Publish Catalog
While it may be tempting to market your products solely through social media, occasional website updates or traditional cold calls, a catalog reaches customers in ways that even social media and telephone contact cannot. An article in Business Insider states that online shoppers that also receive print catalogs spend 163 percent more than those that did not. If that’s not enough to convince you that a print catalog is a good idea, these seven reasons may help you determine if it’s time for your company to start offering a catalog, too.
1. Your Company Sells Physical Goods
2. Your Customers are Not Necessarily Local
3. You’ve Expanded Your Product Line
4. You Offer Seasonal Goods
Whether you sell seed packets, outdoor apparel or gift baskets, seasons may guide your sales trends. Offering catalogs in advance of each holiday or season allows you to put season-appropriate products within the view and thoughts of your customers — and you can repeat the process with different products during another time of year. Your catalog can help remind customers of the upcoming season and of purchases they intend to make, Without the catalog reminding your customers of your specific seasonal offerings, there’s a greater chance they will shop elsewhere.
5. You’re the New Kid on the Block
If your company is brand new in a field of well-established competitors, a catalog can help let the world know about everything you have to offer. It’s easy for those in charge of a purchasing department to just go with the tried and true rather than seek out the new, so a catalog is your way to show them that your business exists and that your products can fill their company’s needs.
6. Your Items are Unique
Niche marketing is big business in just about every field that relies on sales. If you carry specialty items — novelties, truck bed liners or even high-end audio equipment — a catalog serves as an excellent way to reach your audience. Print catalogs sent out to a niche audience offer an effective way to target those potentially interested in your company’s offerings.
7. You Already Have a Web Following
Your company may already be good at social media promotion and engaging with your online audience, but a print catalog may be the missing link to increased sales. Nine of the ten top converting websites also have print catalogs; these sites also have a 23 percent visitor-to-sales conversion rate compared to the average two to three percent, which is no small difference. Catalogs also offer plenty of material ripe for the image-driven Pinterest. Better yet, potential customers will share those images on their pin boards, increasing the reach of your marketing efforts.
The Resurgence of the Print Catalog
If you’re ready to explore options for creating your first print catalog or even pairing it with a mobile-ready digital version, Catsy PIM Software can help. Catsy offers easy-to-use print catalog software for both print and digital forms and includes templates to save you time and money. The software is designed for seamless integration with existing data, whether you’re a graphics designer or a computer novice. Visit the Catsy site to request a demo, explore features or get your answers to how Catsy catalog software can help grow your business and boost sales conversions.
