Product Manager Books
You always have something new to learn as a product manager. By expanding your knowledge pool, you discover innovative ways to put your products in a position to exceed expectations. Here are three product manager books to add to your reading list today.
Don Norman takes readers through the design elements of the most common products seen in daily life. This is a long-standing classic that every product manager needs to read at least once, if not multiple times. Norman’s background as a cognitive scientist helps him explain why these design decisions worked out well for driving customer satisfaction.
Meaningful design processes, customer psychology and plenty of practical examples help you improve the usability of your own products and come up with ideas that are likely to attract the attention that your brand deserves.
Another classic product manager book is “Getting Things Done” by David Allen. You’re probably used to a to-do list that continually grows and an inbox that is overflowing by the time you get through your commute to work. The GTD system described in this book helps you organize your time, so you get through your lists.
You learn how to prioritize your personal and professional duties — and avoid the constant sense of falling behind. This framework is adaptable to your unique schedule and moves you into a position where you regain space to relax.
Have you ever been confused by the way customers react to your products? “Predictably Irrational” by Dan Ariely is an approachable exploration into behavioral economics. You learn about the psychological reasons that people act the way they do, the consistent reasoning that is behind even the most irrational decisions, and how this relates to pricing models and product design.
You’ll find a lot of product management food for thought in these pages. These ideas can improve the effectiveness of your current product lines as well as future development.
If you don’t think you have the time to fit these books into your schedule, start with “Getting Things Done.” Then you’ll be able to get to the other two books on this list. You need to always be learning and growing to make your products the best they can be, so make sure you don’t neglect your reading. Another way to raise your reach at your job is to seek out a Product Information Management system like Catsy to centralize and automate your product data and image management.