Digital Marketing 2017
The start of the new year gives you an excellent opportunity to plan for your upcoming year. You can apply the lessons learned from 2016 to push your business further than you ever have before. But before you begin, have you finished up your digital marketing plan for 2017? Here are a few trends and predictions to keep in mind when you’re putting this strategy together.
Are Snapchat and Instagram in your social media list?
Your social media marketing strategy should go beyond the usual suspects. Snapchat and Instagram have consistently strong growth in user adoption and engagement. These platforms, along with Pinterest, also emphasize visual content. Good product photography and other images can go a long way with your followers on these channels.
Live streaming brings authentic experiences to customers
Periscope, Facebook Live and Twitch.tv have paved the way for live streaming to enter must-have product marketing channels. Strategize ways to engage with your buyers, such as taking them behind the scenes into your product development process or showing off the manufacturing floor. Don’t write off anything as too boring or mundane. You might work in this environment on a day-to-day basis, but it’s an entirely new experience for the buyers.
Influencer Marketing increases its reach
Word-of-mouth recommendations are one of the most valuable things you can get in product marketing. Influential social media users, websites and celebrities can make a brand’s year with the right mention. Influencer marketing gives you the opportunity to work with these prominent people to build brand awareness and consumer trust.
Do you have a strong content marketing strategy?
Content marketing continues to act as a cornerstone for e-commerce companies and retailers. Consumers get worn out by the advertisements they encounter on every channel, but they still enjoy consuming valuable and relevant content. Think of ways you can help your customer base with their challenges, keep them up to date on important trends and build an ongoing relationship. You improve customer loyalty and their overall lifetime value when they think of you as a trusted brand.
It’s not too late to develop a digital marketing plan that will move your business forward into the future. Utilizing Catsy is a great way to connect all of your teams and partners to your product data so they can be better informed on what products are being offered and how they are being marketed. Pay close attention to these trends as you find new ways to connect with customers, elevate your brand and sell your products.
