Why DAM and PIM Make the Best Choice as Content Management System

Content Manager

In this Article

Why DAM & PIM Make the Best Choice as Content Management System

Early content management systems were primarily focused on managing static web pages, but as the web evolved, so did the need for more advanced features such as versioning, metadata management, and workflow management, which led to the emergence of web content management systems (WCMS). With the introduction of Product Information Management (PIM) systems, organizations were able to manage and distribute product information in a centralized location. Digital Asset Management (DAM) systems focused on managing and distributing digital assets such as images, videos, and documents. 

In recent years, organizations have realized the benefits of integrating PIM and DAM systems to manage both product information and digital assets in a single location. This has led to the development of integrated PIM & DAM systems which offer advanced features and improved efficiency in managing and distributing content.

In this article, we demonstrate why DAM & PIM is the most suitable choice for Content Management.

Key similarities and differences between PIM, DAM, and CMS

To best relate and differentiate these three, we need to start by understanding what each does: 

  • PIM manages product information, such as product descriptions, images, and pricing.
  • DAM manages digital assets such as images, videos, and documents.
  • CMS manages website content such as text, images, and videos, providing a way for non-technical users to create, edit, and publish content easily.

Key similarities:

  • PIM, DAM, and CMS are all digital content management systems designed to manage different types of digital content, such as product information, digital assets, and website content.
  • They provide a centralized location for storing and organizing digital content: PIM, DAM, and CMS offer a single place where content can be stored, contained, and easily accessed.
  • They aim to improve the efficiency and effectiveness of digital content management:
  • They allow for collaboration and access control.

Key differences:

  • Purpose: PIM is used to manage product information such as product descriptions, images, and pricing, while DAM is used to manage digital assets such as images, videos, and documents. CMS manages website content such as text, photos, and videos.
  • Data structure: PIM systems typically have a more complex data structure that allows them to manage a wide range of product information, including variations and options. DAMs and CMSs usually have a more straightforward data structure.
  • Metadata management: PIMs and DAMs often have more advanced metadata management capabilities, allowing users to add custom metadata fields and tags to better organize and search for content. CMSs may have more basic metadata management capabilities.
  • Integration: PIMs often integrate with other systems such as ERP, CRM, and e-commerce platforms, while DAMs and CMSs may have more basic integration capabilities.

In summary:

  • PIM focuses on managing product information.
  • DAM focuses on managing digital assets.
  • CMS focuses on managing website content.

Top Features Of CMS

As mentioned earlier, a Content Management System, CMS, enables individuals without technical knowledge to quickly generate, manage, and update website content. 

Rather than creating your system for web pages, storing images and audio, and other functions, the Content Management System handles all of that basic infrastructure for you, allowing you to focus on more forward-pacing aspects of your websites. 

Aside from creating websites, content management systems can be utilized for other purposes, such as document management. 

A Content Management System comprises two major components on a higher technical level: a Content Management Application and a Content Delivery Application. While the former allows you to add and manage content on your website, the latter is the back-end process that takes the content you have entered into the CMA, properly stores it, and makes it visible to your visitors. These two systems work collaboratively to make website maintenance simple. 

Here are the top features of a Content Management System:

1. Intuitive dashboard

The admin dashboard is the central hub of every Content Management System. It should enable you to take care of all content production and distribution aspects from one central location. 

This includes everything from scheduling content, monitoring user activity, safeguarding against potential threats, and installing modules and plugins, right through to getting an overview of how your website is performing with analytics. 

2. Responsive themes

CMS platforms are supported by themes that achieve different preferences, e.g. a theme for an e-commerce website, a theme for a news website, etc. When comparing CMS platforms, it is critical to consider the diversity of themes available in the ecosystem. For instance, if you run an e-commerce website, you might want a theme that includes the following:

  • Customizable content sections
  • Drop-down navigation support
  • A sticky sidebar area
  • A grid layout

3. Version control

Every time you change your content, whether adding a new image, editing text or publishing a recent article, the CMS platform automatically saves and tracks the change, making it easy to revert to a previous version if needed. 

This feature ensures that your content is always up-to-date, accurate, and accessible to the right people at the right time, making it easy to maintain the integrity of your content.

4. Powerful content and publishing tools

A typical CMS comes with a robust content editor to easily create and publish various types of content, such as blog posts with custom layouts and landing pages with embedded resources.  

CMS allows you to add videos, CTAs, forms, images, and more within the publishing interface. You can also preview the page before publishing. You should ensure the CMS makes it easy to schedule, publish, update, and manage content. 

5. Multi-language capabilities

This feature enables you to create localized versions of your pages to reach out to customers in different countries or regions. It not only gives you the ability to create multiple language versions but also allows you to test them.

The variants will be organized in groups, making it easier for you to manage your multi-language content as you scale. Additionally, you can add a language switcher module to let visitors switch between translated versions.

Top Features of PIM & DAM

DAM and PIM are more modern than their traditional CMS counterparts, and thankfully they share these essential features, making them incredibly easy to use:



1. Single Source of Truth

A single source of truth (SSOT) is a concept in data management where all relevant data is consolidated and stored in a single, centralized location. This ensures that all data is consistent, accurate, and up-to-date and eliminates the need for multiple copies of the same information.

In the context of PIM and DAM, SSOT refers to storing all product and asset information in a single, centralized system. This allows for better management and organization of product and asset data and ensures that all stakeholders have access to the most up-to-date and accurate information.

PIM and DAM systems work together to provide an SSOT for product and asset data, with PIM handling product information and DAM handling digital assets. Consolidating all this information makes it easier to manage, organize, and distribute it to various outlets such as e-commerce platforms, social media, and print media.


2. Data Governance

Data governance is the overall management of data’s availability, usability, integrity, and security. The data governance feature in DAM & PIM can be further broken down into categorization and attribute management. 


i) Categorization 

In PIM, products are typically categorized using a hierarchical structure, with a top-level category such as “Clothing” and subcategories like “Men’s Clothing” and “Women’s Clothing.” Products can also be assigned multiple categories for a more specific organization and easier searching.

DAM systems also use metadata to categorize digital assets such as images and videos. Assets can be assigned keywords or tags, which can be used to organize and search for them. Additionally, assets can be assigned to collections, groups of assets with a common theme or purpose. For example, an asset could be assigned to a “Product Images” collection or “Marketing Materials.”

ii) Attribute Management

PIM systems allow users to create, edit, and delete product attributes and define relationships between attributes. For example, a product’s size attribute might be linked to the color attribute, so only the colors available in that size are displayed when a user selects a specific size.

In DAM, attribute management refers to the ability to organize and manage digital assets attributes. This can include attributes such as file format, resolution, and copyright information. Like PIM, DAM systems allow users to create, edit, and delete asset attributes and define relationships between attributes. For example, an asset’s collection attribute might be linked to the author attribute, so when a user selects a specific collection, only the assets created by that author are displayed.

3. Validation Rules

Validation rules help set up standard protocols and checkpoints before any data is distributed. This means that all your product information remains consistent and accurate, which is hugely helpful for users.

You can set up validation rules for various content elements, including images (resolution, size, format) and texts (character limits, date formats). This way, you’re sure that every piece of content meets the same standards across the board.

Validation rules also ensure that your products are accurately described when they’re listed in price comparison sites and other external websites. This way, you can be sure that the product you’re selling on another platform is exactly what customers will get if they buy.



4. Version History

This feature enables you to track modifications as they occur. One of the benefits of this is that it allows you to quickly replicate existing materials and modify them in minor ways without needing to begin from the beginning every time. In DAM, for instance, you can start by creating one master asset, then create different versions with different file sizes, colors and resolutions without creating separate assets. It’s handy for visual assets like product photos or videos across multiple channels.

You can also access your import history, helping you troubleshoot possible overrides. 

What’s more, the ability to save versions saves time and helps your team stay organized by keeping track of who made what changes and when.


5. Readiness Reports

We all know how important it is to make sure our products are as perfect as possible before launch—readiness reports are just one way that PIM & DAM makes that easier for you. Whether you’re doing a new branding initiative or launching an entirely new product line, the readiness reports feature provided by PIM & DAM gives you the information needed to make sure it’s exactly what customers will love.

The reports provide detailed insights into the status of the data, so you can make the necessary changes or adjustments to get the job done right. And, with visibility into all of your data sources, you can see how everything fits together and make sure it works logically.

Typical readiness reports include product descriptions and specifications, age requirements, pricing information, etc. 




6. Channel Templates

This feature is handy if you sell your products on multiple sites or in international markets. It allows you to quickly customize your content to suit different formats and languages. You can also save time by automating the process of populating fields instead of manually entering data into each channel template.

You drag and drop what products you want in each location, specify any rules for the content transformation process, and hit publish. This makes it easy to keep your product data consistent—no more worrying about discrepancies!

This way, you can be sure of saving time while configuring as many marketing channels as you want. 


7. Automated Workflow

Automated Workflow is an awesome way to get your content ready for distribution quickly. There are two big advantages that this feature offers: 

 i) Content gathering as a team sport

This means that multiple stakeholders, such as product managers, marketing teams, and designers, can easily collaborate and contribute to creating and distributing product and asset information. Automated workflow features, such as task assignments, notifications, and approvals, make it easy for teams to work together and ensure that all information is accurate.

Multiple users can collaborate while gathering content, regardless of the departments. This saves resource expenditure and also prevents workflow congestion. 

ii) Speed to Market

By automating the content creation and distribution process, teams can quickly create and distribute product and asset information to various places such as e-commerce platforms, social media, and print media. 

What this means is that products and assets are available to customers as soon as possible, which can be particularly important in fast-moving industries such as fashion and technology.

8. Publish

Both PIM & DAM solutions have this unique publishing feature that makes it easy to syndicate content to other channels and services. You can also export to wherever you need to get it.

Let’s have a deeper look at syndication and channel exports, which are the most potent elements of this feature:

i) Syndication

From an eCommerce perspective, syndication refers to distributing or publishing product information across multiple platforms or marketplaces, such as product details and pricing. This allows you to reach a wider audience and increase sales. For example, you may syndicate to multiple marketplaces like Amazon, eBay, Walmart, and others.

In PIM, syndication is typically achieved through integration with various channels. PIM systems can integrate with e-commerce platforms, such as Shopify and Magento, to automatically distribute product information to those platforms.

In DAM, syndication is typically achieved through APIs and web services. Digital assets such as images and videos can be accessed and shared using APIs, which allow other systems to access and retrieve the assets.

ii) Channel Exports

Beyond creating and tailoring content to suit different channel requirements, PIM & DAM also allows users to export the content in the specific format of each channel, such as CSV, XML, or JSON. 

How to decide between PIM & DAM and CMS for product content management

So, how do you decide which system to use for product content management? First, consider your objectives and then use the criteria below to help you make the right choice:


Correct system

Manage and organizing product information


Managing and organize digital assets 


Manage website content


Manage any type of product content


The traditional  CMS is not specialized in product management and may not have the same depth of features as a PIM or DAM system. But if you combine PIM and DAM, you get the perfect content management solution.


PIM & DAM are excellent choices for content management. They specialize in managing and organizing product information and digital assets, providing a single source of truth for all your product and asset information. 

They offer advanced features that ensure accurate and consistent data across all your platforms. These systems will help you improve efficiency, streamline workflows, and speed up a time to market. The ability to manage and distribute product and asset information in a centralized and organized way makes PIM and DAM the perfect choice for content management. 

Curious about how Catsy can assist? Imagine being able to launch new products, and update all product information plus assets with just a few clicks. Trust Catsy’s easy-to-use PIM & DAM solution to make this come true. Request a demo and discover what it means to take control of your content and distribute it with precision


DAM & PIM allow centralized storage and management of digital assets and product information, making it easier to find, update, and distribute content across different channels and platforms. It also allows for streamlined collaboration and workflow management, improving efficiency and reducing errors.

PIM & DAM makes it possible to provide customers with accurate and updated product information and high-quality digital assets such as images and videos. This helps customers quickly find the information they need, increasing their satisfaction and trust in the brand. Furthermore, having a centralized system allows for consistency in customer information across all channels and platforms.

Yes, a DAM & PIM system can be integrated with other methods such as e-commerce platforms, CRM, and marketing automation tools. This allowed for the seamless sharing of data and improved workflow automation.

Yes, DAM & PIM can be used by businesses of all sizes, from SMBs to multinational corporations, and can be customized to meet the business’s specific needs. They are particularly useful for managing companies with many digital assets and product information.

A centralized content management system simplifies organizing, controlling, accessing, and updating digital assets and product information. This can boost efficiency and maintain consistency across all channels and platforms.

Thanks to a centralized CMS, you can quickly access and share digital assets and product information with those who have the proper authorization, wherever they are. This helps promote collaboration, productivity, and accuracy among teams and departments.

Centralized content management also provides the ability to track and monitor the usage of assets, product information, and other data and generate reports; this can help businesses to identify trends and make informed decisions.

Why DAM and PIM Make the Best Choice as Content Management System
Article Name
Why DAM and PIM Make the Best Choice as Content Management System
Know more about the benefits of using DAM & PIM as a Content Management System. Boost sales by centralizing and organizing your digital assets today!
Publisher Name
Publisher Logo