experiences throughout the customer journey.<\/p><h4 class=\"has-text\"><strong>Globalization<\/strong><\/h4><p class=\"has-text\">Organizations need to adapt their <span class=\"mark-keyword\">product information<\/span> to different languages, cultures, markets, and <span class=\"mark-keyword\">regulations<\/span> in the global marketplace. PIM systems with localization features will be critical in enabling businesses to expand their operations globally effectively.<\/p><h4 class=\"has-text\"><strong>Customer-Centricity<\/strong><\/h4><p class=\"has-text\">Customer-centricity is a critical focus in today&#8217;s digital economy. PIM plays a vital role in understanding and meeting customer needs by enabling the collection and analysis of customer data, creating a more engaging and personalized product experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-319e60ea elementor-widget elementor-widget-spacer\" data-id=\"319e60ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be38fb elementor-widget elementor-widget-heading\" data-id=\"9be38fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51e5fdc2 elementor-widget elementor-widget-text-editor\" data-id=\"51e5fdc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">In this article, we brought light to the frequently asked question &#8220;What is PIM?&#8221;. Looking ahead, the future of PIM in the digital economy will likely involve further advancements in AI capabilities, deeper integration with emerging technologies like virtual reality (VR) and augmented reality (AR), increased emphasis on data privacy and security, and the continuous evolution of customer expectations.<\/p><p class=\"has-text\">Organizations that embrace these trends and leverage PIM systems to deliver relevant, consistent, and personalized product experiences will have a competitive edge in the dynamic digital landscape.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25cca359 elementor-widget elementor-widget-spacer\" data-id=\"25cca359\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19839811 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-9434 elementor-widget-call-to-action\" data-id=\"19839811\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1795c elementor-widget elementor-widget-spacer\" data-id=\"3b1795c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef2c627 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9437 elementor-widget-divider\" data-id=\"2ef2c627\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4475174d elementor-widget elementor-widget-toggle\" data-id=\"4475174d\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1141\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1141\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is PIM used for?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1141\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1141\"><p class=\"has-text\">PIM is used to collect, manage, and distribute <span class=\"mark-keyword\">product information. This might come<\/span> from various sources, ensuring accuracy and consistency, and facilitating its distribution across multiple channels and platforms.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1142\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1142\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is an example of a PIM System?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1142\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1142\"><p>An example of a PIM system is Catsy. It provides comprehensive product data management <span class=\"mark-keyword\">functionalities<\/span>, including version control, audit trails, search capabilities, and localization support. Catsy also has built-in digital asset management (DAM) solutions to enhance product content management workflows.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1143\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1143\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Who uses a PIM?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1143\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1143\"><p class=\"ql-align-justify has-text\">Various stakeholders within an organization, such as product managers, digital marketers, logistics managers, and eCommerce managers, as well as external partners like agencies, use a PIM tool to manage <span class=\"mark-keyword\">product information<\/span> effectively.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1144\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1144\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the features of PIM?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1144\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1144\"><p class=\"has-text\">PIM systems offer features such as collecting and consolidating <span class=\"mark-keyword\">product information<\/span>, enriching data, managing variations, ensuring accuracy and consistency, providing self-service tools, and incorporating digital asset management capabilities.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1145\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1145\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why do companies need a PIM System?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1145\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1145\"><p class=\"has-text\">Companies need a PIM to improve data quality and governance, capitalize on emerging market opportunities, streamline <span class=\"mark-keyword\">product information<\/span> integration and synchronization, enhance product data accuracy and \u2018currentness\u2019, and ensure consistent and compelling <span class=\"mark-keyword\">product information<\/span> across multiple channels and platforms.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3f07f20e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f07f20e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20fd10c5\" data-id=\"20fd10c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ad3546e elementor-widget elementor-widget-spacer\" data-id=\"5ad3546e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2798e72f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2798e72f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-528f0d1b\" data-id=\"528f0d1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8243e07 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-global elementor-global-9443 elementor-widget-author-box\" data-id=\"8243e07\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/80521e1847766fa2c4b9f44e007cfcad?s=300&amp;d=mm&amp;r=g\" alt=\"Elizabeth Byrd\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tElizabeth Byrd\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3463a849 elementor-widget elementor-widget-global elementor-global-9446 elementor-widget-post-info\" data-id=\"3463a849\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2017\/11\/21\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tNovember 21, 2017\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-63815c32\" data-id=\"63815c32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bef4533 elementor-widget elementor-widget-spacer\" data-id=\"5bef4533\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f958938 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9449 elementor-widget-divider\" data-id=\"4f958938\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-492ba260\" data-id=\"492ba260\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f6277f4 elementor-widget elementor-widget-spacer\" data-id=\"1f6277f4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d818896 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-global elementor-global-9452 elementor-widget-share-buttons\" data-id=\"5d818896\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-674a214b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"674a214b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20697b26\" data-id=\"20697b26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d73503a elementor-widget elementor-widget-spacer\" data-id=\"3d73503a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4beeb6b0 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-global elementor-global-9455 elementor-widget-posts\" data-id=\"4beeb6b0\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28407 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-300x169.png\" class=\"attachment-medium size-medium wp-image-28399\" alt=\"catsy-pim-pxm-content-is-king-enriched-product-data\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" >\n\t\t\t\tContent is King: The Role of Enriched Product Content in PXM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28398 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png\" class=\"attachment-medium size-medium wp-image-28400\" alt=\"catsy-pim-pxm-customer-loyalty-building-lasting-relationships\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\t\tPXM and Customer Loyalty: Building Lasting Relationships\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28390 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png\" class=\"attachment-medium size-medium wp-image-28394\" alt=\"catsy-pim-pxm-ultimate-tech-stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\t\tThe Ultimate PXM Tech Stack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3c741d elementor-widget elementor-widget-spacer\" data-id=\"1d3c741d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this Article You have a great product. You know it, your customers know it, and your competitors know it.\u00a0However, the question is: do you<\/p>\n","protected":false},"author":8,"featured_media":14255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[16],"tags":[19,3,4],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/1148"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=1148"}],"version-history":[{"count":47,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/1148\/revisions"}],"predecessor-version":[{"id":24342,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/1148\/revisions\/24342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/14255"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=1148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=1148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=1148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}