If you are running a multi-storefront operation, you are probably fine-tuning your stores’ experiences to the buyer personas. This is because most multi-storefronts are designed with the buyer personas they sell to in mind. Let’s take for example, a hypothetical organization called “HVAC Superstore,” that among other products sells thermocouples. HVAC Superstore is targeting three … Continue reading Multi-Storefront Operations: 18 Ways PIM Drives Revenue