Digital Catalog Platform
Are you getting the most out of your digital catalog platform? If you’re only putting up an online catalog of your products, you’re missing out on features that you need in your workflow.
1. Centralized Product Feed
When you input your product information into the digital catalog platform, you end up with a centralized feed that synchronizes all your data. Your partners won’t have out-of-date descriptions and prices that could lead to customer confusion, and you can quickly distribute new items as soon as they go into your system.
2. Customized Price Books
Personalized marketing is a widespread trend, and you can apply it to your price books. Rather than offering a generic book that every one of your potential clients receives, you can quickly tailor it to their specific needs. If they’re a bulk purchaser with a pre-existing relationship, you can give them the best pricing tiers available. For someone completely new to you, choose the product selection and pricing mix most likely to convert them into a long-term customer.
3. Third-Party Software Integration
Many businesses rely on a complex application and technology infrastructure that controls everything from inventory management to web content publishing. You don’t want to re-enter information that you already have on your backend systems. Third-party integration with your enterprise resource planning platform reduces the hands-on time necessary to pull everything together for your product feeds, catalogs, data sheets and other sales collateral.
4. Streamlined Catalog Workflow
Putting together a print or digital catalog by hand requires a lot of work. You have to bring in designers to lay everything out, manually enter your product descriptions and images, create the files for printing and distribution and handle countless small details.
A digital catalog platform allows you to use templates and your existing product feed so you can put everything together in a few clicks. You have to spend some time with the initial configuration, but once you’re set up, you have a lightning fast workflow.
Your digital catalog system can do a lot more than you think. Many of the features included in your platform support your operations and improve productivity. Your business growth rate should never be held back due to inefficient processes. Go through each feature to learn how it can save you time and result in increased revenue. It’s time to make your technology infrastructure work for you.
