User Experience Design
The user experience is the most important piece of your business puzzle when you want to build up your long-term customer base and enjoy the loyalty that’s necessary for success in a competitive marketplace. If your users have a bad time when they engage with your website, they’re going to make it known by going elsewhere. Here are 10 signs that you need to invest in user experience design as soon as possible.
- You hear a lot of customer complaints about your website. When people are telling you exactly what’s wrong, you need to take a step back and listen.
- Mobile users are out of luck when it comes to getting usable features. Tablet and smartphone users are not going to be happy if they can’t check out your site on the most convenient device for their needs.
- Your navigation takes 10 clicks to get to the right resource. Your users have probably gone to your competitors five clicks ago.
- You’re pretty sure no one actually knows how to use your website. If the information on your site has confusing organization, resource-heavy elements and poor information architecture, you probably won’t see a lot of repeat visitors.
- You never consulted actual users during development. They’re the ones using your company’s site, so they need to give their two cents.
- Your conversion rate is horrible. Problems in the user experience show through in your bottom line.
- Customers can’t figure out how to contact you. If your phone number, chat, social networks or email addresses aren’t front and center, you’re generating a lot of frustration.
- Your bounce rate is sky high. People come to your site, but they’re closing the tab almost immediately.
- You use the same website design you’ve had since the late 90s. You might love it, but it’s showing its age and needs to be modernized with the most recent UX improvements.
- You don’t continually evaluate your user experience performance. Pick key performance indicators, and track your progress over time. This shows you which design elements are great, and which ones need to go out the window.
If you’re guilty of one or more of the things on this list, it’s time to get in touch with a user experience design expert immediately.
More About Catsy
Catsy is a product information management platform that makes it easier for manufacturers and distributors to manage and share product content. For more information on centralizing data, listing on marketplaces, giving dealers access, and more visit www.catsy.com.