Product Page Optimization – A How To

Product Page Optimization for Marketplaces and Websites: maximize product pageviews and conversion rates with the tips in this blog.

Features of Product Page Optimization

A popular belief is that first impressions count the most. An optimized product page serves as a business’ first port of call in engaging with customers.

Choosing an appropriate way to showcase your products is essential, as it can either drive users to continue to checkout or click away from your store. As such, product pages should have the following features to keep and convert visitors into customers:

Insightful Product Descriptions

Product pages should have excellent product descriptions. They are usually carefully written and vividly displayed.

Useful product descriptions comprise effective buzzwords and phrases like “for your utmost pleasure”, “built to last” among others. These catchy terms set out to get the visitor excited about the product or service.

More often than not, the descriptions target a particular segment of the market but are simple enough for anyone to understand.

Effective Product Shots

Product images should highlight the enticing features of the product. The shots should be of a high resolution so that customers can readily identify the important details of the item for purchase.

Live Stock Levels and Information

Many successful ecommerce sites incorporate a live feed of the availability of every product on the site. This action serves some purposes.

First, it portrays the business as professional and thorough in their services. This assures the customer that the products can be trusted. On another level, a live update on depleting stock levels has a psychological effect. If the customer is satisfied with the product features, such real-time information may spur the visitor to make an immediate purchase decision, before the product sells out.

Utilize Social Media

Many successful online marketing platforms also incorporate social media into their product pages. Unique hashtags are assigned to products with links and distributed across the social networks including Facebook, Twitter, and Instagram among others.

Leveraging on social media allows some businesses generate product images which help their marketing goals.

Size Charts and Displays

An effective product display page provides pertinent information for customers, such as clothing sizes. It will be frustrating to order a shirt you thought was medium sized, only to discover it was several sizes smaller than advertised.

Unobtrusive Backgrounds

Award-winning product pages use photography styles that cut out any interference from the background.

Such sites keep the attention of the customer of the product itself. The product page looks seamless and easy-to-navigate for the interested visitor.

Informative Shipping Information

The next big worry for the customer, after any purchase, is the receipt of goods. Good product sites feature clear and simple shipping information and terms, so the customer understands what he or she is getting from the deal.

Incorporate Customer Reviews

There is nothing as moving as the testimonial of a satisfied customer of a particular product or service. As such, effective product pages have a section dedicated to customer reviews of their products. These reports include personal information regarding product performance, strengths, weakness and any other recommendations.

Customer-generated reviews help to increase conversion rates, as people are more likely to buy a product with a list of pros, cons and other personal recommendations.

Product Page Optimization Best Practices

For E-commerce and online store owners, your product page plays a vital role in engaging customers and boosting sales.

Product pages must contain essential elements that bring your company’s brand, values and the product/service itself to life. A business’ product page should also make shopping, a pleasurable experience for customers.

To optimize your e-commerce product pages, attract higher conversion rates, create an exciting shopping experience as well as turn visitors to customers, the following tips come in handy:

Map out Essential Elements for the Product Page

The key strategy here is utilizing the structures, layout, and elements of successful online marketing sites and portals.

Successful e-commerce portals like Walmart and Amazon employ deliberate measures in combining these elements for maximum effect. These businesses pay attention to detail in ensuring that product pages get the most of the constituent elements.

Specifically, the importance of each element shows in the loading order on the product pages. These features are as follows:

Logos & Navigation

These items should stand-out for customers to reach with no minimal effort. The navigational tools should link seamlessly to other pages of the website.

Product Thumbnails

This element serves the purpose of assuring the customer that she/he is on the right page. Thumbnails also give snap previews of products and services as the page loads.

Product Title & Breadcrumbs

Product titles reinforce a customer’s choice and allow navigation back to related searches or page for other product categories.

Main Product Image

This is the desired target purchase of the customer. It is set to load even before the customer finishes browsing through the section.

Draw Attention to the Front and Center Views of the Product

Understand that visitors and customers only have so much time on their hands. They need to make quick decisions, especially with other competing ecommerce sites in the running. Your main product should highlight the front and center views when clicked upon.

These views help clients decipher details of the product they are looking for in a short time. Another important consideration attached to place the element at a prominent location.

Showcase Shipping Information

Studies show that shipping costs form an important consideration in making a product purchase. In fact, the higher the shipping costs involved, the higher the probability of a non-sale.

Successful ecommerce sites not only put shipping fees close to the selected product(s), they also offer competitive rates or deliver such products for free.

Provide Extra Details

Successful online platforms never underestimate the power of information. And they provide such at every opportunity. This stance takes care of customers who desire more specific and general knowledge of desired products and services.

Extra information should help the customer answer question and clear any doubts, primarily since they cannot physically test such products or talk to a Sales Representative.

The information provided should include the base material of the product, the style, design features, instructions for care and maintenance, manufacturer’s details as well as product metadata for further research or inquiries.

The benefits of providing extra details are many. First, they give a unique perspective to a business’ product offering and sets such products apart from the competition. How are you focusing on Product Page Optimization?

Secondly, such data helps boosts the site’s SEO ranking on web engines and crawlers. Also, the company enjoys the reputation of being an expert in the field. Perhaps, the most crucial point is the fact the customer is empowered enough to make the best decision concerning the products purchased.

Using Imagery

Imagery serves as a potent tool in descriptive and figurative language to represent ideas, concepts, and innovations to appeal to a reader’s physical sense.

In the online marketing world, imagery assumes great significance. Businesses select images that enhance the conveyance of a message or concept relating to the company’s brand.

The many objectives of product imagery include fostering customer engagement by creating an attachment to the brand as well enhancing sales/revenues.

Optimizing Images for Product Pages

Image optimization, according to search giant Google, is both an art and science. It is the former because there are no sacrosanct paths on how best to deploy or compress any one product image. This is because images are subject to the nature of the product as well as the effects of other elements comprising product pages.

Hence optimizing images not only saves downloadable bytes but it also improves the performance of the ecommerce site. Therefore, customers can view product pages in a short time as well as have a pleasant surfing and shopping experience.

Image Optimization Tips

Images serve as powerful tools for infusing quality into product pages. As the famous saying goes “a picture tells a thousand words!”

Optimizing Images for products pages should cut across critical areas of consideration.

Businesses can look at finding creative ways to depict their brands. The goal is getting customers to associate your product with image impressions that last, even after leaving the product site.

Another strategy is creating relational concepts to the product or service. This approach is seen in the Michael Jordan Gatorade drink advert, where his perspiration is colored orange.The thrust of this campaign focused on consumers linking physical activity with the need to drink a bottle of Gatorade.

Finally, product imagery should support the business’ brand and message. A restaurant for lovers should opt for dark shades of color for a romantic ambiance, rather than brightly colored ensembles.

Businesses and companies can utilize the following image optimization techniques/tips:

Consider Image Attributes

The quality and properties of your image files can affect customer response as well as the search ranking of the product page. Before you handle, save and upload product images, you must be mindful of the following:

  1. Make use of target words. These words help puy product pages within the top ranks of search engines so that customers can reach your site without much ado.
  2. Use descriptive words that convey as much data/information as possible
  3. Hyphenation between target words enhances image optimization.
  4. Avoid using abbreviations unless customers search for them specifically.

Use ALT text

Standard routes for image optimization involve the use of Alt text. An alt text, in simple terms, describes the photograph itself. Alt texts include target keyword, descriptors, and full words.

To obtain the most benefits from alt text, experts advice businesses to go for 10 to 15 words per text, avoid keyword stuffing/repetition as well maintain communication in English.

Title Text

A title text could also double as a call-to-action to visitors and existing customers. When composed of the right words, Title texts have the potential to increase conversions and click-through rates.

Use Relevant Images

This tip seems like a given, but it needs emphasizing. You should only go for images that relate to the product(s) offered for sale and help customers have a thrilling shopping experience.

Do not let emotions get in the way of selecting the most appropriate image for your product page. The image should show the customer the most compelling features of the product, so he/she can take the action of buying the item in question.

Place Anchor Texts for Maximum Effect

If your product site uses images on a stand-alone basis, it is advisable to use target keywords as your anchor text.

When customers hover over these anchor words, they are prompted to head over to the product photos themselves. When this action repeatedly happens over time, the likelihood of your product pages posting high ranking scores increases.

Keep Image File Size in Check

Businesses must understand that customers have only so much time on their hands, in the search for products to buy. If product image takes a long time to load, visitors may very well leave for the product pages of a competitor.

In fact, estimates put the time spent by the average customer for page views at 3 to 5 seconds. So if images are too big and take too long to load, your business may experience reduced revenues due to lost sales.

Faster sites are easier to visit and enjoy for the user, and they’re also easier for search engines to index and rank accordingly.

As a rule of thumb, image optimization experts advocate keeping images/pictures at or below 70 kb. A host of software applications exists that can help businesses compress and resize images to optimize them for search.

Popular image editing software includes Adobe Photoshop, Apple’s Preview, TinyPNG, Compress JPEG as well as Shopify.

Create Mobile-friendly Versions

The 21st-century customer engages in a lot of activities on the go. This characteristic also covers his/her shopping habits. The ubiquity of the smartphone and other portable devices also fuels this lifestyle.

Businesses should create mobile-friendly versions of product images. Customers should enjoy seamless engagement on online websites as well as mobile sites.Relegating quick cellular responsiveness to the background has the potential of increasing customer departures and bounce rates.

For mobile-responsive versions of product images, businesses should remember to take image shots at appropriate distances, upload brightly-lit photographs and use a white background to focus more attention on the product.

Employ a White Background for Product Images

Standard industry practices advocate using white backgrounds for product images. This is the norm with big ecommerce platforms and sites. Product Page Optimization is Key

The advantages to using white as the product image background. White makes the editing process simpler and such online platforms achieve consistency in appearance and style. This, in turn, causes customers to zoom into product details without distractions from the background.

Using a white background also reduces overhead costs associated with making edits and amendments to product images and listings.

Take Multiple Photographs

Product images should convince the visitor or existing customer to purchase an item or product. Therefore, many large ecommerce sites deploy a varied and broad range of photographs, depicting the product.

Businesses use a mix of product photos to highlight important angle. The styles will also include emphasizing key points or features of the item. For instance products like shoes can have views showing the soles, stitch patterns as well as well the various color schemes available.

A standard methodology involves the use of in-context images.In-context photographs stir the imagination of the customers and allow him/her see the product in actual use. An example is a close-up shot of a runner with a fitness wrist watch, showing how much calories he/she has burned.

Use Accurate Product Image Metadata

Image metadata is further information that qualifies displayed data. Businesses should ensure that their product photos come with the right compression margins and incorporate the proper aspect ratios.

These parameters are essential in keeping the site navigable and allowing customers enjoy a pleasurable shopping experience.

The following tips come in handy for optimizing product image metadata:
  1. Use the right ALT tags that accurately describe the image
  2. Use suitable title tags
  3. Employ relevant file names utilizing hyphens (e.g., my-picture.jpg)
  4. Ensure product images have the same height and width. From experience, square images give better display ratios across all devices. Rectangular images may give awkward results, especially if you have products with long lengths or widths.
  5. Ensure the images are big enough to enable zoom. Depending on the setup of your ecommerce site, you will use different sized versions of the same image for thumbnails, collection images, product images and the zoom functionality.  The ideal situation is for large-sized images that permit this zoom function to work without any unnecessary distortions. Images between 1,000px and 1,600px are common and used often.

Protect Images

Businesses can take the path of protecting their product images from illegal or unauthorized use. Experts recommend registering for a creative commons licenses, which in the least, grants the business powers of attribution.

However, many successful eCommerce websites make it easy for users to borrow images. To this end, provide an embeddable HTML snippet for the product image, including attribution and a link to the product page.

Working with Image Formats

The images that work best for product websites are Vector and Raster images. Each type of image has its pros and cons.

Vector images are zoom and resolution-independent. As a result, vector images are ideal for viewing on multiple devices.They also work well with simple geometric shapes like logs, texts, and icons.

On the other hand, Raster images work best in environments with complex scenes, irregular shapes and intricate details.Note that because Raster images are resolution dependent, you will have to multiple versions of the image at various resolutions.

Image Optimization Checklist

It is worth mentioning again that Image optimization is both an art and science.In other words, human intuition, as well as developed techniques and algorithms, help in selecting the most appropriate image from and size.

The following techniques and tips will help with the image optimization process for E-commerce and online marketing platforms:

Prioritize Vector Formats

These formats are independent of scale and resolution. Hence they are suitable for use in many devices and high-resolution environments.

Compress Image Assets

Drawing applications often contain unnecessary metadata. businesses should reduce such excesses with the application of GZIP compression for SVG assets. Product Page Optimization!

Get Rid of Unnecessary Image Metadata

This excess information, like location information and camera settings, impacts negatively of the loading time for product pages. Use suitable tools to delete these data.

Be Mindful of Scaling for Images

Consider that images on product pages feature on multiple resolutions and devices. It is important to resize images on the server and ensure that display sizes are as close as possible to the natural size of the image. Take care when handling extra large product photos.

Conclusion

A central question to addressing image optimization is whether a product page requires images to convey the message of the brand and achieve targeted effects. If the answer is yes, then the responsibility of finding the right images and associated optimization tools rests on the shoulders of the design team of the company.

The most appropriate optimization strategies should take into consideration the nature of the product, the target market as well as the skillful use of related software applications and tools.

Now that you know how optimize your product pages, click here to see what Catsy can do for you.

Using Images to Sell Online

Sell online to the maximum and grow your market share by filling your product pages with rich digital assets: a wide variety of images.

Why Do My Products Need More Than One Image To Sell Online?

Many people rarely buy anything until they see it. How can you sell online if no one can see your product? In fact, they even want to touch, hold, and spin. To give clients the opportunity to do all these, you need top-notch photography and graphics. The description you provide about a product cannot be enough. It is the image that makes the client to imagine that lovely sofa in the living room.

To raise the product sales and sell online more, you need to include several images. At eBay, sellers are required to add up to 12 photos of the product they are selling. Other marketplaces will not display your product without images. Even when they list the item, it will only be shown when a client searches using the product code. Therefore, why many images?

More Images Help to Highlight Important Details of your Product

When you provide high-quality content about a product or brand, everything goes to the reader’s imagination. They can only imagine the product. But photos bring out the details of the product more vividly. Your clients do not simply want a glimpse of the item. Rather, they want all details in images. This is why you need images to sell online.

Adding many photos helps to capture the finer details of the product so that clients can decide to buy. If you are selling a refrigerator, a number of images will capture the inner parts, bring out the color, and size. Do not let the opportunity of convincing the client to buy slip away. Give every detail of the product using photos.

Raising Clients’ Confidence to Buy the Product

Just like with physical stores, online clients want to develop confidence in the item they are ordering. Imagine getting into a showroom to buy a car. You do not want to simply get a single glimpse. You will check the wheels, go under the bonnet, and finally get inside. At the end of it all, you will have the confidence that the car is okay and the perfect match for personal desire. Now, this is the experience you must replicate with images about your product on sale. How can images capture such experience?

The images you capture should target making the product as real as possible. This means capturing all components that the user needs to decide to buy. Make sure that the color, dimensions, and all the features are carefully brought out. Let the user get the real taste of the item.

Images Help to Increase User Engagement

There is a growing trend of using images to search for products online. The link between organic and image searches means that revamping the images will increase the site’s online visibility. Websites with great content and high-quality images get over 90% more views compared to those that are text-based only. In addition to attracting visitors to the site, the images will also raise the engagement.

Every client will take longer on the site looking at images from different angles. Remember that images should tell the story of a product. Your visitors will check the image and revisit the description to determine how well the item matches their spaces and lifestyle.

To Demonstrate the Product’s Superiority to That of Competitors

When you place a product online, it is important to know that a lot of competitors are also after the same client. It is an open race. Clients want to compare items from different companies to establish which is better. Multiple photos help to bring out every detail of the item so that the target client can scrutinize and conclude that your item is good.

Delivering Scale

One unique component that images help to bring out is the sense of size. Well, no person wants to buy a deep freezer only to find that it cannot get through the main door! Though the product dimensions are always provided in the description, many users make the decision based on photos. Whether it is a cleaning machine, bed, mattress, ice maker, or other items, the images will help the potential client understand its scale.

What to Capture in Your Product Photos

Now that you know the importance of using multiple images, let us turn

the components of a great image. When creating images of your product to help drive sales, here is what to capture.

  • Surrounding: As you take a product’s image, the surrounding is very important. The environment should help to strengthen the item’s value. For example, a luxury bed’s image should be taken in a posh bedroom.
  • Details: A good image should capture the details of the item vividly. This means color, scale, texture, seams, and other important features.
  • Show the item being used: Your client will be prompted to buy an item if it is shown being used. If you are selling earrings, some of the photos should demonstrate it when worn by a user.
  • The right size: Depending on the target marketplace, the image should be of the right size. Here, it is important to follow the specific marketplace’s requirements for images to use what they recommend.

Now that you know how to sell online with robust images and content, click here to see what Catsy can do for you.

Images: the Best Way to Improve Conversion Rates

Conversation rate can be maximized by enriching your product pages with images. Learn how to use images to maximize sales revenue and grow market share.

Are you happy with the traffic you’re getting to your ecommerce store, but unhappy with the conversion rate? If yes, you must strive for a thorough, effective and better tactic that can make your visitors to take action than the one you currently have.

You see, coming to grips with the basic and modern conversion rate optimization techniques is all it takes to stay ahead of the competition. In fact, you don’t even need to spend a lot of money to improve conversion rates as most businesses do.

While several variables affect conversion, one of the most important elements to getting someone to convert is using images. The number of people shopping online is constantly increasing. And to get a good percentage of these prospective customers visiting your site and purchasing your products, they need to be enticed, attracted and find value from your site. Incorporating images into your site or giving life to existing images may be what you need to change the numbers.

Unfortunately, the mistake that a lot of business owners make when using images to improve conversion rate is focusing so much on purchasing random captivating images on stock photo sites or capturing their own without necessarily thinking about their brand. They realize that their visual marketing methodology isn’t giving the results they anticipated.

So, how can you use images to improve your site’s conversions?

Use Quality Product Images

Product presentation can boost or harm your sales. An image of your product that is poorly photographed is likely to yield poor results compared to a well-photographed product.

Just like customers visit traditional brick-and-mortar stores to inspect, touch and feel their purchases – and probably talk to the seller – online shopping is no different. Now more than ever, customers are more interested in products they can see and those that provide some sought of engagement. Using appealing and quality product images is one of the proven ways to keep your visitors engaged and possibly to take action.

Other improvements you can make to your product images to boost conversion rate include using big and multiple images, and without stressing enough, showing your products in different forms and many different angles as possible.

A big image is more noticeable, less bounce-worthy, and could communicate a message in a clearer way, sometimes better than your product description. On the other hand, multiple images give your customers the option to go through multiple photos in case they need to.

Use Relevant Images

A compelling and relevant image that is purposeful to your website’s goals can do more than just decorate the site. It can tremendously improve your conversion rate.

Because shoppers pay a lot of attention to your site’s images, it’s simply not enough to pick random photos from your stock photo site. As a shrewd visual marketer who want to get the best out of your images, you need only to pick those that resonate well with your customers. Your target buyers must feel more connected to the image for them to click the purchase button. Without which, you’ll be stuck trying different methods to make more sales.

More importantly, it’s imperative that you understand how to select the right images without making mistakes. If you’re treating your images as content, they need to make a clear connection and send the intended message to your target customers. However, if you’re using images together with text it helps the customer. They can more easily determine exactly what the value is.

Use Images that Appeal to the Emotions of Customers

Users are more likely to make assumptions from quality, relevant, and detailed images than to read correlating copy. If your images can appeal to the emotions of your customers, your conversion rate will swiftly improve.

To leverage on this emotional rule, select 360-degree photos and use them prudently in various areas of your website. By doing this, you target buyers will be able to comprehend relatable information about your product. Presenting your product photos in different angles helps your customers better relate to it. You’ll likely be reducing bounces rate especially if your visitors can find and see various options of what they’re searching.

If your website comprises of expensive products, complementing your product description with genuine customer testimonials can be a big game changer for your conversation rate. Users attracted to such products usually take a keen interest in the product’s authenticity. The only way to convince your target customers that your products are authentic and to build trust in your brand is by featuring testimonials.

Use Digital Mascots

The use of digital mascots is on the rise. While the goal of using mascots in the past was to build trust and brand recognition. They are nowadays integral for boosting conversions as well. If you don’t directly use mascots to get customers to convert. Effective digital mascots will help increase the conversion rates.

More often than not, customers don’t buy into a product but buy into a brand. Many big brands realized this customer trend and put their focus into creating a simple corporate identity, which has helped them retain and reach consumers.

The important thing to have in mind if you want to increase conversion rate using mascots is to create an image that customers can relate to. Use it to not only establish a brand within the mind of your buyers but also instill a sense of trust. If you do this the right way, online shoppers will perceive you as an established business, and without doubt, you’ll have the edge over your competitors.

There you have it folks, four solid ways you can use images to improve conversion rate. Remember, the internet is full of strategies and programs about how to maximize website conversions. All of them might not work for your business. Strategize and select a program that will help you achieve your business goals. If you’re not sure what conversion optimization strategy to use, these simple tips should get you started.

Now that you know how your conversion rate can be improved by using more images, click here to see what Catsy can do for you.

How to Manage Digital Dealers

How to manage digital dealers using Catsy to help your team centralize, optimize, and syndicate content to create enriched product pages.

Both digital and non-digital companies are always looking for ways to grow their sales, increase market share, and stay ahead of the competition. Running a successful sales team, however, can be challenging, especially when it’s digital. Moreover, keeping tabs on your employees entirely through the internet depends upon a particular dose of skill, patience, and diligence.

The ability to work remotely is a significant incentive to many internet-based salespeople. If you manage your digital dealers right, you can easily maintain a loyal, satisfied and productive team to steer your business towards success.

Here are seven tips that will help you accomplish just that.

Acquire and Use the Right Tools

For effective collaboration, your dealers need online tools that work. They need to have reliable access to files, information, schedules, updates, news and more, to keep your clients satisfied. The proper management of an online sales team starts with getting everyone on board with organizational, scheduling and communication tools.

A vast pool of professional tools are currently available, but choosing the right ones for your operation can be overwhelming. Start by identifying the needs of your team and look for ideas for process improvement. Compare every tool and ideas you find with a list of your required features. Try and put much focus on things like cost, user-friendliness and technical support. Trello, Slack, Asana, and Catsy are some of the solutions which can get you rolling into working efficiently with your dealers.

Proper Communication

Effective communication has become an integral part of online businesses. Gone are the days of face-to-face only communication. In fact, many customers will be looking for ways to get in touch with your customer support even before purchasing any product on your website.

To keep all your dealers on the same page, be sure to communicate clearly. Always double-check with them, and ask follow-up questions to avoid surprises down the road. You can also send them reminders and encourage them to update you on prospective clients and deals.

Also, keep your communication lines open and let your digital team know they can reach you whenever they need answers or clarifications. Even when at home, check your email and make yourself available through social networking sites like Skype and Google Hangouts so they can get to you easily.

An essential aspect of proper communication is conveying positive feedback whenever a team member accomplishes something significantly impressive. A simple “job well done” after a day of commendable sales can go a long way to keeping your dealers motivated.

Insist on Video Calls

According to research, more than half of all human communication is non-verbal. When you don’t get to work with your dealers physically, using video calls instead of audio-only or textual communication can be a great way to gauge their mood and enthusiasm, and convey encouragement when needed. Sure, throwing a short email can save time for more important tasks, but those non-verbal clues you get when you converse on video will help to keep your dealers closer and more passionate about the job at hand.

Account for Schedule Inconveniences

One of the reasons why many brick-and-mortar companies and new startups are putting their offline businesses online is the ease with which they can expand their customer base beyond physical borders. On the other hand, having global reach brings the need for international employees to conduct product research, interact with prospective clients, and deliver traded goods or services.

To keep everyone comfortable with working in different time zones, especially for projects that need collaboration, you need to come up with a well-balanced schedule. Find out convenient times to set up conference, calls, and meetings. If you have fewer people working overseas than within your primary time zone, don’t forget to show team solidarity by occasionally setting up calls in favor of your international dealers. It will help your team realize the sacrifice their fellow workers are regularly making.

Set Clear Expectations

Before bringing a digital dealer into the fold lay down everything you expect from them. Setting expectations for your team can be a challenge, especially if you didn’t have a well-defined team structure when you started. Nevertheless, as the saying goes, failing to plan is planning to fail. A clear set of expectations will help to keep your digital dealers focused and engaged, while also facilitating constructive criticism and benchmarking.

Nurture Company Culture

Yes, you can create culture even when your sales team is remotely scattered across the world. Everyone working for your brand must be privy to your values in the way they engage with clients, advertise, and sell your products. Evaluate new employees against the backdrop of your values and be ready to let go of anyone that doesn’t uphold it. Understanding your company’s culture creates the much-needed sense of loyalty and community, even among those digital dealers you never meet in person.

Get Together Face-To-Face at Least Once a Year

Working with outsourced dealers may not need personal interaction, but if you have a permanently employed sales team, it’s important to create some time to talk and build rapport. Sure, video calls will mostly have you covered, but a few hours of in-person interaction can cultivate more team spirit than weeks of remote efforts.

Getting everyone together may be pricey at times, but more often than not, the energy from these gatherings will be high, and you will have a better opportunity to discuss things like culture, vision and the company’s future than you have when your team is spread around the globe.

What’s Next?

Maintaining a successful and motivated team of digital dealers means upholding clear communication, encouraging cohesion and building value for what each person brings to the business, even without face-to-face interaction.

Your team will also need to remain organized at all times, and that means implementing a reliable product information management platform. Catsy is your number one solution for keeping all your company data in one centralized location to streamline workflow among all your digital dealers.

Now that you know how to manage digital dealers, click here to see what Catsy can do for you.

Robust Content to Dealers

Robust content needs to be syndicated to dealers to maximize sales on dealer sites. Learn how to increase your companies effectiveness through dealers.

Manufacturers and retailers strive to connect with existing and potential customers. Manufacturers describe their products and services persuasively. Billions of dollars are spent by the manufacturer to determine what content to include.

However, attracting sales is not as easy as you may think. A lot of research is done by the manufacturer to ensure they provide the kind of products their customers crave, identify and understand target market, and most importantly, get ROI. All these are only possible via dealers. The two entities are inseparable, and this divulges the importance of the symbiotic relationship between them.

The Importance of Dealers

Dealers play a major role in the success of most companies. They see to it that the goals of the companies they represent are achieved as well provide insights about product content variation, market size and share. With the available tools, they interact with customers at a more personal level, and as a result, they’re better placed to understand the needs of the clients and relay it to the manufacturers. With this kind of information, robust product content can be created which would convert more and increase the success of the product manufacturers and the dealers as well.

What are Robust Products?

Products are considered as robust content if they are insensitive to variations. In simple terms, when the product is subjected to different variations; internal, external and unit to unit, it would be expected to remain consistent.

Every product is subject to change at all times. Manufacturers having a robust product content ensures that your retailers can more easily sell your product. This is because, the customer can more easily understand the product. This begs the need for manufacturers to bring on board designers who would emphasize creating more robust product designs that are least affected by variations. The eCommerce and marketing teams should also be used to widen the coverage based on statistical data and research that is done and statistical data collected from consumers.

Here are key points how robust product content can help increase your dealers’ success.

Improvement in Attribute and Accuracy

When tasked with creating a product, the manufacturer involves different contributors in their quest. These include the designers, as well as the marketing and eCommerce team. The product designers come up with a product that’s fully customized to meet the demands of the users. A robust product content features accurate and complete attributes that would be well received by the consumers. When such products are made available to dealers, their rate of conversion is bound to grow as well as increase success rates.

Reduced Defects

Taking into account the three variations that products face throughout their lifetime, a robust design reduces the chances of getting a defective product. The manufacturers who have taken into account these variations end up creating products that are less defective.

Deciding between different features during product design is important. It ensures that the final product is superior. Products being less prone to defects can help your business gain customer trust and confidence. When your products are in the market returns will decrease. Customers will return after the great experience you provided.

Reduced Turnaround Time While Developing or Improving Products

Customers are in constant need of new products. As a result, companies must adapt to the changing consumer behavior and produce quality products. Time taken to make content changes to these products has a lasting negative effect. The dealers are required to make these content changes and discount out of date product. This may not only be costly for the dealers, but they might also lose a lot of customers who might have purchased the defective products.

However, coming up with a robust product ensures that the product is geared towards meeting the needs of users. Spend time understanding what the customer is researching your product for. Once this is know, tailor you content around the searches. Essentially, the results of this kind of investment are profitable for both the dealers and manufacturer.is trusted.

Improvement in the Quality of Produced Products

Robust content quality is what is needed to drive sales. This is supported by the fact that the products maintain consistency when subjected to the different variations. Dealers are bound to make more sales when the products they stock have a longer shelf life, do not succumb to the conditions in their operational environment and do not vary from unit to unit.

Dealers who sell machined products tend to sell more, especially if the machines have a long operational span. They do not wear and tear at an extremely fast rate. Manufacturers whose products are well known for their quality are in a better position to increase their dealer’s success from the name they carry.

Robust Products Are More Appealing to Customers

As far as appeal goes, robust products are highly esteemed by consumers. Manufacturers create a name for themselves and their products when they design and build robust products. Customers are known to purchase the quality of service they get from an item. This attribute has been the key factor in the growth of most brands. Due to the appeal that these brands attract, their products have led to an increase in customer loyalty which in the long run is a good thing to the dealers.

Dealers getting these robust products would lead to an almost sure success score. This is so because of the appeal that these robust products have and the quality of service that they guarantee to their consumers.

Robust product content has the key attribute that most products in the market strive to achieve and that is quality. The superior quality of these products puts them in a good position to attract consumers from all the brand dealers which in effect, translate to an increased ROI.

Now that you know why robust content is necessary to drive dealer sales, click here to see what Catsy can do for you.

How to Grow Sales in Marketplaces

“Once I get my products on eBay, Google Shopping, and Amazon, the sales will increase with 5-10 folds!” This is the common expectation that a lot of online merchants have when entering the e-commerce marketplaces. But, they end up getting very disappointed. Unlike the conventional stores, marketplaces are complex and highly competitive. Often, sellers on marketplaces are forced to adopt new methods of thinking and implementing different business models. Whether your sales have not been performing well or you want to grow them to the next level, here are some of the best tested and proven technologies to consider.

Optimize your product content

To drive clients to your online marketplace and raise conversions, you need to optimize the content. The target audience should easily find everything about your product to decide to buy. Start by optimizing the headline, creating great descriptions, and capturing product specifications. These will give your visitors an opportunity to compare with other products and establish the items’ superiority. Besides, provide multiple images and product part numbers so that clients can be sure they are picking the right items. If you are using several marketplaces, it is important to optimize the data feed so that all the fields are included.

There is nothing that turns down and discourages clients from coming back like stressful shipping procedures. As the last step in a client’s purchase, it is important to make the settings accurate. When you optimize content for a product, deliver the right details, ensure it rhymes well with the market demand and target enhancing UX.

Provide top-notch customer support

Many marketplaces correspond directly with customers. To a great extent, they control the customer relationship. This brings about two crucial things for merchants who want to get higher sales; perfect relationship with the respective e-commerce and focus on the customers. How can these be achieved?

First, you need to follow the marketplace’s policies carefully especially on shipping, exchange, and refund rules. The focus at this point is getting ranked at the top by customers to win more. This means being on-call all the time so that any inquiry is responded to within hours and not days.

Note that even the marketplaces are also in competition. If a customer walks away because of poor support, the respective marketplace also loses. For example, eBay and Amazon do not allow any lag to clients’ inquiries. It is also crucial that you review customer emails regularly to establish whether the response is winning clients or a change is needed.

Price your products competitively

Products’ prices within different marketplaces are highly dynamic. If you follow specific items on the marketplace list, the prices keep changing as sellers adjust with shifting demand. The objective is to ensure the price is not too low or too high. To achieve this, you should identify price monitoring tools and make appropriate adjustments. Some of the top monitoring tools include Appeagle, 360pi, Monsoon Commerce, and Channel IQ among others. The tools allow users to monitor prices of products from competitors in multiple marketplaces. Remember that these tools only provide recommendations for your prices. Therefore, you should factor the product margins before making adjustments.

Make sure to boost visibility via advertising

One thing that merchants must appreciate is that marketplaces cannot deliver the anticipated results on their own. Once you get the products on Amazon or another marketplace, it should be used to mark the start of more aggressive advertising in multiple networks. You need to take the message about your product to the social media, form groups, and demonstrate why it is better than others. Here, you can even enlist the services of influencers who will direct following to your marketplace pages.

Many marketplaces also provide advertising platforms for their users. For example, Sears and TigerDirect have an advertising network referred as Search Exchange. Make sure to follow with your preferred marketplace to identify specific marketing platforms because many clients flock there for deals. Remember that once you settle for specific advertising models, an appropriate analytics should be included for regular reviews.

Create regular promotions

Many people are attracted to promotions. There are those who hold on until a promotion is announced to make a purchase. To raise your sales, ensure to plan regular promotions for the target market. This can be a gift attached to the item, price reduction, or free shipping. Note that the promotions should be carefully calculated with the target profit margins in mind. One of the best methods of offering promotions is providing free shipping to clients who reach a specific amount of purchase. The method has been successfully applied by Amazon to encourage clients to shop more from the store.

Select the right products to sell on the marketplaces

The marketplace operates differently from conventional stores. In many cases, products that do very well in your store might fail to replicate similar success in marketplaces. To grow sales, you need to focus on specific market niches and identify the products that are in greater demand. At the onset of summer, a merchant might target selling tanning related products because everyone is getting outdoors. Make sure to stay ahead of the target market by establishing what clients want and how they want it.

When selecting the products, ensure to capture everything that guarantees users of extra value and engagement. This means sourcing from top brands with high approval in the market. The products on your store should also have comprehensive reviews or link to reviews that demonstrate their superiority. Do not shy from pointing at related items to demonstrate why clients should buy from you and not others.

Manage products’ inventory accurately

For merchants who list products on multiple channels, the inventory should be managed with great accuracy. There is nothing as harmful as getting multiple orders when you do not have enough items. The moment you cancel orders because they exceed the inventory, your rating on the marketplaces will fall drastically. To manage this, it is advisable to indicate the items that are remaining in your store. You could also work in close collaboration with the manufacturer or supplier for a guarantee of prompt supply when bigger orders are made.

Driving more sales in marketplaces demands careful marketing and regular monitoring of competitors. Unlike a conventional store where you are under control of everything from price to product quantities, the marketplaces are more competitive and highly dynamic. Make sure to market the product more aggressively, use promotions, and apply the best analytics to understand emerging trends.

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All Brands Are Going Digital – The Digital Transformation

Is Your Industry Immune To The Digital Transformation? – NO – All Brands Are Going Digital

It can’t be overstated: no industry is immune to digital transformation. In 2017, we are seeing that all brands are going digital.

This message is almost everywhere, from the internet to business magazines to almost every new digital-related study that endeavors to address the importance of businesses adapting to and remaining competitive and relevant in this new business landscape. Everyone is on the same page that all brands are going digital is the next massive industry pivot.

Interestingly, even though both digital and non-digital companies are aware that digital disruption is inevitable, not all of them (except for industry leaders) are making fundamental changes to stay ahead of these threats. Well, they might be paying attention, but still feel they don’t have what it takes to make the necessary adjustments. Sadly, some are also regularly fed with a barrage of advice – most often than not, conflicting and wrong – about thriving, growing and transforming themselves to fit in the fast-changing market.

Other reports have also found that companies are reluctant to embrace new technology innovations because of certain perceptions. These perceptions are treacherous, misleading and can lead to dangerous and expensive blunders for organizations even on the verge of moving into the new digital economy.

If you still believe that your industry is free from digital transformation, you need to look around and learn from big names like Blockbusters and Kodak that were displaced by new digitally savvy competitors. And this explains why many leaders in every industry have embraced the change and continue to gain huge benefits than their competitors.

You can avoid getting caught up in this confusion. And this post will help you understand why no industry is immune to digital transformation, and why your business needs a digital transformation overhaul not only to stay competitive in the continuously-evolving market but also keep pace with technological disruption.

It’s not Only About Technology

Digital transformation has made it easy for big digital companies to adapt to the storm of new technology usually affecting markets and customers. Unlike the past, electronic records are rampant, online shopping is becoming popular, and businesses are moving their offline businesses online. Is that all digitalization is all about?

Acquiring and implementing the right technology for your business is important. If you don’t treat technology as a tool, nonetheless, you’re preparing for disappointments. No matter the technology you acquire to run your business, an alteration in your business culture is what makes digital transformation a success. You have to think about people, data, processes, and culture of the organization for technology to work.

One of the challenging parts of the process is your staff adapting and accepting the change. Nevertheless, if the leadership team can step up and point the rest of the staff in the right direction, the change will be embraced across the whole company.

Other Opportunities Exists Apart From Customer Experience and Marketing

Digital transformation has aided the world’s biggest players in every industry to stay ahead of their competitors by creating, enabling and nurturing stellar customer experience. Even with the ever-changing technology, they can swiftly transform their internal processes to quickly deliver exciting new products and services that their customers crave.

While organizations that are moving to digital focus so much on creating an exceptional and highly relevant customer experience (they consider it their top priority), other opportunities also exist in efficiency, productivity and employee leverage. Together, these three forces can ensure that products are in line with advances in technology, meet customer expectations and generally lead to productivity improvement. When you take advantage of these opportunities the right way, you get access to larger online markets that are currently out of reach, which is one surefire way to accelerate growth.

Digital Transformation is Not a One-Time Investment

Digital transformation is not a one-off project or investment. A lot of organizations that believe that their digital transformation program is going very well – even if it’s delivering the results anticipated – have it all wrong. In fact, digital business models that provide your organization the ability to stay ahead of your competitors are constantly-changing. New channels are emerging, different ways of engaging with your customers and making your brand connection more tangible are conceived as well.

Evolution

Evolving with the rapid pace of digital change requires an extra and continued effort to increase efficiency with technology wherever possible. That would mean adopting agile principles across the business. For instance, investing in a slick website seems like the best thing to do if you aim to create an online presence. However, customers will require more than a website for you to gain their trust and become a leader in the industry. You see, the prevalence of legacy technology spans all industries, and even if you acquired the most successful digital transformation program, you cannot be digital in one day/month/year. Technology changes day after day, therefore, business transformation must be continuous or else you’re going to fall increasingly behind.

Moreover, technological innovations have led to technology disruptions. Identifying and assessing such threats might not be a problem. However, to remain competitive in the long run, established companies must adopt and use new and right technology innovations to curb tech disruptions. This mean that what you used last year might not necessarily provide the results you want today.

Digital Transformation Approach is Not Different for Every Industry and Company

Resistance to change is one of the challenges that hinder digital transformation. Some organizations are not receptive to the new trend simply because they struggle or because they don’t see their expectations met or exceeded.

While some industries and companies are more digital than others, the journey towards digital transformation is not different. The large and growing gap that still exists between industries, and between companies within those industries isn’t attributed to the approach industry leaders take to become digital entirely. It is because they understand that digital transformation is not a mere shake-up of processes, but rather a fundamental change to the very foundational components of the business. They understand that they have to frequently engage their customers through high quality, simple digital channels, streamline workflow and operations through an effective and seamless collaboration between teams and departments, gain insights and foresight that can help improve management and marketing decisions, and more importantly, speed development of new products and services going forward.

Digital Transformation
Digital Transformation

The truth is these things are not premeditated nor are companies ready to transform every time a new technology emerges. They are forced to evolve. The sooner they do it, the better. All brands are going digital, make sure you do.

With this in mind, industry leaders are not only paying attention but also not reluctant to make alterations in their business strategies necessitated by the changing landscape. To them, transformation is a way of life, and are using digital technologies to move forward digitally as well as accelerate their growth.

Don’t Let Online Product Content Get “Dusty”

If you have been in content marketing for some time, one of the discussions that have refused to end is, “what is more crucial between content quality and quantity?” Marketers take hours discussing whether to prioritize small amounts of top-notch online product content or regularly generate a lot of content. The answer is that quality and quantity in content marketing are inseparable.

Why is quality very important?

Quality is king when it comes to content marketing. Top notch online product content quality appeals to site visitors while poor content will easily turn away potential clients. Recently, search engines such as Google have revamped their search algorithms to focus on enhancing UX (user experience). This means that your content must be of highest possible quality to deliver what the target audience wants in overflowing proportions. Quality content should have the following components.

  • Focuses on a specific target audience
  • Answers issues that affect the target audience
  • Structured well to engage the clients from the start to end
  • The right keywords that point to specific products, services, or brands
  • Appropriate links to respective sites
  • Well-crafted title, sub-headings, and ideas that flow from one section to another

Why quantity is as important as quality

As marketers focus on penning top-notch content, the truth is that updating infrequently will not keep clients coming back. Do not let online content get dusty/stale. Studies have established that firms that post over 16 articles every week get 5X more traffic compared to those that post less than 4 within the same period.

Graph courtesy of Hubspot

Here are top three reasons why you should avoid getting your content stale.

Posting content regularly helps to improve your site ranking

When a site is regularly updated with new content, there are more opportunities to strengthen the brand’s search engine optimization and ranking. How does this work? Top engines such as Google deploy web crawlers that use special algorithms to index all sites on the internet. These bots rank the websites they crawl based on factors such as inbound links, whether the content is mobile friendly, and user engagement among others.

The search engines crawl websites in search of new content. If the site has stale content, search engines will still crawl but rank them at the bottom. However, if you are posting new content, the chances are that you will get better ranking when bots crawl.

Posting new content about different topics in the niche attracts diversified visitors. With time, they build many links that demonstrate your site’s authority. This is an excellent way to build a site’s reputation. Once such links start growing, the search engines will rank you at the top and show the site in the first SERP pages. As a marketer, do not underestimate the potential of new, updated, and high-quality content in digital marketing.

Regular content grows the site’s keyword profile

The advantages of maintaining high quality and updated content surpass the notion of indexing. As you post the content regularly, the number and range of keywords continue to grow. For example, if you are in the fitness sector, the chances are that clients will search diverse keywords ranging from “fitness training” to “fitness diet.” With diverse contents in most areas of your niche, the chances are that most clients’ searches will land on the site.

Increase social media Content

Social Media Content
Social Media Content

Though Google had pointed that social shares are not part of the ranking signals, things have changed in the last couple of years. In 2015, marketers found that top ranking posts also enjoyed high social share counts. A closer look at the scenario indicates that posts with high engagement rates and shares on social media also enjoy high CTR in SERPs. The social media and search engines use machine learning that reward engagement with better visibility.

The more the content you post on social media, the more the opportunities for user engagement. At this point, the relationship between high quality and regular posting come out explicitly. Well, while coming up with top notch content is never easy; you must learn and improve progressively.

One reason that slows down the release of content is the need to start researching from scratch in every new article. In many cases, the resources used to pen different articles are similar. To avoid reinventing the wheel, you can turn articles into white papers or repurpose them for videos. By exploring topics in great details, you will soon become an authority because of top quality and regular releases.

How to generate top-notch online product content regularly

Now that you know that posting regular and high-quality content is very important, the question shifts to generating such posts frequently.

  • Set a brand editorial calendar

The ability to create great and regular content narrow down to personal capacity to organize the marketing schedule. When a marketer knows the frequency of releasing posts, he can easily plan about the time every piece should be finished. You can take this planning a step higher to break down components of the next post and even associated research. Note that this might require some practice to master.

  • Create a reliable buffer

Do you simply work on online product content and post it online as soon as it is finished? This is not the best way to do it. The best method is working on regular content and creating a reliable buffer before releasing them on a regular schedule. Holding the articles provides ample time to review, correct errors, and even change some components before posting. More importantly, the buffer means that if an article that you have just posted goes wrong, a replacement will be ready.

  • Work on content in batches

One thing that digital marketers know very well is that working on individual articles on a regular basis can be difficult. Because of the work involved, you are likely to get fully engaged carrying research and penning the content. This could deny you time for other things. However, working on batches of articles guarantees you there is enough content to release on a regular basis.

  • Outsource content services

If you find that generating high-quality online product content is a challenge, you can outsource. You only need to craft instructions for the posts and ask the contracted firm for high-quality content. In some cases, content creation firms carry independent researches to craft regular and top quality content.

The Final Take

While there is no question about the value of creating top-notch quality online product content, the frequency is equally crucial. Do not try to separate quality and frequency because the entire campaign will fail. To get it right on getting regular content and preventing the posts going stale, simply plan well and budget accordingly.