When businesses fail to prepare, they open the doors to challenges to an otherwise successful product launch. According to Harvard Business Journal, lack of preparation is the number one cause of issues during a product launch. When tens of thousands of new products hit the markets annually but only 5% might succeed, you know it’s a widespread problem. To improve the…
Visual content is nothing to cut corners about, especially not when conveying to shoppers the full breadth of a product. However, as nice as visuals look on the product page, getting them there is a whole process behind the scenes. One that, without a proper strategy, can make or break the impact of your visual content. So what’s the secret…
Customer-facing content is the essence of an outstanding customer experience. The purpose of enriching product data into compelling content is to make it customer-focused. In other words, it means enabling prospects to understand your products’ value for them. But what is the best way to manage and share customer-facing content that inspires action? Should you use PIM software or product…
Running an online business without robust security measures in place is like taking one step forward, and two steps back. For every error, breach, and unauthorized usage of product information, there’s double the work, time, and costs of solving the issue. Security is important especially when it comes to product information management systems. Many PIMs on the market come with…
When you step into a store, what’s the first thing you do? If it’s the usual grocery or department store, your feet might lead you naturally where you need to go. You know where to find a specific product by its categories and related items. If you don’t know, signs will prompt you to the right place. That same intuition…
Are you operating an online B2B store on the Shopify platform? New businesses have been flocking to Shopify like bees to pollen, and understandably so. With a range of offers, from standard platforms for smaller merchants to Shopify Plus for larger enterprises, Shopify has been the go-to for a diversity of business types. The question is: Are you keeping up with the modern B2B buyer experience?
Selling industrial tools, equipment, and other products on a Shopify store? PIM integrates with Shopify to reduce time, cut costs, and boost sales.
Onboarding a PIM system can be challenging in terms of transitioning from an old way of doing things to a new one. But if you’re hesitating about onboarding a PIM system for your business, here’s the truth about common misconceptions about PIM implementation.
Industrial tools marketing comes with a set of challenges that don’t apply to other markets. For one, industrial tools companies tend to be extremely niche B2B organizations. Certain types of equipment, such as smaller hand tools, components like bolts, springs, and heavier machinery or parts apply to a limited number of potential prospects, like factories or industrial companies. Because of…
Investing in high-quality PIM data is investing in the future of your organization. The PIM market has really skyrocketed in the past decade, and the next five years are no exception. According to PR Newswire, the PIM software market value is set to reach $16 billion by 2025. Product content is the basis for products that sell themselves. Before your…